EXHIBIT 99.1
                                       The Peoples Holding Company (AMEX:PHC)
                                       P.O. Box 709
                                       Tupelo, MS 38801-0709
                                       Phone: (662) 680-1001
                                       Fax: (662) 680-1234
                                       www.thepeoplesbankandtrust.com


Press Release
- --------------------------------------------------------------------
For additional information, contact:

        Jim Gray
        Executive Vice President, Investor Relations and Planning Director
        (662) 680-1217

        Stuart Johnson
        Executive Vice President and Chief Financial Officer
        (662) 680-1472

Date:  October 16, 2002


  PEOPLES HOLDING REPORTS RECORD CORE EARNINGS FOR SEVENTH CONSECUTIVE QUARTER

The Peoples  Holding  Company (the  Company)(AMEX:  PHC)  reported  today record
results for third quarter 2002,  showing  improved  performance  over the record
earnings announced for the comparable period in 2001. Earnings per share for the
third  quarter were $.81, an increase of 22.73% from $.66 a year ago. Net income
for the third quarter was $4,544,000  compared to $3,842,000 for the same period
in 2001, an increase of 18.27%.  Net interest  income for third quarter 2002 was
up 9.88%  while  non-interest  income  increased  13.17%  for the  same  period.
Annualized  return on average  equity  for the third  quarter of 2002 was 14.00%
compared to 12.36% for the third quarter of 2001, an increase of 13.27%. For the
same  periods,  the  annualized  return on  average  assets  was 1.38% and 1.25%
respectively, an increase of 10.40%.

According to Peoples  President  and CEO, E.  Robinson  McGraw,  "The  Company's
performance reflects an upward trend in earnings that began in the first quarter
of 2001. Our business plan has  consistently  produced  record core earnings for
the entire  year 2001 as well as for the first three  quarters  of 2002.  Our 24
community  banks have  performed  extremely  well in view of the fact that these
seven consecutive  quarters have been marked by the Federal  Reserve's  interest
rate  decreases  to  50-year  lows in a  continuing  effort  to  boost  consumer
confidence and stimulate a sluggish economy."

STOCK PRICE AND REPURCHASES

The market price of The Peoples  Holding  Company shares was $40.75 per share at
September 30, 2002, an increase of 21.68% from $33.49 at September 30, 2001.

The Company continues to repurchase shares, and since January 2002, has acquired
129,247  shares.  This  represents  2.27% of shares  outstanding  at an  average
purchase price of $36.07.  Since  initiating a tender offer on April 16, 2001 to
purchase  up to  604,312  shares,  or  approximately  10% of its  common  shares
outstanding,  the  Company  has  repurchased  a total of  approximately  467,000
shares.




FINANCIAL DETAILS

For third quarter 2002, the Company's net interest margin improved to 4.68% from
4.58% for the comparable period of 2001.

The  provision for loan losses  decreased to  $1,125,000  for third quarter 2002
from  $1,225,000  for the same  period in 2001.  Allowance  for loan losses as a
percentage  of loans  was  1.44% at  September  30,  2002 and 1.35% for the same
period of 2001.  Net  charge-offs  for third  quarter  2002 as a  percentage  of
average  loans was .06% compared to .18% for the same period in 2001, a decrease
of 66.67%. Non-performing loans as a percentage of total loans decreased to .46%
for third  quarter  2002  compared  with .62% for the same  period in 2001.  The
Company's  non-performing  loan coverage  ratio stood at 309.95% for the quarter
compared to 218.20% for third quarter 2001. Despite the sluggish economy,  asset
quality has continued to improve as a result of credit  scoring,  central credit
analysis and central collections.

Total  non-interest  income has grown  quarter to quarter and, for third quarter
2002 and 2001, totaled $6,985,000 and $6,172,000 respectively, an improvement of
13.17%. "Our consistent  improvement in non-interest income demonstrates that we
are  meeting  the  total  financial  needs of our  clients  and  providing  them
convenience  and value through the sale of insurance and investment  products as
well as traditional banking services," McGraw stated. The Company's non-interest
income has been  generated  primarily  through a diversified  revenue  stream of
commissions  on the sale of  insurance  and  investments,  loan  fees,  merchant
discount services, debit card income, service charges and fiduciary income.

Third  quarter  2002  non-interest  expense  increased  6.48% over that of third
quarter 2001. This was due in part to consulting fees and computer  depreciation
related  to a number  of  recent  technology  upgrades;  salary  increases;  and
increased insurance premiums. Net non-interest expense as a percentage of assets
has  improved to 1.74% for third  quarter 2002 as compared to 1.86% for the same
period in 2001.

The Company's  efficiency ratio improved for the third quarter of 2002 to 60.44%
from 62.63% for the same period in 2001.

CONFERENCE CALL INFORMATION

A live  audio Web cast of a  conference  call with  analysts  will be  available
beginning at 9 A. M.  Central time on Thursday,  October 17 through the Investor
Relations   page  of  our   website,   www.thepeoplesbankandtrust.com,   through
www.streetevents.com  or any of CCBN's distribution  network.  The event will be
archived for 90 days.  The  conference  may also be heard live via  telephone by
dialing  877-279-3019  and entering the  conference  I. D.  number,  5662233.  A
digital  telephone  recording of the conference call,  available two hours after
the event and available for 48 hours, may be accessed by dialing  1-800-642-1687
or 706-645-9291 and entering the conference I. D. number, 5662233.

ABOUT THE HOLDING COMPANY

The  Peoples  Holding  Company is the  parent of  Mississippi's  fourth  largest
commercial bank headquartered in the state. Through its wholly owned subsidiary,
The  Peoples  Bank & Trust  Company,  the  Company is also parent of The Peoples
Insurance Agency, Inc. The Peoples Bank has assets of approximately $1.3 billion
and  operates  40  community  banking  offices  in 27 north  and  north  central
Mississippi cities.



NOTE TO INVESTORS

This news release  contains  forward-looking  statements  regarding  The Peoples
Holding Company. All forward-looking statements involve risk and uncertainty and
a number of factors  could cause actual  results to differ  materially  from the
anticipated  results  or other  expectations  expressed  in the  forward-looking
statements.  Those  factors  include,  but are not  limited  to,  interest  rate
fluctuation,   regulatory  changes,  portfolio  performance  and  other  factors
discussed in our recent  filings  with the  Securities  and Exchange  Commission
(SEC).



                           The Peoples Holding Company
                         Selected Financial Information
                    (Dollars in Thousands, Except Share Data)
                                    Unaudited

                                                          For The Three Months                      For The Nine Months
                                                           Ended September 30,                      Ended September 30,
                                                 --------------------------------------   --------------------------------------
       Core Earnings Summary *                       2002          2001       % Change        2002          2001       % Change
       -----------------------                   -----------   -----------   ----------   -----------   -----------   ----------
                                                                                                     
Reported net income ............................. $   4,544     $   3,842       18.27 %    $  11,798     $  10,731        9.94 %
Goodwill amortization, net of tax ...............         -           102     (100.00)             -           306     (100.00)
Transitional goodwill impairment ................         -             -           -          1,300             -           -
                                                 -----------   -----------   ----------   -----------   -----------   ----------
Core net income ................................. $   4,544     $   3,944       15.21 %    $  13,098     $  11,037       18.67 %
                                                 ===========   ===========   ==========   ===========   ===========   ==========

Basic and diluted earnings per share:
Reported net income ............................. $    0.81     $    0.66       22.73 %    $    2.10     $    1.81       16.02 %
Goodwill amortization, net of tax ...............         -          0.02     (100.00)             -          0.05     (100.00)
Transitional goodwill impairment ................         -             -           -           0.23             -           -
                                                 -----------   -----------   ----------   -----------   -----------   ----------
Core net income ................................. $    0.81     $    0.68       19.12 %    $    2.33     $    1.86       25.27 %
                                                 ===========   ===========   ==========   ===========   ===========   ==========

* The table above  presents net income for the prior periods as reported as well
as core net  income,  which has been  adjusted  for the  exclusion  of  goodwill
amortization and the cumulative effect of the transitional goodwill impairment.





                                                          For The Three Months                      For The Nine Months
                                                           Ended September 30,                      Ended September 30,
                                                 --------------------------------------   --------------------------------------
           Earnings Summary                          2002          2001       % Change        2002          2001       % Change
           ----------------                      -----------   -----------   ----------   -----------   -----------   ----------
                                                                                                     
Interest income ................................. $  19,707     $  21,877       (9.92)%    $  59,207     $  66,972      (11.59)%
Interest expense ................................     6,554         9,907      (33.84)        20,364        32,366      (37.08)
                                                 -----------   -----------   ----------   -----------   -----------   ----------
Net interest income .............................    13,153        11,970        9.88         38,843        34,606       12.24
Provision for loan losses .......................     1,125         1,225       (8.16)         3,325         3,475       (4.32)
Noninterest income ..............................     6,985         6,172       13.17         20,244        17,748       14.06
Noninterest expenses ............................    12,642        11,873        6.48         37,466        34,303        9.22
                                                 -----------   -----------   ----------   -----------   -----------   ----------
Income before taxes and cumulative effect
     of accounting change .......................     6,371         5,044       26.31         18,296        14,576       25.52
Income taxes ....................................     1,827         1,202       52.00          5,198         3,845       35.19
                                                 -----------   -----------   ----------   -----------   -----------   ----------
Net income before cumulative effect
     of accounting change .......................     4,544         3,842       18.27         13,098        10,731       22.06
Cumulative effect of accounting change ..........         -             -           -         (1,300)            -           -
                                                 -----------   -----------   ----------   -----------   -----------   ----------
Net income ...................................... $   4,544     $   3,842       18.27 %    $  11,798     $  10,731        9.94 %
                                                 ===========   ===========   ==========   ===========   ===========   ==========
          Common Stock Data
          -----------------
Earnings per share - basic and diluted:
   Income before cumulative effect
     of accounting change ....................... $    0.81     $    0.66       22.73 %    $    2.33     $    1.81       28.73 %
   Cumulative effect of accounting change .......         -             -           -          (0.23)            -           -
                                                 -----------   -----------   ----------   -----------   -----------   ----------
   Net income ...................................      0.81          0.66       22.73           2.10          1.81       16.02
                                                 ===========   ===========   ==========   ===========   ===========   ==========

Book value per share ............................                                              23.42         21.76        7.63
Market value per share ..........................                                              40.75         33.49       21.68
Cash dividends per share ........................      0.26          0.24        8.33           0.77          0.71        8.45
Weighted average shares outstanding ............. 5,591,462     5,793,822       (3.49)     5,620,891     5,925,326       (5.14)
Weighted average shares outstanding - diluted ... 5,597,362     5,793,822       (3.39)     5,625,348     5,925,326       (5.06)
End of period shares outstanding ................                                          5,575,433     5,757,799       (3.17)

         Balance Sheet Summary                                                                        As of September 30,
         ---------------------                                                            --------------------------------------
                                                                                              2002          2001       % Change
                                                                                          -----------   -----------   ----------
Total loans .....................................                                          $ 855,415     $ 827,041        3.43 %
Allowance for loan losses .......................                                             12,299        11,166       10.15
Total investment securities .....................                                            326,344       286,001       14.11
Total assets ....................................                                          1,306,640     1,263,504        3.41
Total deposits ..................................                                          1,090,396     1,087,599        0.26
Total borrowings ................................                                             67,595        31,155      116.96
Shareholders' equity ............................                                            130,559       125,299        4.20





                                                          For The Three Months                      For The Nine Months
                                                           Ended September 30,                      Ended September 30,
                                                 --------------------------------------   --------------------------------------
           Selected Ratios                           2002          2001       % Change        2002          2001       % Change
           ---------------                       -----------   -----------   ----------   -----------   -----------   ----------
                                                                                                     
Return on average assets * ......................    1.38  %       1.25  %      10.40 %       1.23  %       1.16  %       6.03 %
Return on average shareholders' equity * ........   14.00         12.36         13.27        12.77         11.44         11.63
Adjusted for cumulative effect
 of accounting change:
    Core return on average assets* ..............    1.38          1.28          7.81         1.33          1.18         12.71
    Core return on average shareholders' equity*.   14.00         12.68         10.41        13.80         11.68         18.15
Shareholders' equity to assets (actual) .........                                             9.99          9.92          0.71
Net interest margin (TE) * ......................    4.68          4.58          2.18         4.67          4.44          5.18
Allowance for loan losses to total loans ........                                             1.44          1.35          6.67
Reserve coverage of nonperforming loans .........                                           309.95        218.20         42.05
Average loans to average deposits ...............   75.97         77.27         (1.68)       75.21         76.85         (2.13)
Average earning assets to average assets ........   90.49         90.12          0.41        90.46         90.95         (0.54)
Nonperforming loans to total loans ..............                                             0.46          0.62        (25.81)
Net charge-offs to average loans * ..............    0.23          0.71        (67.61)        0.38          0.47        (19.15)
Noninterest income (less securities
 gains/losses) to average assets* ...............    2.12          1.99          6.53         2.06          1.92          7.29
Noninterest expense to average assets* ..........    3.86          3.85          0.26         3.84          3.73          2.95
Overhead ratio * ................................    1.74          1.86         (6.45)        1.78          1.81         (1.66)
Efficiency ratio ................................   60.44         62.63         (3.50)       60.99         62.50         (2.42)

         Nonperforming Assets
         --------------------
Nonaccruing loans ...............................                                          $     635     $     795      (20.13)%
Accruing loans past due 90 days or more .........                                              3,333         4,322      (22.88)
                                                                                          -----------   -----------   ----------
     Total nonperforming loans ..................                                              3,968         5,117      (22.45)
ORE and repossessions ...........................                                              3,518         2,362       48.94
                                                                                          -----------   -----------   ----------
     Total nonperforming assets .................                                          $   7,486     $   7,479        0.09%
                                                                                          ===========   ===========   ==========

* Ratios annualized
TE - taxable equivalent basis




                           The Peoples Holding Company
                            Allowance for Loan Losses
                             (Dollars in Thousands)
                                    Unaudited

                                                          For The Three Months                      For The Nine Months
                                                           Ended September 30,                      Ended September 30,
                                                 --------------------------------------   --------------------------------------
                                                     2002          2001       % Change        2002          2001       % Change
                                                 -----------   -----------   ----------   -----------   -----------   ----------
                                                                                                     
Reserve for loan losses at beginning of period .. $  11,658     $  11,403        2.24 %    $  11,354     $  10,536        7.76 %
Provision for loan losses .......................     1,125         1,225       (8.16)         3,325         3,475       (4.32)
Loans charged-off ...............................       573         1,534      (62.65)         2,869         3,107       (7.66)
Recoveries of loans previously charged-off ......        89            72       23.61            489           262       86.64
                                                 -----------   -----------   ----------   -----------   -----------   ----------
Reserve for loan losses at end of period ........ $  12,299     $  11,166       10.15 %    $  12,299     $  11,166       10.15 %
                                                 ===========   ===========   ==========   ===========   ===========   ==========



                           The Peoples Holding Company
                            Loans and Credit Quality
                             (Dollars in Thousands)
                                    Unaudited
                                                          Loans,                                             Net Charge-offs
                                                  Net of Unearned Income       Non-performing Loans     For The Nine Months Ended
                                                    As of September 30,         As of September 30,           September 30,
                                                 -------------------------   ------------------------   ------------------------
                                                     2002          2001         2002          2001          2002         2001
                                                 -----------   -----------   ----------   -----------   -----------   ----------
                                                                                                     
Commercial, financial, agricultural ............. $ 148,791     $ 152,621     $  1,707     $     535     $     528     $    749
Real estate - construction ......................    36,480        33,067            -           103            96           25
Real estate - mortgage ..........................   572,283       528,718        1,990         3,957         1,200        1,086
Consumer ........................................    97,861       112,635          271           522           556          985
                                                 -----------   -----------   ----------   -----------   -----------   ----------
     Total ...................................... $ 855,415     $ 827,041     $  3,968     $   5,117     $   2,380     $  2,845
                                                 ===========   ===========   ==========   ===========   ===========   ==========




                           The Peoples Holding Company
                   Condensed Consolidated Statements of Income
                    (Dollars in Thousands, Except Share Data)
                                    Unaudited
                                                          For The Three Months                      For The Nine Months
                                                           Ended September 30,                      Ended September 30,
                                                 --------------------------------------   --------------------------------------
                                                     2002          2001       % Change        2002          2001       % Change
                                                 -----------   -----------   ----------   -----------   -----------   ----------
                                                                                                     
Interest income:
    Loans ....................................... $  15,363     $  17,773      (13.56)%    $  46,027     $  53,919      (14.64)%
    Securities ..................................     4,270         4,021        6.19         12,903        12,384        4.19
    Other .......................................        74            83      (10.84)           277           669      (58.59)
                                                 -----------   -----------   ----------   -----------   -----------   ----------
          Total interest income .................    19,707        21,877       (9.92)        59,207        66,972      (11.59)

Interest expense:
    Deposits ....................................     5,940         9,548      (37.79)        18,567        31,276      (40.63)
    Borrowings ..................................       614           359       71.03          1,797         1,090       64.86
                                                 -----------   -----------   ----------   -----------   -----------   ----------
          Total interest expense ................     6,554         9,907      (33.84)        20,364        32,366      (37.08)

          Net interest income ...................    13,153        11,970        9.88         38,843        34,606       12.24
Provision for loan losses .......................     1,125         1,225       (8.16)         3,325         3,475       (4.32)
                                                 -----------   -----------   ----------   -----------   -----------   ----------
          Net interest income after provision
              for loan losses ...................    12,028        10,745       11.94         35,518        31,131       14.09

Noninterest income:
    Service charges on deposit accounts .........     3,220         2,961        8.75          9,220         8,569        7.60
    Fees and commissions ........................     2,456         1,905       28.92          6,731         5,406       24.51
    Trust revenue ...............................       218           130       67.69            680           660        3.03
    Gains on sale of securities .................        22            42      (47.62)            30            87      (65.52)
    Other .......................................     1,069         1,134       (5.73)         3,583         3,026       18.41
                                                 -----------   -----------   ----------   -----------   -----------   ----------
          Total noninterest income ..............     6,985         6,172       13.17         20,244        17,748       14.06

Noninterest expenses:
    Salaries and employee benefits ..............     7,290         6,862        6.24         21,609        19,285       12.05
    Data processing .............................       957           902        6.10          2,838         2,629        7.95
    Net occupancy ...............................       784           797       (1.63)         2,368         2,402       (1.42)
    Equipment ...................................       792           733        8.05          2,386         2,195        8.70
    Other .......................................     2,819         2,579        9.31          8,265         7,792        6.07
                                                 -----------   -----------   ----------   -----------   -----------   ----------
          Total noninterest expenses ............    12,642        11,873        6.48         37,466        34,303        9.22

Income before taxes and cumulative effect
    of accounting change ........................     6,371         5,044       26.31         18,296        14,576       25.52

Income taxes ....................................     1,827         1,202       52.00          5,198         3,845       35.19
                                                 -----------   -----------   ----------   -----------   -----------   ----------
Net income before cumulative effect
    of accounting change ........................     4,544         3,842       18.27         13,098        10,731       22.06
Cumulative effect of accounting change ..........         -             -           -         (1,300)            -           -
                                                 -----------   -----------   ----------   -----------   -----------   ----------
Net income ...................................... $   4,544     $   3,842       18.27 %    $  11,798     $  10,731        9.94 %
                                                 ===========   ===========   ==========   ===========   ===========   ==========




                           The Peoples Holding Company
         Average Consolidated Balance Sheet and Net Interest Analysis *
                             (Dollars in Thousands)
                                    Unaudited
                                                   For The Three Months        For The Nine Months
                                                    Ended September 30          Ended September 30
                                                 -------------------------   ------------------------
                                                    2002          2001          2002         2001
                                                 -----------   -----------   ----------   -----------
                                                                               
                    Earning Assets:
   Loans and leases:
      Interest (TE) ............................. $  15,483     $  17,910     $ 46,393     $  54,358
      Average balance ...........................   840,393       822,628      829,724       814,827
      Yield .....................................      7.31%         8.64%        7.48%         8.92%
   Interest bearing bank balances, federal
       funds sold and repos:
      Interest ..................................        74            83          277           669
      Average balance ...........................    18,079         9,202       21,872        18,528
      Yield .....................................      1.62%         3.54%        1.69%         4.83%
   Investment securities:
      Interest (TE) .............................     4,929         4,700       14,877        14,472
      Average balance ...........................   326,251       279,051      325,330       283,322
      Yield .....................................      6.04%         6.73%        6.09%         6.81%
         Total earning assets:
           Interest (TE) ........................    20,486        22,693       61,547        69,499
           Average balance ...................... 1,184,723     1,110,881    1,176,926     1,116,677
           Yield ................................      6.87%         8.12%        6.99%         8.32%

             Interest Bearing Liabilities:
    Interest bearing demand deposit accounts:
      Interest ..................................       434           497        1,273         1,675
      Average balance ...........................    98,155        75,440       95,037        76,451
      Rate ......................................      1.75%         2.61%        1.79%         2.93%
   Savings and money market accounts:
      Interest ..................................     1,092         1,644        3,435         5,377
      Average balance ...........................   288,769       262,612      290,626       257,855
      Rate ......................................      1.50%         2.48%        1.58%         2.79%
   Time deposits:
      Interest ..................................     4,414         7,407       13,859        24,224
      Average balance ...........................   567,032       581,773      564,944       583,195
      Rate ......................................      3.09%         5.05%        3.28%         5.55%
         Total interest bearing deposits:
           Interest .............................     5,940         9,548       18,567        31,276
           Average balance ......................   953,956       919,825      950,607       917,501
           Rate .................................      2.47%         4.12%        2.61%         4.56%
   Other interest bearing liabilities:
      Interest ..................................       614           359        1,797         1,090
      Average balance ...........................    57,402        26,388       55,559        24,857
      Rate ......................................      4.24%         5.40%        4.32%         5.86%
         Total interest bearing liabilities:
           Interest .............................     6,554         9,907       20,364        32,366
           Average balance ...................... 1,011,358       946,213    1,006,166       942,358
           Rate .................................      2.57%         4.15%        2.71%         4.59%

Net interest income (TE) ........................ $  13,932     $  12,786     $ 41,183     $  37,133
Net interest margin (TE) ........................      4.68%         4.58%        4.67%         4.44%

* Interest amounts annualized for purposes of calculating yields and rates
TE - taxable equivalent basis