Exhibit 10(j)(vi)


                                GIBSON GREETINGS, INC.

                   1989 STOCK OPTION PLAN FOR NONEMPLOYEE DIRECTORS

                   (As amended and restated through April 29, 1993)


               1.   Purpose.  The purpose of this Gibson Greetings, Inc.
          1989 Stock Option Plan for Nonemployee Directors (the "Directors
          Plan" or "Plan") is to enhance the value of the stockholders'
          investment in Gibson Greetings, Inc. (the "Company") by
          encouraging those directors of the Company who are not employees
          of the Company or any of its subsidiaries (the "Directors") to
          acquire or increase and retain a financial interest in the
          Company and thereby also encourage the Directors to remain as
          directors of the Company and to put forth maximum efforts for the
          success of the Company.

               It is intended that stock options ("Nonqualified Stock
          Options" or "Options"), other than incentive stock options as
          defined by the Internal Revenue Code of 1986, as amended (the
          "Code"), may be granted under the Directors Plan.

               2.   Administration of the Directors Plan.

                    (a)  General.  The Directors Plan shall be administered
          by the Board of Directors of the Company (the "Board") which,
          subject to and not inconsistent with the express provisions of
          the Directors Plan, shall exercise all the power and authority
          specifically granted to it under the Plan or necessary or
          advisable, in the sole and absolute discretion of the Board, to
          the administration of the Plan.

                    (b)  Rules and Interpretation.  The Board shall have
          the authority to establish, adopt or revise such rules and
          regulations and to make all such determinations relating to the
          Directors Plan as it may deem necessary or advisable for the
          administration of the Plan and in order to preserve the exemption
          of the Plan and any Plan Options under Rule 16b-3 promulgated by
          the Securities and Exchange Commission under the Securities
          Exchange Act of 1934, as such Rule may be amended from time to
          time, or any successor rule thereto.  The Board's interpretation
          of the Directors Plan or any Option granted hereunder, and all
          decisions and determinations by the Board with respect to the
          Plan, shall be final, binding and conclusive on all parties.  No
          member of the Board shall be personally liable for any action,
          failure to act, determination, interpretation or construction
          made in good faith with respect to the Directors Plan or any
          Option or transaction thereunder.

                    (c)  No Other Rights.  Nothing contained in the
          Directors Plan, nor any Option granted pursuant to the Directors
          Plan, shall confer upon any Director covered by the Directors
          Plan any right to continue as a director of the Company nor limit
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          in any way the right of the Company to terminate his status as a
          director at any time.

               3.   The Stock.  The shares of stock available for issuance
          pursuant to the grant of Options under the Directors Plan shall
          consist of 80,000 shares of Common Stock, par value $0.01 per
          share (the "Common Shares"), of the Company, subject to
          adjustment as provided in Section 11 hereof.  All shares acquired
          upon the exercise of Options will be, in whole or in part, either
          Common Shares purchased by the Company in the open market and
          held in the treasury of the Company or authorized and unissued
          Common Shares of the Company.  Should an Option (or a portion
          thereof) expire for any reason without being exercised, the
          shares subject to the portion of such Option not so exercised
          shall be available for subsequent grants under the Directors
          Plan.

               4.   Effective Date and Termination of Plan.  The Directors
          Plan became effective on January 23, 1989 and shall terminate
          upon the earlier of (i) January 23, 1999; or (ii) the date on
          which all shares available for issuance under the Directors Plan
          have been issued pursuant to the exercise of Options granted
          hereunder; or (iii) the determination of the Board that the
          Directors Plan shall terminate.  No Options may be granted under
          the Directors Plan after the termination date, provided that the
          Options granted and outstanding on such date shall continue to
          have force and effect in accordance with the provisions of the
          instruments evidencing such Options.

               5.   Grant, Terms and Conditions of Options.

                    (a)  Grant of Options.  Under the Directors Plan, each
          then serving Director of the Company shall be granted each year,
          at the close of business on the date upon which the Company's
          annual meeting of stockholders for that year is held, beginning
          with the annual meeting to be held during 1989, Nonqualified
          Stock Options to purchase 1,000 Common Shares.  Each Director
          receiving an Option may be referred to herein as an "Optionee."
          Each Option shall be embodied in an option agreement signed by
          the Optionee and the Company providing that the Option shall be
          subject to the provisions of this Plan and containing such other
          provisions as the Board may prescribe not inconsistent with the
          Plan.

                    (b)  When Exercisable.  Options shall be exercisable
          one year after the date of grant.  No fractional shares shall be
          issued, and fractional shares remaining in any Option shall be
          rounded down to the nearest whole number of shares.

                    (c)  Price.  The exercise price per share of each
          Option shall be equal to the fair market value of a Common Share
          on the date of grant, as determined under Section 8 hereof,

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          provided that the exercise price shall be subject to adjustment
          only as provided in Section 11 hereof.

                    (d)  Term of Options.  Options shall be effective on
          the date of grant and shall be of a term of ten (10) years from
          the date of grant.  Each such Option shall be subject to earlier
          termination as provided in Section 6 hereof.

               6.   Termination of Director Status.

                    (a)  Except as otherwise provided in the Directors
          Plan, an Optionee's Options (i) are exercisable only by the
          Optionee, (ii) are exercisable only while the Optionee is a
          director of the Company and then only if the Options have become
          exercisable by their terms, and (iii) if not exercisable by their
          terms at the time the Optionee ceases to be a director of the
          Company, shall immediately expire on the date the Optionee ceases
          to be a director of the Company.

                    (b)  Except as provided by this subsection (6)(b), any
          Optionee's option which is exercisable by its terms at the time
          the Optionee ceases to be a director of the Company must be
          exercised on or before the earlier of (i) three years after the
          date the Optionee ceases to be a director of the Company or
          (ii) the fixed expiration date of such Option, after which
          applicable period such option shall expire.  If an Optionee's
          status as a director is terminated on account of any act of fraud
          or intentional misrepresentation, or embezzlement,
          misappropriation or conversion of the assets or opportunities of
          the Company or any of its subsidiaries, all Options granted to
          such Optionee shall, to the extent not previously exercised,
          expire immediately as of the date on which the director's status
          as such is terminated.

                    (c)  In the event of the death of the Optionee while a
          director of the Company, each of that Optionee's unexercised
          options (whether or not then exercisable by its terms) shall
          become immediately exercisable by his estate for a period ending
          on the earlier of the fixed expiration date of such Option or
          three years after the date of death, after which period such
          Option shall expire.  For purposes hereof, the estate of an
          Optionee shall be defined to include the legal representatives
          thereof or any person who has acquired the right to exercise an
          Option by reason of the death of the Optionee.

                    (d)  In the event the Optionee ceases to be a director
          by reason of permanent disability (as defined below), each of
          that Optionee's unexercised Options (whether or not then
          exercisable by its terms) shall become exercisable for a period
          ending on the earlier of the fixed expiration date of such Option
          or three years from the date the Optionee ceases to be a
          director, after which period such Option shall expire.  For

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          purposes hereof "permanent disability" shall be deemed to be the
          inability of the Optionee to perform the duties of a director of
          the Company because of a physical or mental disability as
          evidenced by the opinion of a Company-approved doctor of medicine
          licensed to practice medicine in the United States of America.

               7.   Transferability of Options.  Except that an Option may
          be transferred pursuant to a "domestic relations order" as
          defined in Section 414(p)(1)(B) of the Code, any Option granted
          hereunder shall be transferable only by will or the laws of
          descent and distribution and shall be exercisable during the
          lifetime of the Optionee only by the Optionee or by his guardian
          or legal representative.

               8.   Fair Market Value.  The "fair market value" of a Common
          Share on any relevant date for purposes of any provision of the
          Directors Plan shall be the last reported sales price of a Common
          Share on the NASDAQ National Market System on such date or, if
          there are no reported sales on such date, then the last reported
          sales price on the next preceding day on which such a sale was
          transacted.

               9.   Compliance with Securities Laws.  Options granted and
          shares issued by the Company upon exercise of Options shall be
          granted and issued only in full compliance with all applicable
          securities laws, including laws, rules and regulations of the
          Securities and Exchange Commission and applicable state Blue Sky
          Laws.  With respect thereto, the Board may impose such conditions
          on transfer, restrictions and limitations as it may deem
          necessary and appropriate to assure compliance with such
          applicable securities laws.

               10.  Method of Exercise.  An Option granted under this Plan
          may be exercised by written notice to the Board, signed by the
          Optionee, or by such other person as is entitled to exercise such
          Option.  The notice of exercise shall state the number of shares
          in respect of which the Option is being exercised, and shall
          either be accompanied by the payment of the full option price for
          such shares, or shall fix a date (not more than ten business days
          from the date of such notice) for the payment of the full option
          price of the shares being purchased.  All or any portion of the
          payment may be made by the transfer of Common Shares of the
          Company from the Optionee to the Company, to the extent permitted
          by law.  Such shares shall be valued for this purpose at their
          fair market value on the date they are transferred to the Company
          as payment, determined in the same manner as is provided in
          Section 8 hereof.  A certificate or certificates for the Common
          Shares of the Company purchased through the exercise of an Option
          shall be issued in regular course after the exercise of the
          Option and payment therefor.  During the option period no person
          entitled to exercise any Option granted under this Plan shall
          have any of the rights or privileges of a shareholder with

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          respect to any Common Shares issuable upon exercise of such
          Option until certificates representing such shares shall have
          been issued and delivered.

               11.  Share Adjustments.  In the event there is any change in
          the Company's Common Shares resulting from stock splits, stock
          dividends, combinations or exchanges of shares, or other similar
          capital adjustments, equitable proportionate adjustments shall
          automatically be made without further action by the Board in (i)
          the number of Common Shares available for Option grants under
          this Directors Plan, (ii) the number of Common Shares subject to
          Options granted under this Plan, and (iii) the option price of
          optioned shares.

               12.  Merger, Consolidation or Sale of Assets.

                    (a)  In the event the Company shall consolidate with,
          merge into, or transfer all or substantially all of its assets to
          another corporation or corporations (herein referred to as
          "successor corporation"), such successor corporation may obligate
          itself to continue this Plan and to assume all obligations under
          the Plan.  In the event that such successor corporation does not
          obligate itself to continue this Plan as above provided, this
          Plan shall terminate effective upon such consolidation, merger,
          or transfer, and, except as provided in Subsection 12(d) hereof,
          any Option previously granted hereunder shall terminate.  If
          practical, the Company shall give each Optionee twenty (20) days
          prior notice of any possible transaction which might terminate
          this Plan and the Options previously granted hereunder.

                    (b)  In the event any person, by any means of purchase
          or acquisition, becomes the "beneficial owner" (as defined in
          Rule l3d-3 promulgated by the Securities and Exchange Commission
          under the Securities Exchange Act of 1934 as in effect on January
          23, 1989, or any successor provision thereto) of more than 50% of
          the outstanding Common Shares of the Company, or commences a
          tender offer pursuant to Regulation l4C promulgated by the
          Securities and Exchange Commission under the Securities Exchange
          Act of 1934 as in effect on April 26, 1985, or any successor
          provision thereto, which if successful, would result in such
          person becoming the beneficial owner of more than 50% of such
          shares, then with respect to each Optionee all Options which were
          outstanding at the time of such event shall immediately become
          exercisable in full.

                    (c)  In the event of the execution of an agreement of
          reorganization, merger or consolidation of the Company with one
          or more corporations as a result of which the Company is not to
          be the surviving corporation (whether or not the Company shall be
          dissolved or liquidated) or the execution of an agreement of sale
          or transfer of all or substantially all of the assets of the
          Company, then with respect to each Optionee all Options which

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          were outstanding at the time of such event shall immediately
          become exercisable in full.

                    (d)  In the event of the consummation of any of the
          transactions called for in an agreement referred to in Subsection
          12(c) hereof, any Optionee who is subject to the filing
          requirements imposed under Section 16(a) of the Securities
          Exchange Act of 1934 (the "Act") with respect to the Company
          shall receive a payment of cash equal to the difference between
          the aggregate Fair Value of the Common Shares subject to such
          accelerated Option and the aggregate option exercise price of
          such shares.  For this purpose, "Fair Value" shall mean the cash
          value per share to be paid to stockholders pursuant to such
          agreement, or if cash value is not to be paid, the highest
          aggregate fair market value of the subject shares of Common Stock
          during the 60-day period immediately preceding the date of the
          consummation of the transaction.  Payment of said cash shall be
          made within ten (10) days after said consummation of the
          transaction.  The foregoing payments under this Subsection 12(d)
          shall be made in lieu of and in full discharge of any and all
          obligations of the Company in respect of all subject Options of
          the Optionee.

                    (e)  The grant of Options under the Directors Plan
          shall in no way affect the right of the Company to adjust,
          reclassify, reorganized or otherwise change its capital or
          business structure or to merge, consolidate, dissolve, liquidate
          or sell or transfer all or any part of its business or assets.

               13.  Amendment or Termination.  The Board may terminate this
          Plan at any time, and may amend the Plan at any time or from time
          to time, without obtaining any approval of the Company's
          stockholders; except that the Plan may not be so amended (i) to
          increase the aggregate number of Common Shares issuable under the
          Plan (excepting proportionate adjustments made under Section 11
          to give effect to stock splits, etc.); (ii) to change the option
          price of optioned stock (excepting proportionate adjustments made
          under Section 11); (iii) to change the requirement that the
          option price per Common Stock covered by an Option granted under
          this Plan be 100% of the fair market value of the Company's
          Common Shares on the date such Option is granted; or (iv) to
          change, without the consent of the Optionee (or such Optionee's,
          or such Optionee's estate's, legal representative), any Option
          previously granted to such Optionee under the Plan.
          Notwithstanding the foregoing, the provisions of this Directors
          Plan governing the amount, price and timing of awards to
          Directors may not be amended more frequently than once every six
          months other than to comport with changes in the Code or the
          rules thereunder.  If the Plan is terminated, any unexercised
          Option shall continue to be exercisable in accordance with its
          terms, except as provided in Paragraph 12 above.


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               14.  Company Responsibility.  All expenses of this Plan,
          including the cost of maintaining records, shall be borne by the
          Company.  The Company shall have no responsibility or liability
          (other than under applicable Securities Acts) for any act or
          thing done or left undone with respect to the price, time,
          quantity, or other conditions and circumstances of the purchase
          of Common Shares under the terms of the Plan, so long as the
          Company acts in good faith.

               15.  Implied Consent.  Every Optionee, by his acceptance of
          an Option under this Plan, shall be deemed to have consented to
          be bound, on his or her own behalf and on behalf of such
          Optionee's heirs, assigns, and legal representatives, by all of
          the terms and conditions of this Plan.

               16.  Delaware Law to Govern.  This Plan shall be construed
          and administered in accordance with and governed by the laws of
          the State of Delaware.



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