CONTACT:   William L. Flaherty                RELEASE DATE:  November 16, 1995
           Vice President - Finance
           (513) 841-6675


           Karen Durand
           Director, Investor Relations
           (513) 841-6986

                                              FOR IMMEDIATE RELEASE


           GIBSON GREETINGS, INC.  SELLS CLEO, INC.  TO CSS INDUSTRIES, INC.


           CINCINNATI,  OHIO,  November  16,  1995  --  Gibson Greetings, Inc.
           (NASDAQ:    GIBG)  announced  the  consummation  of  its previously
           reported agreement to sell  Cleo, Inc., the Company's  wholly-owned
           gift wrap subsidiary, to CSS Industries, Inc.  (NYSE:  CSS).

           As previously disclosed, total consideration to Gibson amounted  to
           approximately $133.1 million, consisting of $96.5 million in  cash,
           a note payable in 75 days for approximately $24.6 million and $12.0
           million  which  will  be  held  in  escrow for certain post-closing
           adjustments and indemnification obligations.  Additionally,  Gibson
           has been released from  approximately $14.0 million of  third-party
           debt which will be retained by Cleo under CSS.

           Benjamin  J.  Sottile,  Chairman,  President  and  Chief  Executive
           Officer of Gibson said:  "We are pleased Cleo has been acquired  by
           CSS, a company  who is a  recognized leader in  the seasonal social
           expression business and who understands and can utilize Cleo's full
           potential.  The smooth transition in ownership is proceeding and it
           is fully anticipated  that Cleo's customers  will continue to  have
           their needs addressed in a timely fashion."

           Gibson Greetings, Inc. is the world's second largest publicly owned
           manufacturer  and  distributor  of  everyday  and seasonal greeting
           cards, gift wrap and related social expression products.


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