UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D. C. 20549
                                    FORM 10-Q

                   QUARTERLY REPORT UNDER SECTION 13 OR 15(d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934

                       For the quarter ended June 30, 1998
                         Commission File Number 1-13253

                           THE PEOPLES HOLDING COMPANY
             -------------------------------------------------------
           (Exact name of the registrant as specified in its charter)

                             MISSISSIPPI 64-0676974
        ------------------------ --------------------------------------
        (State of Incorporation) (I.R.S. Employer Identification Number)

            209 Troy Street, P. O. Box 709, Tupelo, Mississippi 38801
           ----------------------------------------------------------
                    (Address of principal executive offices)

         Registrant's telephone number including area code 601-680-1001

 Indicate by check whether the registrant (1) has filed all reports required to
 be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
 the preceding 12 months, and (2) has been subject to such filing requirements
                             for the past 90 days.
                                 YES__X__NO_____

  Indicate the number of shares outstanding of each of the issuer's classes of
                common stock, as to the latest practicable date.

            Common stock, $5 Par Value, 5,845,572 shares outstanding
                               as of August 13, 1998






















                                       1




                           THE PEOPLES HOLDING COMPANY
                                      INDEX

PART 1.  FINANCIAL INFORMATION                                       PAGE

         Item 1. CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)

            Consolidated Balance Sheets -
                 June 30, 1998 and December 31, 1997.................. 3
            Consolidated Statements of Income - Six Months
                 Ended June 30, 1998 and 1997......................... 4
            Consolidated Statements of Income - Three Months
                 Ended June 30, 1998 and 1997......................... 4
            Consolidated Statements of Cash Flows -
                 Six Months Ended June 30, 1998 and 1997.............. 5
            Notes to Consolidated Financial Statements................ 6

         Item 2.  
            
            Management's Discussion and Analysis of Financial
                 Condition and Results of Operations.................. 7

         Item 3.

            Quantitative and Qualitative Disclosures 
                 About Market Risk................................... 11  

PART II. OTHER INFORMATION

         Item 1. 

             Legal Proceedings....................................... 12

         Item 4. 

             Submission of Matters to a Vote of Shareholders......... 12

         Item 6.(b) 

             Reports on Form 8-K..................................... 12

         Signatures.................................................. 13

















                                       2


                   THE PEOPLES HOLDING COMPANY AND SUBSIDIARY
                           CONSOLIDATED BALANCE SHEETS



                                                  JUNE 30        DECEMBER 31 
                                                    1998            1997                      
                                               ------------      ----------- 
                                                (Unaudited)       (Note 1)   
                                                                    
Assets                                                                       
   Cash and due from banks ..................$   36,500,066     $ 32,932,007 
   Federal Fund Sold ........................                      6,000,000 
                                                 ----------       ---------- 
           Cash and cash equivalents.........    36,500,066       38,932,007 
                                                                             
   Interest bearing balances with banks .....       817,610       14,972,568 
                                                                             
   Securities held-to-maturity (market                                       
      value-$75,521,919 and $60,555,766                             
      at June 30, 1998 and December 31,                       
      1997, respectively) ...................    74,678,847       59,893,375 
                                                                             
   Securities available-for-sale (amortized                                  
      cost-$225,151,600 and $187,836,120                            
      June 30, 1998 and December 31, 1997,                                   
      respectively) .........................   226,597,327      188,738,354 
                                                                             
   Loans, net of unearned income ............   642,197,376      627,945,380 
        Allowance for loan losses ...........    (9,418,558)      (9,103,828)
                                                -----------     ------------ 
           Net Loans ........................   632,778,818      618,841,552 
                                                                             
   Premises and equipment ...................    24,379,885       23,492,657 
   Other assets .............................    27,424,144       26,184,367 
                                                -----------     ------------ 
              Total Assets ..................$1,023,176,697    $ 971,054,880 
                                              =============     ============ 
  Liabilities                                                                                 
   Deposits:                                                                 
      Noninterest-bearing .................  $  124,246,494    $ 120,828,654 
      Certificates of deposit exceeding                                      
          $100,000 ........................     107,997,406      106,952,104 
      Interest bearing ....................     647,733,164      607,133,427 
                                               ------------     ------------ 
                Total Deposits ............     879,977,064      834,914,185 
                                                                             
   Treasury tax and loan note account .....      10,000,000        6,101,276 
   Borrowings .............................      18,289,105       18,454,080 
   Other liabilities ......................      12,900,381       13,434,422 
                                               ------------     ------------ 
                Total Liabilities .........  $  921,166,550    $ 872,903,963 
                                                                             
Shareholders' Equity                                                         
   Common Stock, $5 par value-15,000,000                                      
     authorized, 5,859,472 shares  
     issued and outstanding at                                        
     June 30, 1998 and December 31, 1997,                     
     respectively ..........................     29,297,360       29,297,360  
   Additional paid-in capital ..............     39,875,796       39,875,796 
   Unrealized gains on securities                                 
     available-for-sale, net of tax ........        906,471          565,708 
   Retained earnings .......................     31,930,520       28,412,053 
                                               ------------     ------------ 
             Total Shareholders' Equity ....    102,010,147       98,150,917 
                                               ------------     ------------ 
             Total Liabilities and                                           
               Shareholders' Equity ........ $1,023,176,697    $ 971,054,880                
                                              =============     ============ 

                                                                             
See Notes to Consolidated Financial Statements                               
                                                              
                                       3





                                   THE PEOPLES HOLDING COMPANY AND SUBSIDIARY
                                        CONSOLIDATED STATEMENTS OF INCOME


                                                   SIX MONTHS ENDED JUNE 30        THREE MONTHS ENDED JUNE 30
                                                   1998              1997             1998             1997
                                                   ----              ----             ----             ----
                                                         (Unaudited)                       (Unaudited)

                                                                                                
Interest Income
      Loans ................................   $ 29,310,356    $ 26,764,006       $ 14,768,854    $ 13,634,333 
      Securities:                                                                                              
           Taxable .........................      6,628,748       6,611,262          3,488,657       3,408,199 
           Tax-exempt ......................      1,725,263       1,431,272            902,882         712,108 
                                                                                                               
      Other ................................        566,611         359,996            188,878         153,205 
                                                    -------         -------              -----           ----- 
                Total interest income ......     38,230,978      35,166,536         19,349,271      17,907,845 
                                                                                                               
Interest Expense                                                                                               
      Time deposits exceeding $100,000 .....      2,912,859       2,409,665          1,464,363       1,542,026 
      Other deposits .......................     13,718,223      12,265,105          6,985,223       5,998,580 
      Borrowings  ..........................        720,109         626,694            373,838         327,617 
                                                    -------         -------             ------          ------ 
                Total interest expense .....     17,351,191      15,301,464          8,823,424       7,868,223 
                                                 ----------      ----------          ---------       --------- 
                Net interest income ........     20,879,787      19,865,072         10,525,847      10,039,622 
                                                                                                               
Provision for loan losses ..................      1,281,336       1,140,000            640,668         570,000 
                                                  ---------       ---------            -------         ------- 
                Net interest income after                                                                      
                provision for loan losses ..     19,598,451      18,725,072          9,885,179       9,469,622 
                                                                                                               
Noninterest income:                                                                                            
      Service charges on deposit accounts ..      3,498,697       3,287,673          1,801,429       1,689,317 
      Fees and commissions .................        889,970         991,120            444,860         551,104 
      Trust revenue ........................        360,022         299,400            180,022         149,700 
      Gains on sale of securities and loans.        427,257          77,711            197,218         (12,944) 
      Other ................................      1,568,214       1,052,575            729,023         480,875 
                                                    -------         -------            -------         ------- 
                Total noninterest income ...      6,744,160       5,708,479          3,352,552       2,858,052 
                                                                                                               
Noninterest expenses:                                                                                          
      Salaries and employee benefits .......     10,156,709       9,446,115          5,055,130       4,790,495 
      Net occupancy ........................      1,319,668       1,247,362            675,847         563,353 
      Equipment ............................        960,634         858,117            463,618         413,055 
      Other ................................      6,136,361       5,426,665          3,293,716       2,859,407 
                                                  ---------       ---------          ---------       --------- 
                Total noninterest expenses .     18,573,372      16,978,259          9,488,311       8,626,310 
                                                 ----------      ----------          ---------       --------- 
Income before income taxes .................      7,769,239       7,455,292          3,749,420       3,701,364 
Income taxes ...............................      2,199,946       2,223,737          1,034,852       1,070,975 
                                                  ---------       ---------          ---------       --------- 
                Net income .................   $  5,569,293    $  5,231,555       $  2,714,568    $  2,630,389 
                                                 ==========      ==========       ============    ============ 
                                                                                                               
Basic and diluted earnings per share  ......         $ 0.95          $ 0.89             $ 0.46          $ 0.45            
                                                     ======          ======             ======          ======            
                                                                                                               
Weighted average shares outstanding  .......      5,859,472       5,859,472          5,859,472       5,859,472 
                                                  =========       =========          =========       ========= 
                                                                                                                             

See Notes to Consolidated Financial Statements     









                                                         4


                   THE PEOPLES HOLDING COMPANY AND SUBSIDIARY
                      CONSOLIDATED STATEMENTS OF CASH FLOWS


                                                    SIX MONTHS ENDED JUNE 30
                                                      1998             1997
                                                      ----             ----
                                                          (Unaudited)
                                                                     
Operating Activities                                       
      Net Income .............................   $  5,569,293    $  5,231,555 
      Adjustments to reconcile net                                            
           income to net cash provided                                        
           by operating activities:                                           
      Provision for loan losses ..............      1,281,336       1,140,000 
      Provision for depreciation and                                          
           amortization ......................      1,277,998       1,165,995 
      Net amortization (accretion) of                                         
           securities premiums/discounts .....         62,168       1,335,899
      Gain on sale of loans ..................       (407,144)       (139,580)
      Losses (gains) on sales/calls of                                        
           securities ........................        (20,113)         61,869
      Increase (decrease) in other liabilities       (534,041)        129,967
      Deferred income taxes (credits).........        208,913        (124,567) 
      Losses (gains) on sales of                                                
           premises and equipment ............         83,660         106,712
      Increase in other assets ...............     (1,962,446)       (485,867)
                                                     --------        -------- 
           Net Cash Provided by Operating                                     
                Activities ...................      5,559,624       8,421,983 
                                                                              
Investing Activities                                                          
      Net (increase) decrease in balances                                          
           with other banks ..................     14,154,958      (4,968,078) 
      Proceeds from maturities/calls of                                       
           securities held-to-maturity .......      1,943,940       1,772,594 
      Proceeds from maturities/calls of                                       
           securities available-for-sale .....     32,045,636      37,377,232 
      Proceeds from sales of                                                  
           securities available-for-sale .....      5,078,456      31,311,869 
      Purchases of securities                                                 
           held-to-maturity ..................    (16,700,980)     (2,782,000)
      Purchases of securities                                                 
           available-for-sale ................    (74,510,059)    (91,825,004)
      Net increase in loans ..................    (53,038,324)    (38,297,990)
      Proceeds from sales of loans ...........     38,226,866      12,906,532
      Proceeds from sales of premises                                         
           and equipment .....................        266,716         153,406 
      Purchases of premises and equipment ....     (2,204,576)     (1,824,831)
                                                   ----------      ---------- 
          Net Cash Used in Investing                                          
                Activities ...................    (54,737,367)    (56,176,270)
                                                                              
Financing Activities                                                          
      Net increase (decrease) in                                                         
           noninterest-bearing deposits ......      3,417,840        (354,898) 
      Net increase in other                                                   
          interest-bearing deposits ..........     41,645,039      33,774,905 
      Net increase in treasury                                            
          tax and loan note account  .........      3,898,724       2,163,352 
      Increase (decrease) in borrowings ......       (164,975)      3,978,697 
      Cash dividends paid ....................     (2,050,826)     (1,640,803)
                                                   ----------      ---------- 
           Net Cash Provided by Financing                                     
                Activities ...................     46,745,802      37,921,253 
                                                   ----------      ---------- 
            Decrease in Cash                                                 
                and Cash Equivalents .........     (2,431,941)     (9,833,034)

      Cash and Cash Equivalents at                                            
           beginning of period ...............     38,932,007      46,874,641 
                                                   ----------      ---------- 
      Cash and Cash Equivalents at                                            
           end of period .....................   $ 36,500,066    $ 37,041,607 
                                                 ============    ============ 
Non-cash transactions:                                                        
      Transfer of loans to other real                                         
         estate ..............................   $    555,517    $    267,489 
                                                 ============    ============ 
                                                                              

See Notes to Consolidated Financial Statements                   

                                       5


                   THE PEOPLES HOLDING COMPANY AND SUBSIDIARY
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)
                                  JUNE 30, 1998

Note 1 Basis of Presentation:

The consolidated balance sheet at December 31, 1997, has been derived from the
audited financial statements at that date. The accompanying unaudited
consolidated financial statements reflect all adjustments (consisting only of
normally recurring accruals) which are, in the opinion of management, necessary
for a fair statement of the results for the interim periods presented. The
statements should be read in conjunction with the notes to consolidated
financial statements included in the Registrant's annual report for the year
ended December 31, 1997. Certain information and footnote disclosures normally
included in consolidated financial statements prepared in accordance with
generally accepted accounting principles have been omitted in accordance with
the rules of the Securities and Exchange Commission.


Note 2 Comprehensive Income

As of January 1, 1998, the Company adopted Statement of Financial Accounting
Standards (SFAS) No. 130, "Reporting Comprehensive Income."  SFAS No. 130 
establishes new rules for the reporting and display of comprehensive income 
and its components; however, the adoption of this Statement had no impact on 
the Company's net income or shareholders' equity.  SFAS No. 130 requires 
unrealized gains or losses on the Company's available-for-sale securities, 
which prior to adoption were reported separately in shareholders' equity, to be 
included in other comprehensive income.  Prior year financial statements have 
been reclassified to conform to the requirements of SFAS No. 130.

For the six month periods ended June 30, 1998 and 1997, total comprehensive 
income amounted to $5,910,056 and $5,045,836, respectively.  For the quarters
ended June 30, 1998 and 1997, total comprehensive income amounted to
$2,914,384 and $3,349,281, respectively.



Note 3  Other Accounting Pronouncements

In February 1998, SFAS No. 132, "Employers' Disclosures About Pensions and 
Other Postretirement Benefits," was issued, superseding the disclosure
requirements of SFAS No. 87, "Employers' Accounting for Pensions," and SFAS
No. 106, "Employers' Accounting for Postretirement Benefits Other Than 
Pensions."  SFAS No. 132 is effective for fiscal years beginning after 
December 15, 1997, and therefore the Company will adopt the new requirements
in its 1998 annual report.  SFAS No. 132 suggests a parallel format for 
presenting information about pensions and other postretirement benefits, but 
the information disclosed is not substantially different than what is required 
under current guidance.  The adoption of this statement will not have an 
impact on the Company's consolidated financial condition or results of 
operations.



Note 4  Subsequent Events

Subsequent to the second quarter of fiscal 1998, the Company repurchased shares
of its common stock in the open market.  As of August 13, 1998, the Company had 
repurchased 13,900 shares of the Company's stock at an average price of $36.20
per share for an aggregate amount of $503,198.

                                       6


                   THE PEOPLES HOLDING COMPANY AND SUBSIDIARY
           MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
                            AND RESULTS OF OPERATIONS

This Form 10-Q may contain or incorporate by reference statements which may
constitute "forward-looking statements' within the meaning of Section 27A of
the Securities Act of 1933, as amended, and Section 21 of the Securities
Exchange Act of 1934, as amended. Prospective investors are cautioned that
any such forward-looking statements are not guarantees for future
performance and involve risks and uncertainties, and that actual results may
differ materially from those contemplated by such forward-looking
statements. Important factors currently known to management that could cause
actual results to differ materially from those in forward-looking statements
include significant fluctuations in interest rates, inflation, economic
recession, significant changes in the federal and state legal and regulatory
environment, significant underperformance in the Company's portfolio of
outstanding loans, and competition in the Company's markets. The Company
undertakes no obligation to update or revise forward-looking statements to
reflect changed assumptions, the occurrence of unanticipated events or
changes to future operating results over time.


Financial Condition
- -------------------

Total assets of The Peoples Holding Company grew from $971,054,880 on December
31, 1997, to $1,023,176,697 on June 30, 1998, or 5.37% for the six month period.
Total securities increased from $248,631,729 on December 31, 1997, to
$301,276,174 on June 30, 1998, with the majority of growth in State, County, and
Municipal Bonds and Mortgage-backed securities. Loans, net of unearned income,
increased $14,251,996 or 2.27%.

Total deposits for the first six months of 1998 grew from $834,914,185 on
December 31, 1997 to $879,977,064 on June 30, 1998, or an increase of 5.40%,
with the majority of growth in time deposits.

The equity capital to total assets ratio was 9.97% and 10.11% for June 30, 1998
and December 31, 1997, respectively. The decrease is mainly due to the
significant growth in assets funded primarily by deposits.  Capital grew 3.93%
from December 31, 1997 to June 30, 1998 due to record earnings.



Results of Operations
- ---------------------

The Company's net income for the six month period ending June 30, 1998, was
$5,569,293 representing an increase of $337,738 or 6.46% over net income
for the six month period ending June 30, 1997 which totaled $5,231,555. The
increase in net income for the six month period came from usual and
customary deposit gathering and lending operations. Net income was
$2,714,568 and $2,630,389 for the second quarter ending June 30, 1998 and
1997, respectively. The annualized returns on average assets for the six
month period ending June 30, 1998 and 1997, was 1.12% and 1.14%,
respectively.

                                       7


Net interest income, the difference between interest earned on assets and the
cost of interest-bearing liabilities, is the largest component of the Company's
net income. The primary items of concern in managing net interest income are the
mix and maturity balance between interest-sensitive assets and related
liabilities. The net interest income for the six month periods ending June 30,
1998 and 1997, was $20,879,787 and $19,865,072, respectively. The net interest
income was $10,525,847 and $10,039,622 for the three month periods ending June
30, 1998 and 1997, respectively. Earning assets averaged $928.4 million for the
six month period ending June 30, 1998, compared to $846.7 million for the same
period in 1997. The increase in average earning assets is mainly in the
securities portfolio as a result of increased deposit funding. Reduced customer
demand and the competitive rate environment have slowed average loan growth 
over the first two quarters of 1998.  The net interest margin was 4.79% and 
4.94% for the six month periods ending June 30, 1998 and 1997, respectively. The
net interest margin was 4.77% and 4.94% for the quarters ending June 30, 1998
and 1997, respectively.  The decrease in net interest margin is due in part to 
the increase of the investment portfolio as a percentage of the earning asset 
mix in 1998.  Investments by nature of the associated risk carry lower yields
than loans.

The provision for loan losses charged to operating expense is an amount
which, in the judgement of management, is necessary to maintain the
allowance for loan losses at a level that is adequate to meet the present
and potential risks of losses on the Company's current portfolio of loans.
The appropriate level of the allowance is based on a quarterly analysis of
the loan portfolio including consideration of such factors as the risk
rating of individual credits, size and diversity of the portfolio, economic
conditions, prior loss experience, and the results of periodic credit
reviews by internal loan review and regulators. The provision for loan
losses totaled $1,281,336 and $1,140,000 for the six month periods ending
June 30, 1998 and 1997, respectively. The provision for loan losses totaled 
$640,668 and $570,000 for the quarters ending June 30, 1998 and 1997, 
respectively.  The allowance for loan losses as a percentage of net loans 
outstanding was 1.47% and 1.45% as of June 30, 1998 and December 31, 1997, 
respectively. Net charge-offs to average loans was .14% and .20% for the six 
month periods ending June 30, 1998 and 1997, respectively.  Net charge-offs to
average loans was .05% and .10% for the quarters ending June 30, 1998 and 1997,
respectively.

Noninterest income, excluding gains from the sales of securities and loans,
was $6,316,903 for the six month period ending June 30, 1998, compared to 
$5,630,768 for the same period in 1997, or a increase of 12.19%.  Service 
charges increased $211,024 due to the growth in deposits over that period. The 
increase in other noninterest income for the six months ending June 30, 1998, 
compared to the same period in 1997, was attributable to an increase in debit 
card and merchant activity and mortgage loan servicing.  The recent 
introduction of skip payment fees and loan document preparation fees has also
boosted noninterest income.  Noninterest income, excluding gains from the sales
of securities and loans, for the quarter ending June 30, 1998 increased 
$284,338 or 9.90% compared to the same period in 1997 due in part to the 
aforementioned items. 

Noninterest expenses were $18,573,372 for six month period ending June 30, 1998,
compared to $16,978,259 for the same period 1997, or an increase of 9.40%. 
The components of noninterest expenses for the quarter ending and six
months ending June 30, 1998 and 1997, reflect normal increases for personnel
related expenses and general inflation in the cost of services and supplies
purchased by the Company as well as increases in depreciation and computer 
processing costs. Noninterest expenses for the quarter ending June
30, 1998 increased $862,001 or 9.99% compared to the same period in 1997.

                                       8


As the year 2000 approaches, an issue impacting all companies has emerged
regarding how existing application software and operating systems will properly
recognize date sensitive information when the year changes to 2000.  The Company
is following the guidelines and timetables established by the FDIC in regards to
becoming year 2000 compliant.  Management has continued the process of working 
with its software vendors to assure that the Company is prepared for the year 
2000.  While the Company believes its planning efforts are adequate to address 
its year 2000 concerns, there can be no guarantee that the systems of other 
companies on which the Company's systems and operations rely will be converted 
on a timely basis and will not have a material effect on the Company.  
Management does not believe that the Company will incur significant operating 
expenses or be required to invest heavily in computer system improvements to be
year 2000 compliant.

Income tax expense was $2,199,946 for the six month period ending June 30, 1998,
compared to $2,223,737 for the same period in 1997. Permanent differences 
primarily from tax-free securities for the two periods in comparison offset the
additional amount of taxes related to the increase in income over the same
period causing taxes to decrease. The Company continues to invest in assets
whose earnings are given favorable tax treatment, which lowered the effective 
tax rate from 29.83% to 28.32%, for the six month periods ended June 30, 1997 to
June 30, 1998, respectively.

Liquidity Risk

Liquidity management is the ability to meet the cash flow requirements of
customers who may be either depositors wishing to withdraw funds or
borrowers needing assurance that sufficient funds will be available to meet
their credit needs.

Core deposits are a major source of funds used to meet cash flow needs.
Maintaining the ability to acquire these funds as needed in a variety of money
markets is a key to assuring liquidity. Approximately 88% of the Company's
deposits are composed of accounts with balances less than $100,000. When
evaluating the movement of these funds even during large interest rate changes,
it is apparent that the Company continues to attract deposits that can be used
to meet cash flow needs. Management continues to monitor the liquidity and
potentially volatile liabilities ratios to ensure compliance with Asset
Liability Committee targets. These targets are set to ensure that the Company
meets the liquidity requirements deemed necessary by management and regulators.

Other sources available for meeting the Company's liquidity needs include
available-for-sale securities. The available-for-sale portfolio is composed of
securities with a readily available market that can be used to convert to cash
if the need arises. In addition, the Company maintains a federal funds position
that provides day-to-day funds to meet liquidity needs and may also obtain
advances from the Federal Home Loan Bank (FHLB) or the treasury tax and loan
note account, in order to meet liquidity needs. Historically, the Company has
not relied upon these sources to meet long-term liquidity needs. Sources of
funds derived from the FHLB are used primarily to match mortgage loan
originations in order to minimize interest rate risk.

Capital Resources

The Bank is subject to various regulatory capital requirements administered by
the federal banking agencies. Failure to meet minimum capital requirements can
initiate certain mandatory, and possibly additional discretionary, actions by
regulators that, if undertaken, could have a direct material effect on the
Bank's financial statements. Under capital adequacy guidelines and the
regulatory framework for prompt corrective action, the Bank must meet specific

                                       9


capital guidelines that involve quantitative measures of the Bank's assets,
liabilities, and certain off-balance-sheet items as calculated under regulatory
accounting practices. The Bank's capital amounts and classification are also
subject to qualitative judgments by the regulators about components, risk
weightings, and other factors.

Quantitative measures established by regulation to ensure capital adequacy
require the Bank to maintain minimum amounts and ratios. All banks are required
to have core capital (Tier I) of at least 4% of risk-weighted assets (as
defined), 4% of average assets (as defined), and total capital of 8% of
risk-weighted assets (as defined). As of June 30, 1998, the Bank has met all
capital adequacy requirements to which it is subject.

As of June 30, 1998, the most recent notification from the Federal Deposit
Insurance Corporation (FDIC) categorized the Bank as well capitalized under the
regulatory framework for prompt corrective action. To be categorized as well
capitalized, the Bank must maintain minimum total risk-based, Tier I risk-based,
and Tier I leverage ratios of 10%, 6%, and 5%, respectively. In the opinion of
management, there are no conditions or events since the last notification that
have changed the institution's category. The Bank's actual capital amounts and
applicable ratios are as follows:



                                             
                                                    Actual
                                                Amount   Ratio
                                                ------   -----
                                                (000)
                                                     
As of June 30, 1998
         Total Capital ....................  $ 103,208   15.6%
           (to Risk Weighted Assets)
         Tier I Capital ...................  $  94,905   14.3%
           (to Risk Weighted Assets)
         Tier I Capital ...................  $  94,905    9.5%
           (to Adjusted Average Assets)

As of December 31, 1997
         Total Capital ....................  $  99,223   15.7%
           (to Risk Weighted Assets)
         Tier I Capital ...................  $  91,315   14.5%
           (to Risk Weighted Assets)
         Tier I Capital ...................  $  91,315    9.9%
           (to Adjusted Average Assets)


Management recognizes the importance of maintaining a strong capital base. As
the above ratios indicate, the Company exceeds the requirements for a well
capitalized bank.

Book value per share was $ 17.41 and $16.75 at June 30, 1998 and December 31,
1997, respectively. 

The Company's capital policy is to evaluate future needs based on growth,
earnings trends and anticipated acquisitions.


                                       10


                   THE PEOPLES HOLDING COMPANY AND SUBSIDIARY
           QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK


A sudden and substantial change in interest rates may adversely impact the 
Company's earnings to the extent that the interest rates borne by the assets
and liabilities do not change at the same speed, to the same extent, or on the
same basis.  The Company has an Asset/Liability Committee (ALCO) which monitors
the impact of changes in interest rates on its net interest income using 
several tools.  One measure of the Company's exposure to differential changes
in interest rates between assets and liabilities is shown in the Company's
Maturity and Rate Sensitivity Analysis (GAP Analysis).  Another test measures
the impact on net interest income and on net portfolio value (NPV) of an
immediate change in interest rates in 100 basis point increments.  Net Portfolio
value is defined as the net present value of assets, liabilities, and off-
balance sheet contracts.  Following are the estimated impacts of immediate
changes in interest rates at the specified levels at June 30, 1998.

                                         Percentage Change In:
                                    -------------------------------
Change In Interest Rates            Net Interest      Net Portfolio
   (In Basis Points)                 Income (1)         Value (2)
- ------------------------            ------------      -------------
       +400 ........................   (9.0)%            (12.3)%
       +300 ........................   (5.1)%             (9.0)%
       +200 ........................   (1.4)%             (5.7)%
       +100 ........................    0.6%              (2.7)%
       -100 ........................    0.0%               2.2%
       -200 ........................   (1.9)%              0.8%
       -300 ........................   (3.4)%             (1.8)%
       -400 ........................   (3.6)%             (7.9)%

(1) The percentage change in this column represents net interest income for 
    12 months in a stable interest rate environment versus the net interest
    income in the various rate scenarios.

(2) The percentage change in this column represents net portfolio value of the 
    Company in a stable interest rate environment versus the net portfolio
    value in the various rate scenarios.

Under the assumptions used in the table above, immediate rate fluctuations 
within plus or minus 200 basis points would have minimal effects on pre-tax 
earnings.  An adverse material impact on pre-tax earnings would not occur 
unless rates experienced an immediate increase of 300 basis points or more, 
which management feels is unlikely at this time.  The results of the interest
rate shock are within the limits set by the Board of Directors.

The computation of prospective effects of hypothetical interest rate changes 
are based on numerous assumptions, including relative levels of market interest
rates, loan prepayments and deposits decay, and should not be relied upon as
indicative of actual results.  Further, the computations do not contemplate any
actions the ALCO could undertake in response to changes in interest rates.

                                       11


Part II.  OTHER INFORMATION

   Item 1.     Legal Proceedings

               There have been no material proceedings against the Company
               during the quarter ending June 30, 1998.

   Item 4.     Submission of Matters to a Vote of Shareholders

               The annual meeting of the shareholders of The Peoples Holding
               Company was held on April 14, 1998, for the purpose of electing
               five members to the board of directors for a three year term, to
               approve a proposal to amend the articles of incorporation to
               increase to 15,000,000 the authorized shares of common stock of
               the Company, and to ratify the appointment of the independent 
               auditors. Proxies for the meeting were solicited pursuant to 
               Section 14(a) of the Securities Exchange Act of 1934.
        

               Election of Directors          For      Withheld   Not Voting

                THREE-YEAR TERM
               John M. Creekmore           4,573,386    14,780   1,271,306
               John W. Smith               4,572,058    16,108   1,271,306
               Jimmy S. Threldkeld         4,572,294    15,872   1,271,306
               Robert H. Weaver            4,573,386    14,780   1,271,306
               J. Larry Young              4,557,105    31,061   1,271,306


                                              For       Against    Abstain
               Approve a proposal to 
               amend the articles of 
               incorporation to increase
               to 15,000,000 the 
               authorized shares of
               common stock of the
               Company                     4,517,177    24,162   1,318,133
 

                                              For       Against    Abstain
               Ratify appointment of
               Ernst & Young LLP as
               independent auditors
               for 1998                    4,579,085       331   1,280,750


   Item 6(b)   Reports on Form 8-K

               Form 8-K was not filed during the quarter ending June 30, 1998.
              
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                                   SIGNATURES


Pursuant to the requirements of the Securities and Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.



                                    THE PEOPLES HOLDING COMPANY
                                   ---------------------------
                                              Registrant



DATE:  August 13, 1998                    /s/ John W. Smith
                                   ---------------------------
                                          John W. Smith
                                 President & Chief Executive Officer


















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