Exhibit 10(j)(xv)










                                             November 18, 1993




          Mr. William L. Flaherty
          Vice President - Finance
          Gibson Greetings, Inc.
          2100 Section Road
          Cincinnati, OH   45237

          Dear Bill:

          Gibson  Greetings,  Inc. and  I are  very  pleased that  you have
          agreed to serve as  Vice President - Finance and  Chief Financial
          Officer  of Gibson Greetings, Inc. ("the Company").  As such, you
          will  report directly to the Chairman and Chief Executive Officer
          of the Company and  will be responsible for  all of the  Finance,
          Treasury,  Accounting,  Tax, Internal  Audit and  Risk Management
          functions  of the Company.   The  following terms  and conditions
          will govern your service to the Company.

          1.   You will serve  the Company on a full-time basis as a senior
               executive employee, and the Company will employ you as such,
               for a period of three years commencing November 18, 1993 and
               ending November  17, 1996  unless you are  terminated at  an
               earlier  date pursuant  to Paragraph  11, 12  or 14  of this
               Agreement.    Your annual  salary  will  be $175,000,  which
               amount will be reviewed every  fifteen months and which  may
               be increased from time to time by the Company throughout the
               term  of this  Agreement  in accordance  with the  Company's
               salary administration program.

               No  later than  twelve  months prior  to  expiration of  the
               initial term of this  Agreement, it will be reviewed  by the
               Company for the purpose  of deciding whether or not  it will
               be  extended  upon its  expiration.    You will  be  advised
               promptly of  a  decision not  to  extend.   If  you are  not
               notified  at that  time  of a  decision  not to  extend  the
               Agreement, it will continue indefinitely until terminated by
               the Company for  any reason and at any time  upon giving you
               one (1) year's  advance written notice.   This Agreement  at
               all times  shall remain  subject to earlier  termination for
               cause pursuant to Paragraph 11, 12 or 14.

               Notwithstanding  anything  herein to  the  contrary, if  the
               Company decides not to  extend this Agreement at the  end of
PAGE



          Mr. William L. Flaherty
          November 18, 1993
          Page 2




               the initial term and elects  to terminate your employment at
               that  time, you will  receive a separation  payment equal to
               six  months'  salary  and   be  provided  with  outplacement
               services arranged by the Company at its expense.

          2.   You  will receive a signing  bonus of $30,000  paid in equal
               installments of $7,500 on  December 1, 1993 and on  March 1,
               June 1 and September 1, 1994,  provided you are still in the
               employ of the Company on those dates.

          3.   As a participant in the Company's Executive  Bonus Plan, you
               will be eligible  for a bonus for 1994 and for the remaining
               term  of this Agreement and  for each year  of any extension
               hereof.

          4.   As   additional  consideration   for  this   Agreement,  and
               contingent upon approval by  the Compensation Committee, you
               will  be  granted a  nonqualified  stock  option for  15,000
               shares  of the  common stock  of the  Company.   The options
               shall  become vested at  the rate  of thirty-three  and one-
               third   percent  (33 %)   for  each   of  the   first  three
               anniversaries  of   the  grant  date.     Such  vesting  and
               subsequent exercisability  shall  be conditioned  upon  your
               continuing  to  be  employed by  the  Company  on each  such
               anniversary date.

          5.   The Company will reimburse  you for your reasonable expenses
               of  moving from Weston,  Massachusetts to  Cincinnati, Ohio,
               including:   household moving costs; your  and your spouse's
               travel  expenses  for  house-hunting  trips  as  approved in
               advance by  the Company; and realtor fees and transfer taxes
               for the sale of your present home in Weston, Massachusetts.

          6.   You  will  be  covered  by  the  Company's  special  benefit
               programs  for executives which  include:  executive physical
               examinations,  life  insurance, tax  preparation  and estate
               planning  assistance.   The  amount of  your life  insurance
               shall be three (3)  times your annual salary, not  to exceed
               $600,000.

          7.   Upon  approval of  the Compensation  Committee, you  will be
               named a participant in the Company's  Supplemental Executive
               Retirement Plan (SERP).

          8.   You  will be covered by  the Company's health insurance plan
               for which we will waive the usual waiting period.
PAGE



          Mr. William L. Flaherty
          November 18, 1993
          Page 3




          9.   You will be  eligible for  four (4) weeks  of paid  vacation
               during each year this Agreement remains in effect.

          10.  In the  event any  person becomes  the  beneficial owner  of
               fifty percent (50%) or more of the Company's securities, and
               you are not  retained by  that person  in substantially  the
               same capacity and salary as contemplated herein for at least
               six  (6) months from the  date of said  change in beneficial
               ownership, then,  upon your termination  hereunder, you will
               be  paid one  year's salary  reduced by  1/12 for  each full
               month   of  employment   completed  after  said   change  in
               beneficial ownership.  Any amount to be paid hereunder would
               be  further reduced  by the  value of any  severance package
               received by  you from the  new ownership in  connection with
               your termination.

          11.  In the event you are unable to perform your duties hereunder
               due   to  illness  or  other  incapacity,  which  incapacity
               continues for more  than six  consecutive or  nonconsecutive
               months in  any twelve-month  period, the Company  shall have
               the right, on not less than 30 days' written notice  to you,
               to terminate this  Agreement.   In the event  of your  death
               during your employment hereunder, your salary shall cease as
               of the last day  of the sixth full calendar  month following
               the  month  in which  your death  occurs.   Except  for such
               salary  continuation  rights and  except  for  certain stock
               option rights, this Agreement shall terminate as of the date
               of death.

          12.  In  the  event  you  voluntarily  terminate  your employment
               during  the term  of  this  Agreement,  or  if  the  Company
               terminates this  Agreement and  your  employment for  cause,
               your right to all  compensation hereunder shall cease  as of
               the date of termination.  As used in this Agreement, "cause"
               shall   mean  dishonesty,   gross  negligence,   or  willful
               misconduct in the  performance of your  duties or a  willful
               and  material  breach of  this  Agreement.   Termination  of
               employment shall terminate this Agreement with the exception
               of the provisions of Paragraphs 13, 14, 15 and 17.

          13.  Also in the event  you voluntarily terminate your employment
               hereunder  or  retire, or  if  the  Company terminates  this
               Agreement and your employment for cause, you agree  that for
               a period of  one and one-half years after  such termination,
               you  will  not compete,  directly  or  indirectly, with  the
               Company or with any division, subsidiary or affiliate of the
               Company  or  participate as  a director,  officer, employee,
PAGE



          Mr. William L. Flaherty
          November 18, 1993
          Page 4




               consultant,  advisor,  partner  or  joint  venturer  in  any
               business  engaged in  the  manufacture or  sale of  greeting
               cards, gift wrap or  other products produced or sold  by the
               Company, or  by any division, subsidiary or affiliate of the
               Company, without  the Company's  prior written consent.   If
               the  Company chooses  to terminate  this Agreement  any time
               after  the initial term and  you continue to  be employed by
               the Company as an  employee, agent, consultant or otherwise,
               you  agree that this Paragraph 13 shall continue to bind you
               for a period of one (1) year after your separation  from the
               Company as an employee, agent, consultant or otherwise.

          14.  In the  event the Company terminates this Agreement and your
               employment  without cause  during the  initial term  of this
               Agreement, you shall continue  to be paid your  then current
               salary through the effective date of such termination.

          15.  In   connection  with   this  Agreement,  you   may  receive
               confidential information  of the  Company.  You  agree, both
               during the term of this Agreement and after termination, not
               to disclose to others, assist others in the application  of,
               or  use for  your own  gain, such  information, or  any part
               thereof, unless and until it  has become public knowledge or
               has  come  into  the  possession  of  others  by  legal  and
               equitable means.   You further agree  that, upon termination
               of  employment  with the  Company,  all  documents, records,
               notebooks, and similar  writings, including copies  thereof,
               then  in your  possession,  whether prepared  by  you or  by
               others,  will  be  left  with or  returned  promptly  to the
               Company.   For purposes of this  Paragraph 15, "confidential
               information"   means    information   concerning   Company's
               finances, plans, sales, products, processes and services, or
               those  of Company's  subsidiaries, divisions  or affiliates,
               which is disclosed to you or  known by you as a  consequence
               of or through your employment with the Company, and which is
               not  generally known in the industry in which the Company or
               its subsidiaries, divisions or  affiliates are or may become
               engaged.  You agree that this Paragraph 15 shall continue to
               bind you notwithstanding  the termination of  this Agreement
               or  your  employment  for any  reason  whatsoever.    If the
               Company chooses  to terminate this Agreement  any time after
               the  initial term  and you  continue to  be employed  by the
               Company as an employee,  agent, consultant or otherwise, you
               agree  that this  Paragraph 15  shall  continue to  bind you
               after your separation as an employee, agent or consultant.
PAGE



          Mr. William L. Flaherty
          November 18, 1993
          Page 5




          16.  Nothing herein is intended to be  granted to you in lieu  of
               any rights or privileges to which  you may be entitled as an
               executive  employee of  the  Company  under any  retirement,
               insurance, hospitalization,  or other plan which  may now or
               hereafter be in effect.

          17.  This  Agreement shall inure to the benefit of and be binding
               upon you  and  your legal  representatives  as well  as  the
               Company,  its  successors  and  assigns  including,  without
               limitation,  any person,  partnership, corporation  or other
               entity which may acquire all,  or substantially all, of  the
               Company's assets and business.

          18.  If any provision  of this  Agreement is later  deemed to  be
               void,  the  provision  may  be stricken  and  the  remaining
               portions  of this Agreement enforced as  if the provision so
               stricken was never included herein.

          To indicate your  acceptance of  and willingness to  be bound  by
          this Agreement, please sign and return one  duplicate original of
          this letter.

                                             Sincerely,

                                             GIBSON GREETINGS, INC.


                                             /s/ Benjamin J. Sottile


                                             Benjamin J. Sottile
                                             Chairman of the Board,
                                             President and
                                             Chief Executive Officer




          ACCEPTED AND AGREED TO:


            William L. Flaherty
          William L. Flaherty


          Date:     1/5/94
PAGE