UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D. C. 20549
                                    FORM 10-Q

                   QUARTERLY REPORT UNDER SECTION 13 OR 15(d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934

                       For the quarter ended September 30, 1998
                         Commission File Number 1-13253

                           THE PEOPLES HOLDING COMPANY
             -------------------------------------------------------
           (Exact name of the registrant as specified in its charter)

                             MISSISSIPPI 64-0676974
        ------------------------ --------------------------------------
        (State of Incorporation) (I.R.S. Employer Identification Number)

            209 Troy Street, P. O. Box 709, Tupelo, Mississippi 38801
           ----------------------------------------------------------
                    (Address of principal executive offices)

         Registrant's telephone number including area code 601-680-1001

 Indicate by check whether the registrant (1) has filed all reports required to
 be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
 the preceding 12 months, and (2) has been subject to such filing requirements
                             for the past 90 days.
                                 YES__X__NO_____

  Indicate the number of shares outstanding of each of the issuer's classes of
                common stock, as to the latest practicable date.

            Common stock, $5 Par Value, 5,844,472 shares outstanding
                               as of November 12, 1998




















                                       1




                           THE PEOPLES HOLDING COMPANY
                                      INDEX

PART 1.  FINANCIAL INFORMATION                                       PAGE

         Item 1. CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)

            Consolidated Balance Sheets -
                 September 30, 1998 and December 31, 1997............. 3
            Consolidated Statements of Income - Nine Months
                 Ended September 30, 1998 and 1997.................... 4
            Consolidated Statements of Income - Three Months
                 Ended September 30, 1998 and 1997.................... 4
            Consolidated Statements of Cash Flows
                 Nine Months Ended September 30, 1998 and 1997........ 5
            Notes to Consolidated Financial Statements................ 6

         Item 2.  
            
            Management's Discussion and Analysis of Financial
                 Condition and Results of Operations.................. 7

         Item 3.

            Quantitative and Qualitative Disclosures
                 About Market Risk................................... 11 

PART II. OTHER INFORMATION

         Item 1. 

             Legal Proceedings....................................... 12

         Item 6.(b) 

             Reports on Form 8-K..................................... 12

         Signatures.................................................. 12

















                                       2

                   THE PEOPLES HOLDING COMPANY AND SUBSIDIARY
                           CONSOLIDATED BALANCE SHEETS
                       (in thousands, except share data)



                                               SEPTEMBER 30       DECEMBER 31
                                                    1998             1997                     
                                               ------------      -----------
                                                (Unaudited)        (Note 1)
                                                                    
Assets
   Cash and due from banks ................    $      33,954     $    32,932 
   Federal Fund Sold ......................                0           6,000 
                                                  ----------       --------- 
                                                      33,954          38,932 
                                                                             
   Interest bearing balances with banks ...              288          14,973 
                                                                             
   Securities held-to-maturity (market                                       
      value-$76,704 and $60,556 at                                      
      September 30, 1998 and December 31,                                 
      1997, respectively) .................           74,663          59,893 
                                                                             
   Securities available-for-sale (amortized                                  
      cost-$224,758 and $187,836 at                                  
      September 30, 1998 and December 31,                                                
      1997, respectively) .................          229,394         188,738 
                                                                             
   Loans ..................................          661,625         627,946 
      Allowance for loan losses ...........           (9,637)         (9,104)
                                                  ----------       --------- 
            Net Loans .....................          651,988         618,842 
                                                                               
   Premises and equipment .................           25,178          23,493 
   Other assets ...........................           26,401          26,184 
                                                  ----------       --------- 
            Total Assets ..................    $   1,041,866     $   971,055 
                                                  ==========       =========                                
Liabilities                                                                  
   Deposits:                                
      Noninterest-bearing .................    $     122,552     $   120,829   
      Certificates of deposit exceeding                                        
          $100,000 ........................          115,656         106,952   
      Interest bearing ....................          651,851         607,133   
                                                  ----------       ---------   
                Total Deposits ............          890,059         834,914   
                                                                               
   Treasury tax and loan note account .....            8,444           6,101   
   Borrowings .............................           23,680          18,454   
   Other liabilities ......................           14,303          13,435   
                                                  ----------       ---------   
                Total Liabilities .........          936,486         872,904   
                                                                               
Shareholders' Equity                                                           
   Common Stock, $5 par value-15,000,000                                        
     authorized, 5,844,472 and 5,859,472                                       
     shares issued and outstanding at                                          
     September 30, 1998 and                                                    
     December 31, 1997, respectively .......          29,222          29,297   
   Additional paid-in capital ..............          39,876          39,876   
   Unrealized gains on securities                                     
     available-for-sale, net of tax ........           2,906             566   
   Retained earnings .......................          33,376          28,412   
                                                  ----------       ---------   
             Total Shareholders' Equity ....         105,380          98,151   
                                                  ----------       ---------   
             Total Liabilities and                                             
               Shareholders' Equity ........   $   1,041,866     $   971,055   
                                                  ==========       =========   

                                                                             
See Notes to Consolidated Financial Statements

                                       3






                                   THE PEOPLES HOLDING COMPANY AND SUBSIDIARY
                                        CONSOLIDATED STATEMENTS OF INCOME
                                        (in thousands, except share data)

                                               NINE MONTHS ENDED SEPTEMBER 30    THREE MONTHS ENDED SEPTEMBER 30
                                                   1998              1997             1998             1997
                                                   ----              ----             ----             ----
                                                         (Unaudited)                       (Unaudited)
                                                                                               

Interest Income
      Loans ................................   $     44,550     $     40,994     $     15,239    $     14,230 
      Securities:                                                                                             
           Taxable .........................         10,051            9,943            3,423           3,332 
           Tax-exempt ......................          2,676            2,170              951             739 
                                                                                                              
      Other ................................            687              430              120              70 
                                                    -------          -------          -------         ------- 
                Total interest income ......         57,964           53,537           19,733          18,371 
                                                                                                              
Interest Expense                                                                                              
      Time deposits exceeding $100,000 .....          4,433            3,735            1,520           1,325
      Other deposits .......................         20,957           18,770            7,239           6,505 
      Borrowings  ..........................          1,094              952              374             326 
                                                    -------          -------          -------         ------- 
                Total interest expense .....         26,484           23,457            9,133           8,156 
                                                 ----------       ----------       ----------      ---------- 
                Net interest income ........         31,480           30,080           10,600          10,215 
                                                                                                              
Provision for loan losses ..................          1,922            1,710              640             570 
                                                  ---------        ---------        ---------       --------- 
                Net interest income after                                                                     
                provision for loan losses ..         29,558           28,370            9,960           9,645 
                                                                                                              
Noninterest income:                                                                                           
      Service charges on deposit accounts ..          5,290            4,992            1,792           1,704 
      Fees and commissions .................          1,801            1,590              911             599 
      Trust revenue ........................            540              449              180             150 
      Gains on sale of securities and loans.            709              155              282              77 
      Other ................................          1,999            1,582              430             529 
                                                    -------          -------          -------         ------- 
                Total noninterest income ...         10,339            8,768            3,595           3,059 
                                                                                                              
Noninterest expenses:                                                                                         
      Salaries and employee benefits .......         15,256           14,588            5,099           5,141 
      Net occupancy ........................          2,047            1,866              728             618 
      Equipment ............................          1,450            1,329              489             471 
      Other ................................          9,271            8,295            3,135           2,869 
                                                  ---------        ---------         --------        -------- 
                Total noninterest expenses .         28,024           26,078            9,451           9,099 
                                                 ----------       ----------        ---------       --------- 

Income before income taxes .................         11,873           11,060            4,104           3,605 
Income taxes ...............................          3,370            3,281            1,170           1,058 
                                                  ---------        ---------        ---------       --------- 
                Net income .................   $      8,503     $      7,779     $      2,934    $      2,547 
                                                 ==========       ==========       ==========      ========== 
                                                                                                              
Basic and diluted earnings per share  ......         $ 1.45           $ 1.33           $  .50          $  .43           
                                                     ======           ======           ======          ======           
                                                                                                              
Weighted average shares outstanding  .......      5,856,782        5,859,472        5,851,488       5,859,472 
                                                  =========        =========        =========       ========= 

 See Notes to Consolidated Financial Statements                                










                                                         4



                   THE PEOPLES HOLDING COMPANY AND SUBSIDIARY
                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                        (in thousands, except share data)

                                                 NINE MONTHS ENDED SEPTEMBER 30
                                                      1998             1997
                                                      ----             ----
                                                          (Unaudited)
                                                                     
Operating Activities                                       
      Net Income ..............................  $      8,503    $      7,779 
      Adjustments to reconcile net                                            
           income to net cash provided                                        
           by operating activities:                                           
      Provision for loan losses ...............         1,922           1,710 
      Provision for depreciation and                                          
           amortization .......................         1,935           1,727 
      Net amortization (accretion) of                                        
           securities premiums/discounts ......            83             689 
      Losses (gains) on sale of loans .........           649            (195)
      Losses (gains) on sales/calls of                                        
           securities .........................            60              41
      Increase (decrease) in other liabilities.           868             885 
      Deferred income taxes (credits)..........           207             (57) 
      Losses (gains) on sales of                                                
           premises and equipment .............          (131)            155
      Increase in other assets ................        (1,899)            (18)
                                                     --------        -------- 
           Net Cash Provided by Operating                                     
                Activities ....................        12,197          12,716 
                                                                              
Investing Activities                                                          
      Net (increase) decrease in balances                                          
           with other banks ...................        14,685           1,628 
      Proceeds from maturities/calls of                                       
           securities held-to-maturity ........         3,940           3,169 
      Proceeds from maturities/calls of                                       
           securities available-for-sale ......        47,655          47,238 
      Proceeds from sales of                                                  
           securities available-for-sale ......        16,242          48,988 
      Purchases of securities                                                 
           held-to-maturity ...................       (18,668)         (6,512)
      Purchases of securities                                                 
           available-for-sale .................      (101,006)       (108,840)
      Net increase in loans ...................       (90,468)        (72,803)
      Proceeds from sales of loans ............        54,375          22,960
      Proceeds from sales of premises                                         
           and equipment ......................           530             120 
      Purchases of premises and equipment .....        (3,559)         (2,335)
                                                   ----------      ---------- 
          Net Cash Used in Investing                                          
                Activities ....................       (76,274)        (66,387)
                                                                              
Financing Activities                                                          
      Net increase (decrease) in                                              
           noninterest-bearing deposits .......         1,724          (3,528) 
      Net increase (decrease) in                                                    
          interest-bearing deposits ...........        53,421          22,853 
      Net increase (decrease) in treasury                                            
          tax and loan note account  ..........         2,343           3,489 
      Net increase (decrease) in borrowings ...         5,226          24,233 
      Acquistion of treasury stock ............          (541)              0
      Cash dividends paid .....................        (3,074)         (2,500)
                                                   ----------      ---------- 
           Net Cash Provided by Financing                                     
                Activities ...................         59,099          44,547 
                                                   ----------      ---------- 
            Decrease in Cash                                                 
                and Cash Equivalents .........         (4,978)         (9,124)
      Cash and Cash Equivalents at                                            
           beginning of period ...............         38,932          46,875 
                                                   ----------      ---------- 
      Cash and Cash Equivalents at                                            
           end of period .....................   $     33,954    $     37,751 
                                                 ============    ============ 
Non-cash transactions:                                                        
      Transfer of loans to other real                                         
         estate ..............................   $      1,159    $        828 
                                                 ============    ============ 

                                                                              
See Notes to Consolidated Financial Statements                  

                                       5

 
                  THE PEOPLES HOLDING COMPANY AND SUBSIDIARY
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)
                               SEPTEMBER 30, 1998
                        (in thousands, except share data)

Note 1 Basis of Presentation:

The consolidated balance sheet at December 31, 1997, has been derived from the
audited financial statements at that date. The accompanying unaudited
consolidated financial statements reflect all adjustments (consisting only of
normally recurring accruals) which are, in the opinion of management, necessary
for a fair statement of the results for the interim periods presented. The
statements should be read in conjunction with the notes to consolidated
financial statements included in the Registrant's annual report for the year
ended December 31, 1997. Certain information and footnote disclosures normally
included in consolidated financial statements prepared in accordance with
generally accepted accounting principles have been omitted in accordance with
the rules of the Securities and Exchange Commission.


Note 2 Comprehensive Income

As of January 1, 1998, the Company adopted Statement of Financial Accounting
Standards (SFAS) No. 130, "Reporting Comprehensive Income."  SFAS No. 130 
establishes new rules for the reporting and display of comprehensive income 
and its components; however, the adoption of this Statement had no impact on 
the Company's net income or shareholders' equity.  SFAS No. 130 requires 
unrealized gains or losses on the Company's available-for-sale securities, 
which prior to adoption were reported separately in shareholders' equity, to be 
included in other comprehensive income.  Prior year financial statements have 
been reclassified to conform to the requirements of SFAS No. 130.

For the nine month periods ended September 30, 1998 and 1997, total 
comprehensive income amounted to $10,843 and $7,966, respectively.  For
the quarters ended September 30, 1998 and 1997, total comprehensive income 
amounted to $4,933 and $2,920, respectively.


Note 3  Other Accounting Pronouncements

In February 1998, SFAS No. 132, "Employers' Disclosures About Pensions and 
Other Postretirement Benefits," was issued, superseding the disclosure
requirements of SFAS No. 87, "Employers' Accounting for Pensions," and SFAS
No. 106, "Employers' Accounting for Postretirement Benefits Other Than 
Pensions."  SFAS No. 132 is effective for fiscal years beginning after 
December 15, 1997, and therefore the Company will adopt the new requirements
in its 1998 annual report.  SFAS No. 132 suggests a parallel format for 
presenting information about pensions and other postretirement benefits, but 
the information disclosed is not substantially different than what is required 
under current guidance.  The adoption of this statement will not have an 
impact on the Company's consolidated financial condition or results of 
operations.



                                       6

                   THE PEOPLES HOLDING COMPANY AND SUBSIDIARY
           MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
                            AND RESULTS OF OPERATIONS
                        (in thousands, except share data)

This Form 10-Q may contain or incorporate by reference statements which may
constitute "forward-looking statements' within the meaning of Section 27A of
the Securities Act of 1933, as amended, and Section 21 of the Securities
Exchange Act of 1934, as amended. Prospective investors are cautioned that
any such forward-looking statements are not guarantees for future
performance and involve risks and uncertainties, and that actual results may
differ materially from those contemplated by such forward-looking
statements. Important factors currently known to management that could cause
actual results to differ materially from those in forward-looking statements
include significant fluctuations in interest rates, inflation, economic
recession, significant changes in the federal and state legal and regulatory
environment, significant underperformance in the Company's portfolio of
outstanding loans, and competition in the Company's markets. The Company
undertakes no obligation to update or revise forward-looking statements to
reflect changed assumptions, the occurrence of unanticipated events or
changes to future operating results over time.


Financial Condition
- -------------------

Total assets of The Peoples Holding Company grew from $971,055 on December 31,
1997, to $1,041,866 on September 30, 1998, or 7.29% for the nine month
period. Total securities increased from $248,631 on December 31, 1997, to
$304,057 on September 30, 1998, with the majority of growth in State, County, 
and Municipal Bonds and Mortgage-backed securities. Loans, net of unearned 
income, increased $33,679 or 5.36%. Approximately $19,427 of the increase in
loans was in the third quarter of 1998. 

Total deposits for the first nine months of 1998 grew from $834,914 on
December 31, 1997 to $890,059 on September 30, 1998, or an increase of
6.60%, with the majority of growth in public fund checking and time deposits. 

The equity capital to total assets ratio was 10.11% for September 30, 1998
and December 31, 1997. Capital grew 7.37% from December 31, 1997 to 
September 30, 1998 due to record earnings. In addition, the Company continued
paying higher dividends in 1998 compared to 1997.

Results of Operations
- ---------------------

The Company's net income for the nine month period ending September 30, 1998,
was $8,503 representing an increase of $724 or 9.31% over net income
for the nine month period ending September 30, 1997 which totaled $7,779.
The majority of the increase in net income for the nine month period in 1998
compared to 1997 came from usual and customary deposit gathering and lending
operations. Net income was $2,934 and $2,547 for the third quarter ending
September 30, 1998 and 1997, respectively.  The annualized return on average 
assets for the nine month periods ending September 30, 1998 and 1997, was 1.12%
and 1.13%, respectively.

                                       7


Net interest income, the difference between interest earned on assets and the
cost of interest-bearing liabilities, is the largest component of the Company's
net income. The primary items of concern in managing net interest income are the
mix and maturity balance between interest-sensitive assets and related
liabilities. Net interest income for the nine month periods ending September 30,
1998 and 1997 was $31,480 and $30,080, respectively. Net interest income
was $10,600 and $10,215 for the three month periods ending September 30,
1998 and 1997, respectively. Earning assets averaged $937.0 million for the nine
month period ending September 30, 1998, compared to $853.1 million for the same
period in 1997. Net interest margin was 4.77% and 4.91% for the nine month
periods ending September 30, 1998 and 1997, respectively. The decrease in net
interest margin is due in part to the increase of the investment portfolio as a
percentage of the earning asset mix in 1998.  Investments by nature of the 
associated risk carry lower yields than loans.

The provision for loan losses charged to operating expense is an amount which,
in the judgement of management, is necessary to maintain the allowance for loan
losses at a level that is adequate to meet the inherent risks of losses on the
Company's current portfolio of loans. The appropriate level of the allowance is
based on a quarterly analysis of the loan portfolio including consideration of
such factors as the risk rating of individual credits, size and diversity of the
portfolio, economic conditions, prior loss experience, and the results of
periodic credit reviews by internal loan review and regulators. The provision
for loan losses totaled $1,922 and $1,710 for the nine month periods ending 
September 30, 1998 and 1997, respectively. The provision for loan losses 
totaled $640 and $570 for the quarters ending September 30, 1998 and 1997, 
respectively.  The allowance for loan losses as a percentage of loans 
outstanding was 1.46% and 1.45% as of September 30, 1998 and December 31, 1997,
respectively. Net charge-offs to average loans was .21% and .25% for the nine 
month periods ending September 30, 1998 and 1997, respectively.  Net charge-
offs to average loans was .07% and .05% for the quarters ending September 30,
1998 and 1997, respectively.

Noninterest income, excluding gains from the sales of securities and loans,
was $9,630 for the nine month period ending September 30, 1998, compared 
to $8,613 for the same period in 1997, or an increase of 11.81%. The 
increase between 1998 and 1997 is mainly due to fees associated with
the increase in loans and deposits. Non-sufficient fund fees accounted for the
majority of the increase in service charges.  The increase in fees and 
commissions is a result of increases in Financial Investment Alternative 
commissions and mortgage loan fees, while increases in merchant processing, 
credit card revenue, and skip payment fees caused an increase in other income. 
Noninterest income, excluding gains from the sales of securities and loans, for
the quarter ending September 30, 1998 increased $331 or 11.10% compared to the
same period in 1997 due in part to the aforementioned items.

Noninterest expenses were $28,024 for the nine month period ending September 30,
1998, compared to $26,078 for the same period in 1997, or an increase of
7.46%. Significant increases in noninterest expenses, comparing the nine months
ending September 30, 1998 to same period in 1997, include depreciation of new 
premises and equipment, computer processing costs associated with loan and 
deposit growth, and fees related to the Sheshunoff efficiency consulting 
engagement. The remaining components of noninterest expenses reflect normal 
increases for banking related expenses and general inflation in the cost of 
services and supplies purchased by the Company.  Noninterest expenses for the 
quarter ending September 30, 1998 increased $352 or 3.87% compared to the same
period in 1997. 
                                       8

Income tax expense was $3,370 for the nine month period ending September 30,
1998, compared to $3,281 for the same period in 1997. The increase is due to
increased profits for the nine month period ending September 30, 1998 compared
to 1997. The Company continues to invest in assets whose earnings are given
favorable tax treatment, which lowered the effective tax rate from 29.67% for
the nine months ending September 30, 1997 to 28.38% for the same period in 1998.

As the year 2000 approaches, an issue impacting all companies has emerged
regarding how existing application software and operating systems will properly
recognize date sensitive information when the year changes to 2000.  The Company
is following the guidelines and timetables established by the FDIC in regards to
becoming year 2000 compliant.  Management has continued the process of working 
with its software vendors to assure that the Company is prepared for the year 
2000.  While the Company believes its planning efforts are adequate to address 
its year 2000 concerns, there can be no guarantee that the systems of other 
companies on which the Company's systems and operations rely will be converted 
on a timely basis and will not have a material effect on the Company.  
Management does not believe that the Company will incur significant operating 
expenses or be required to invest heavily in computer system improvements to be
year 2000 compliant.

The Company has targeted December 31, 1998 as the date to have all mission 
critical renovated systems implemented.  Testing was successfully completed for
our mission critical applications processed by our third party service provider
in October, 1998.  There are five systems identified currently that are not
compliant.  Three of these will be converted by the December 31, 1998 deadline.
The remaining two, which are not deemed mission critical, will not be addressed
until the first quarter of 1999.  The Company currently has no contingency plans
in place in the event it does not complete all phases of the Year 2000 program.
The Company plans to evaluate the systems after December 31, 1998 to determine
what contingency plans are needed.  Preliminary contingency plans include
testing backup generators in case of electricity failures, and ordering extra
cash from the Federal Reserve Bank to meet demands in case of a surge in 
withdrawals in the month before the new year.

Liquidity Risk

Liquidity management is the ability to meet the cash flow requirements of
customers who may be either depositors wishing to withdraw funds or borrowers
needing assurance that sufficient funds will be available to meet their credit
needs.

Core deposits are a major source of funds used to meet cash flow needs.
Maintaining the ability to acquire these funds as needed in a variety of money
markets is a key to assuring liquidity. Approximately 87% of the Company's
deposits are composed of accounts with balances less than $100,000. When
evaluating the movement of these funds even during times of large interest
rate changes, it is apparent that the Company continues to attract deposits
that can be used to meet cash flow needs. Management continues to monitor the
liquidity and potentially volatile liabilities ratios to ensure compliance
with Asset-Liability Committee targets. These targets are set to ensure that
the Company meets the liquidity requirements deemed necessary by management
and regulators.

Other sources available for meeting the Company's liquidity needs include
available-for-sale securities. The available-for-sale portfolio is composed of
securities with a readily available market that can be used to convert to cash
if the need arises. In addition, the Company may maintain a federal funds
position that provides day-to-day funds to meet liquidity needs and may also
obtain advances from the Federal Home Loan Bank (FHLB) or the treasury tax and
loan note account. Historically, the Company has not relied upon these sources
to meet long-term liquidity needs. Sources of funds derived from the FHLB are
used primarily to match mortgage loan originations in order to minimize 
interest rate risk, but may be used to provide short-term funding.

                                       9


Capital Resources

The Bank is subject to various regulatory capital requirements administered by
the federal banking agencies. Failure to meet minimum capital requirements can
initiate certain mandatory, and possibly additional discretionary, actions by
regulators that, if undertaken, could have a direct material effect on the
Bank's financial statements. Under capital adequacy guidelines and the
regulatory framework for prompt corrective action, the Bank must meet specific
capital guidelines that involve quantitative measures of the Bank's assets,
liabilities, and certain off-balance-sheet items as calculated under regulatory
accounting practices. The Bank's capital amounts and classification are also
subject to qualitative judgments by the regulators about components, risk
weightings, and other factors.

Quantitative measures established by regulation to ensure capital adequacy
require the Bank to maintain minimum amounts and ratios. All banks are required
to have core capital (Tier I) of at least 4% of risk-weighted assets (as
defined), 4% of average assets (as defined), and total capital of 8% of
risk-weighted assets (as defined). As of September 30, 1998, the Bank has met
all capital adequacy requirements to which it is subject.

As of September 30, 1998, the most recent notification from the Federal Deposit
Insurance Corporation (FDIC) categorized the Bank as well capitalized under the
regulatory framework for prompt corrective action. To be categorized as well
capitalized, the Bank must maintain minimum total risk-based, Tier I risk-based,
and Tier I leverage ratios of 10%, 6%, and 5%, respectively. In the opinion of
management, there are no conditions or events since the last notification that
have changed the institution's category. The Bank's actual capital amounts and
applicable ratios are as follows:



                                                     Actual
                                                 Amount   Ratio
                                                 ------   -----
                                                 (000)
                                                     
As of September 30, 1998
         Total Capital ....................   $ 104,795   15.4%
           (to Risk Weighted Assets)
         Tier I Capital ...................   $  96,275   14.2%
           (to Risk Weighted Assets)
         Tier I Capital ...................   $  96,275    9.4%
           (to Adjusted Average Assets)

As of December 31, 1997
         Total Capital ....................   $  99,223   15.7%
           (to Risk Weighted Assets)
         Tier I Capital ...................   $  91,315   14.5%
           (to Risk Weighted Assets)
         Tier I Capital ...................   $  91,315    9.9%
           (to Adjusted Average Assets)


Management recognizes the importance of maintaining a strong capital base. As
the above ratios indicate, the Company exceeds the requirements for a well
capitalized bank.

Book value per share was $18.03 and $16.75 at September 30, 1998 and December
31, 1997, respectively. Quarterly cash dividends were $.175 per share during
the third quarter of 1998, up from $.1467 per share during the third quarter of
1997.  All per-share figures have been restated to reflect the 50% stock 
dividend issued January 20, 1998.

                                       10


The Company's capital policy is to evaluate future needs based on growth,
earnings trends and anticipated acquisitions.

Effective July 14, 1998, the Company's board of directors approved a stock 
repurchase program through which up to 5% or 292,973 shares of the Company's
5,859,472 outstanding shares may be repurchased.  Currently, 15,000 shares of
common stock have been repurchased.  The purpose of this program is to help
stabilize the level of capital at approximately 10% of total assets and enable
the Company to manage its capital position more efficiently.


                   THE PEOPLES HOLDING COMPANY AND SUBSIDIARY
           QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK


A sudden and substantial change in interest rates may adversely impact the 
Company's earnings to the extent that the interest rates borne by the assets
and liabilities do not change at the same speed, to the same extent, or on the
same basis.  The Company has an Asset/Liability Committee (ALCO) which monitors
the impact of changes in interest rates on its net interest income using 
several tools.  One measure of the Company's exposure to differential changes
in interest rates between assets and liabilities is shown in the Company's
Maturity and Rate Sensitivity Analysis (GAP Analysis).  Another test measures
the impact on net interest income and on net portfolio value (NPV) of an
immediate change in interest rates in 100 basis point increments.  Net Portfolio
value is defined as the net present value of assets, liabilities, and off-
balance sheet contracts.  Following are the estimated impacts of immediate
changes in interest rates at the specified levels at September 30, 1998.

                                         Percentage Change In:
                                    -------------------------------
Change In Interest Rates            Net Interest      Net Portfolio
   (In Basis Points)                 Income (1)         Value (2)
- ------------------------            ------------      -------------
       +400 ........................   (9.0)%            (12.3)%
       +300 ........................   (5.1)%             (9.0)%
       +200 ........................   (1.4)%             (5.7)%
       +100 ........................    0.6%              (2.7)%
       -100 ........................    0.0%               2.2%
       -200 ........................   (1.9)%              0.8%
       -300 ........................   (3.4)%             (1.8)%
       -400 ........................   (3.6)%             (7.9)%

(1) The percentage change in this column represents net interest income for 
    12 months in a stable interest rate environment versus the net interest
    income in the various rate scenarios.

(2) The percentage change in this column represents net portfolio value of the 
    Company in a stable interest rate environment versus the net portfolio
    value in the various rate scenarios.

Under the assumptions used in the table above, immediate rate fluctuations 
within plus or minus 200 basis points would have minimal effects on pre-tax 
earnings.  An adverse material impact on pre-tax earnings would not occur 
unless rates experienced an immediate increase of 300 basis points or more, 
which management feels is unlikely at this time.  The results of the interest
rate shock are within the limits set by the Board of Directors.

The computation of prospective effects of hypothetical interest rate changes 
are based on numerous assumptions, including relative levels of market interest
rates, loan prepayments and deposits decay, and should not be relied upon as
indicative of actual results.  Further, the computations do not contemplate any
actions the ALCO could undertake in response to changes in interest rates.

                                       11


Part II.  OTHER INFORMATION

   Item 1.     Legal Proceedings

               There have been no  material  proceedings  against the Company
               during the quarter ending September 30, 1998.


   Item 6(b)   Reports on Form 8-K

               A report on Form 8-K was filed July 31, 1998 to report Item 5:
               Other Events.  The Company approved the hiring of Alex Sheshunoff
               Management Consulting Services.  The focus of their engagement
               is to re-align work flows by better utilizing technology.  
               Approximately 130 jobs will be eliminated over a period of 
               approximately 9 months.  Work should be completed by the end of
               the first quarter of 1999.  The economic impact will not be 
               apparent until 1999, but is expected to generate an additional
               $3 to $4 million pre-tax.



              


                                   SIGNATURES


Pursuant to the requirements of the Securities and Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.



                                    THE PEOPLES HOLDING COMPANY
                                   ---------------------------
                                              Registrant



DATE:  November 12, 1998                 /s/ John W. Smith
                                   ---------------------------
                                          John W. Smith
                                 President & Chief Executive Officer










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