Exhibit 10(j)(xix)



                                        November 21, 1994




Mr. Nelson J. Rohrbach
President and Chief Executive Officer
Cleo Inc
4025 Viscount
Memphis, TN   38118

Dear Jack:

Cleo Inc and I are very pleased that you have agreed to serve as
President and Chief Executive Officer of Cleo Inc (the "Company").
As President and Chief Executive Officer, you will report directly
to the Board of Directors of the Company and will be responsible
for overseeing all aspects of the Company.  You will be based in
our Headquarters' offices in Memphis, Tennessee.  The following
terms and conditions will govern your service to the Company:

1.   You will serve the Company on a full-time basis as a senior
     executive employee, and the Company will employ you as such,
     for a period of three (3) years commencing June 1, 1994 and
     ending May 31, 1997 unless you are terminated at an earlier
     date pursuant to paragraph 10 or 11 of this Agreement.  Your
     annual salary will be $240,000.  Your base salary will be
     reviewed after 15 months, consistent with Company policy.

     At the expiration of the three-year term stated above, this
     Agreement shall extend indefinitely until terminated by the
     Company for any reason and at any time upon giving you one (1)
     year advance written notice.  This Agreement at all times
     shall remain subject to earlier termination for cause.

2.   As a participant in the Company's Executive Bonus Program, you
     will have the opportunity to earn a bonus in addition to your
     base salary based upon the Company's results and, to a lesser
     degree, upon our parent company's, Gibson Greetings, Inc.'s
     ("Gibson"), corporate results.  You are guaranteed a minimum
     bonus for 1994 equivalent to at least the amount you would
     have received under The Paper Factory of Wisconsin, Inc.'s
     bonus plan had you remained as President of The Paper Factory
     throughout 1994.

3.   As additional consideration for this Agreement, and contingent
     upon approval by the Compensation Committee of Gibson, you
     will be granted options for 30,000 shares of the common stock
     of Gibson.  The options shall become vested at a rate of
     thirty-three and one-third percent (33 1/3%) on each of the
     first three anniversaries of the grant date.  Such vesting and
     subsequent exercisability shall be conditioned upon your
     continuing to be employed by the Company on each subsequent
     anniversary date.

4.   You will be provided with a Company car (Cadillac or Lincoln
     class) in accordance with the Company car program.  The
     Company will provide adequate insurance for the automobile and
     occupants and will pay all required maintenance and operating
     expenses.

5.   You will be eligible for four (4) weeks of paid vacation
     during each year this Agreement remains in effect.

6.   You will be eligible for the Company's standard medical (for
     which we will waive the usual waiting period), life insurance,
     long-term disability and travel insurance and the Company's
     401(k) Plan, in accordance with the provisions of those plans.

7.   You will be immediately eligible for participation in the
     Company's Non-Contributory Retirement Income Plan.  In
     addition, you will be recommended to Gibson's Board of
     Directors' Compensation Committee for participation in the
     Supplemental Executive Retirement Plan (SERP).

8.   You will be covered by the Company's special benefit programs
     for executives which include:  executive physical
     examinations, life insurance, and tax preparation and estate
     planning assistance.  The amount of your life insurance shall
     be three (3) times your annual salary, not to exceed $600,000.

9.   The Company will provide membership in TPC at Southwind for
     your use and shall reimburse you the amount of the annual dues
     for such membership.

10.  In the event you are unable to perform your duties hereunder
     due to illness or other incapacity, which incapacity continues
     for more than six (6) consecutive or nonconsecutive months in
     any twelve (12) month period, the Company shall have the
     right, on not less than thirty (30) days' written notice to
     you, to terminate this Agreement.  In the event of your death
     during your employment hereunder, your salary shall cease as
     of the last day of the sixth full calendar month following the
     month in which your death occurs.  Except for such salary
     continuation rights and except for certain stock option
     rights, this Agreement shall terminate as of the date of
     death.

11.  In the event you voluntarily terminate your employment during
     the term of this Agreement, or if the Company terminates this
     Agreement and your employment for cause, your right to all
     compensation hereunder shall cease as of the date of such
     termination.  As used in this Agreement, "cause" shall mean
     dishonesty, gross negligence, or willful misconduct in the
     performance of your duties or a willful and material breach of
     this agreement.  Termination of employment shall terminate
     this Agreement with the exception of the provisions of
     Paragraph 11.

12.  Also, in the event you voluntarily terminate your employment
     hereunder, or in the event that the Company terminates this
     agreement and your employment for cause, you agree that you
     shall not engage in the business of selling greeting cards,
     gift wrap or other items similar to those sold by the Company,
     or engage in trade or business development relating to
     greeting cards, gift wrap or other products similar to those
     sold by the Company, either personally or as an employee,
     agent, distributor, partner, shareholder or otherwise in any
     territory or division which you performed services on behalf
     of the Company during your last twelve (12) months of
     employment by the Company for a period of one (1) year from
     the date of termination of this agreement, regardless of the
     reason of termination.  Additionally, you agree not to
     disclose to any person, either during the term or after the
     termination of this agreement, any information regarding the
     Company of a confidential nature, including, without limiting
     the generality of the foregoing, names of customers, trade
     secrets, future plans and sales methods, and internal
     financial information.  This clause shall survive the
     termination of this agreement.

13.  You will be eligible for reimbursement of expenses incurred in
     your relocation to the Memphis area in accordance with the
     Company's relocation plan.

14.  Nothing herein is intended to be granted to you in lieu of any
     rights or privileges to which you may be entitled as an
     executive employee of the Company under any retirement,
     insurance, hospitalization, or other plan which may now or
     hereafter be in effect.

15.  This Agreement shall inure to the benefit of and be binding
     upon you and your legal representatives as well as the
     Company, its successors and assigns including, without
     limitation, any person, partnership, corporation or other
     entity which may acquire all, or substantially all, of the
     Company's assets and business.

To indicate your acceptance of and willingness to be bound by this
Agreement, please sign and return one duplicate original of this
letter.

                                        Sincerely,

                                        GIBSON GREETINGS, INC.


                                        /s/ Benjamin J. Sottile



                                        Benjamin J. Sottile
                                        Chairman of the Board
                                        President and
                                        Chief Executive Officer

BJS/JET/dk


ACCEPTED AND AGREED TO:

/s/ Nelson J. Rohrbach

Nelson J. Rohrbach


Date: November 21, 1994


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