Exhibit 10(j)(iv)


                                GIBSON GREETINGS, INC.

                                1987 STOCK OPTION PLAN

                   (As amended and restated through April 29, 1993)


               1.   Name and Purpose.  This Plan, as it may be amended and
          restated from time to time, shall be known as the "Gibson
          Greetings, Inc. 1987 Stock Option Plan" (the "Plan").  The
          purpose of the Plan is to advance the interests of Gibson
          Greetings, Inc. (the "Company") by providing material incentive
          for the continued services of key employees and by attracting
          able executives to employment with the Company and its
          Subsidiaries.  The term "Subsidiary" as used herein means a
          subsidiary corporation of the Company as the term is defined in
          Section 424(f) of the Internal Revenue Code of 1986, as amended
          (the "Code").  Reference to any Code Section in this Plan
          includes the provisions of such Section as it may be amended or
          as it may be replaced by any section or sections of the Code of
          like intent and purpose.

               2.   Administration.  The Plan shall be administered by a
          committee (the "Committee") of the Board of Directors of the
          Company (the "Board") to consist of at least two directors, each
          of whom is a "disinterested person" as defined in Rule 16b-3
          promulgated by the Securities and Exchange Commission under the
          Securities Exchange Act of 1934, as such Rule may be amended from
          time to time, or any successor rule thereto.  Subject to and
          consistent with the provisions of the Plan, the Committee shall
          establish such rules and regulations as it deems necessary or
          appropriate for the proper administration of the Plan, shall
          interpret the provisions of the Plan, shall decide all questions
          of fact arising in the application of Plan provisions and shall
          make such other determinations and take such actions in
          connection with the Plan and the options provided for herein as
          it deems necessary or advisable.

               3.   Eligibility.  Regular full-time employees of the
          Company and its Subsidiaries who are key executive or other key
          salaried employees, including officers, whether or not directors
          of the Company, shall be eligible to participate in the Plan.
          Such employees are herein referred to as "Eligible Employees."
          Those directors who are not regular employees of the Company or
          its Subsidiaries are not eligible to participate in the Plan.

               4.   Shares Subject to Option.

               (a)  The shares to be issued and delivered by the Company
          upon exercise of options granted under the Plan are the Company's
          common shares, $.01 par value, which may be either authorized but
          unissued shares or treasury shares.
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               (b)  The aggregate number of common shares of the Company
          which may be issued under the Plan shall not exceed Three Hundred
          Thousand (300,000) shares; subject, however, to the adjustment
          provided in Paragraph 8 in the event of stock splits, stock
          dividends, exchanges of shares or the like occurring after the
          effective date of this Plan.  No option may be granted under this
          Plan which could cause such maximum limit to be exceeded.

               (c)  Common shares covered by an option which is no longer
          exercisable with respect to such shares shall again be available
          for issuance in connection with other options granted under this
          Plan.

               5.   Grant of Options.  The Committee may from time to time,
          in its discretion and subject to the provisions of the Plan,
          grant either nonqualified or Incentive Stock Options (as defined
          in Section 422 of the Code) to Eligible Employees.  Employees to
          whom options have been granted are herein referred to as
          "Optionees".  Each option shall be embodied in an option
          agreement signed by the Optionee and the Company providing that
          the option shall be subject to the provisions of this Plan and
          containing such other provisions as the Committee may prescribe
          not inconsistent with the Plan.  The option agreement shall
          specify whether the option is a nonqualified option or an
          Incentive Stock Option.

               6.   Terms and Conditions of Option.  All options granted
          under the Plan shall contain such terms and conditions as the
          Committee from time to time determines, subject to the foregoing
          and following limitations and requirements.

               (a)  Option price.  The option price per share shall be not
          less than 100% of the fair market value of the Company's common
          shares on the date the option is granted, as determined by the
          Committee in a manner consistent with the requirements of the
          Code for Incentive Stock Options.

               (b)  Period within which option may be exercised.  The
          period of each option shall be fixed by the Committee, but no
          Incentive Stock Option may be exercised after the expiration of
          ten years from the date the option is granted.  The Committee
          may, in its discretion, determine as a condition of any option
          that a stated percentage of the shares covered by such option
          shall be exercisable in any one year or other stated period of
          time.

               (c)  10% Shareholder.  Notwithstanding any other provision
          of this Plan, with respect to an Incentive Stock Option granted
          to an Eligible Employee who, at the time such option is granted
          owns stock possessing more than 10% of the total combined voting
          power of all classes of stock of the Company or its Subsidiaries,
          the option price per share shall be at least 110% of the fair

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          market value of the common shares subject to the option and such
          option may not be exercised after the expiration of five years
          from the date the option is granted.

               (d)  Termination of option by reason of termination of
          employment.  If an Optionee's employment with the Company and its
          Subsidiaries terminates, all options granted under this Plan to
          such Optionee which are not exercisable on the date of such
          termination of employment shall immediately terminate, and any
          remaining options shall terminate if not exercised before the
          expiration of the following periods, or at such earlier time as
          may be applicable under Paragraph 6(b) or 6(c) above:  (i) thirty
          (30) days following such termination of employment, if such
          termination was not a result of retirement under a Company
          Pension Plan or of death or disability (disability within the
          meaning of Section 22(e)(3) of the Code), or (ii) three (3)
          months following the Optionee's termination of employment because
          of retirement under a Company Pension Plan, or (iii) one (1) year
          following date of death or commencement of disability, if the
          Optionee was an employee of the Company and/or Subsidiary at the
          time of his death or the commencement of his disability; provided
          that such termination provisions may be varied by the Committee
          with respect to nonqualified options which are exercisable on the
          date of termination of employment.

               (e)  Non-transferability.  Each option and all rights
          thereunder shall be exercisable during the Optionee's lifetime
          only by him, or by his guardian or legal representative, and
          shall be non-assignable and non-transferable by the Optionee,
          except that a nonqualified option may be transferred pursuant to
          a "domestic relations order" as defined in Section 414(p)(1)(B)
          of the Code.  In the event of the Optionee's death, any option
          shall be transferable by the Optionee's Will or by the laws of
          descent and distribution, and the representative or
          representatives of his estate, or the person or persons who
          acquired (by bequest or inheritance) the rights to exercise his
          options granted under this Plan, may exercise any of the
          unexercised options in whole or in part prior to the expiration
          of the applicable exercise period, as specified in Paragraph 6(d)
          above.

               (f)  More than one option granted to an Optionee.  More than
          one option may be granted to an Optionee under this Plan and both
          nonqualified and Incentive Stock Options may be granted to an
          Optionee.

               (g)  Compliance with securities laws.  Options granted and
          shares issued by the Company upon exercise of options shall be
          granted and issued only in full compliance with all applicable
          securities laws, including laws, rules and regulations of the
          Securities and Exchange Commission.  With respect thereto, the
          Committee may impose such conditions on transfer, restrictions

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          and limitations as it may deem necessary and appropriate to
          assure compliance with such applicable securities laws.

               7.   Method of Exercise.  An option granted under this Plan
          may be exercised by written notice to the Committee, signed by
          the Optionee, or by such other person as is entitled to exercise
          such option.  The notice of exercise shall state the number of
          shares in respect of which the option is being exercised, and
          shall either be accompanied by the payment of the full option
          price for such shares, or shall fix a date (not more than ten
          business days from the date of such notice) for the payment of
          the full option price of the shares being purchased.  All or any
          portion of the payment may be made by the transfer of common
          shares of the Company from the Optionee to the Company, to the
          extent permitted by law.  Such shares shall be valued for this
          purpose at their fair market value on the date they are
          transferred to the Company as payment, determined in the same
          manner as is provided in Paragraph 6(a) hereof.  A certificate or
          certificates for the common shares of the Company purchased
          through the exercise of an option shall be issued in regular
          course after the exercise of the option and payment therefor.
          During the option period no person entitled to exercise any
          option granted under this Plan shall have any of the rights or
          privileges of a shareholder with respect to any shares of stock
          issuable upon exercise of such option until certificates
          representing such shares shall have been issued and delivered.

               8.   Share Adjustments.  In the event there is any change in
          the Company's common shares resulting from stock splits, stock
          dividends, combinations or exchanges or shares, or other similar
          capital adjustments, equitable proportionate adjustments shall
          automatically be made without further action by the Committee in
          (1) the number of shares available for option grant under this
          Plan, (2) the number of shares subject to options granted under
          this Plan, and (3) the option price of optioned shares.

               9.   Merger, Consolidation or Sale of Assets.  In the event
          the Company shall consolidate with, merge into, or transfer all
          or substantially all of its assets to another corporation or
          corporations (herein referred to as "successor employer
          corporation"), such successor employer corporation may obligate
          itself to continue this Plan and to assume all obligations under
          the Plan in a manner consistent with the provisions of Section
          424(a) of the Code.  In the event that such successor employer
          corporation does not obligate itself to continue this Plan as
          above provided, this Plan shall terminate effective upon such
          consolidation, merger, or transfer, and any option previously
          granted hereunder shall terminate.  If practical, the Company
          shall give each Optionee twenty (20) days prior notice of any
          possible transaction which might terminate this Plan and the
          options previously granted hereunder.


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               10.  Amendment or Termination.  The Board may terminate this
          Plan at any time, and may amend the Plan at any time or from time
          to time, without obtaining any approval of the Company's
          shareholders; except that the Plan may not be amended (1) to
          increase the aggregate number of shares issuable under the Plan
          (excepting proportionate adjustments made under Paragraph 8 to
          give effect to stock splits, etc.); (2) to change the option
          price of optioned stock (excepting proportionate adjustments made
          under Paragraph 8); (3) to change the requirement that the option
          price per share of common stock covered by an option granted
          under this Plan not be less than 100% of the fair market value of
          the Company's common stock on the date such option is granted;
          (4) to extend the time within which Incentive Stock Options may
          be granted or the time within which a granted Incentive Stock
          Option may be exercised; or (5) to change, without the consent of
          the Optionee (or his, or his estate's, legal representative), any
          option previously granted to him under the Plan.  If the Plan is
          terminated, any unexercised option shall continue to be
          exercisable in accordance with its terms, except as provided in
          Paragraph 9 above.

               11.  Company Responsibility.  All expenses of this Plan,
          including the cost of maintaining records, shall be borne by the
          Company.  The Company shall have no responsibility or liability
          (other than under applicable Securities Acts) for any act or
          thing done or left undone with respect to the price, time,
          quantity, or other conditions and circumstances of the purchase
          of shares under the terms of the Plan, so long as the Company
          acts in good faith.

               12.  Implied Consent of Participants.  Every Participant, by
          his acceptance of an option under this Plan, shall be deemed to
          have consented to be bound, on his own behalf and on behalf of
          his heirs, assigns, and legal representatives, by all of the
          terms and conditions of this Plan.

               13.  No Effect on Employment Status.  The fact than an
          employee has been granted an option under this Plan shall not
          limit or otherwise qualify the right of his employer to terminate
          his employment at any time.

               14.  Duration and Termination of the Plan.  This Plan became
          effective on January 28, 1987.  No Incentive Stock Option shall
          be granted subsequent to January 27, 1997, or subsequent to any
          earlier date as of which the Plan is terminated pursuant to
          Paragraph 10.

               15.  Delaware Law to Govern.  This plan shall be construed
          and administered in accordance with and governed by the laws of
          the State of Delaware.

          1987opt.pol

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