Exhibit 24



                              POWER OF ATTORNEY



     We, the undersigned directors  of Gibson Greetings, Inc.,  hereby appoint
Frank J. O'Connell and Paul W. Farley, or either of them, our true and  lawful
attorneys and agents, to do  any and all acts and  things in our names and  on
our behalf in our capacities indicated below, which said attorneys and agents,
or each of them, may deem necessary or advisable to enable said corporation to
comply with the Securities Act of 1933, as amended, and any rules, regulations
and requirements of the Securities and Exchange Commission, in connection with
a  Registration  Statement  on  Form  S-8  to  be filed in connection with the
registration of additional shares  for the corporation's 1991  Stock Incentive
Plan including, without limitation, power and authority to sign for us, or any
of us, in our names in the capacities indicated below, any and all  amendments
to such Registration Statement, and we hereby ratify and confirm all that said
attorneys and agents, or each of them, shall do or cause to be done by  virtue
hereof.



     Pursuant to the requirements of  the Securities Act of 1933,  as amended,
this Power of Attorney  has been signed below  by the following persons  as of
the 16th day of September, 1997 in the capacities indicated:



             Signature                             Title
             _________                             _____



      /s/ Frank J. O'Connell               Chairman of the Board
      _________________________
      Frank J. O'Connell


      /s/ George M. Gibson                 Director
      _________________________
      George M. Gibson


      /s/ Charles D. Lindberg              Director
      _________________________
      Charles D. Lindberg


                                     -9-
PAGE


      /s/ Albert R. Pezzilo               Director
      _________________________
      Albert R. Pezzillo


      /s/ Frank Stanton                   Director
      _________________________
      Frank Stanton


      /s/ Charlotte St. Martin            Director
      _________________________
      Charlotte St. Martin


      /s/ C. Anthony Wainwright           Director
      _________________________
      C. Anthony Wainwright