PAGE


                      SECURITIES AND EXCHANGE COMMISSION

                           Washington, D.C.   20549

                                  FORM 10-K/A

                               (AMENDMENT NO. 1)

[ X ]           ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF

                        THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended December 31, 1993

OR

[   ]           TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
                        OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from                to

                         Commission File Number 0-11902

                             GIBSON GREETINGS, INC.



Incorporated under the laws                            IRS Employer
  of the State of Delaware                     Identification No. 52-1242761




                    2100 Section Road, Cincinnati, Ohio 45237
                    Telephone Number:  Area Code 513-841-6600



Securities registered pursuant to Section 12(b) of the Act: None

Securities registered pursuant to Section 12(g) of the Act:
Common Stock, $.01 par value; Preferred Stock Purchase Rights


        Indicate by check mark whether the registrant (1) has filed all
reports required to be filed by Section 13 or 15(d) of the
Securities Exchange Act of 1934 during the preceding 12 months
(or for such shorter period that the registrant was required to
file such reports), and (2) has been subject to such filing
requirements for the past 90 days.

Yes  X    No


        Indicate by check mark if disclosure of delinquent filers
pursuant to Item 405 of Regulation S-K is not contained herein,
and will not be contained, to the best of registrant's
knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or any
amendment to this Form 10-K. [ X ]


        The aggregate market value of the Common Stock, $.01 par value,
of the registrant held by non-affiliates of the registrant as of
August 22, 1994 was approximately $254,709,000.


        Indicate the number of shares outstanding of each of the
registrant's classes of common stock, as of the latest
practicable date:   16,095,829 shares of Common Stock, $.01 par
value, at August 22, 1994.

        Documents incorporated by reference:
                Portions of Gibson Greetings, Inc.'s Proxy Statement for the
                1994 Annual Meeting of Stockholders are incorporated by
                reference in Part III.

PAGE


                                    PART I

Item 1.  Business
      Gibson   Greetings,  Inc.  and   its  wholly-owned   and  majority-owned
subsidiaries  (the  "Company") operate  in a  single  industry segment  -- the
design, manufacture and  sale of  everyday and seasonal  greeting cards,  gift
wrap and accessories, paper partywares and related specialty products.

Products
      The Company's major products are extensive lines of greeting cards (both
everyday  and seasonal)  and  gift wrap.   Everyday  cards are  categorized as
conventional  greeting cards and alternative market cards.  Seasonal cards are
devoted to  holiday seasons, which include,  in declining order  of net sales,
Christmas, Valentine's Day, Mother's Day, Easter, Father's Day, Graduation and
Thanksgiving.  In 1993, approximately  58% of net sales of cards  were derived
from  everyday cards and  approximately 42% from seasonal  cards.  The Company
produces  gift  wrap and  gift wrap  accessories  (including tissue  and kraft
paper,  gift bags, tags,  ribbons, bows and gift trims) predominately  for the
Christmas  season.   The  Company's  products also  include  paper partywares,
candles, calendars, gift items  and holiday decorations.  The  following table
sets forth, in thousands of dollars for the years indicated, the Company's net
sales attributable to each of the principal classes of the Company's products:

                          Years Ended December 31,
                     ----------------------------------
                       1993         1992         1991
                     --------     --------     --------
Greeting cards       $268,952     $243,647     $270,579
Gift wrap             192,862      187,965      196,352
Other products         84,351       52,506       55,235
                     --------     --------     --------
  Total net sales    $546,165     $484,118     $522,166
                     ========     ========     ========

      Many  of  the Company's  products  incorporate  well-known   proprietary
characters.  Net sales  associated  with  licensed  properties  accounted  for
approximately 14% of overall 1993 net sales.  The Company believes it benefits
from the publication of cartoon strips, television programming, advertising and
other promotional activities by the creators of such licensed  characters.  The
Company has also developed proprietary properties of its own. See "Trademarks,
Copyrights and Licenses."

      Approximately  2% of the Company's revenues in 1993 were attributable to
export sales  and  royalty income  from  foreign sources.    During 1993,  the
Company acquired  The Paper Factory of Wisconsin, Inc. ("The Paper Factory") a
Wisconsin corporation,  to strengthen the  Company's position in  the rapidly-
growing party segment of the industry.  During 1992, the Company formed Gibson
de Mexico, S.A. de C.V., a Mexican corporation, which purchased the net assets
of  a  Mexican manufacturer  and  marketer of  greeting  cards, to  market the
Company's  products  primarily in  Mexico.   During  1991, the  Company formed
Gibson Greetings International Limited, a  Delaware corporation, to market the
Company's products in the United Kingdom and other European countries.

PAGE

Sales and Marketing
      The  Company's  products are  sold in  more  than 50,000  retail outlets
worldwide.  Because of the  value consumers place on convenience,  the Company
continues  to concentrate its  distribution through one-stop-shopping outlets.
To market  effectively  through  these  outlets,  the  Company  has  developed
specific  product programs and new  product lines and  introduced new in-store
displays.  The Company's products are primarily sold under the Gibson and Cleo
brand names and are primarily  distributed to supermarkets, deep  discounters,
mass  merchandisers, variety  stores  and  drug  stores.    During  1993,  the
Company's  five  largest  customers accounted  for  approximately  35%  of the
Company's net sales and only one customer, Wal-Mart Stores Inc., accounted for
more than 10% of the Company's net sales.

      The Company's products under  the Gibson brand name are  usually stocked
in a department where only these products are displayed.  Product displays are
expressly  designed for the presentation  of greeting cards,  gift wrap, paper
partywares,  candles and other products.  The Company also supplies corrugated
displays for seasonal specialties.   The Company's method of  selling greeting
cards requires  frequent and attentive merchandising service and fast delivery
of reorders.   The Company employs  a direct field sales  force that regularly
visits  most of  the Company's  customers, supported  by a  larger, nationwide
merchandising service force.

      In  order  to properly  display and  service  these products,  a sizable
initial investment is made  in store display fixtures, sometimes  totaling 300
linear feet,  and  in the  hiring  and training  of  service associates.    To
minimize  costs and  disruption, in the  short-term, caused  by the  loss of a
customer,  the Company  has entered  into longer  term contracts  with certain
retailers,  consistent  with  general  industry  practice.    These  contracts
generally  have terms  of from  three to  six years,  and sometimes  specify a
minimum  sales volume  commitment.   Some  of the  advantages  to the  Company
include: less disruption  to its  distribution channels; the  ability to  plan
product offerings into  the future;  and establishment of  a reliable  service
network to  ensure the  best product  display and salability.   In  certain of
these contracts, cash payments or credits are  negotiated constituting advance
discounts  against future sales.  These payments are capitalized and amortized
over the initial term of the contract.  In the event of contract default  by a
retailer, such as bankruptcy or liquidation, a contract may be deemed impaired
and  unamortized  amounts  may   be  charged  against  operations  immediately
following the  default.  Use of  these contracts has expanded  in recent years
within the industry and the  Company currently has contracts with a  number of
customers including two of its top five customers.

      Most of the Company's  gift wrap is Christmas-related and is  sold under
the Cleo brand name.  These products are usually shipped in corrugated cartons
which may be used as temporary free-standing displays.  Separate free-standing
product displayers and display  planning services are also made  available for
the purpose  of enhancing the  presentation of  Cleo products.   The Company's
Cleo brand gift wrap is typically sold at lower unit retail  price levels than
the  Company's other brands of  gift wrap.   In general, the  Company does not
provide  in-store merchandising  services with  respect to  Cleo  products but
rather  ships  these  products directly  to  the  retailers'  stores or  their
warehouses for subsequent distribution to individual stores.

      It is characteristic of the Company's business and of  the industry that
accounts receivable for  seasonal merchandise are carried  for relatively long
periods, typically  as long as six  months.  Consistent  with general industry
practice, the Company allows  customers to return for credit  certain seasonal
greeting cards.

Design and Production
      Most  of the Company's greeting cards are designed, printed and finished
at its Cincinnati, Ohio facility and  then sent to its facilities in Berea  or
Covington,  Kentucky for  shipment directly  to retail  stores.   Most of  the
Company's  gift  wrap  is designed,  printed  and  finished  at the  Company's
facilities in Memphis, Tennessee  and distributed from the  Company's facility
in Memphis, Tennessee.  The Company also purchases for resale certain finished
and semi-finished products, such as gift items, from both domestic and foreign
sources.

      The  Company  maintains  a  full-time  staff  of artists,  writers,  art
directors  and  creative  planners who  design  a  majority  of the  Company's
products.    Design of  everyday products  begins  approximately 12  months in
advance of shipment.   The Company's seasonal  greeting cards and  other items
are  designed and  printed  over  longer  periods  than  the  everyday  cards.
Designing seasonal products begins approximately 18 months before  the holiday
date.   Seasonal designs go into production about 12 months before the holiday
date.

      Production of the Company's products increases throughout the year until
late September.  Because a substantial  portion of the Company's shipments are
typically concentrated in the latter half of the year, the Company normally is
required to carry large inventories.

      The Company believes that  adequate quantities of raw materials  used in
its business are and will continue to be available from many suppliers.  Paper
costs  are  the  most significant  component  of  the  Company's product  cost
structure.

Competition
      The  greeting card and gift wrap industry  is highly competitive.  Based
upon its general knowledge of the  industry and the limited public information
available about its competitors, the Company believes it  is the third largest
producer of  greeting cards and gift wrap in the United States.  The Company's
principal  competitors  are  Hallmark   Cards,  Inc.  and  American  Greetings
Corporation, which  are predominant  in the  industry, and CPS/Artfaire,  Inc.
Certain  of  the  Company's  competitors  have  greater  financial  and  other
resources than the Company.

      The  Company believes  that  the  principal  areas of  competition  with
respect  to its  products are quality,  design, service to  the retail outlet,
price and terms, which  may include payments and  other concessions to  retail
customers under  long-term agreements, and  that it  is competitive in  all of
these areas. See "Sales and Marketing".

Trademarks, Copyrights and Licenses
      The  Company has  approximately 40  registrations of  trademarks in  the
United States and foreign countries.   Although the Company does not generally
register  its  creative artwork  and editorial  text  with the  U.S. Copyright
Office, it  does obtain certain  copyright protection by printing  notice of a
claim of  copyright on its  products.   The Company has  rights under  various
license agreements  to incorporate well-known proprietary  characters into its
products.   These licenses,  most of  which are  exclusive, are generally  for
terms of one to four years and are subject to certain renewal options.   There
can  be no assurance that the Company will be able to renew license agreements
as to any  particular proprietary character.   The Company  believes that  its
business is not dependent upon any individual trademark, copyright or license.

PAGE

Employees
      As  of  December 31,  1993,  the  Company employed  approximately  4,600
persons on  a full-time  basis.   In addition,  as of  December 31, 1993,  the
Company employed approximately 4,800 persons on a part-time basis.  Because of
the seasonality of the Company's sales, the number of the Company's production
and warehousing employees  varies during  the year, normally  reaching a  peak
level  in  September.   Approximately 800  hourly  employees in  the Company's
Memphis, Tennessee facilities are represented by a local union affiliated with
the United Paper Workers International Union and are employed under a contract
which  expires in 1996.   Approximately 300 hourly  employees currently on the
payroll at the Company's Berea, Kentucky  facility are represented by a  local
union  affiliated  with the  International Brotherhood  of Firemen  and Oilers
Union.  Unfair  labor practice charges have been filed  against the Company as
an  outgrowth  of  a  strike at  the  Berea  facility  in  1989.   See  "Legal
Proceedings."

Environmental Issues
      The Company, over the past ten years, has taken a  proactive approach to
environmental concerns.  In 1986, the Company's subsidiary Cleo, Inc. ("Cleo")
converted  its printing operations to water-based inks.  Likewise, since early
1990, the Gibson Card  Division ("Gibson") has converted its  card and related
products  production  to  water-based  inks.    Previously,  Gibson   had  its
Cincinnati-produced  waste  solvents incinerated.    All  but one  underground
storage tank  on Company owned and  leased premises were removed  in or before
1988.   In  1990,  the last  underground  storage  tank, which  had  contained
isopropyl  alcohol, was also  removed in accordance  with governmental closure
regulations.   For  the  past  seven years,  the  Company has  consulted  with
professional  firms for  environmental audits  before entering  into potential
long-term  real estate  transactions.   Historically,  expenditures associated
with  managing  and limiting  pollution or  hazardous  substances, as  well as
expenditures  to  remediate  previously  contaminated  sites,  have  not  been
material to  the Company's  financial statements.    At August  22, 1994,  the
Company was  aware of  two contingent  environmental liabilities as  discussed
below:

DIAZ REFINERY - JACKSON COUNTY, ARKANSAS
      In  1989, the  Company  was identified  by  the Arkansas  Department  of
Pollution Control  and Ecology ("ADPC&E")  as a potentially  responsible party
("PRP") in connection with the Diaz Refinery Site in Jackson County, Arkansas.
The Company is participating with approximately 700 other PRPs in a settlement
with ADPC&E for remediation of the Site. To date, the Company's share of total
Site costs  has been approximately $46,000,  which has been paid.   The nature
and extent of the contamination  is still being investigated.  Thus, it is not
possible at  this time to provide an estimate  of total clean-up costs for the
Site or the Company's share of such costs.

PAGE

KIRK LANDFILL - DYER COUNTY, TENNESSEE
      In December 1993, the Company was advised by the Tennessee Department of
Environment and Conservation  ("TDEC") that  Cleo had been  identified by  the
State   as  a  potentially   liable  party  for   reimbursement  of  Superfund
expenditures  made  by   the  State  of  Tennessee  for  site  identification,
investigation, containment and clean-up,  including monitoring and maintenance
activities.   The Company  has ascertained that  Cleo's alleged responsibility
involves the alleged disposal of certain waste solvents at the Site during the
period  1972-1975.   At this  time, insufficient  information is  available to
determine  the Company's  potential liability,  although such  liability could
exceed $200,000.   To date,  the TDEC has  requested payment  of approximately
$13,000  in costs.   The  Company  is in  the process  of notifying  insurance
companies  believed  to have  issued insurance  policies  that may  cover Cleo
during the applicable time period.

PAGE

Item 2. Properties
   The  following is  a summary  of the Company's  principal manufacturing,
distribution and administrative facilities:


                                                                Approximate
                                                                Floor Space
Location                 Principal Use                            (Sq Ft)
- - --------------------      -------------------------------------  -----------
Cincinnati, Ohio         Corporate headquarters, manufacturing
                            and administration                     593,700

Memphis, Tennessee       Manufacturing, distribution and
                            administration                       1,002,800

Berea, Kentucky          Manufacturing and distribution            597,100

Mexico City, Mexico      Manufacturing and distribution             26,900

Telford, England         Manufacturing, distribution and
                            administration                          58,800

Memphis, Tennessee       Manufacturing and distribution          1,153,200

Covington, Kentucky      Manufacturing and distribution            293,000

Florence, Kentucky       Manufacturing and distribution             80,000

Reynosa, Tamaulipas,
  Mexico                 Manufacturing                              86,700

Bloomington, Indiana     Distribution                              167,700

Memphis, Tennessee       Distribution (3 facilities)               796,600

Neenah, Wisconsin        Distribution                               31,000
                                                                 ---------
                                Total                            4,887,500
                                                                 =========

        The first three facilities listed above are all currently
leased for an initial term expiring in 2002.  The Company has
the right to renew the lease for two additional terms of five
years each.  The Company also has an option to purchase these
facilities in 2002 at the higher of $35,400,000 or the fair
market value of the properties at that time.  For accounting
purposes, this lease has been treated as an operating lease.
See Note 11 of Notes to Consolidated Financial Statements
set forth in Item 8 below.

      The  Company's 1.1  million square  foot manufacturing  and distribution
facility  in  Memphis,  Tennessee  has been  financed  primarily  through  the
issuance,  by the  Industrial Development  Board of  the City  of Memphis  and
County  of Shelby,  Tennessee (the  "Board"), of  both taxable  and tax-exempt
economic  development  revenue   bonds  for  the  benefit  of   the  Company's
subsidiary, Cleo.  Title to the facility will be held until 2004 by the Board.
See Note  6 of Notes to Consolidated Financial  Statements set forth in Item 8
below.

      The  Telford,  England,  Covington, Kentucky  and  Bloomington,  Indiana
manufacturing  and  distribution facilities  are owned  by  the Company.   The
Covington, Kentucky facility has  been financed principally through tax-exempt
debt and is pledged to secure the repayment of such debt.  See Note 6 of Notes
to Consolidated Financial Statements set forth in Item 8 below.

       The Florence, Kentucky facility, the  Mexico City, Mexico facility, the
Reynosa,  Tamaulipas,  Mexico  facility  and the  distribution  facilities  at
Memphis, Tennessee, and Neenah, Wisconsin are leased.  The Company also leases
sales offices, other manufacturing, distribution and administrative facilities
and, on  a temporary basis, uses  public warehouse space in  various locations
throughout  the United  States.   The Paper  Factory leases  approximately 140
stores averaging approximately 3,000  to 4,000 square feet per  store. Certain
of these leases contain contingent payments based upon individual store sales.
Leases for all such facilities expire at various dates through 2003.

      The  Company believes that its  facilities are adequate  for its present
needs  and  that  its  properties,  including  machinery  and  equipment,  are
generally in good condition,  well maintained and suitable for  their intended
uses.


Item 3.  Legal Proceedings

      On July 1, 1994, the  Company announced that it had determined  that the
inventory of  Cleo at December 31,  1993 had been overstated,  resulting in an
approximate  20%  overstatement  of  the Company's  previously  reported  1993
consolidated net income. See Item 7 hereof.

      In  early July, 1994, five  purported class actions  (Vladimir v. Gibson
Greetings,  Inc.,  Steiner  v.  Gibson   Greetings,  Inc.,  Gambal  v.  Gibson
Greetings,  Inc., Arosa  v.  Gibson  Greetings,  Inc.,  and  Kates  v.  Gibson
Greetings, Inc.) were commenced by certain stockholders (the  "Suits") against
the  Company and  its Chairman, President  and Chief Executive  Officer in the
United States District Court  for the Southern District of Ohio, each alleging
violations of  the federal  securities laws and,  in the  case of  two of  the
Suits,  breach of common  law duties  and seeking  unspecified damages  for an
asserted  public  disclosure  of  false information  regarding  the  Company's
earnings.  Each of  the Suits points to the inventory valuation  issue at Cleo
as the  basis for its  claims.  The Company  intends to vigorously  defend the
Suits.

      The  Securities   and  Exchange  Commission  is   conducting  a  private
investigation  to  determine  whether the  Company  or  any  of its  officers,
directors  and employees  have  engaged in  conduct  in violation  of  certain
provisions  of  the  Securities  Exchange  Act  of  1934  and  the  rules  and
regulations  thereunder.   The  Company  believes that  such  investigation is
focused principally  on the derivative  transactions and the  overstatement of
the  Cleo  inventory discussed  in  Item 7  hereof  and  the Company's  public
statements  and accounting systems with  respect thereto.   The Company is co-
operating in such investigation.

PAGE

      In 1989, unfair labor practice charges were filed against the Company as
an outgrowth  of a strike  at its Berea,  Kentucky facility.   Remedies sought
include  back pay  from August  8,  1989 and  reinstatement of  employment for
approximately  200 employees.   In February  1990, the General  Counsel of the
National Labor Relations Board ("NLRB") issued a complaint based on certain of
the allegations  of these charges (In the Matter of Gibson Greetings, Inc. and
International Brotherhood  of Fireman  and Oilers, AFL-CIO,  Cases 9-CA-26706,
27660, 26875.)   On December 18, 1991, an Administrative Law Judge of the NLRB
issued a  recommended  order,  which  included  reinstatements  and  back  pay
affecting approximately 160 strikers,  based on findings that the  Company had
violated certain  provisions of the National  Labor Relations Act.   On May 7,
1993,  the NLRB  upheld  the  Administrative  Law  Judge's  decision  in  some
respects,  and  enlarged the  number  of  strikers  entitled to  back  pay  to
approximately 240.  A prompt notice  of appeal was filed in the  United States
Court of Appeals for the  District of Columbia Circuit.  The  Company believes
it  has substantial  defenses to  the charges,  and these  defenses have  been
presented in  briefs in the Company's appeal.   The appeal is  scheduled to be
heard on September 14, 1994.  A decision is expected later in 1994 or early in
1995.

      In addition, the Company is a defendant in certain other litigation.

      Management does  not believe that an adverse outcome as to any or all of
these matters  would have a material adverse effect on the Company's net worth
or total  cash flows; however, the impact on the  statement of operations in a
given year could be material.

Item 4.  Submission of Matters to a Vote of Security Holders
      Not applicable.

Executive Officers of the Registrant
   See Item 10.  Directors and Executive Officers of the Registrant.

PAGE

Item 5.   Market  for the  Registrant's Common  Stock and Related  Stockholder
Matters
      The  Company's  debt  agreements  contain  certain  covenants  including
limitations on dividends based on a formula related to net income, stock sales
and  certain restricted  investments.  At December  31,  1993, the  amount  of
unrestricted  retained  earnings  available  for dividends  (in  thousands  of
dollars) was $47,152.   The Company's business is seasonal  with a significant
amount of its net sales and net income historically occurring  in the last two
quarters  of  the year.   The  following  table presents  certain consolidated
quarterly financial data (unaudited) for 1993 and 1992:


(Dollars in
thousands except      First      Second       Third      Fourth
per share amounts)  Quarter(2)  Quarter(2)  Quarter(3)  Quarter(3)    Year(3)
                     --------    --------    --------    --------    --------
                                                      
1993
- - -------------------
Net sales            $ 84,896    $ 83,796    $142,137    $235,336    $546,165
Total revenues         84,907      83,964     142,296     235,759     546,926
Cost of products
  sold                 30,996      30,813      77,519     137,781     277,109
Net income              1,802       1,215       2,242      14,580      19,839
Net income per share     0.11        0.08        0.14        0.90        1.23
Dividends per share      0.10        0.10        0.10        0.10        0.40
 Market price of
   common stock (1):
        Low            17 7/8      18          17 7/8      18 3/4      17 7/8
        High           20 3/8      20 3/4      22 5/8      21 1/4      22 5/8


1992
- - -------------------
Net sales            $ 79,097    $ 78,219    $115,238    $211,564    $484,118
Total revenues         79,428      78,736     115,556     212,103     485,823
Cost of products
  sold                 27,257      28,344      70,643     121,096     247,340
Income (loss)
 before cumulative
 effect of accounting
 changes                2,427       1,202     (12,329)     16,685       7,985
Cumulative effect of
  accounting changes,
  net of income taxes
  of $1,609            (1,449)         -           -           -       (1,449)
Net income (loss)         978       1,202     (12,329)     16,685       6,536
Income (loss) per
  share before
  cumulative effect
  of accounting
  changes                0.15        0.07       (0.75)       1.03        0.50
Cumulative effect of
  accounting changes    (0.09)         -           -           -        (0.09)
Net income
  (loss) per share       0.06        0.07       (0.75)       1.03        0.41
Dividends per share      0.09        0.10        0.10        0.10        0.39
 Market price of
   common stock (1):
        Low            25 1/8      22          16 1/4      16 1/4      16 1/4
        High           31          27 5/8      24 1/4      20          31



[FN]
        (1)  Per share prices are based on the closing price as quoted
             in the Nasdaq National Market.
        (2)  Quarterly results for 1992 have been restated to reflect
             the adoption of Statement of Financial Accounting Standards
             (SFAS) No. 106 and SFAS No. 109 in the first quarter. The
             impact of the adoption of these standards was to reduce
             income before cumulative effect of accounting changes
             by $73 and $74 in the first and second quarters, respectively,
             and reduce net income per share in the second quarter by $.01.
        (3)  The third and fourth quarters of 1993 and full year results
             for 1993 have been restated to correct the  Cleo inventory
             overstatement and to record unrealized net losses on derivative
             transactions (Refer to Note 1 of Notes to Consolidated Financial
             Statements).  The Cleo  inventory restatement reduced income
             before income  taxes for  1993  by $8,806;  $1,400 in  the third
             quarter and $7,406 in the fourth quarter.  The derivatives'  net
             impact  on  income before  income  taxes of $1,118 for 1993
             consisted of a reduction in the third quarter of $1,879 partially
             offset by an increase in the fourth quarter of $761.  The
             aggregate effect of these changes was to reduce net income
             by $1,903 and $4,110 in the third and fourth quarters,
             respectively,  and to reduce net income per share by $.12 and $.26
             in the third and fourth quarters, respectively.

PAGE

Item 6.  Selected Financial Data
      The  following  summaries set  forth  selected  financial data  for  the
Company for  each of  the five years  in the period  ended December  31, 1993.
Selected  financial data should be  read in conjunction  with the Consolidated
Financial Statements set forth in Item 8 below.



Income Statement Data

(Dollars and shares in thousands except per share amounts)


                                    Years Ended December 31,
                    --------------------------------------------------------
                     1993(1)      1992        1991        1990        1989
                    --------    --------    --------    --------    --------
                                                     
Revenues:
 Net sales          $546,165    $484,118    $522,166    $511,211    $463,290
 Royalty income          761       1,705       2,148       1,985       1,980
                    --------    --------    --------    --------    --------
  Total revenues     546,926     485,823     524,314     513,196     465,270
                    --------    --------    --------    --------    --------
 Cost of products
  sold               277,109     247,340     252,217     254,182     231,664
 Selling,
  distribution and
  administrative
  expenses           227,863     218,642     194,872     187,282     166,415
 Interest expense      7,737       7,803       9,380       8,667       3,842
 Interest income        (949)     (1,023)       (342)       (819)     (2,319)
 Loss on
  derivative
  transactions, net    1,118          -           -           -           -
                    --------    --------    --------    --------    --------
 Income before
  income taxes and
  cumulative effect
  of accounting
  changes             34,048      13,061      68,187      63,884      65,668
 Income taxes         14,209       5,076      26,303      24,084      23,299
                    --------    --------    --------    --------    --------
 Income before
  cumulative effect
  of accounting
  changes             19,839       7,985      41,884      39,800      42,369
 Cumulative effect
  of accounting
  changes                 -       (1,449)         -           -           -
                    --------    --------    --------    --------    --------
 Net income         $ 19,839    $  6,536    $ 41,884    $ 39,800    $ 42,369
                    ========    ========    ========    ========    ========
 Income per share
  before cumulative
  effect of
  accounting
  changes           $   1.23    $   0.50    $   2.61    $   2.51    $   2.68
                    ========    ========    ========    ========    ========
 Net income
  per share         $   1.23    $   0.41    $   2.61    $   2.51    $   2.68
                    ========    ========    ========    ========    ========
 Dividends
  per share         $   0.40    $   0.39    $   0.36    $   0.34    $   0.33
                    ========    ========    ========    ========    ========
 Average common
  shares and
  equivalents         16,103      16,104      16,039      15,848      15,784
                    ========    ========    ========    ========    ========



Other Financial Data

(Dollars in thousands except per share amounts)

                                          December 31,
                    --------------------------------------------------------
                      1993        1992        1991        1990        1989
                    --------    --------    --------    --------    --------
                                                     
Working capital     $209,209    $224,261    $215,011    $128,489    $146,676
Plant and
 equipment, net      116,900     112,712     110,769     101,996      75,067
Total assets         571,605     501,104     544,261     553,499     438,888
Debt due within
 one year (1)         66,187      31,911      71,208     148,302      89,197
Long-term debt        74,365      70,175      71,079      21,755      30,425
Excess of fair
 value of companies
 acquired over
 cost, net                -           -           -        1,430       2,880
Stockholders'
 equity              317,668     303,341     300,743     261,402     226,043

Equity per share       19.78       18.92       18.86       16.58       14.41
Capital
 expenditures         31,049      30,970      31,736      42,706      31,959


[FN]
        (1)  The full  year results  for 1993 have  been restated  to
             correct the Cleo inventory  overstatement and to record
             unrealized  net losses  on derivative transactions (Refer
             to Note 1 of Notes to Consolidated Financial  Statements).
             The Cleo inventory restatement reduced income before income
             taxes for 1993 by $8,806. The derivatives' net impact on
             income before income taxes was a reduction of $1,118  for 1993.
             The aggregate effect of these changes was to reduce net income
             by $6,013, and to reduce net income per share by $.38.
        (2)  Includes the current portion of long-term debt which
             consisted of $3,917 in 1993, $1,811 in 1992, $708 in 1991,
             $6,702 in 1990 and $2,697 in 1989.
PAGE

Item 7.   Management's  Discussion and  Analysis of   Financial Condition  and
Results of Operations

Introduction
      On July 1, 1994, the  Company announced that it had determined  that the
inventory of  Cleo at December 31,  1993 had been overstated,  resulting in an
approximate  20%  overstatement  of  the Company's  previously  reported  1993
consolidated  net income.   The Company  believes such  overstatement resulted
from a  deliberate attempt by one  or more Cleo personnel  to overstate Cleo's
income before income taxes.  The overstatement of inventory  and income before
income  taxes  was   approximately  $8.8  million.     The  accompanying  1993
Consolidated  Financial   Statements  and  this  Management's  Discussion  and
Analysis have  been amended  and restated  to reflect  the correction of  such
overstatement  as well as  the accrual of  an unrealized market  value loss of
$3.1  million on two derivative transactions outstanding at December 31, 1993,
which did not qualify as hedges, partially offset by the recognition of a $2.0
million previously deferred gain  from certain derivative transactions entered
into and/or terminated  during 1993 which also did not qualify as hedges.  The
net effect  of these two derivative  adjustments, a loss of  $1.1 million, has
been recognized in the accompanying  1993 consolidated financial statements as
these  adjustments became  significant  in  light  of  the  reduction  in  the
Company's  net income resulting  from the restatement  of Cleo inventory.   In
total,  the above changes  reduced net income  and net income per share for the
year ended December 31,  1993 from amounts previously reported by $6.0 million
and $.38, respectively.

Results of Operations
      The  Company's 1993  results reflected  a recovery  from the  prior year
which was adversely  impacted by the Chapter 11 bankruptcy filing by Phar-Mor,
Inc. (Phar-Mor) during 1992.  Total revenues in 1993 increased 12.6% to $546.9
million  compared to a decrease  of 7.3% in  1992 and an increase  of  2.2% in
1991. The  revenue gains in  1993 were  attributable to The  Paper Factory  of
Wisconsin,  Inc. (The Paper Factory) which was  acquired in June 1993, as well
as increased  domestic and  international sales  of greeting  cards, partially
offset by  a  modest decline  in  sales of  gift  wrap and  related  products.
Consistent  with general  industry practice, the  Company allows  customers to
return  for credit  certain  seasonal greeting  cards.  Also, consistent  with
general  industry practice,  and where  deemed prudent  to secure  substantial
long-term  volume  commitments,  the   Company  enters  into  long-term  sales
contracts  with certain  retailers,  some of  which include  advance payments.
Returns  and allowances were 13.3% in 1993 compared to 15.9% in 1992 and 17.2%
in 1991. The decline  in 1993 returns and allowances was  due to lower returns
of  certain  seasonal  products  and lower  allowances  for  certain  everyday
products. The Company  does not believe that its  1993 results were materially
affected by  recessionary pressures.  Royalty  income of $.8  million for 1993
declined by $.9  million from 1992 primarily due to  the expiration of certain
international licensing agreements.

      The Company's  1992 results reflected  lower revenues  from Phar-Mor  of
$28.1  million, including the write-off of long-term contracts totalling $16.4
million.   In addition,  lower unit sales  for everyday and  seasonal greeting
cards, partially offset by higher unit sales of gift wrap and lower returns of
certain seasonal products  contributed to the decline.   The 1991 increase  in
total  revenues  resulted  from higher  selling  prices and  unit  sales   for
everyday and seasonal  greeting cards  partially offset by  unit decreases  in
gift wrap and increased returns and allowances.

PAGE

      Operating costs were $505.0 million  or 92.3% of total revenues in  1993
compared to  97.3% in 1992 and 87.0% in 1991.  Cost of products sold was 50.7%
of  total  revenues in  1993 compared  to 50.9%  and 48.1%  in 1992  and 1991,
respectively. The slight percentage decline in  1993 compared to 1992 was  due
to  higher  revenues and  product sales  mix  improvements resulting  from the
acquisition  of The Paper Factory offset by the change in product mix, pricing
pressures and customer discounts, which adversely affected gross  margins from
Cleo's  sales  of  gift  wrap and paper  products.  As a  result of this, Cleo
operated  at  a  loss  in  1993.  The  Company  expects that  these conditions
adversely affecting Cleo's results will continue in 1994  and  that Cleo  will
incur a loss  for 1994.  In  addition, the  Company has recently completed  an
extensive  review of  Cleo's inventory and  anticipates  that it  will record,
in  the second  quarter of  1994, obsolescence charges against the  book value
of certain  of  Cleo's inventory.  The percentage increase in cost of products
sold  in 1992 compared to  1991  was due to lower  revenues and  product sales
mix.  Selling,  distribution and  administrative expenses were 41.7% of  total
revenues in 1993 compared  to 45.0% in 1992  and 37.2%  in 1991.  The  decline
in  these expenses, as  a percentage,  reflected  higher  revenues,  partially
offset by acquisition costs  associated with  The  Paper  Factory and start-up
costs  for  international  operations.  Additionally, 1992  expenses  included
Phar-Mor  related  items including  write-offs  of accounts receivable of $5.9
million  and card display fixtures of $5.1 million. Expenses  associated  with
international  operations  as  well  as domestic  restructuring  charges  also
adversely impacted 1992.

      Financing  and  derivative  transaction  expenses  were  1.4%  of  total
revenues  in 1993 compared  to 1.4% and  1.7% in 1992  and 1991, respectively.
The Company  recorded a net loss  on derivative transactions with  a financial
institution  for  1993  of  $1.1 million,  consisting  of  the  accrual  of an
unrealized  market value loss of  $3.1 million on  two derivative transactions
outstanding at December  31, 1993, which  did not qualify  as hedges, and  the
recognition  of  a  $2.0 million  gain from  certain  derivative  transactions
entered into  and/or terminated  during 1993 which  also did  not  qualify  as
hedges.   The   market  value   of  derivative   transactions  outstanding  at
December  31, 1993 was determined by a financial institution's valuation model
based on the projected  future value of the transactions at  maturity.   Lower
interest rates were  partially offset  by higher  average borrowings,  largely
resulting from the acquisition of The  Paper Factory as well as higher working
capital requirements.   The decrease  in the  1992 percentage versus  1991 was
attributable to lower  average borrowing levels  combined with lower  interest
rates. Also  included in  1991 were  a $.5 million  prepayment penalty  on the
Company's 13.625%  senior  notes which  were  retired and  increased  interest
expense  associated  with debt  incurred to  finance  a new  manufacturing and
distribution center.

      Income before income taxes  and cumulative effect of  accounting changes
was  $34.0 million,  an increase  of  $21.0 million  over 1992  compared to  a
decrease in 1992 of $55.1 million from 1991 and an increase of $4.3 million in
1991 over 1990.  This represented  6.2% of total revenues  in 1993 compared to
2.7% and 13.0% in 1992 and 1991, respectively.

      The effective  income tax rate for  1993 was 41.7% compared  to 38.9% in
1992 and 38.6%  in 1991. See Notes 1 and 7  of Notes to Consolidated Financial
Statements set forth in Item 8 below.

      Income before cumulative effect of accounting changes was  $19.8 million
in  1993  compared to  $8.0 million  in 1992  and $41.9  million in  1991, and
represented 3.6%   of total  revenues compared to  1.6% and  8.0% in 1992  and
1991, respectively.

      During  1992,  the Company  adopted  Statement  of Financial  Accounting
Standards (SFAS)  No. 106 - "Employer's Accounting for Postretirement Benefits
Other Than  Pensions" retroactive to  January 1,  1992.  Upon  adoption ,  the
Company incurred a one-time  charge  of $2.5  million, net of income taxes  of
$1.6 million, attributable  to the cumulative effect  of the adoption  of this
accounting change. The impact on  net income per share was $.15.  In addition,
the  Company  adopted SFAS  No.  109  - "Accounting  for  Income  Taxes" which
resulted  in a  credit of $1.1  million or  $.06 per share  for the cumulative
effect of this change.

      Net income of $19.8  million in 1993 increased $13.3 million compared to
a decrease  in 1992 of $35.3 million and an  increase of $2.1 million in 1991,
and represented 3.6% of total revenues compared  to 1.3% and 8.0% in 1992  and
1991, respectively.

      The  Company attempts to minimize the impact of inflation by controlling
its cost of raw materials, labor  and other expenses, and pricing its products
in light of general economic conditions.


Liquidity and Capital Resources

      Cash  flows from operating activities for 1993 provided $31.6 million in
cash compared to $74.8 million in 1992  and $47.0 million in 1991. The decline
in 1993 of $43.2 million was primarily the result of decreased amortization of
deferred costs and  other intangibles  of $14.5 million  combined with  higher
working  capital  requirements.  Trade  receivables  increased  13.3%  largely
reflecting  increased  revenues.  Inventories increased  5.4%  resulting  from
increases associated with the acquisition of  The Paper Factory.  The increase
in  other  assets,  excluding   amortization,  primarily  reflects  additional
commitments  made for  long-term  customer agreements  combined with  goodwill
associated with the acquisition of The Paper Factory.

      Cash  used in  investing  activities for  plant and  equipment purchases
totaled $31.0 million in both 1993 and 1992 compared to $31.7 million in 1991.
The Company anticipates that the 1994 expenditure levels will be  in line with
historical trends based upon existing business conditions.

      Cash provided by financing activities in 1993 was $23.7 million compared
to cash used  in financing activities  in 1992 and 1991  of $44.3 million  and
$30.4  million,  respectively.  The  1993 increase  in  short-term  borrowings
reflected  higher  working capital  requirements combined  with funds  used to
acquire  The Paper  Factory.   Long-term  debt increased  in 1993  due to  the
issuance of unsecured notes to  the former shareholders of The  Paper Factory,
payable  over the  next four  years.   During 1991,  the Company  prepaid $6.0
million of  its 13.625%  senior notes  and privately  placed $50.0  million of
9.33% senior notes. Proceeds from  the private placements were used to  reduce
short-term debt.

      In  April 1993, the Company  consummated a new  $210 million, three-year
revolving  credit  facility,  replacing  a similar  existing  facility.    The
facility will provide funds for general corporate purposes and future growth.

PAGE

      The Company periodically  entered into interest rate swap  or derivative
transactions  with  a  financial  institution  to  manage  the  interest  rate
sensitivity of a portion of its  debt.  Certain of the derivative transactions
executed during  1993 did not qualify  as effective interest rate  hedges and,
accordingly, the proceeds realized  from such transactions (approximately $2.0
million)  have been  recognized  as a  component  of  the loss  on  derivative
transactions, net in  the accompanying 1993 Consolidated  Statement of Income.
Additionally,   the  estimated   current  market   value  of   two  derivative
transactions  outstanding at December 31, 1993, which likewise did not qualify
as  effective  interest rate  hedges, was  a loss  of  $3.1 million  which was
accrued  in  the accompanying  1993  consolidated financial  statements.   The
market  value  of  the  derivative  transactions  at  December  31,  1993  was
determined by a financial institution's valuation model based on the projected
future value of the transactions at maturity.

      On  March  4, 1994,  the  Company announced  that, based  on  trading of
swap/derivative positions subsequent to year-end, the Company had entered into
two  new transactions  with a  financial  institution which  will result  in a
minimum loss  of $3.0 million and a maximum potential loss of $27.575 million.
These  two transactions have caps on the  Company's total exposure and replace
previous uncapped positions.   The new transactions, which mature  in June and
August 1995,  may be  liquidated at  any time  prior to  maturity  and had  an
estimated cost of termination of approximately $17.5 million at March 4, 1994.
As  these positions  do not constitute effective hedges, they will be reported
at their current  fair market value until  they mature or are  closed out, and
fluctuations  in such  value  will affect  earnings in  future  periods.   The
combined effect of  these two  transactions is  that the  Company's losses  on
these transactions  will be between  $3.0 million  and $27.575  million.   The
Company's  losses would be  minimized at $3.0  million if the  six-month LIBOR
rate is at  or below  3.90% on June  7, 1995  and the basis  point spread  for
interest  rate swaps (the "swap spread") relative  to the 10.75% U.S. Treasury
Note maturing August 15, 2005 is at  or above 33.5 basis points on August  15,
1995.  On the other hand, its  losses would be maximized at $27.575 million if
the six-month LIBOR rate equals or exceeds 5.90% on June 7,  1995 and the swap
spread is 20 basis points  or less on August 15, 1995.  The  Company may elect
to liquidate  the transactions at any  time prior to maturity  based on market
conditions prevailing at the  time.  As of June 30, 1994,  the six-month LIBOR
rate was 5.25% and the swap spread  was 25.2 basis points.  These transactions
are still held  by the Company and at June 30,  1994 had an estimated net cost
of termination of approximately $23.0 million.

      Management  believes that  its  cash flows  from  operations and  credit
sources will provide adequate funds,  both on a short-term and on  a long-term
basis, for currently foreseeable debt payments, lease commitments and payments
under  existing customer  agreements,  all of  which  total approximately  $51
million  in 1994  and $23 million  to $33 million  per year for  the next four
years,  as  well as  for  financing existing  operations,  currently projected
capital expenditures, anticipated  long-term sales agreements  consistent with
industry trends and other contingencies.

PAGE

      In connection with certain of the Company's debt agreements, the Company
is required to submit to its lenders, interim condensed consolidated financial
statements  within 45 days after  the end of each quarter.   Since the Company
was seeking a more complete valuation  of its derivative transactions prior to
its  restatement of prior  period results, the  Company was  unable to provide
those statements for the period ended  June 30, 1994 to its lenders by  August
15, 1994.  It is management's intent to file those statements with the lenders
within thirty  days of  the original deadline  which is permissible  under the
debt agreements.  Additionally, these agreements contain  covenants related to
material adverse changes  and material litigation.   Management believes  that
the Company is not in violation of these covenants.

      Management  does  not  believe  that  there   are  any  trends,  events,
commitments or uncertainties, except for previously disclosed items, and aside
from normal seasonal fluctuations and general industry competitive conditions,
that  should  be  expected  to  have  a  material  effect  on  the results  of
operations,  financial  condition,  liquidity,  or capital  resources  of  the
Company.

      For   additional  financial   information  see   Consolidated  Financial
Statements and Notes to Consolidated Financial Statements  set forth in Item 8
below.

PAGE

Item 8.  Financial Statements and Supplementary Data


Gibson Greetings, Inc.
Consolidated Statements of Income
Years Ended December 31, 1993, 1992 and 1991
(Dollars in thousands except per share amounts)

                                            1993         1992         1991
                                          ---------   ---------    ---------
                                                          
Revenues:
    Net sales                             $ 546,165   $ 484,118    $ 522,166
    Royalty income                              761       1,705        2,148
                                          ---------   ---------    ---------
        Total revenues                      546,926     485,823      524,314
                                          ---------   ---------    ---------
Costs and expenses:

  Operating expenses:

    Cost of products sold                   277,109     247,340      252,217
    Selling, distribution and
     administrative expenses                227,863     218,642      194,872
                                          ---------   ---------    ---------
        Total operating expenses            504,972     465,982      447,089
                                          ---------   ---------    ---------

Operating income before financing
    and derivative transaction expenses      41,954      19,841       77,225

  Financing and derivative
   transaction expenses:

    Interest expense, net of
     capitalized interest                     7,737       7,803        9,380
    Interest income                            (949)     (1,023)        (342)
    Loss on derivative transactions, net      1,118          -            -
                                          ---------   ---------    ---------
        Total financing and derivative
          transactions, net                   7,906       6,780        9,038
                                          ---------   ---------    ---------
Income before income taxes and
    cumulative effect of
    accounting changes                       34,048      13,061       68,187

    Income taxes                             14,209       5,076       26,303
                                          ---------   ---------    ---------
Income before cumulative effect
    of accounting changes                    19,839       7,985       41,884
                                          ---------   ---------    ---------
Cumulative effect of change in
    accounting for postretirement
    benefits other than pensions,
    net of income taxes of $1,609                -       (2,487)          -

Cumulative effect of change in
    accounting for income taxes                  -        1,038           -
                                          ---------   ---------    ---------
Net income                                $  19,839   $   6,536    $  41,884
                                          =========   =========    =========


Income per share before
    cumulative effect of
    accounting changes                    $    1.23   $    0.50    $    2.61

Cumulative effect per share
    of change in accounting for
    postretirement benefits
    other than pensions, net of
    income taxes                                 -        (0.15)          -

Cumulative effect per share of
    change in accounting for
    income taxes                                 -         0.06           -
                                          ---------   ---------    ---------
Net income per share                      $    1.23   $    0.41    $    2.61
                                          =========   =========    =========


[FN]

See accompanying notes to consolidated financial statements.

PAGE



Gibson Greetings, Inc.
Consolidated Balance Sheets
December 31, 1993 and 1992
(Dollars in thousands except per share amounts)

                                             1993        1992
                                          ---------   ---------
                                                
Assets
Current assets:
    Cash and equivalents                  $   9,477   $   9,505
    Trade receivables, net                  192,163     169,605
    Inventories                             125,138     118,758
    Prepaid expenses                          4,207       4,301
    Deferred income taxes                    36,796      31,947
                                          ---------   ---------
        Total current assets                367,781     334,116

Plant and equipment, net                    116,900     112,712

Other assets, net                            86,924      54,276
                                          ---------   ---------
                                          $ 571,605   $ 501,104
                                          =========   =========
Liabilities and Stockholders' Equity

Current liabilities:
    Debt due within one year              $  66,187   $  31,911
    Accounts payable                         18,835      14,738
    Income taxes payable                     13,071       9,931
    Other current liabilities                60,479      53,275
                                          ---------   ---------
        Total current liabilities           158,572     109,855

Deferred income taxes                          (854)      2,693

Long-term debt                               74,365      70,175

Other liabilities                            21,854      15,040
                                          ---------   ---------
        Total liabilities                   253,937     197,763
                                          ---------   ---------
Stockholders' Equity:

    Preferred stock, par value $1.00;
      5,000,000 shares authorized,
      none issued                                -           -

    Preferred stock, Series A, par
      value $1.00; 300,000 shares
      authorized, none issued                    -           -

    Common stock, par value $.01;
      50,000,000 shares authorized,
      16,533,267 and 16,506,919
      shares issued, respectively               165         165


    Paid-in capital                          45,209      44,436

    Retained earnings                       277,891     264,469

    Foreign currency adjustment                 291         159
                                          ---------   ---------
                                            323,556     309,229
                                          ---------   ---------
    Less treasury stock, at cost,
      473,344 and 473,344 shares,
      respectively                            5,888       5,888
                                          ---------   ---------
        Total stockholders' equity          317,668     303,341
                                          ---------   ---------
Commitments and contingencies
  (Notes 11 and 12)
                                          $ 571,605   $ 501,104
                                          =========   =========


[FN]

See accompanying notes to consolidated financial statements.


PAGE



Gibson Greetings, Inc.
Consolidated Statements of Cash Flows
Years Ended December 31, 1993, 1992 and 1991
(Dollars in thousands)

                                            1993         1992         1991
                                         ---------    ---------    ---------
                                                          
Cash flows from operating activities:
  Net income                             $  19,839    $   6,536    $  41,884
  Adjustments to reconcile net income
    to net cash provided by operating
    activities:
     Depreciation and write-down of
       display fixtures                     22,688       24,870       18,495
     Loss on disposal of plant
       and equipment                         5,817        3,816        4,441
     Loss on derivative transactions, net    1,118           -            -
     Deferred income taxes                  (8,909)      (6,708)      (3,246)
     Amortization of excess of fair value
       of companies acquired over cost          -            -        (1,430)
     Amortization and write-down of
       deferred costs and
       other intangibles                    19,547       34,087       15,822
     Change in assets and liabilities:
       (Increase) decrease in trade
          receivables, net                 (22,529)      36,422       (5,466)
       (Increase) decrease in
          inventories                        1,843       (4,119)         (29)
       (Increase) decrease in
          prepaid expenses                     286         (182)       3,898
       Increase in other assets,
          net of amortization              (25,999)     (23,356)      (8,085)
       Increase (decrease) in
          accounts payable                   2,579         (524)         386
       Increase (decrease) in
          income taxes payable               3,014       (9,967)       4,456
       Increase (decrease) in other
          current liabilities                6,603        6,169      (24,544)
       Increase in other liabilities         5,696        7,511          457
     All other, net                            (22)         272          (89)
                                         ---------    ---------    ---------
         Total adjustments                  11,732       68,291        5,066
                                         ---------    ---------    ---------
       Net cash provided by
         operating activities               31,571       74,827       46,950
                                         ---------    ---------    ---------
Cash flows from investing activities:
  Purchase of plant and equipment          (31,049)     (30,970)     (31,736)
  Proceeds from sale of
    plant and equipment                        550           63           27
  Acquisition of The Paper Factory
    of Wisconsin, Inc.,
    net of cash acquired                   (24,782)          -            -
                                         ---------    ---------    ---------
       Net cash used in investing
         activities                        (55,281)     (30,907)     (31,709)
                                         ---------    ---------    ---------
Cash flows from financing activities:
  Net increase (decrease) in
    short-term borrowings                   23,062      (40,400)     (71,100)
  Issuance of long-term debt, net            8,075          875       50,000
  Payments on long-term debt                (1,811)        (708)      (6,702)
  Issuance of common stock                     773        2,277        3,243
  Acquisition of common stock
    for treasury                                -           (49)        (222)
  Dividends paid                            (6,417)      (6,251)      (5,638)
                                         ---------    ---------    ---------
       Net cash provided by (used in)
         financing activities               23,682      (44,256)     (30,419)
                                         ---------    ---------    ---------
Net decrease in cash and equivalents           (28)        (336)     (15,178)

Cash and equivalents at beginning of year    9,505        9,841       25,019
                                         ---------    ---------    ---------
Cash and equivalents at end of year      $   9,477    $   9,505    $   9,841
                                         =========    =========    =========
Supplemental disclosure of
 cash flow information
  Cash paid during the year for:
    Interest, net of amounts capitalized $   7,544    $   8,201    $   9,264
    Income taxes                            20,243       19,015       24,851


[FN]

See accompanying notes to consolidated financial statements.


PAGE



Gibson Greetings, Inc.
Consolidated Statements of Changes in Stockholders' Equity
Years Ended December 31, 1993, 1992 and 1991
(Dollars in thousands except per share amounts)

                                            1993         1992         1991
                                         ---------    ---------    ---------
                                                          
Common stock, par value $.01:
    Balance at beginning of year         $     165    $     164    $     162
    Exercise of stock options                   -             1            2
                                         ---------    ---------    ---------
                                               165          165          164
                                         ---------    ---------    ---------
Paid-in capital:
    Balance at beginning of year            44,436       42,160       38,919
    Exercise of stock options                  773        2,276        3,241
                                         ---------    ---------    ---------
                                            45,209       44,436       42,160
                                         ---------    ---------    ---------
Retained earnings:
    Balance at beginning of year           264,469      264,184      227,938
    Net income                              19,839        6,536       41,884
    Cash dividends paid ($.40, $.39,
      and $.36 per share in 1993,
      1992 and 1991, respectively)          (6,417)      (6,251)      (5,638)
                                         ---------    ---------    ---------
                                           277,891      264,469      264,184
                                         ---------    ---------    ---------
Foreign currency translation adjustment:
    Balance at beginning of year               159           74           -
    Aggregate adjustments resulting
      from translation of financial
      statements into U.S. dollars             132           85           74
                                         ---------    ---------    ---------
                                               291          159           74
                                         ---------    ---------    ---------
Less treasury stock, at cost:
    Balance at beginning of year             5,888        5,839        5,617
    Common stock acquired                       -            49          222
                                         ---------    ---------    ---------
                                             5,888        5,888        5,839
                                         ---------    ---------    ---------
        Total stockholders' equity       $ 317,668    $ 303,341    $ 300,743
                                         =========    =========    =========


[FN]

See accompanying notes to consolidated financial statements.

PAGE

                           Gibson Greetings, Inc.
                  Notes to Consolidated Financial Statements
                 Years Ended December 31, 1993, 1992 and 1991
                (Dollars in thousands except per share amounts)

Note 1--Nature of Business and Statement of Accounting Policies

Principles of consolidation
   The  consolidated financial  statements include  the accounts  of Gibson
Greetings,  Inc. and  its  wholly-owned and  majority-owned subsidiaries  (the
Company). All intercompany transactions have been eliminated.

Introduction
      On July 1, 1994, the  Company announced that it had determined  that the
inventory of Cleo,  Inc. (Cleo),  a wholly-owned subsidiary,  at December  31,
1993 had been overstated, resulting in an approximate 20% overstatement of the
Company's  previously reported  1993  consolidated net  income.   The  Company
believes such overstatement resulted from a  deliberate attempt by one or more
Cleo   personnel  to  overstate  Cleo's  income  before  income  taxes.    The
overstatement  of inventory  and  income before  income  taxes was  $8,806  at
December  31,  1993 and  for  the  year then  ended.    The accompanying  1993
Consolidated Financial  Statements have been  amended and restated  to reflect
the correction of such overstatement  as well as the accrual of  an unrealized
market  value loss  of $3,100  on two  derivative transactions  outstanding at
December 31, 1993, which  did not qualify as hedges, and  the recognition of a
$1,982 previously  deferred gain from certain  derivative transactions entered
into and/or terminated during  1993 which also did not qualify as hedges.  The
net  effect  of  these  two  derivative adjustments,  a  loss  of  $1,118, was
recognized  in the  accompanying  Consolidated Financial  Statements as  these
adjustments became significant in light of the  reduction in the Company's net
income  resulting  from  the   restatement  of  Cleo  inventory.    The  above
changes  reduced  1993  net  income  and  net  income per  share  from amounts
previously reported by $6,013 and $.38, respectively.

Nature of business
   The  Company  operates  in  a  single   industry  segment:  the  design,
manufacture and sale  of greeting cards, gift wrap and  related products.  The
Company sells to customers in several channels of the retail trade principally
located  in the  United States. The  Company recognizes  sales at  the time of
shipment from its facilities. Provisions for sales returns are recorded at the
time of the  sale, based upon  current conditions  and the Company's  historic
experience.  The   Company  conducts  business  based   upon  periodic  credit
evaluations  of its  customers'  financial condition  and  generally does  not
require  collateral.  The Company  does not  believe  a concentration  of risk
exists  due  to  the diversity  of  channels  of  distribution and  geographic
location of  its retail customers.   During the year ended  December 31, 1993,
the  Company's  largest customer  accounted  for  approximately  12% of  total
revenues  and during  the  year ended  December  31, 1992,  the  same customer
accounted  for approximately  11% of  total revenues.   During the  year ended
December 31, 1991,  a different  customer accounted for  approximately 13%  of
total revenues.

International Operations
   During 1992, the Company formed  Gibson de Mexico, S.A. de  C.V. (Gibson
de Mexico) to purchase certain assets and assume certain liabilities of Pagina
Once,  S.A. de C.V.  (Pagina Once). Pagina  Once was primarily  engaged in the
manufacturing and marketing of greeting cards. Minority stockholders of Gibson
de Mexico are principal  officers of Gibson de Mexico.  The  total cost of the
acquisition exceeded the fair value of the net assets by $583.

   During 1991,  the Company formed Gibson  Greetings International Limited
(Gibson  International) to  market  the Company's  products  primarily in  the
United Kingdom and  other European  countries.  The  minority stockholders  of
Gibson International are principal officers of Gibson International.

      The  activities of these subsidiaries  were not material to consolidated
operations in either 1993 or 1992.

Retail Operations
      On  June 1, 1993, the  Company acquired The  Paper Factory of Wisconsin,
Inc.    (The  Paper  Factory)  for $25.1  million  in  a  business combination
accounted for as a purchase.  The Paper Factory operates retail stores located
primarily in manufacturers' outlet shopping centers.  The results of The Paper
Factory  are not  material  and are  included  in the  consolidated  financial
statements  since the date of acquisition.   The total cost of the acquisition
exceeded  the fair  value of  the net  assets of  The Paper  Factory  by $26.2
million.   In connection with the acquisition, the Company assumed liabilities
of approximately $11.6 million.  Accumulated goodwill amortization at December
31, 1993 was $792.

Cash and equivalents
   Cash and equivalents are  stated at cost. Cash equivalents  include time
deposits,  money  market  instruments  and short-term  debt  obligations  with
original  maturities  of  three  months  or  less.       The  carrying  amount
approximates fair value because of the short maturity of these instruments.

Inventories
      Inventories are stated  at the  lower of cost  (first-in, first-out)  or
market.

Plant and equipment
      Plant and equipment  are stated at cost. Plant and equipment, except for
leasehold improvements,  are depreciated  over their related  estimated useful
lives, using the straight-line method.   Leasehold improvements are  amortized
over  the  terms of  the respective  leases,  using the  straight-line method.
Expenditures for  maintenance and repairs are charged to operations currently;
renewals and betterments are capitalized.

Other assets
      Other  assets include  deferred and  prepaid  costs, goodwill  and other
intangibles.  Deferred and prepaid costs  represent costs incurred relating to
long-term customer sales agreements.  Deferred and prepaid costs are amortized
ratably  over the  terms  of the  agreements, generally  three  to six  years.
Goodwill and other intangibles  are amortized over periods ranging  from three
to twenty years, using the straight-line method.

Income taxes
      Effective January  1, 1992, the  Company adopted Statement  of Financial
Accounting Standards  (SFAS) No. 109  - "Accounting  for Income Taxes."   This
Statement utilizes  the  liability  method of  accounting  for  income  taxes.
Deferred taxes are  determined based on  the estimated future  tax effects  of
differences  between the  financial  statement and  tax  bases of  assets  and
liabilities  given the  provisions of  currently enacted  tax laws.   Prior to
1992, the Company accounted for income taxes using Accounting Principles Board
Opinion No. 11.  Investment tax credits are amortized to income over the lives
of the related assets.

PAGE

 Excess of fair value of companies acquired over cost
      The  excess of fair value of companies  acquired over cost was amortized
to income  over ten years, using  the straight-line method.   Amortization was
complete in 1991.   Accumulated amortization at December 31, 1993 and 1992 was
$14,480.

Interest rate swap agreements
      The difference between the amount of interest to be paid  and the amount
of  interest  to be  received under  interest rate  swap agreements  (used for
hedging purposes)  due to changing  interest rates is  charged or  credited to
interest  expense over  the life of  the agreements.   Interest  rate swap and
derivative transactions  that do not qualify  as hedges are  recorded at their
fair  market  value.    The  fair market  value  of  interest  rate  swaps and
derivative transactions is the estimated amount that the Company would receive
or pay to terminate the swap agreements at the reporting date as determined by
a financial institution's valuation model based on the projected value  of the
transactions at maturity.

Other Postretirement Benefits
      Effective   January  1,  1992,  the  Company  adopted  SFAS  No.  106  -
"Employers'  Accounting  for  Postretirement  Benefits  Other  Than  Pensions"
(OPEB). This Statement requires that the cost of these benefits be  recognized
in the financial statements during the employee's active working career.

Computation of net income per share
      The computation  of  net income  per share  is based  upon the  weighted
average  number of shares of  common stock and  equivalents outstanding during
the year:    16,102,709  shares for  1993,  16,103,897 shares  for  1992,  and
16,039,259 shares for 1991.

Reclassifications
      Certain prior year amounts in the consolidated financial statements have
been reclassified to conform to the 1993 presentation.


Note 2--Trade Receivables

      Trade  receivables at  December  31,  1993  and  1992,  consist  of  the
following:


                                             1993        1992
                                          ---------   ---------
                                                
         Trade receivables                $ 245,682   $ 223,022
         Less reserve for returns,
          allowances, cash discounts
          and doubtful accounts              53,519      53,417
                                          ---------   ---------
                                          $ 192,163   $ 169,605
                                          =========   =========


PAGE

Note 3--Inventories

        Inventories at December 31, 1993 and 1992, consist of the
following:


                                             1993        1992
                                          ---------   ---------
                                                
        Finished goods                    $  74,268   $  67,736
        Work-in-process                      13,147      12,867
        Raw materials and supplies           37,723      38,155
                                          ---------   ---------
                                          $ 125,138   $ 118,758
                                          =========   =========


Note 4--Plant and Equipment

        Plant and equipment at December 31, 1993 and 1992, consist of
the following:


                                             1993        1992
                                          ---------   ---------
                                                
        Land and buildings                $  35,936   $  32,807
        Machinery and equipment              60,842      54,010
        Display fixtures                     84,117      84,334
        Leasehold improvements               10,001       9,164
        Construction in progress              4,233       3,761
                                          ---------   ---------
                                            195,129     184,076
        Less accumulated depreciation        78,229      71,364
                                          ---------   ---------
                                          $ 116,900   $ 112,712
                                          =========   =========

Note 5--Other Assets

        Other assets at December 31, 1993 and 1992, consist of the
following:


                                             1993        1992
                                          ---------   ---------
                                                
        Deferred and prepaid costs        $ 112,157   $  87,895
        Goodwill and other intangibles       31,601       5,384
                                          ---------   ---------
                                            143,758      93,279
        Less accumulated amortization        56,834      39,003
                                          ---------   ---------
                                          $  86,924   $  54,276
                                          =========   =========


PAGE

Note 6--Debt

        Debt at December 31, 1993 and 1992, consists of the following:



                                             1993        1992
                                          ---------   ---------
                                                
        Debt due within one year:

        Commercial paper bearing
          interest at a weighted
          average rate of 3.60%           $  13,020   $      -
        Loans payable to banks
          under a revolving credit
          agreement bearing interest
          at a weighted average rate
          of 3.70%                           10,000          -
        Loans payable to banks under
          uncommitted borrowing
          facilities bearing interest
          at weighted average rates of
          3.55% and 3.58%, respectively      39,250      30,100
        Current portion of long-term debt     3,917       1,811
                                          ---------   ---------
                                          $  66,187   $  31,911
                                          =========   =========
        Long-term debt:

        Senior notes bearing interest
          at 9.33%, with annual serial
          maturities from 1995 through
          2001                            $  50,000   $  50,000
        Economic development revenue
          bonds (tax-exempt) bearing
          interest at a weighted average
          rate of 7.17%, with annual
          serial maturities from 1993
          through 1999 and a term maturity
          in 2004, less unamortized
          discount of $163 and $179 in
          1993 and 1992, respectively, to
          yield an effective rate of 7.29%    9,277       9,821
        Economic development revenue
          bonds (taxable) bearing interest
          at 9.10%, with annual sinking
          fund payments required in 1993
          through 2004, less unamortized
          discount of $159 and $175 in
          1993 and 1992, respectively, to
          yield an effective rate of 9.35%    6,431       6,760
        Notes payable to former
          shareholders of The Paper
          Factory of Wisconsin, Inc.
          bearing interest at 5.01%,
          payable in annual installments
          of $2,019                           8,075          -
        Industrial revenue bonds bearing
          interest at 9.25%, payable in
          semi-annual installments of $300,
          secured by plant and equipment
          with a carrying value of $6,275
          and $6,792 at December 31, 1993
          and 1992, respectively              3,000       3,600
        Urban development action grant
          bearing interest at 8.00%,
          payable in quarterly
          installments, secured by land,
          building and equipment with a
          carrying value of $16,183 and
          $16,262 at December 31, 1993 and
          1992, respectively                    682         875
        Other notes bearing interest at a
          weighted average rate of 5.20%,
          payable in quarterly
          installments, secured by the same
          assets securing the industrial
          revenue bonds                         817         930
                                          ---------   ---------
                                             78,282      71,986
        Less portion due within one year      3,917       1,811
                                          ---------   ---------
                                          $  74,365   $  70,175
                                          =========   =========

PAGE

      In  1991, the Company privately placed $50,000 in long-term senior notes
with proceeds being used for general corporate purposes.

      In  1993, the  Company entered  into a  new three-year  revolving credit
agreement, replacing a similar existing facility, which expires April 26,
1996. The amount which can be borrowed under this agreement is $210,000.

      The fair value of the Corporation's long-term debt is estimated based on
the quoted market  prices for  the same or  similar issues  or on the  current
rates offered  to the Corporation  for debt of the  same remaining maturities.
The estimated fair value of the Company's gross long-term debt at December 31,
1993 was $83,992.

      The Company  periodically enters into  interest rate swap  or derivative
transactions  with the  intent  to manage  the  interest rate  sensitivity  of
portions of its debt.  At December 31, 1993,  the Company had four outstanding
interest  rate  swap/derivative  positions with  a  total  notional  amount of
$96,000.    Two agreements,  with  terms  similar to  the  related bonds,  are
constituted as hedges  and effectively change the Company's   interest rate on
$3,000 of industrial  revenue bonds to 6.67% through February  1998 and have a
positive market value of $140 at December 31,  1993.  The other two agreements
do not qualify as hedges.  The first attempts to limit the Company's  exposure
against rising  short-term rates on a notional amount of $60,000 through 1995.
The last  position provides the Company with a maximum 1.0% annuity on $30,000
through  August 1994 predicated on  short-term rates remaining  in a specified
range.  The estimated current market value of  the two derivative transactions
which did not qualify  as hedges was a loss of $3,100 at December 31, 1993 and
was accrued  in  the  accompanying   consolidated financial  statements.   The
Company  received  proceeds  of  approximately  $1,982  relating  to   certain
derivative   transactions, which  also did  not  qualify  as hedges  and which
were either entered into or terminated  during 1993.  Such proceeds  have been
reflected  in  the  accompanying 1993  Consolidated Statement  of Income  as a
component  of "Loss on derivative transactions, net."


      On  March 4,  1994,  the Company  announced that,  based  on trading  of
swap/derivative positions subsequent to year-end, the Company entered into two
new transactions which will result  in a minimum loss of $3,000 and  a maximum
potential  loss of  $27,575. The  new transactions, which  mature in  June and
August  1995, may  be liquidated  at  any time  prior to  maturity and  had an
estimated cost  of termination  of approximately  $17,500 at  March 4,  1994.
These positions will  continue to  be reported  at current  fair market  value
until  they mature  or are  closed out,  and fluctuations  in such  value will
affect  earnings in  future  periods.    The  combined  effect  of  these  two
transactions is that the  Company's losses will be between $3,000 and $27,575.
The Company's losses would be minimized at $3,000 if the  six-month LIBOR rate
is at or  below 3.90% on June 7, 1995 and  the basis point spread for interest
rate swaps  (the "swap  spread")  relative to  the 10.75%  U.S. Treasury  Note
maturing August 15, 2005 is at or above 33.5  basis points on August 15, 1995.
On the other  hand, its losses would be maximized at  $27,575 if the six-month
LIBOR rate equals or exceeds 5.90% on June  7, 1995 and the swap spread is  20
basis points or less  on August 15, 1995.  The Company  may elect to liquidate
the transactions  at any time  prior to  maturity based  on market  conditions
prevailing at the  time.  As of  June 30, 1994,  the six-month LIBOR rate  was
5.25% and the swap spread was 25.2 basis points.  These transactions are still
held  by the  Company and,  at June  30, 1994,  had an  estimated net  cost of
termination of  $22,995.

PAGE

      The  annual principal  payments due on  long-term debt  for each  of the
years  in the five-year period  ended December 31,  1998, are $3,917, $11,164,
$11,269, $11,116 and $9,205, respectively.

      Capitalized interest for  the years  ended December 31,  1993, 1992  and
1991 were $0, $74 and $322, respectively.

      The  Company's  debt  agreements  contain  certain  covenants  including
limitations on dividends based on a formula related to net income, stock sales
and  certain restricted  investments.  At December  31,  1993, the  amount  of
unrestricted retained earnings available for dividends was $47,152.


Note 7--Income Taxes

        The Company adopted the provisions of SFAS No. 109 effective
January 1, 1992, and recorded a credit of $1,038 and increased
net income per share by $.06 for the cumulative effect of this
change in accounting principle.  There was no effect on income
before income taxes for the year ended December 31, 1992,
resulting from the adoption of SFAS No. 109.

        The provision for income taxes for the years ended December 31,
1993, 1992 and 1991, consists of the following:



                                            1993         1992         1991
                                         ---------    ---------    ---------
                                                          
        Federal:
          Current                        $  17,903    $   7,257    $  23,915
          Deferred                          (6,850)      (4,594)      (2,617)
          Deferred investment
           tax credits, net                   (122)        (124)        (195)
                                         ---------    ---------    ---------
                                            10,931        2,539       21,103
                                         ---------    ---------    ---------
        State and local:
          Current                            4,532        2,093        5,829
          Deferred                          (1,343)      (1,076)        (629)
                                         ---------    ---------    ---------
                                             3,189        1,017        5,200
                                         ---------    ---------    ---------
        Foreign:
          Current                               -            -            -
          Deferred                              89          (89)          -
                                         ---------    ---------    ---------
                                                89          (89)          -
                                         ---------    ---------    ---------
                                         $  14,209    $   3,467    $  26,303
                                         =========    =========    =========


PAGE


        For the year ended December 31, 1992, provision for income
taxes was included in the financial statements as follows:



                                                         1992
                                                      ---------
                                                   
        Continuing operations                         $   5,076
        Transition effect of change in
          accounting for postretirement
          benefits other than pensions                   (1,609)
                                                      ---------
                                                      $   3,467
                                                      =========


        Recently enacted tax laws raised the statutory tax rate for
corporations from 34% to 35%, retroactive to January 1, 1993.
Partially offsetting the adverse impact of the 1% increase in
effective tax rates in 1993 and future periods is the favorable
adjustment of $.7 million recorded in 1993 due to the
revaluation of certain deferred tax assets.

        The effective income tax rate for the years ended December 31,
1993, 1992 and 1991, varied from the statutory federal income
tax rate as follows:



                                            1993         1992         1991
                                         ---------    ---------    ---------
                                                          
        Statutory federal
          income tax rate                    35.0%        34.0%        34.0%
        State and local income taxes,
          net of federal income tax
          benefit                             6.1          6.8          5.0
        Nondeductible foreign losses          2.2           -            -
        Other                                (1.6)        (1.9)        (0.4)
                                         ---------    ---------    ---------
                                             41.7%        38.9%        38.6%
                                         =========    =========    =========



PAGE


        The tax effect of significant temporary differences
representing deferred tax assets and liabilities is as follows
for the year ended December 31, 1991:


                                                         1991
                                                      ---------
                                                   
        Reserve for returns, allowances, cash
          discounts and doubtful accounts             $  (2,780)
        Reserve for inventories and related items           616
        Depreciation of plant and equipment                 617
        Reserve for display fixtures                       (500)
        Accrued compensation and benefits                (1,479)
        Other                                               280
                                                      ---------
                                                      $  (3,246)
                                                      =========



        Deferred taxes are determined based on the estimated future tax
effects of differences between the financial statement and tax
bases of assets and liabilities given the provisions of
currently enacted tax laws.

        The net deferred taxes are comprised of the following:


                                             1993        1992
                                          ---------   ---------
                                                
        Current deferred taxes:
                Gross assets              $  37,573   $  32,646
                Gross liabilities              (777)       (699)
                                          ---------   ---------
                                             36,796      31,947
                                          ---------   ---------
        Noncurrent deferred taxes:
                Gross assets                 12,497       8,180
                Gross liabilities           (11,241)    (10,350)
                Deferred investment
                  tax credits                  (402)       (523)
                                          ---------   ---------
                                                854      (2,693)
                                          ---------   ---------
                                          $  37,650   $  29,254
                                          =========   =========



        The Company did not record any valuation allowances against
U.S. deferred tax assets at January 1, 1992, December 31, 1992 or
December 31, 1993, due to the substantial amounts of taxable
income generated over the last three to five years.

PAGE


        The tax balances of significant temporary differences
representing deferred tax assets and liabilities for the years
ended December 31, 1993 and 1992 were as follows:


                                             1993        1992
                                          ---------   ---------
                                                
        Reserve for returns, allowances,
          cash discounts and doubtful
          accounts                        $  22,279   $  21,828
        Reserve for inventories
          and related items                   7,655       4,959
        Postretirement benefits               1,885       1,851
        Depreciation of plant
          and equipment                     (11,078)    (10,294)
        Reserve for display fixtures          1,644       1,476
        Accrued compensation and benefits    10,854       7,700
        Other accruals and reserves           4,813       2,257
        Deferred investment tax credits
          benefits other than pensions         (402)       (523)
                                          ---------   ---------
                                          $  37,650   $  29,254
                                          =========   =========



Note 8--Other Current Liabilities

        Other current liabilities at December 31, 1993 and 1992,
consist of the following:


                                             1993        1992
                                          ---------   ---------
                                                
        Compensation, payroll taxes and
          related withholdings            $  14,110   $  10,626
        Sales, service and
          advertising costs                  22,915      23,157
        Other                                23,454      19,492
                                          ---------   ---------
                                          $  60,479   $  53,275
                                          =========   =========

PAGE


Note 9--Postretirement Benefits

        The Company sponsors a defined  benefit pension plan (the
Retirement Plan) covering substantially all employees who meet
certain eligibility requirements.  Benefits are based upon years
of service and average compensation  levels.  The Company's
general funding policy is to contribute amounts deductible for
federal income tax  purposes. Contributions are intended to
provide not only for benefits earned to date, but also for
benefits expected to be earned in the future.

        The following table sets forth the Retirement Plan's funded
status on the measurement dates, September 30, 1993 and 1992,
and a reconciliation of the funded status to the amounts
recognized in the Company's consolidated balance sheets at
December 31, 1993 and 1992:


                                             1993        1992
                                          ---------   ---------
                                                
        Actuarial present value of
          benefit obligations:
                Vested benefit obligation $  49,995   $  42,871
                                          =========   =========
                Accumulated benefit
                  obligation              $  54,203   $  46,296
                                          =========   =========
                Projected benefit
                  obligation for services
                  rendered to date        $  66,183   $  59,329
        Plan assets at fair market value     62,106      56,457
                                          ---------   ---------
        Plan assets less than projected
          benefit obligation                 (4,077)     (2,872)
        Unrecognized net asset at
          January 1, 1986, being
          recognized over 9.9 years            (873)     (1,332)
        Unrecognized prior service cost       1,852       2,553
        Unrecognized net gain resulting
          from experience different from
          assumed and effects of changes
          in assumptions                     (4,565)     (3,639)
                                          ---------   ---------
        Accrued pension expense included
          in other liabilities            $  (7,663)  $  (5,290)
                                          =========   =========



        The fair market value of the Retirement Plan's assets at
December 31,  1993 and 1992, was $61,559 and $58,474,
respectively.  The changes in asset values relative to the
measurement dates are primarily due to fluctuations in the
market value of the plan's equity investments.

PAGE


        In 1990, the Company established a nonqualified defined benefit
plan for employees whose benefits under the Retirement Plan are
limited by provisions of the Internal Revenue Code.
Additionally in 1990, the Company established a nonqualified
defined benefit plan to provide supplemental retirement benefits
for selected executives in addition to benefits provided under
other Company plans.  A nonqualified plan was also established
to provide retirement benefits for members of the Company's
Board of Directors who are not covered under any of the
Company's other plans.  All plans established in 1990 were
unfunded at December 31, 1993 and 1992, although assets for
those plans are held in certain grantor tax trusts known as
"Rabbi" trusts.  These assets are subject to claims of the
Company's creditors but otherwise must be used only for purposes
of providing benefits under the plans.

        The following table sets forth the nonqualified defined benefit
plans' benefit obligations on the measurement dates, September
30, 1993 and 1992, and a reconciliation of those obligations to
the amounts recognized in the Company's consolidated balance
sheets at December 31, 1993 and 1992:


                                             1993        1992
                                          ---------   ---------
                                                
        Actuarial present value of
          benefit obligations:
                Vested benefit obligation $   3,431   $   2,402
                                          =========   =========
                Accumulated benefit
                  obligation              $   4,396   $   3,206
                                          =========   =========
                Projected benefit
                  obligation for services
                  rendered to date        $   5,321   $   3,870
        Plan assets at fair market value         -           -
                                          ---------   ---------
        Unfunded projected
          benefit obligation                 (5,321)     (3,870)
        Unrecognized prior service cost       2,254       2,163
        Unrecognized net loss resulting
          from experience different from
          assumed and effects of changes
          in assumptions                        834         169
                                          ---------   ---------
        Accrued pension expense included
          in other liabilities            $  (2,233)  $  (1,538)
                                          =========   =========


PAGE


        The assumed weighted average discount rate and rate of increase
in future compensation levels used in determining the actuarial
present value of the projected benefit obligation for the plans
was 7.0% and 5.0% in 1993 and 8.0% and 6.0% in 1992,
respectively.  The assumed long-term rate of return on plan
assets used for valuation purposes was 9.0% for 1993 and 1992.

        A summary of the components of net pension expense for all of
the Company's defined benefit plans for the years ended December
31, 1993, 1992 and 1991, is as follows:



                                            1993         1992         1991
                                         ---------    ---------    ---------
                                                          
        Service cost-benefits earned
          during the period              $   2,917    $   2,834    $   2,529
        Interest cost on projected
          benefit obligation                 5,092        4,758        4,323
        Net amortization and deferral
          income tax benefit                   128          159        6,923
        Expected return on plan assets      (4,941)      (4,610)     (11,064)
                                          --------    ---------    ---------
                                          $  3,196    $   3,141    $   2,711
                                          ========    =========    =========



        The Company has a defined contribution pension plan for
employees who are members of a collective bargaining unit.
Benefits under this plan are determined based upon years of
service and an hourly contribution rate.  Pension  expense for
this plan for the years ended December 31, 1993, 1992 and 1991,
was $451, $479 and $410, respectively.

        The Company has two defined contribution plans pursuant to
Section 401(k) of the Internal Revenue Code.  The plans provide
that employees meeting certain eligibility requirements may
defer a portion of their salary subject to certain limitations.
The Company pays certain administrative costs of the plans and
contributes to the plans based upon a percentage of the
employee's salary deferral and an annual additional contribution
at the discretion of the Board of Directors.  The total expense
for these plans for the years ended December 31, 1993, 1992 and
1991, was $501, $481 and $511, respectively.

        In addition to providing pension benefits, the Company provides
medical and life insurance benefits for certain eligible
employees upon retirement from the Company. Substantially all
employees may become eligible for such benefits upon retiring
from active employment of the Company. Medical and life
insurance benefits for employees and retirees are paid by a
combination of company and  employee or retiree contributions.
Retiree insurance benefits are provided by insurance companies
whose premiums are based on claims paid during the year. The

PAGE


Company adopted the provisions of SFAS No. 106 effective January
1, 1992.  This standard requires companies to accrue an
actuarially determined charge for postretirement benefits during
the period in which active employees become eligible, under
existing plan agreements, for such future benefits. The
cumulative effect of this change resulted in a charge to net
income of $2,487 or $.15 per share, after taxes of $1,609. Prior
to January 1, 1992, the Company recognized  these costs, which
were not significant to operations,  on a cash basis.

        Net periodic cost of these benefits for the years ended
December 31, 1993 and 1992 is as follows:


                                             1993        1992
                                          ---------   ---------
                                                
        Service cost-benefits earned
          during the period               $     148   $     139
        Interest cost on
          accumulated benefits                  470         343
        Net amortization                         61          -
                                          ---------   ---------
                                          $     679   $     482
                                          =========   =========



        A reconciliation of the accumulated postretirement benefit
obligation (APBO) measured as of September 30, 1993 and 1992 to
the Company's consolidated balance sheets at December 31, 1993
and 1992 was as follows:


                                             1993        1992
                                          ---------   ---------
                                                
        Retirees                          $   3,514   $   2,681
        Fully eligible active employees       1,228       1,257
        Other active employees                1,084         479
                                          ---------   ---------
        Accumulated benefit obligation        5,826       4,417
        Unrecognized prior service cost        (771)         -
        Unrecognized net loss                  (383)         -
                                          ---------   ---------
        Accrued APBO included in
          other liabilities               $   4,672   $   4,417
                                          =========   =========


PAGE


        The accumulated benefit obligation for 1993 and 1992 was
determined using the following assumptions:

                                  1993                       1992
                         -----------------------     -----------------------
        Discount rate              7%                         8%
        Health care cost
          trend rate     11% for 1994 graded down    16% for 1993 and 1994,
                         1% per year to 5% in the    gradually declining to
                         year 2000, 5% thereafter    a rate of 6% by 2003


        The health care cost trend rate assumption does not have a
significant effect on the amounts reported.  For example, a 1%
increase in the health care cost trend rate would increase the
accumulated postretirement benefit obligation as of December 31,
1993, and the net periodic cost for the year then ended by
approximately 5% and 4%, respectively.


Note 10--Stockholders' Equity


Employee stock plans

        Under various stock option and incentive plans, the Company may
grant incentive and nonqualified stock options to purchase its
common stock.  All incentive options are granted at the fair
market value on the date of grant.  Incentive stock options
generally become exercisable one year after the date granted and
expire ten years after the date granted, if not earlier expired
due to termination of employment.  Nonqualified stock options
become exercisable according to a vesting schedule determined at
the date granted and expire on the date set forth in the option
agreement, if not earlier expired due to termination of
employment.

        A summary of stock option activity during the years ended
December 31, 1993, 1992 and 1991, is as follows:



                                            1993         1992         1991
                                         ---------    ---------    ---------
                                                          
        Number of options to purchase
          common stock:
                Outstanding at
                  beginning of year      1,073,470      646,958     782,529
                Granted                     47,500      534,900      37,000
                Exercised                  (26,348)     (93,021)   (151,338)
                Expired                    (31,580)     (15,367)    (21,233)
                                         ---------    ---------    --------
        Outstanding at end of year       1,063,042    1,073,470     646,958
                                         =========    =========    ========
        Exercisable at end of year         666,594      439,641     408,294
                                         =========    =========    ========

        The exercise prices of options granted in 1993 ranged from
$18.88 to $21.25.  The exercise prices of options granted in
1992 ranged from $18.38 to $28.63 and the exercise price of
options granted in 1991 ranged from $24.75 to $28.00.  Options
exercised were at prices of $2.38 to $23.50, in 1993, 1992 and
1991.  Options outstanding at December 31, 1993, are at prices
ranging from $11.38 to $28.63.

        Under certain stock incentive plans, the Company may grant the
right to purchase restricted shares of its common stock.  Such
shares are subject to restriction on transfer and to repurchase
by the Company.  The purchase price of restricted shares is
determined by the Company and may be nominal.  In 1993, 1992 and
1991, 0, 5,000 and 38,500 restricted shares, respectively, were
purchased at a price of $1.00 per share.

        At December 31, 1993, 621,192 shares were available under the
stock option and incentive plans, of which 563,166 shares could
be issued as restricted shares.


Stock rights

        On December 4, 1987, the Company's Board of Directors declared
a dividend distribution of one right for each outstanding share
of the Company's common stock to stockholders of record on
December 21, 1987.  Each right entitles the holder to purchase,
for the exercise price of $40 per share, 1/100th of a share of
Series A Preferred Stock. Until exercisable, the rights are
attached to all shares of the Company's common stock outstanding.

        The rights are exercisable only in the event that a person or
group of persons (i) acquires 20% or more of the Company's
common stock and there is a public announcement to that effect,
(ii) announces an intention to commence or commences a tender or
exchange offer which would result in that person or group owning
30% or more of the Company's common stock, or (iii) beneficially
owns a substantial amount (at least 15%) of the Company's common
stock and is declared to be an Adverse Person (as defined in the
Rights Agreement) by the Company's Board of Directors.  Upon a
merger or other business combination transaction, each right may
entitle the holder to purchase common stock of the acquiring
company worth two times the exercise price of the right.  Under
certain other circumstances (defined in the Rights Agreement)
each right may entitle the holder (with certain exceptions) to
purchase common stock, or in certain circumstances, cash,
property or other securities of the Company, having a value
worth two times the exercise price of the right.

        The rights are redeemable at one cent per right at anytime
prior to 20 days after the public announcement that a person or
group has acquired 20% of the Company's common stock. Unless
exercised or redeemed earlier by the Company, the rights expire
on December 28, 1997.

PAGE

Note 11--Commitments

Lease commitments
      The Company has a long-term lease agreement for certain of its principal
facilities.   The initial lease term  runs through January 31,  2002, with two
five-year renewal  options available.    The basic  rent  under the  lease  is
subject  to adjustment based  on changes in  the Consumer Price  Index for the
preceding five years, effective March 1, 1987, and every five years thereafter
including renewal periods.   The lease provides a purchase  option exercisable
in 2002.  The option price is the  higher of $35,400 or the fair market  value
on  the date of  exercise.  As a  condition of the  lease, all property taxes,
insurance costs and operating expenses are to be paid by the Company.

      The  Company  also  leases additional  manufacturing,  distribution  and
administrative   facilities,  sales   offices  and  personal   property  under
noncancellable leases which expire on various dates through  2003.  Certain of
these leases contain renewal and escalating rental payment provisions.

      Rental expense  for the years ended December 31, 1993, 1992 and 1991, on
all  real   and  personal   property,  was   $20,297,  $15,846  and   $13,777,
respectively. Minimum  future annual  rentals under noncancellable  leases for
each of the years in the five-year period ended December 31, 1998 are $17,444,
$16,242,  $14,190,  $12,759  and  $9,842,  respectively.    After  1998, these
commitments aggregate $25,364.

Contract commitments
      The  Company  has  several  long-term customer  sales  agreements  which
require  payments and credits  for each of  the years in  the five-year period
ended December 31, 1998, of $3,959, $1,347, $707, $443 and $242, respectively.
After  December 31,  1998, these  commitments aggregate  $100.   All of  these
amounts have been recorded  as other current liabilities or  other liabilities
in  the accompanying  balance sheet as  of December  31, 1993.   Subsequent to
December 31,  1993, the  Company entered  into  additional long-term  customer
sales agreements which  require total payments and credits of $45,301 of which
$25,836 and $3,838 will be paid in 1994 and 1995, respectively.

Employment agreements
      The  Company has  employment  agreements with  certain executives  which
provide for, among other things, minimum annual salaries adjusted for cost-of-
living  changes, continued payment  of salaries  in certain  circumstances and
incentive bonuses.   Certain agreements further  provide for signing  bonuses,
deferred compensation payable upon expiration of the agreements and employment
termination payments,  including payments contingent upon  any person becoming
the beneficial owner of 50% or greater of the Company's outstanding stock.

PAGE

Note 12--Legal Proceedings

      In 1990, a  complaint was  issued against the  Company alleging  certain
unfair  labor practices in connection with a  strike at one of its facilities.
On  December  18, 1991,  an Administrative  Law  Judge of  the  National Labor
Relations  Board   ("NLRB")  issued   a  recommended  order,   which  included
reinstatement  and  back pay  affecting approximately  160 strikers,  based on
findings  that the  Company had  violated certain  provisions of  the National
Labor Relations Act.   On May 7, 1993, the NLRB  upheld the Administrative Law
Judge's  decision  in  some respects,  and  enlarged  the  number of  strikers
entitled  to back pay  to approximately 240.   A  prompt notice of  appeal was
filed  in the  United States  Court of  Appeals for  the District  of Columbia
Circuit.  The Company believes it has substantial defenses to the charges, and
these defenses  have been presented  in briefs in  the Company's appeal.   The
appeal is scheduled to be heard on September 14, 1994.  A decision is expected
later in 1994 or early in 1995.

      On  July 1, 1994, the Company announced  that it had determined that the
inventory of  Cleo at December 31,  1993 had been overstated,  resulting in an
approximate  20%  overstatement  of  the Company's  previously  reported  1993
consolidated net income. See Note 1.

      In  early July,  1994, five  purported class  actions were  commenced by
certain  stockholders  (the "Suits")  against  the Company  and  its Chairman,
President and Chief Executive  Officer in the United States District Court for
the  Southern  District  of Ohio,  each  alleging  violations  of the  federal
securities laws  and, in the  case of two of  the Suits, breach  of common law
duties  and seeking unspecified damages  for an asserted  public disclosure of
false  information regarding the Company's earnings.  Each of the Suits points
to the inventory  valuation issue at Cleo  as the basis  for its claims.   The
Company intends to vigorously defend the Suits.

      The  Securities   and  Exchange  Commission  is   conducting  a  private
investigation  to  determine  whether the  Company  or  any  of its  officers,
directors  and employees  have  engaged in  conduct  in violation  of  certain
provisions  of  the  Securities  Exchange  Act  of  1934  and  the  rules  and
regulations  thereunder.   The  Company believes  that  such investigation  is
focused principally on the  derivative transactions  and the  overstatement of
the Cleo inventory discussed in Note 1 and the Company's public statements and
accounting  systems with respect  thereto.  The Company is cooperating in such
investigation.

      In addition, the Company is a defendant in certain other litigation.

      Management does not believe that an adverse outcome as to any or all  of
these matters would have a material  adverse effect on the Company's net worth
or total cash flows; however, the impact  on the statement of operations in  a
given year could be material.

PAGE


Report of Independent Public Accountants

To Gibson Greetings, Inc.:

        We have audited the accompanying consolidated balance sheets of
Gibson Greetings, Inc. (a Delaware corporation) and its
subsidiaries as of December 31, 1993 and 1992, and the related
consolidated statements of income, cash flows and changes in
stockholders' equity for each of the three years in the period
ended December 31, 1993. These financial statements and the
schedules referred to below are the responsibility of the
Company's management.  Our responsibility is to express an
opinion on these financial statements and schedules based on our
audits.

        We conducted our audits in accordance with generally accepted
auditing standards.  Those standards require that we plan and
perform the audit to obtain reasonable assurance about whether
the financial statements are free of material misstatement.  An
audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An
audit also includes assessing the accounting principles used and
significant estimates made by management, as well as evaluating
the overall financial statement presentation.  We believe that
our audits provide a reasonable basis for our opinion.

        In our opinion, the financial statements referred to above
present fairly, in all material respects, the financial position
of Gibson Greetings, Inc. and its subsidiaries as of December
31, 1993 and 1992, and the results of their operations and their
cash flows for each of the three years in the period ended
December 31, 1993 in conformity with generally accepted
accounting principles.

        As discussed in notes to consolidated financial statements,
effective January 1, 1992, the Company changed its methods of
accounting for postretirement benefits other than pensions and
income taxes.

        Our audits were made for the purpose of forming an opinion on
the basic financial statements taken as a whole.  The schedules
listed in the index of financial statements are presented for
purposes of complying with the Securities and Exchange
Commission's rules and are not part of the basic financial
statements.  These schedules have been subjected to the auditing
procedures applied in the audits of the basic financial
statements and, in our opinion, fairly state in all material
respects the financial data required to be set forth therein in
relation to the basic financial statements taken as a whole.



                                       ARTHUR ANDERSEN & CO.

Cincinnati, Ohio,
July 27, 1994.

PAGE

Item  9.  Changes in and Disagreements with Accountants on
Accounting and Financial Disclosure

        Not applicable.



PART III


Except as set forth below, the information required by this Part
is included in the Company's definitive Proxy Statement, filed
with the Securities and Exchange Commission in connection with
the Company's 1994 Annual Meeting of Stockholders, and is
incorporated by reference herein.


Item 10.  Directors and Executive Officers of the Registrant

        The Executive Officers of the Company (at August 1, 1994) are
as follows:

        Name                      Age             Title
        -------------------       ---             ----------------------------
        Benjamin J. Sottile        56             Chairman of the Board,
                                                  President and
                                                  Chief Executive Officer

        William L. Flaherty        46             Vice President, Finance and
                                                  Chief Financial Officer

        Ralph J. Olson             49             Vice President

        Nelson J. Rohrbach         53             Vice President

        Stephen M. Sweeney         57             Vice President, Human
                                                  Resources

Information about Mr. Sottile is incorporated by reference from the Company's
definitive Proxy Statement for the 1994 Annual Meeting of Stockholders.

      WILLIAM L. FLAHERTY.  Mr. Flaherty has been Vice President,  Finance and
Chief Financial  Officer of the  Company since November  1993.  Prior  to that
time, he  served as Vice President  and Corporate Treasurer of  FMR Corp., the
parent company of  Fidelity Investments  Group, a mutual  fund management  and
discount  stock  brokerage  firm (1989  -  1992)  and  as  Vice President  and
Treasurer  of James  River Corporation,  an  integrated manufacturer  of pulp,
paper and converted paper and plastic products (1987 - 1989).

      RALPH  J. OLSON.  Mr.  Olson is a  Vice President of the  Company and is
President and Chief Operating  Officer of the Company's Gibson  Card Division,
positions he has  held since 1991. From  1989 until 1991, he  was President of
the  E-Z Go  Division of  Textron, Inc.,  a manufacturer  of golf  and utility
vehicles.  During the  period from 1984  until 1989,  he was  President of the
Material  Handling  Division  of  Interlake Corp.,  specializing  in  material
handling, automation and storage systems.

PAGE

      NELSON  J. ROHRBACH.   Mr.  Rohrbach has  been a  Vice President  of the
Company since  April 21,  1994 and President  and Chief  Executive Officer  of
Cleo, Inc.  since April  12,  1994.   Prior to  that time,  he  served as  the
President and Chief Executive  Officer of The Paper Factory of Wisconsin, Inc.
(1989 - 1994) , the Company's wholly-owned factory outlet chain, and continues
to  serve as its  Chief Executive Officer.   Prior to that  time, he served as
President  of CPS/Artfaire,  a  manufacturer of  personal expression  products
(1980 - 1989).

      STEPHEN M. SWEENEY.   Mr. Sweeney joined the Company  as Vice President,
Human  Resources  in 1987.    He  held  similar  positions  with    Coca  Cola
Enterprises, Inc. from 1985  until 1987, the  Tribune Company from 1983  until
1985 and Contel, Inc. from 1976 to 1983.

      Officers serve with the approval of the Board of Directors.


PAGE

PART IV



Item 14.  Exhibits, Financial Statement Schedules and Reports on
Form 8-K

a)   The following documents are filed as part of this report:
        1.      Financial Statements:

                Page
                Herein   Financial Statement
                ------   -----------------------------------------------------
                12       Consolidated Statements of Income for the years ended
                         December 31, 1993, 1992 and 1991

                13       Consolidated Balance Sheets as of December 31, 1993
                         and 1992

                14       Consolidated Statements of Cash Flows for the years
                         ended December 31, 1993, 1992 and 1991

                15       Consolidated Statements of Changes in Stockholders'
                         Equity for the years ended December 31, 1993, 1992
                         and 1991

                16       Notes to Consolidated Financial Statements

                28       Report of Independent Public Accountants

        2.      Financial Statement Schedules required to be filed by Item 8
                of this Form 10-K:

                Schedules Filed:

                Page
                Herein   Schedule
                ------   -----------------------------------------------------
                32       II      Amounts Receivable from Related Parties

                33       VIII    Valuation and Qualifying Accounts

                34       IX      Short-term Borrowings

                35       X       Supplementary Income Statement Information


        All other schedules are omitted because of the absence of
        conditions under which they are required or because the information
        is shown in the financial statements or notes thereto.

        3.      Exhibits:  See Index of Exhibits (page 36) for a listing of
                all exhibits filed with this annual report on Form 10-K


b)   Reports on Form 8-K:     None.


PAGE

SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the registrant has duly caused this report to be
signed on its behalf by the undersigned, thereunto duly authorized as
of the 29th day of August 1994.

                                Gibson Greetings, Inc.

                                By      /s/ Benjamin J. Sottile
                                        -----------------------
                                        Benjamin J. Sottile
                                        President and Chief Executive Officer

        Pursuant to the requirements of the Securities Exchange Act of
1934, this report has been signed by the following persons on behalf of
the registrant and in the capacities indicated as of the 29th day of
August 1994.
             Signature                  Title
            ----------                  -----
                                        Chairman of the Board,
            /s/ Benjamin J. Sottile     President and Chief Executive Officer
            -------------------------
            Benjamin J. Sottile         (principal executive officer)

                                        Vice President, Finance
            /s/ William L. Flaherty     Chief Financial Officer
            -------------------------
            William L. Flaherty         (principal financial and
                                         accounting officer)

            /s/ Thomas M. Cooney
            -------------------------
            Thomas M. Cooney             Director

            /s/ Charles D. Lindberg
            -------------------------
            Charles D. Lindberg          Director

            /s/ Albert R. Pezzillo
            -------------------------
            Albert R. Pezzillo           Director

            /s/ Frank Stanton
            -------------------------
            Frank Stanton                Director

            /s/ Charlotte St. Martin
            -------------------------
            Charlotte St. Martin         Director

            /s/ Roger T. Staubach
            -------------------------
            Roger T. Staubach            Director

            /s/ C. Anthony Wainwright
            -------------------------
            C. Anthony Wainwright        Director
PAGE



GIBSON GREETINGS, INC.
SCHEDULE II - AMOUNTS RECEIVABLE FROM RELATED PARTIES
(Thousands of dollars)


Column A                    Column B      Column C             Column D                      Column E
- - -----------------------    ----------     ---------     -------------------------     -----------------------
                                                              Deductions              Balance at End of Period
                           Balance at                   -------------------------     ------------------------
                           Beginning                     Amounts        Amounts
Name of Debtor             of Period      Additions     Collected     Written Off      Current      Noncurrent
- - -----------------------    ----------     ---------     ---------     -----------     ---------     ----------
                                                                                  
M. Sillence,
 Operations Director,
 Gibson Greetings
 International Limited:
   Twelve months
    ended 12/31/93         $     249      $      -      $     249     $        -      $      -      $       -
   Twelve months
    ended 12/31/92               322            (72) (A)       -               -            249             -
   Twelve months
    ended 12/31/91                -             322  (B)       -               -            322             -

P.M. Osman,
 Managing Director,
 Gibson Greetings
 International Limited:
   Twelve months
    ended 12/31/93                -               -             -              -             -              -
   Twelve months
    ended 12/31/92                99              45  (A)      144             -             -              -
   Twelve months
    ended 12/31/91                -               99  (C)       -              -             99             -

S. Kosmalski,
 Senior Vice President
 Sales:
   Twelve months
    ended 12/31/93                -               -             -              -             -              -
   Twelve months
    ended 12/31/92                -              120  (D)      120             -             -              -
   Twelve months
    ended 12/31/91                -               -             -              -             -              -


[FN]
- - -----------------------

     (A)   Includes foreign currency translation adjustments.

     (B)   Real estate assistance loan, secured, bearing interest at 12%
           if note not repaid by May 12, 1993 or upon sale of principal
           residence, whichever occurs first.

     (C)   Real estate assistance loan, secured, bearing interest at 12%
           if note not repaid by November 14, 1992 or upon sale of
           principal residence,  whichever occurs first.

     (D)   Real estate assistance loan, secured, bearing interest at 12%
           if note not repaid by September 15, 1992 or upon sale of
           principal residence,  whichever occurs first.



PAGE



GIBSON GREETINGS, INC.
SCHEDULE VIII - VALUATION AND QUALIFYING ACCOUNTS
(Thousands of dollars)


Column A                  Column B              Column C               Column D        Column E
- - --------------------     ----------     -------------------------     ----------      ----------
                                                Additions
                                        -------------------------
                         Balance at     Charged to     Charged to                     Balance at
                          Beginnng       Costs and        Other                         End of
Description               of Period      Expenses       Accounts      Deductions        Period
- - --------------------     ----------     ----------     ----------     ----------      ----------
                                                                       
Deducted from
  trade receivables

Allowance for
 doubtful accounts:
   Twelve months
    ended 12/31/93       $    7,515     $    4,188     $       -      $    1,102 (A)  $   10,601
   Twelve months
    ended 12/31/92            8,950         11,549             -          12,984 (A)       7,515
   Twelve months
    ended 12/31/91            6,850          4,094             -           1,994 (A)       8,950

Allowance for sales
 returns, allowances
 and cash discounts:
    Twelve months
     ended 12/31/93          45,902         89,987             -          92,971 (B)      42,918
    Twelve months
     ended 12/31/92          45,490        100,813             -         100,401 (B)      45,902
    Twelve months
     ended 12/31/91          41,020        116,414             -         111,944 (B)      45,490



[FN]
- - --------------------

     (A)   Accounts that were judged to be uncollectible and charged to the
           reserve, net of recoveries.

     (B)   Includes actual cash discounts taken by customers and sales returns
           and allowances that were granted to customers, all of which were
           charged to the reserve.


PAGE



GIBSON GREETINGS, INC.
SCHEDULE IX - SHORT-TERM BORROWINGS
(Thousands of dollars)


Column A                    Column B              Column C                Column D         Column E
- - ----------------------     ----------     --------------------------     -----------      ----------
                                                                                           Weighted
                                                          Maximum         Average          Average
                                          Weighted         Amount          Amount          Interest
                           Balance at     Average        Outstanding     Outstanding         Rate
Category of Aggregrate       End of       Interest       During the      During the       During the
Short-Term Borrowings        Period         Rate           Period          Period           Period
- - ----------------------     ----------     ----------     -----------     -----------      ----------
                                                                           
Bank Debt (D):
  Twelve months
   ended 12/31/93          $   49,250        3.58 %      $    59,250     $    17,133         3.55 %
  Twelve months
   ended 12/31/92              30,100        3.58             51,000          16,129         4.21
  Twelve months
   ended 12/31/91              70,500        6.10             99,200          60,603         6.59

Commercial Paper (D):
  Twelve months
   ended 12/31/93              13,020        3.60             20,000           1,609         3.36
  Twelve months
   ended 12/31/92                  -           -              49,000           4,589         3.63
  Twelve months
   ended 12/31/91                  -           -               7,000           2,333         7.14



[FN]
- - ----------------------


     (A)   The maximum amount outstanding during the period was
           determined as of month-end.

     (B)   The average amount outstanding during the period was
           computed based on the average daily outstanding balance.

     (C)   The weighted average interest rate during the period
           was computed by dividing actual short-term interest expense
           by the average amount outstanding during the period.

     (D)   See Note 6 of Notes to fiscal year 1993 and 1992
           Consolidated Financial Statements and Note 8 of
           Notes to fiscal year 1991 Consolidated Financial
           Statements, each Note contained in or incorporated by
           reference into the Company's annual report on Form 10-K
           for that year, for information on short-term borrowing
           facilities.


PAGE



GIBSON GREETINGS, INC.
SCHEDULE X - SUPPLEMENTARY INCOME STATEMENT INFORMATION
(Thousands of dollars)


     Column A                              Column B
- - ----------------------     ----------------------------------------
                               Twelve Months Ended December 31,
                           ----------------------------------------
Item                          1993           1992           1991
- - ----------------------     ----------     ----------     ----------
                                                
Royalty expense            $    7,086     $    6,191     $    6,419





PAGE


Index of Exhibits

 Exhibit
 Number      Description
 -------     -----------------------------------------------------------------
 3(a)        Restated Certificate of Incorporation as amended (*1)

 3(b)        Bylaws

 4(a)        Article 4.01 of Restated Certificate of Incorporation
             (included in Exhibit 3(a))

 4(b)        Rights Agreement dated as of December 4, 1987, between
             Gibson Greetings, Inc. and The First National Bank of Boston,
             Rights Agent, including Certificate of Designation, Preferences
             and Rights of Series A Preferred Stock (*2)

 10(a)       Lease Agreement dated January 25, 1982 between
             Corporate Property Associates 2 and Corporate Property
             Associates 3 and Gibson Greeting Cards, Inc. (*3)

 10(b)       Sublease Agreement dated January 1, 1977 between B.F.
             Goodrich and Cleo Wrap Division of Gibson Greetings Card, Inc.
             (*3)

 10(c)       Amendment and Extension of Term of Sublease dated June
             26, 1983, between B.F. Goodrich Company and Gibson Greeting
             Cards, Inc. (*4)

 10(d)       Amendment dated June 25, 1985, to Lease Agreement,
             dated January 25, 1982, by and between Corporate Property
             Associates 2 and Corporate Property Associates 3 and Gibson
             Greeting Cards, Inc. (*5)

 10(e)       Lease and Agreement dated March 7, 1986 between
             Associated Warehouses, Inc. and Cleo Wrap Division of Gibson
             Greetings, Inc. (*5)

 10(f)       Commercial Paper Issuing Agent Agreement dated as of
             July 11, 1986, between Gibson Greetings, Inc. and Irving Trust
             Corporation (*6)

 10(g)       Commercial Paper Dealer Agreement dated July 16, 1986,
             between Gibson Greetings, Inc. and The First Boston Corporation
             (*6)

 10(h)       Credit Agreement, dated as of April 26, 1993, by and
             among Gibson Greetings, Inc.; Bankers Trust Company; The Bank of
             New York; Mellon Bank, N.A.; The Fifth Third Bank; Harris Trust
             and Savings Bank; NBD Bank, N.A.; Royal Bank of Canada; The
             Sanwa Bank, Ltd.; Society National Bank; Union Bank of
             Switzerland; Wachovia Bank of Georgia, N.A.; and Bankers Trust
             Company, as agent (*7)

 10(i)       Form of Note Agreement between Gibson Greetings, Inc.
             and Connecticut Mutual Life, The Minnesota Mutual Life Insurance
             Company, The Reliable Life Insurance Company, Federated Life
             Insurance Company, The Variable Annuity Life Insurance Company
             and Nationwide Life Insurance Company, dated May 15, 1991 (*8)

 10(j)       Executive Compensation Plans and Arrangements

             (i)     1982 Stock Option Plan

             (ii)    1983 Stock Option Plan

             (iii)   1985 Stock Option Plan

             (iv)    1987 Stock Option Plan

             (v)     1989 Stock Option Plan

             (vi)    1989 Stock Option Plan for Nonemployee Directors

             (vii)   1991 Stock Option Plan

             (viii)  Employment Agreement with Mr. Cooney (*9)

             (ix)    Form of Second Amendment to Employment Agreement with
                     Mr. Cooney (*1)


PAGE


 Exhibit
 Number      Description
 -------     -----------------------------------------------------------------
             (x)     Employment Agreement between Gibson Greetings, Inc.
                     and Benjamin J. Sottile, dated April 1, 1993 (*7)

             (xi)    Compensatory agreements (*10)

             (xii)   ERISA Makeup Plan (*11)

             (xiii)  Supplemental Executive Retirement Plan (*11)

             (xiv)   Agreements dated January 2, 1991 and December 10, 1993
                     between Gibson Greetings, Inc. and Stephen M. Sweeney

             (xv)    Agreement dated November 18, 1993 between Gibson
                     Greetings, Inc. and William L. Flaherty

             (xvi)   Agreement dated February 22, 1994 between Gibson
                     Greetings, Inc. and Michael A. Pietrangelo



 11          Computation of Income per Share


 21          Subsidiaries of the Registrant


 23          Consent of Independent Public Accountants



- - ----------------------

    *  Filed as an Exhibit to the document indicated and
       incorporated herein by reference:

            (1)     The Company's Report on Form 10-K for the year ended
                    December 31, 1988.

            (2)     The Company's Report on Form 8-K dated December 28, 1987,
                    filed January 4, 1988.

            (3)     The Company's Registration Statement on Form S-8 (No.
                    2-82990).

            (4)     The Company's Registration Statement on Form S-8 (No.
                    2-96396).

            (5)     The Company's Report on Form 10-K for the year ended
                    December 31, 1985.

            (6)     The Company's Report on Form 10-Q for the quarter ended
                    September 30, 1986.

            (7)     The Company's Report on Form 10-Q for the quarter ended
                    June 30, 1993.

            (8)     The Company's Report on Form 10-Q for the quarter ended
                    June 30, 1991.

            (9)     The Company's Report on Form 10-K for the year ended
                    December 31, 1986.

            (10)    The Company's Report on Form 10-K for the year ended
                    December 31, 1991.

            (11)    The Company's Report on Form 10-K for the year ended
                    December 31, 1992.

- - ----------------------

The Company will furnish to the Commission upon request its
long-term debt instruments not listed above.