-1- PAGE As filed with the Securities and Exchange Commission on September 17, 1997 Registration No. 333-_______ SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 ____________________ FORM S-8 REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933 ____________________ GIBSON GREETINGS, INC. (Exact name of issuer as specified in its charter) Delaware 52-1242761 ________________________ ____________________________________ (State of Incorporation) (I.R.S. Employer Identification No.) 2100 Section Road, Cincinnati, Ohio 45237 _____________________________________________________________________ (Address of Principal Executive Offices) (Zip Code) GIBSON GREETINGS, INC. 1991 STOCK INCENTIVE PLAN (Full Title of the Plan) Harold L. Caldwell, 2100 Section Road Cincinnati, Ohio 45237 (Name and address of agent for service) Telephone number, including area code, of agent for service: (513) 841-6653 _____________________________________ CALCULATION OF REGISTRATION FEE _______________________________ Title of Amount Proposed maximum Proposed maximum securities to be offering price aggregate Amount of to be registered per share offering price registration registered (1) (2) (2) fee ______________ __________ ________________ ________________ ____________ Common Stock, 1,500,000 par value $.01 shares $22 13/16 $34,218,750 $10,369.32 -2- PAGE [FN] (1) This registration statement also covers such indeterminable number of additional shares of Common Stock of Gibson Greetings, Inc. as may become issuable with respect to all or any of such shares pursuant to antidilution provisions in the plan. (2) Inserted solely for purposes of computing the registration fee and based, pursuant to Rule 457(h) under the Securities Act of 1933, as amended, upon the average of the high and low prices of the Common Stock on September 12, 1997, as reported on the Nasdaq National Market. This Registration Statement also relates to Form S-8 Registration Statements No. 33-44633 and 33-67782 of the Registrant. -3- PAGE PART II INFORMATION REQUIRED IN THE REGISTRATION STATEMENT This Registration Statement, being filed in accordance with General Instruction E to Form S-8, incorporates by reference the contents of Form S-8 Registration Statements No. 33-44633 and 33-67782. Item 8. Exhibits _________________ Exhibit Number ______________ 5 Opinion of Taft, Stettinius & Hollister 23.1 Consent of Deloitte & Touche LLP 23.2 Consent of Counsel (included in Exhibit 5) 24 Power of Attorney II-1 -4- PAGE SIGNATURES The Registrant. Pursuant to the requirements of the Securities Act of 1933, as amended, the registrant certifies that it has reasonable grounds to believe that it meets all of the requirements for filing on Form S-8 and has duly caused this registration statement to be signed on its behalf by the undersigned, thereunto duly authorized, in the City of Cincinnati, State of Ohio as of the 16th day of September, 1997. GIBSON GREETINGS, INC. By: /s/ Frank J. O'Connell ____________________________________ Frank J. O'Connell, President and Chief Executive Officer Pursuant to the requirements of the Securities Act of 1933, as amended, this registration statement has been signed by the following persons in the capacities indicated as of the 16th day of September, 1997. Signature Title _________ _____ /s/ Frank J. O'Connell Chairman of the Board, President and _________________________ Chief Executive Officer Frank J. O'Connell (principal executive officer) /s/ Paul W. Farley Assistant Treasurer _________________________ (principal accounting officer) Paul W. Farley /s/ George M. Gibson Director _________________________ George M. Gibson /s/ Charles D. Lindberg Director _________________________ Charles D. Lindberg /s/ Albert R. Pezzillo Director _________________________ Albert R. Pezzillo -5- PAGE /s/ Frank Stanton Director _________________________ Frank Stanton /s/ Charlotte St. Martin Director _________________________ Charlotte St. Martin /s/ C. Anthony Wainwright Director _________________________ C. Anthony Wainwright II-2 -6- PAGE