Exhibit 99.1

                          THE PEOPLES HOLDING COMPANY

Contact: Jim Gray                            Stuart Johnson
         Executive Vice President            Executive Vice President & CFO
         (662) 680-1217                      (662) 680-1001
         jimg@thepeopleplace.com             stuartj@thepeopleplace.com



                      THE PEOPLES HOLDING COMPANY ANNOUNCES
                              FIRST QUARTER RESULTS


TUPELO,  Miss.  (April 16, 2003) - The Peoples Holding Company  (AMEX:PHC) today
announced results for the first quarter ended March 31, 2003. Earnings per share
for the  first  quarter  increased  13.89%  to  $0.82  from  $0.72,  before  the
cumulative  effect of an  accounting  change  recognized in the first quarter of
2002.  Net income for the first  quarter  increased  11.98% to  $4,552,000  from
$4,065,000  before the effect of the  accounting  change in the first quarter of
2002.  Net income for the first  quarter  of 2002 was  $2,765,000,  or $0.49 per
share.

Net  interest  income  for the  first  quarter  of 2003  was up  slightly  while
non-interest income grew 14.62%.  These results produced an annualized return on
average equity of 13.15% compared with 12.29% before the cumulative effect of an
accounting  change  for the first  quarter  of 2002.  The  annualized  return on
average  assets for the first  quarter was 1.29%  compared with 1.19% before the
cumulative effect of an accounting change for the prior-year period.

"We are pleased to start 2003 with  another  solid  quarter,"  said E.  Robinson
McGraw,  President and Chief Executive  Officer of The Peoples Holding  Company.
"Our overall  operations  performed well in a very sluggish  economy.  Growth in
non-interest income coupled with moderate expense growth more than offset slower
loan  growth  and a  narrowing  of our net  interest  margin.  Once  again,  the
diversity of our revenue stream produced another quarter of consistent growth in
earnings."

Stock Price and Dividends

The market price of The Peoples  Holding  Company shares was $42.60 per share at
March 31, 2003, an increase of 11.52% from $38.20 at March 31, 2002.

Quarterly  dividends  per share remain at $0.27,  with the most recent  dividend
increase  having  occurred  in  November  2002,  the  16th  consecutive  year of
quarterly increases.

Financial Details

McGraw  added,  "A  continuation  of record low  interest  rates  caused our net
interest  margin on a tax  equivalent  basis for the  first  quarter  of 2003 to
decline to 4.39% from 4.59% for the comparable period in 2002."


                                       1


McGraw said,  however,  that loan quality  continued to improve despite the slow
economy as evidenced by an almost 32% reduction in the provision for loan losses
from $1,125,000 in the first quarter of 2002 to $767,000 in the first quarter of
2003.  The  allowance  for loan losses as a percentage of loans was 1.48% at the
end of the first  quarter of 2003  compared  with 1.44% at March 31,  2002.  Net
charge-offs as a percentage of average loans  decreased to .04% during the first
quarter 2003,  from 0.08% in the prior-year  period.  Non-performing  loans as a
percentage  of total loans  decreased to 0.32% at March 31, 2003,  from 0.70% at
March 31, 2002. The non-performing  loan coverage ratio was 455.28% at March 31,
2003 compared with 207.23% at March 31, 2002.

As a result of strong  growth in service  charges,  fees  related to the sale of
insurance products, loan origination,  and debit card usage, non-interest income
increased  14.62% to $7,575,000 in 2003 from  $6,609,000 in the first quarter of
2002.  "The  increase in  non-interest  income  demonstrates  the breadth of our
financial services and our success in meeting the diverse financial needs of our
customers,"  McGraw said.  At March 31, 2003,  non-interest  income  represented
37.77% of net operating revenue.

Non-interest  expense  increased  4.33%  for the  first  quarter  of 2003.  This
increase was primarily due to fees related to  technology  enhancements,  normal
salary increases and insurance.  For the first quarter 2003, non-interest income
growth  of  $966,000   outpaced   non-interest   expense   growth  of  $532,000.
Non-interest expense as a percentage of average assets improved to 3.79% for the
first  quarter  of 2003  from  3.82%  for the  comparable  period  in 2002.  The
efficiency  ratio  improved  from 62.03% for the first quarter of 2002 to 61.49%
for the first quarter of 2003.

Conference Call Information

A live audio  webcast  of a  conference  call with  analysts  will be  available
beginning at 10:00 a.m.  Eastern time on Thursday,  April 17, 2003,  through the
Investor       Relations      page      of      the      Company's      website:
www.thepeoplesbankandtrust.com,  and through www.companyboardroom.com, or any of
CCBN's distribution network. The event will be archived for 30 days. If Internet
access is unavailable,  the conference may also be heard live  (listen-only) via
telephone by dialing (800) 289-0496.  A telephonic replay of the conference call
will be available  approximately  two hours after the call ends and runs through
the end of the  business  day on April 24. To listen to the  replay,  dial (719)
457-0820, and enter 354571 when prompted for the access code.

About The Peoples Holding Company

The  Peoples  Holding  Company is the  parent of  Mississippi's  fourth  largest
commercial bank headquartered in the state. Through its wholly owned subsidiary,
The Peoples  Bank & Trust  Company,  the  Company  also is parent of The Peoples
Insurance Agency, Inc. The Peoples Bank has assets of approximately $1.4 billion
and operates 40 community bank offices in 27 north and north-central Mississippi
cities.

                                       2


Note To Investors

This news release  contains  forward-looking  statements  regarding  The Peoples
Holding Company. All forward-looking statements involve risk and uncertainty and
a number of factors  could cause actual  results to differ  materially  from the
anticipated  results  or other  expectations  expressed  in the  forward-looking
statements.  Those  factors  include,  but are not  limited  to,  interest  rate
fluctuations,  regulatory  changes,  portfolio  performance  and  other  factors
discussed in our recent filings with the Securities and Exchange Commission.

                           THE PEOPLES HOLDING COMPANY
                    Summary Financial Highlights (Unaudited)
                (Dollars in thousands, except per share amounts)

                                                        Three Months Ended
                                                             March 31,
                                                    ---------------------------
Earnings Summary                                        2003           2002
                                                    ------------   ------------
Net interest income ............................... $    12,481    $    12,439
Provision for loan losses .........................         767          1,125
                                                    ------------   ------------
Net interest income after provision
  for loan losses .................................      11,714         11,314
Noninterest income ................................       7,575          6,609
Noninterest expenses ..............................      12,830         12,298
                                                    ------------   ------------
Income before provision for income taxes and
  cumulative effect of accounting change ..........       6,459          5,625
Provision for income taxes ........................       1,907          1,560
                                                    ------------   ------------
Income before cumulative effect of
  accounting change ...............................       4,552          4,065
Cumulative effect of accounting change ............        --           (1,300)
                                                    ------------   ------------
Net income ........................................ $     4,552    $     2,765
                                                    ============   ============

Basic and diluted earnings per share:
  Income before cumulative effect of
    accounting change ............................. $      0.82    $      0.72
  Cumulative effect of accounting change ..........        --            (0.23)
                                                    ------------   ------------
  Net income ...................................... $      0.82    $      0.49
                                                    ============   ============

Weighted average shares outstanding - Basic .......   5,573,528      5,657,726
Weighted average shares outstanding - Diluted .....   5,579,515      5,660,727

Selected Ratios

Net interest rate spread ..........................       4.06%          4.17%
Net interest margin ...............................       4.39%          4.59%
Noninterest expense ratio .........................       3.79%          3.82%
Net overhead ratio ................................       1.65%          1.88%
Efficiency ratio ..................................      61.49%         62.03%
Return on average assets ..........................       1.29%          1.09%
Return on average equity ..........................      13.15%         11.37%


                                                      March 31,      Dec. 31,
Balance Sheet Summary:                                  2003           2002
                                                    ------------   ------------
Total assets ...................................... $ 1,392,887    $ 1,344,512
Loans, net ........................................     857,004        863,308
Deposits ..........................................   1,158,559      1,099,048
Shareholders' equity ..............................     135,053        132,778
Book value per common share .......................       24.23          23.82

Financial  information  contained  in this  news  release  is  derived  from the
unaudited Condensed Balance Sheets and unaudited Condensed  Statements of Income
for the indicated periods.  Additional financial information is available on the
Company's website  (www.thepeoplesbankandtrust.com) under the Financial Releases
section of Investor Relations.


                                       3