SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C. 20549
						
                                  FORM 10-Q 
(Mark one)

      [X]	QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES 
                             EXCHANGE ACT OF 1934

               For the Quarterly Period Ended December 31, 1996

                                      O R

     [ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES 
                             EXCHANGE ACT OF 1934

           For the transition period from __________ to __________

			
                       Commission File Number 0-12699


                             ACTIVISION, INC.
           (Exact name of registrant as specified in its charter)


		     	
	                Delaware                                 94-2606438
     	(State or other jurisdiction of	      (I.R.S. Employer Identification No.)
      	incorporation or organization)


    11601 Wilshire Blvd., Los Angeles, CA                      	90025
	 (Address of principal executive offices)                   	(Zip Code)


                               (310) 473-9200
             (Registrant's telephone number, including area code)
  
Indicate by check mark whether the registrant (1) has filed all reports 
required to be filed by Section 13 or 15(d) of the Securities Exchange Act 
of 1934 during the preceding 12 months (or such shorter period that the 
registrant was required to file such reports), and (2) has been subject to 
such filing requirements for the past 90 days.  Yes [  X  ]  No [     ]


Indicate by check mark whether the registrant has filed all documents and 
reports required to be filed by Section 12, 13 or 15(d) of the Securities 
Exchange Act of 1934 subsequent to the distribution of securities under a 
plan confirmed by a court:  Yes [  X  ]  No [     ]

The number of shares of the registrant's Common Stock outstanding as of 
February 14, 1997 was 14,078,060.


                               ACTIVISION, INC.

                                    INDEX


                                                                  	Page No.

PART I.  FINANCIAL INFORMATION

Item 1.  Financial Statements
	
	Condensed Consolidated Balance Sheets as of 
		December 31, 1996  (unaudited) and March 31, 1996		                 3
	 	 
	Condensed Consolidated Statements of Operations for the quarters 	
		and nine months ended December 31, 1996 and 1995 (unaudited)        4

	Condensed Consolidated Statements of Cash Flows for the
		nine months ended December 31, 1996 and 1995 (unaudited)            5	
		
	Notes to Condensed Consolidated Financial Statements for the
		quarter and nine months ended December 31, 1996 (unaudited)	      6-7
	 	

Item 2.  Management's Discussion and Analysis of Financial Condition 
		and Results of Operations	                                      8-16
	  


PART II.   OTHER INFORMATION

Item 1.  Legal Proceedings							                                  17

Item 6.  Exhibits and Reports on Form 8-K	                         17


SIGNATURES	                                                        18
 
Exhibit Index	                                                     19

                     Part I - Financial Information

Item 1. Financial Statements

                   ACTIVISION, INC. AND SUBSIDIARIES
                 Condensed Consolidated Balance Sheets
                    (in thousands except share data)
	

                                           	December 31,	          March 31,  
                                            		1996                  	1996
                                      		------------------	  -----------------  
		(Unaudited)        
 Assets
  Current assets:                                                   
  		Cash and cash equivalents	                $17,336		             $25,288  
  		Accounts receivable, 
     net of allowances of $8,618
			  and $7,005 respectively		                 33,373			             19,909
  		Inventories, net		                          3,275			              2,975
		 Prepaid software and license royalties      	6,788		              	3,652
 		Other current assets	                      		1,500               		1,183
		 Deferred income taxes		                       	505		               1,500
                                   					-----------------		  -----------------
		Total current assets 			                     62,777			             54,507
		
		Property and equipment, net			               	4,186			              3,326
	 Other assets			                                	260	                		200
		Excess purchase price over 
		 identifiable assets acquired, net         		18,618	              	19,580
                                   					------------------		 ------------------
		Total assets     	                          $85,841            	  $77,613
				                                       ==========	          	==========
				
Liabilities and Shareholders' Equity
	Current liabilities:
		Accounts payable	                           $7,543                	$4,592
		Accrued expenses                          		10,130		                9,688
                                 				  	-----------------		  -----------------
	Total current liabilities                  		17,673		               14,280

	Other liabilities		                             319		                  334
                                   					-----------------		  ----------------
 Total liabilities		                          17,992		               14,614		
                                     			-----------------		  -----------------

	Commitments and contingencies

	Shareholders' equity:
		Common stock, $.000001 par value, 
   50,000,000 and 100,000,000 shares
			authorized, 14,475,450 and 14,250,180 
   shares issued and 13,975,450 and 
   13,750,180 outstanding , respectively        	-	                   	-
		Additional paid-in capital	               	69,796	               	67,904
		Retained earnings (accumulated deficit)		   3,533		                  708
		Cumulative foreign currency translation		    (202)		                (335)
		Less: Treasury stock, cost of 
   500,000 shares                            (5,278)	              	(5,278)
                                  					------------------		 -----------------
		Total shareholders' equity 	              	67,849	               	62,999
					                                  ------------------		 -----------------
		Total liabilities and shareholders' 
   equity	                                  $85,841                $77,613
                                      					==========	          	==========		
		The accompanying notes are an integral part of these condensed 
consolidated financial statements




                          ACTIVISION, INC. AND SUBSIDIARIES
                    Condensed Consolidated Statements of Operations

                   (in thousands except income (loss) per share data)

                                     (Unaudited)



                                              	Quarter ended	               Nine months ended
                                               	December 31,	                  December 31,
                                        ----------------------------- -----------------------------
			                                         1996	           1995 	          1996	        1995	         
                                     			--------------	--------------	---------------	-------------

                                                                              
Net revenues	                           $     31,361    $    17,578		  $     57,557	 $   39,745
Cost of goods sold	                           11,878	         7,131	         19,099	     15,428
                                     			--------------	--------------	--------------	--------------
	Gross profit	                                19,483	        10,447         	38,458	     24,317
                                     			--------------	--------------	--------------	--------------
Operating expenses:			
	Product development	                          4,707	         4,163	         13,861	     12,807
	Sales and marketing	                          6,883	         3,200     	    15,930	      9,290
	General and administrative	                   1,362	         1,190	          3,951	      3,332
	Amortization of intangible assets	              321	           321	            963	        963
                                     			--------------	--------------	--------------	--------------
		Total operating expenses	                   13,273	         8,874	         34,705	     26,392
                                     			--------------	--------------	--------------	--------------

Operating income (loss)                       	6,210	         1,573	          3,753	     (2,075)

Other income:	
	Interest, net	                                  172	           409	            728	      1,343
                                     			-------------	 --------------	--------------	--------------
Income (loss) before income tax provision	     6,382	         1,982	          4,481	       (732)

Income tax provision	                          2,262	            34	          1,656     	    83
                                     			--------------	--------------	--------------	--------------	
Net income (loss)	                     $       4,120	  $      1,948	    $     2,825    $   (815)
		                                    	===============	==============	============== ==============


Net income (loss) per share	           $        0.28  	$       0.13     $      0.19    $  (0.06)
                                    		 ===============	==============	==============	==============
Number of shares used in computing 	
   net income (loss) per share	               14,644	        15,209     	    14,565     	14,077
                                    			===============	==============	==============	==============
		











The accompanying notes are an integral part of these condensed consolidated 
financial statements.


                           ACTIVISION, INC. AND SUBSIDIARIES
                     Condensed Consolidated Statements of Cash Flows
                        For the nine months ended December  31,

                                    (in thousands)

                             Increase (Decrease) in Cash

                                     (Unaudited)

                                                       		1996           	1995
                                                  		-------------   ------------

Net cash used in operating activities	              $     (6,746)   $    (1,840)
			                   	                             -------------   ------------
Cash flows from investing activities:
	Capital expenditures		                                   (2,349)      		(2,244)
                                            				    ------------- 		------------
Net cash used in investing activities		                   (2,349)        (2,244)
                                                				-------------  	------------
Cash flows from financing activities:
	Proceeds from  issuance and exercise of common				
		stock options and warrants                            	 	1,010	           214
	Purchase of Treasury Stock		                                  -		       (5,278)
                                                				-------------  	------------
Net cash provided (used) by financing activities		         1,010         (5,064)
                                                				-------------   ------------

Effect of exchange rate changes on cash		                    133		         (130)
                                                				-------------  	------------
Net decrease in cash and cash equivalents	               	(7,952)	      	(9,278)
                                                				-------------  	------------
Cash and cash equivalents at beginning of period		        25,288	        37,355
                                   			             	-------------   ------------
Cash and cash equivalents at end of period	         $     17,336    $    28,077
                                                				=============		 ============



Non-cash investing activities:
	
	Stock issued in exchange for licensing rights		    $       822     $         -
                                                				=============		 ============




                                 Activision, Inc.
               Notes to Condensed Consolidated Financial Statements
             For the Quarter and Nine Months Ended December 31, 1996
                                   (Unaudited)


The accompanying notes are an integral part of these condensed consolidated 
financial statements.

1.	Basis of Presentation

	The accompanying condensed consolidated financial statements include the 
accounts of Activision, Inc. and its subsidiaries.  The information 
furnished is unaudited and reflects all adjustments which, in the 
opinion of management, are necessary to provide a fair statement of the 
results for the interim periods presented.  The financial statements 
should be read in conjunction with the financial statements included in 
the Company's Annual Report on Form 10-K for the year ended March 31, 
1996.  

	Certain amounts in the condensed consolidated financial statements have 
been reclassified to conform with the current period's presentation. 
These reclassifications had no impact on previously reported working 
capital or results of operations.


2.	Inventories					

	Inventories, net comprise (amounts in thousands):	   
	                                 		     December 31,            March 31,
		                                           1996                 	1996
	
		Finished goods                        $   2,307            	$   2,099	
		Purchased parts and components             	968               	   876
			                                     ---------          	  ---------
		                                     	$   3,275            	$   2,975
		                                      =========            	=========

3.	Software Development Costs
				
	Statement of Financial Accounting Standard No. 86, "Accounting for the 
Costs of Computer Software to be Sold, Leased, or Otherwise Marketed," 
provides for the capitalization of certain software development costs 
once technological feasibility is established.  The capitalized costs 
are then amortized on a straight-line basis over the estimated product 
life, or on the ratio of current revenues to total projected revenues, 
whichever is greater.  The software development costs that have been 
capitalized to date have been immaterial.

4.  Revenue Recognition

Product Sales:  The Company recognizes revenues from the sale of its 
products upon shipment.  Subject to certain limitations, the Company 
permits customers to obtain exchanges within certain specified periods 
and provides price protection on certain unsold merchandise.  Revenues 
from product sales are reflected net of the allowance for returns and 
price protection.

Software Licenses:  For those license agreements which provide the 
customers the right to multiple copies in exchange for guaranteed 
amounts, revenues are recognized at delivery of the product master or 
the first copy.  Per copy royalties on sales which exceed the guarantee 
are recognized as earned.


5.	Amortization of Intangible Assets
	
Effective April 1, 1992, the Disc Company, Inc. ("TDC"), a Delaware 
corporation and a wholly-owned subsidiary of International Consumer 
Technologies Corporation, was merged with and into the Company, with the 
Company as the surviving corporation.  The excess of the purchase price 
over the estimated fair values of the net assets acquired was recorded 
as an intangible asset in the amount of  $24,417,000.  This intangible 
asset is being amortized on a straight-line basis over a 20 year period.  
Amortization was approximately $305,000 for each of the quarters ended 
December 31, 1996 and 1995 and $915,000 for each of the nine month 
periods ended December 31, 1996 and 1995.  The Company systematically 
evaluates current and expected cash flow from operations on a non-
discounted basis for the purpose of assessing the recoverability of 
recorded intangible assets.  Some of the factors considered in this 
evaluation include operating results, business plans, budgets and 
economic projections.  Should such factors indicate that recoverability 
might be impaired, the Company would appropriately adjust the recorded 
amount of the intangible asset and/or the period over which the recorded 
intangible asset is amortized.

6.	Computation of Net Income (Loss) per Share

	The net income (loss) per common share and common equivalent shares for 
the quarter and nine month periods ended December 31, 1996 and 1995 have 
been computed using the weighted average number of common shares and 
common stock equivalent shares, unless anti-dilutive, outstanding for 
each period as summarized below (amounts in thousands):

                                 	Quarter ended         	Nine months ended
                                 	December 31,	            December 31,
           	                      -------------------    	-------------------
                                    1996       1995         1996       1995    
                               			--------   --------	    --------   -------- 	
	Weighted average common shares
		outstanding during the period    	13,941    	13,969	      13,877    	14,077

	Common stock equivalent shares	       703     	1,240         	688         	-
	
	                                	--------   --------     --------   --------
	Shares used in net income (loss)
 per share	calculation             	14,644    	15,209      	14,565    	14,077
			                               ========   ========	    ========  	========


Common stock equivalent shares consist of outstanding stock options and 
director warrants.




	



Item 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND 
RESULTS OF OPERATIONS

		This Quarterly Report on Form 10-Q, including Item 2 ("Management's 
Discussion and Analysis of Financial Condition and Results of Operations"), 
contains forward looking statements regarding future events or the future 
financial performance of the Company that involve certain risks and 
uncertainties including those discussed below in "Factors Affecting Future 
Performance" on pages 12 to 16, as well as under the heading, "Certain 
Cautionary Information" in the Company's Annual Report on Form 10-K on 
pages 4 to 8 of such Report. Actual events or the actual future results of 
the Company may differ materially from any forward looking statement due to 
such risks and uncertainties.

Overview

	The Company is a diversified international publisher of interactive 
entertainment software.  The Company develops and publishes entertainment 
software for a variety of platforms, including both personal computer CD-
ROM desktop systems, such as the Windows 95 operating system, and videogame 
set-top hardware systems, such as the Sony PlayStation and  Sega Saturn.  
The Company distributes its products worldwide through its direct sales 
force and, to a lesser extent, through third party distributors and 
licensees.

	For purposes of the presentation set forth below, net revenues from 
and cost of goods sold related to set-top systems consist of sales and 
costs relating to all entertainment software products designed by the 
Company for operation on a hardware device that is connected to a 
television set and displayed on a television screen.  Examples of set-top 
systems include Sony PlayStation ("PlayStation"), Sega Saturn ("Saturn"), 
Super Nintendo Entertainment System ("SNES"),  Sega Genesis ("SGS") and 3DO 
Multiplayer.  The Company designs products for operation on many of these 
systems, and normally it is required to pay a license fee for the right to 
create products for a particular system.  Net revenues from and cost of 
goods sold related to desktop systems consist of sales and costs relating 
to all entertainment software products designed by the Company for 
operation through a personal computer's operating system software and that 
is displayed on the computer's monitor.  Examples of computer operating 
systems include Windows, MS-DOS and the Macintosh operating systems.  The 
Company generally is not obligated to pay an operating system license fee 
for the right to produce desktop products. 


Results of Operations

Net Revenues

		Net revenues for the quarter and nine months ended December 31, 1996 
increased $13,783,000 or 78.4% and $17,812,000 or 44.8%, respectively, from 
the same periods last year.  These increases in net revenues were due to 
increases in set-top, desktop and OEM net revenues during the current 
periods.  The increase in set-top net revenues during the current quarter 
was attributable to the initial release of "Blood Omen: Legacy of Kain" 
(PlayStation), "Blast Chamber" (PlayStation) and "Power Move Pro Wrestling" 
(PlayStation).  The increase in desktop net revenues during the current 
quarter was attributable to the initial release of "Hyperblade" (Windows 95 
CD), "A-10 Cuba!" (Windows 95 CD) and continuing sales of "MechWarrior 2: 
Mercenaries" (Windows 95 CD), "MechWarrior 2" (Windows 95/MS-DOS/Mac CD) 
and "Zork Nemesis" (Windows 95/Mac CD). 

	Total OEM and licensing net revenues increased during the current 
quarter and nine month period due to OEM and licensing revenues related to 
enhanced 3-D versions of "MechWarrior 2" (Windows 95 CD/Matrox Mystique, 
ATI, S3 Virge, Rave and Power VR),  "Time Commando" (Windows 95 CD), "Zork 
Nemesis" (Windows 95 CD) and "Spycraft: The Great Game" (Windows 95 CD).

		Net revenues by territory were as follows (amounts in thousands):

                    	Quarter Ended December 31,        	Nine Months Ended December 31,
                   --------------------------------    --------------------------------
                        	1996	         1995                 1996	          1995
                  	---------------  ---------------   ---------------  ---------------
                                                      
   	    	                	% of Net 	 	     % of Net 	       	% of Net	        % of Net
    		             Amount	Revenues 	Amount	Revenues 	 Amount	Revenues  Amount Revenues

	North America 	  $24,648   	78.6% $13,062    74.3%  $45,117   	78.4% $30,034    75.6%
	Europe	            3,886   	12.4%  	1,791   	10.2%   	6,625   	11.5%  	3,819	    9.6%
	Japan             	1,014    	3.2%  	1,901    10.8%	   2,265    	3.9%  	3,797	    9.6%
	Australia and
 Pacific Rim       	1,813    	5.8%    	824    	4.7%   	3,550    	6.2%  	2,095    	5.2%
                		-------  	------ -------	  ------  -------  	------ -------	  ------
         	       	$31,361  	100.0%	$17,578  	100.0%	 $57,557  	100.0%	$39,745 	 100.0%
                		=======	  ======	======= 	 ====== 	=======  	====== =======   ======

	

	Net revenues by device/medium  were as follows (amounts in thousands):


                    Quarter Ended December 31,         	Nine Months Ended December 31,	
                  -------------------------------      --------------------------------
	                       1996	          1995 	                1996            1995
                 	---------------  --------------	      --------------  ----------------
                                                        
			                      % of Net 	     	 % of Net 	 	        % of Net	         % of Net
                  Amount Revenues  Amount Revenues     Amount Revenues  Amount  Revenues
	Set-top	        $10,423    33.2% 	$1,323    	7.5%	   $12,121    21.1% 	$4,092 	   10.3%
	Desktop	         20,938	   66.8%	 16,255	   92.5%	    45,436	   78.9% 	35,653	    89.7%
                 -------   ------  ------   ------   	-------   ------	 ------    ------	
             		  $31,361  	100.0% $17,578  	100.0% 	  $57,557   100.0% $39,745 	  100.0%
               		=======  	======	=======  	====== 	  =======	  ====== =======    ======

	

	Net revenues by distribution channel were as follows (amounts in 
thousands):

                      	Quarter Ended December 31,           	Nine Months Ended December 31,	 
                     ---------------------------------   ---------------------------------- 
 	                        1996	              1995	              1996	           1995
	                    ---------------  ---------------	   ---------------  -----------------
                                                                
                         			% of Net 	      	 % of Net 		       % of Net 	         % of Net
               	    	Amount	Revenues	 Amount	 Revenues	  Amount	Revenues	 Amount	  Revenues	

Retailer/Reseller   $25,850   	82.4% 	$13,389   	76.2%	  $44,311  	77.0% 	$31,695 	   79.8%
OEM                  	4,849	   15.5%	   3,099	   17.6%   	11,184	  19.4%	   4,104	    10.3%
On-line, licensing 
  and other	            662	    2.1%   	1,090	    6.2%	    2,062    3.6%    3,946	     9.9%
                   	-------   ------	 -------   ------  	-------  ------	 ------- 	  ------
                		  $31,361  	100.0% 	$17,578  	100.0%	  $57,557 	100.0% 	$39,745 	  100.0%
                  		=======	  ====== 	=======	  ======  	=======	 ====== 	=======    ======
	


Cost of Goods Sold	

	Cost of goods sold related to set-top, desktop and OEM net revenues 
represent the manufacturing and related costs of computer software and 
video games.   Manufacturers of the Company's computer software are located 
in the United States and Europe and are readily available.  Set-top CDs and 
cartridges are manufactured by the respective video game console 
manufacturers, such as Sony, Nintendo and Sega, who require significant 
lead time to fulfill the Company's orders.  
	
		Also included in cost of goods sold is royalty expense related to 
amounts due to developers, title owners or other royalty participants based 
on product sales.  Various contracts are maintained with developers, 
product title owners or other royalty participants which state a royalty 
rate and term of agreement, among other items.  Cost of goods sold as a 
percentage of net revenues decreased to 37.9% for the quarter ended 
December 31, 1996 compared to 40.6% for the quarter ended December 31, 
1995.  The nine month comparative figures also show a decrease in cost of 
goods sold as a percentage of net revenues to 33.2% for the nine month 
period ended December 31, 1996 compared to 38.8% for the nine month period 
ended December 31, 1995.  These decreases are the result of increased 
efficiencies in the manufacturing and distribution process partially offset 
by an increase of CD-based set-top products in the net revenues mix.  
Variability in the cost of goods sold as a percentage of net revenues will 
be driven primarily by the mix of desktop versus set-top products, as well 
as the mix of internal versus external product development, the latter in 
each case resulting in higher cost of goods sold.


Gross Profit

	For the quarter ended December 31, 1996, gross profit as a percentage 
of net revenues was 62.1% compared to 59.4% for the quarter ended December 
31, 1995. Gross profit as a percentage of net revenues increased to 66.8% 
for the nine months ended December 31, 1996 from 61.2% for the nine months 
ended December 31, 1995.  The increase in gross profit as a percentage of 
net revenues during both the current quarter and nine month period was the 
result of increased efficiencies in the manufacturing and distribution 
process partially offset by an increase of CD-based set-top products in the 
net revenues mix.  Gross margin variability will be driven primarily by the 
mix of desktop versus set-top products, as well as the mix of internal 
versus external product development, the latter in each case resulting in 
lower gross margins.  



Operating Expenses

                                  	Quarter Ended December 31,     	Nine Months Ended December 31,
                             ----------------------------------  ----------------------------------
                                  	1996            	 1995             	1996	             1995
	                            ----------------  ---------------- 	----------------  ----------------
                                                                   
         
		                                 	 % of Net 	       	% of Net       		 % of Net		        % of Net
                        	   	Amount 	Revenues 	Amount 	Revenues 	Amount 	Revenues	 Amount  Revenues
	Product development        	$4,707    	15.0%	 $4,163    	23.7%	$13,861    	24.1% $12,807    	32.2%
	Sales and marketing         	6,883    	22.0%  	3,200    	18.2% 	15,930    	27.7%	  9,290    	23.4%
	General and administrative  	1,362     	4.3%   1,190 	    6.8%  	3,951     	6.8%	  3,332	     8.4%
	Amortization of
   intangible assets           	321     	1.0%    	321     	1.8%    	963     	1.7%	    963     	2.4%
                           		------    ------ 	------    ------	-------    ------  ------    ------	
		                          $13,273    	42.3% 	$8,874    	50.5%	$34,705    	60.3%  $26,392    66.4%
                          		=======	   ====== 	======   	====== =======   	======  =======   ======

	

	Product development expenses increased in amount for the quarter and 
nine months ended December 31, 1996 due to an overall increase in the 
number of products in development, an increase in production costs 
associated with 3-D programming technology and continued investment in 
development for new CD-based set-top platforms.  Sales and marketing 
expenses increased both in amount and as a percentage of revenues as a 
result of a worldwide expansion of the sales and marketing organization 
needed to manage the Company's increased product release schedule.  General 
and administrative expenses increased in amount due to an increase in head 
count related expenses as compared to the same periods in the prior year.  



Other Income (Expense)
	
 	Interest income was approximately $172,000 and $728,000 for the 
quarter and nine months ended December 31, 1996, respectively, compared to 
approximately $409,000 and $1,343,000 for the quarter and nine months ended 
December 31, 1995, respectively.  The decreases were due to a decrease in 
cash and cash equivalents during the current fiscal quarter and nine month 
period as compared to the same periods in the prior year.

Income Tax Provision	

	The income tax provision of approximately $2,262,000 and $1,656,000 
for the quarter and nine months ended December 31, 1996, respectively, 
reflects the Company's expected effective income tax rate for the fiscal 
year ending March 31, 1997.  The Company did not record an income tax 
provision benefit for the nine months ended December 31, 1995 due to the 
fact that, as of such date, the Company had not yet generated taxable 
income.  Income taxes for the quarter and nine months ended December 31, 
1995 represent foreign taxes withheld, which may be available in the future 
as tax credits against future tax liability.


Net Income (Loss)	
	
	For the reasons noted above, net income increased to $4,120,000 for 
the quarter ended December 31, 1996 from a net income of $1,948,000 for the 
same period of the prior fiscal year.  For the nine months ended December 
31, 1996, net income increased to $2,825,000 from a net loss of $815,000 
for the same period of the prior fiscal year.  



Liquidity and Capital Resources
  
	The Company's working capital increased $4.9 million from March 31, 
1996 to December 31, 1996 primarily as a result of the increase in net 
revenues and the resulting increase in accounts receivable.  At December 
31, 1996, net accounts receivable and inventories were $36.7 million, an 
increase of $13.8 million from $22.9 million as of March 31, 1996.  Prepaid 
royalties increased as a result of an increase in third party intellectual 
property and product right acquisitions.

	As of December 31, 1996, total accounts payable and accrued 
liabilities were approximately $17.7 million versus $14.3 million at March 
31, 1996.  The increase at December 31, 1996 is primarily due to the 
increase in inventories and accrued expenses related to the increase in net 
revenues during the quarter. 

	During the nine months ended December 31, 1996, the Company invested 
approximately $2.3 million in  computer  hardware, software and information 
systems required to support the Company's growth in product development and 
distribution. During fiscal 1997, the Company expects to incur additional 
capital expenditures relating to the development of its products and the 
general operation of its business.  In December 1996, the Company signed a 
new long term lease for its headquarters and will be moving from its 
current facility in Los Angeles to a nearby facility in Santa Monica, 
California in the first quarter of fiscal 1998.

	The Company's principal source of liquidity is $17.3 million in cash 
and cash equivalents.  The Company uses its working capital to finance 
ongoing operations, including acquisitions of inventory and equipment, to 
fund the development, production, marketing and selling of new products, 
and to obtain intellectual property rights for future products from third 
parties.  Management believes that the Company's existing capital resources 
are sufficient to meet its current operational requirements for the 
foreseeable future.      
 
	The Company's management currently believes that inflation has not had 
a material impact on continuing operations.



Factors Affecting Future Performance

	In connection with the Private Securities Litigation Reform Act of 
1995 (the "Litigation Reform Act"), the Company is hereby disclosing 
certain cautionary information to be used in connection with written 
materials (including this Quarterly Report on Form 10-Q) and oral 
statements made by or on behalf of its employees and representatives that 
may contain "forward-looking statements" within the meaning of the 
Litigation Reform Act.  Such statements consist of any statement other than 
a recitation of historical fact and can be identified by the use of 
forward-looking terminology such as "may," "expect," "anticipate," 
"estimate" or "continue" or the negative thereof or other variations 
thereon or comparable terminology.  The listener or reader is cautioned 
that all forward-looking statements are necessarily speculative and there 
are numerous risks and uncertainties that could cause actual events or 
results to differ materially from those referred to in such forward-looking 
statements.  The discussion below highlights some of the more important 
risks identified by management, but should not be assumed to be the only 
factors that could affect future performance.  The reader or listener is 
cautioned that the Company does not have a policy of updating or revising 
forward-looking statements and thus he or she should not assume that 
silence by management over time means that actual events are bearing out as 
estimated in such forward-looking statements.

	Fluctuations In Quarterly Results; Future Operating Results Uncertain; 
Seasonality.  The Company's quarterly operating results have in the past 
varied significantly and will likely in the future vary significantly 
depending on numerous factors, many of which are not under the Company's 
control.  Such factors include, but are not limited to, demand for the 
Company's products and those of its competitors, the size and rate of 
growth of the interactive entertainment software market, development and 
promotional expenses relating to the introduction of new products, changes 
in desktop and set-top platforms, product returns, the timing of orders 
from major customers, delays in shipment, the level of price competition, 
the timing of product introduction by the Company and its competitors, 
product life cycles, software defects and other product quality problems, 
the level of the Company's international revenues, and personnel changes.  
Products are generally shipped as orders are received, and consequently, 
the Company operates with little or no backlog.  Net revenues in any 
quarter are, therefore, substantially dependent on orders booked and 
shipped in that quarter.

	The Company's expenses are based in large part on the Company's 
product development and marketing budgets.  Product development and 
marketing costs are expensed as incurred, which is often long before a 
product ever is released.  In addition, a large portion of the Company's 
expenses are fixed.  As the Company increases its development and marketing 
activities, current expenses will increase and, if sales from previously 
released products are below expectations, net income is likely to be 
disproportionately affected.

	Due to all of the foregoing, revenues and operating results for any 
future quarter are not predictable with any significant degree of accuracy.  
Accordingly, the Company believes that period-to-period comparisons of its 
operating results are not necessarily meaningful and should not be relied 
upon as indications of future performance.

	The Company's business has experienced and is expected to continue to 
experience significant seasonality, in part due to consumer buying 
patterns.  Net revenues are typically significantly higher during the 
fourth calendar quarter, due primarily to the increased demand for consumer 
software during the year-end holiday buying season.  Net revenues in other 
quarters are generally lower and vary significantly as a result of new 
product introductions and other factors.  For example, the Company's net 
revenues in its last five quarters were $31.3 million for the quarter ended 
December 31, 1996, $19.2 million for the quarter ended September 30, 1996, 
$7.0 million for the quarter ended June 31, 1996, $21.6 million for the 
quarter ended March 31, 1996 and $17.6 million for the quarter ended 
December 31, 1995.  The Company expects its net revenues and operating 
results to continue to reflect significant seasonality.

	Dependence On New Product Development; Product Delays.  The Company's 
future success depends on the timely introduction of successful new 
products to replace declining revenues from older products.  If, for any 
reason, revenues from new products were to fail to replace declining 
revenues from older products, the Company's business, operating results and 
financial condition would be materially and adversely affected.  In 
addition, the Company believes that the competitive factors in the 
interactive entertainment software marketplace create the need for higher 
quality, distinctive products that incorporate increasingly sophisticated 
effects and the need to support product releases with increased marketing, 
resulting in higher development and marketing costs.  The lack of market 
acceptance or the significant delay in the introduction of, or the presence 
of a defect in, one or more new products could have a material adverse 
effect on the Company's business, operating results and financial 
condition, particularly in view of the seasonality of the Company's 
business.  Further, because a large portion of a product's revenue is 
generally associated with initial shipments, the delay of a product 
introduction expected near the end of a fiscal quarter may have a material 
adverse affect on the operating results for that quarter.

	The Company has, in the past, experienced significant delays in the 
introduction of certain new products.  The timing and success of 
interactive entertainment products remain unpredictable due to the 
complexity of product development, including the uncertainty associated 
with technological developments.  Although the Company has implemented 
substantial development controls, there will likely be delays in developing 
and introducing new products in the future.  There can be no assurance that 
new products will be introduced on schedule, or at all, or that they will 
achieve market acceptance or generate significant revenues.

	From time to time, the Company utilizes independent contractors for 
certain aspects of product development and production.  The Company has 
less control over the scheduling and the quality of work by independent 
contractors than that of its own employees.  A delay in the work performed 
by independent contractors or a lack of quality in such work may result in 
product delays and poor product performance.  Although the Company intends 
to rely in significant part on internal product development, the Company's 
business and future operating results also will depend, to a certain 
extent, on the Company's continued ability to maintain relationships with 
skilled independent contractors.  There can be no assurance that the 
Company will be able to maintain such relationships.

	Uncertainty Of Market Acceptance; Short Product Life Cycles.  The 
market for entertainment systems and software has been characterized by 
shifts in consumer preferences and short product life cycles.  Consumer 
preferences for entertainment software products are difficult to predict 
and few entertainment software products achieve sustained market 
acceptance.  There can be no assurance that new products introduced by the 
Company will achieve any significant degree of market acceptance, that such 
acceptance will be sustained for any significant period, or that product 
life cycles will be sufficient to permit the Company to recoup development, 
marketing and other associated costs.  In addition, if market acceptance is 
not achieved, the Company could be forced to accept substantial product 
returns to maintain its relationships with retailers and its access to 
distribution channels.  Failure of new products to achieve or sustain 
market acceptance or product returns in excess of the Company's 
expectations would have a material adverse effect on the Company's 
business, operating results and financial condition.

	Product Concentration; Dependence On Hit Products.  A key aspect of 
the Company's strategy is to focus its development efforts on selected, 
high quality entertainment software products. The Company derives a 
significant portion of its revenues from a select number of high quality 
entertainment software products released each year, and many of these 
products have substantial production and marketing budgets.  Due to this 
dependence on a limited number of products, the Company may be adversely 
affected if one or more principal products fail to achieve anticipated 
results.  

	Industry Competition; Competition For Shelf Space.  The interactive 
entertainment software industry is intensely competitive.  Competition in 
the industry is principally based on product quality and features, the 
compatibility of products with popular platforms, company or product line 
brand name recognition, access to distribution channels, marketing 
effectiveness, reliability and ease of use, price and technical support.  
Significant financial resources also have become a competitive factor in 
the entertainment software industry, principally due to the substantial 
cost of product development and marketing that is needed for best-selling 
titles.  In addition, competitors with larger product lines and a greater 
number of popular titles typically have greater leverage with distributors 
and other customers who may be willing to promote titles with less consumer 
appeal in return for access to such competitors' most popular titles.  

	The Company's competitors range from small companies with limited 
resources to large companies with substantially greater financial, 
technical and marketing resources than those of the Company.  The Company's 
competitors currently include Electronic Arts, Inc., Lucas Arts 
Entertainment Company, Microsoft Corporation ("Microsoft"), Sony, Sega, 
Nintendo, CUC International, Inc., Good Times Interactive, Inc., Interplay, 
Inc. and Maxis, Inc., among many others.  In addition, the Company believes 
that new competitors, including large divisions of major media and 
communications companies such as The Walt Disney Company and Dreamworks 
SKG, are entering or considering entering the market or are increasing 
their focus on the entertainment software market, resulting in greater 
competition for the Company.  

	As competition increases, significant price competition, increased 
production costs and reduced profit margins may result.  In addition, 
competition from new technologies, such as on-line or networked games, may 
reduce demand in markets in which the Company has traditionally competed.  
Prolonged price competition or reduced demand would have a material adverse 
effect on the Company's business, operating results and financial 
condition.  There can be no assurance that the Company will be able to 
compete successfully against current or future competitors or that 
competitive pressures faced by the Company will not have a material adverse 
affect on its business, operating results and financial condition.

	Retailers typically have a limited amount of shelf space, and there is 
intense competition among entertainment software producers for adequate 
levels of shelf space and promotional support from retailers.  As the 
number of entertainment software products has increased, the competition 
for shelf space has intensified resulting in greater leverage for retailers 
and distributors in negotiating terms of sale, including price discounts 
and product return policies.  The Company's products constitute a 
relatively small percentage of a retailer's sales volume, and there can be 
no assurance that retailers will continue to purchase the Company's 
products or promote the Company's products with adequate levels of shelf 
space and promotional support.

	Changes In Technology And Industry Standards.  The consumer software 
industry is continuing to undergo rapid changes, including evolving 
industry standards, frequent new platform introductions and changes in 
consumer requirements and preferences.  The introduction and adoption of 
new technologies, including operating systems such as Microsoft's Windows 
95 and multi-player gaming over the Internet, could render the Company's 
previously released products obsolete or unmarketable.  The development 
cycle for products utilizing new operating systems, microprocessors or 
formats may be significantly longer than the Company's current development 
cycle for products on existing operating systems, microprocessors and 
formats and may require the Company to invest resources in products that 
may not become profitable.  There can be no assurance that the mix of the 
Company's future product offerings will keep pace with technological 
changes or satisfy evolving consumer preferences or that the Company will 
be successful in developing and marketing products for any future operating 
system or format.  Failure to develop and introduce new products and 
product enhancements in a timely fashion could result in significant 
product returns and inventory obsolescence and could have a material 
adverse effect on the Company's business, operating results and financial 
condition.

	Limited Protection Of Intellectual Property And Proprietary Rights; 
Risk Of Litigation.  The Company holds copyrights on its products, manuals, 
advertising and other materials and maintains trademark rights in the 
Company's name, the Activision logo, and the names of products owned by the 
Company.  The Company regards its software as proprietary and relies 
primarily on a combination of trademark, copyright and trade secret laws, 
employee and third-party nondisclosure agreements, and other methods to 
protect its proprietary rights.  Unauthorized copying is common within the 
software industry, and if a significant amount of unauthorized copying of 
the Company's products were to occur, the Company's business, operating 
results and financial condition could be adversely affected.  There can be 
no assurance that third parties will not assert infringement claims against 
the Company in the future with respect to current or future products.  As 
is common in the industry, from time to time the Company receives notices 
from third parties claiming infringement of intellectual property rights of 
such parties.  The Company investigates these claims and responds as it 
deems appropriate.  Policing unauthorized use of the Company's products is 
difficult, and while the Company is unable to determine the extent to which 
piracy of its software products exists, software piracy can be expected to 
be a persistent problem.  In selling its products, the Company relies 
primarily on "shrink wrap" licenses that are not signed by licensees and, 
therefore, may be unenforceable under the laws of certain jurisdictions.  
Further, the Company enters into transactions in countries where 
intellectual property laws are not well developed or are poorly enforced.  
Legal protections of the Company's rights may be ineffective in such 
countries.  Any claims or litigation, with or without merit, could be 
costly and could result in a diversion of management's attention, which 
could have a material adverse effect on the Company's business, operating 
results and financial condition.  Adverse determinations in such claims or 
litigation could also have a material adverse effect on the Company's 
business, operating results and financial condition.

	Dependence On Key Personnel.  The Company's success depends to a 
significant extent on the performance and continued service of its senior 
management and certain key employees.  In particular, the loss of the 
services of Robert A. Kotick, Brian G. Kelly or Howard E. Marks could have 
a material adverse effect on the Company.  The Company maintains life 
insurance policies only on Messrs. Kotick, Kelly and Marks.  Competition 
for highly skilled employees with technical, management, marketing, sales, 
product development and other specialized training is intense, and there 
can be no assurance that the Company will be successful in attracting and 
retaining such personnel.  Specifically, the Company may experience 
increased costs in order to attract and retain skilled employees.  Although 
the Company generally enters into term employment agreements with its 
skilled employees and other key personnel, there can be no assurance that 
such employees will not leave the Company or compete against the Company.  
The Company's failure to attract additional qualified employees or to 
retain the services of key personnel could have a material adverse affect 
on the Company's business, operating results and financial condition.

	Dependence On Distributors; Risk Of Customer Business Failure; Product 
Returns.  Certain mass market retailers have established exclusive buying 
relationships under which such retailers will buy consumer software only 
from one or two intermediaries.  In such instances, the price or other 
terms on which the Company sells to such retailers may be adversely 
affected by the terms imposed by such intermediaries, or the Company may be 
unable to sell to such retailers on terms which the Company deems 
acceptable.  The loss of, or significant reduction in sales attributable 
to, any of the Company's principal distributors or retailers could 
materially adversely affect the Company's business, operating results and 
financial condition.  Distributors and retailers in the computer industry 
have from time to time experienced significant fluctuations in their 
businesses and there have been a number of business failures among these 
entities.  The insolvency or business failure of any significant 
distributor or retailer of the Company's products could have a material 
adverse effect on the Company's business, operating results and financial 
condition.  Sales are typically made on credit, with terms that vary 
depending upon the customer and the nature of the product. The Company does 
not hold collateral to secure payment.  Although the Company maintains a 
reserve for uncollectible receivables that it believes to be adequate, a 
payment default by a significant customer could have a material adverse 
affect on the Company's business, operating results and financial 
condition.

	The Company also is exposed to the risk of product returns from 
distributors and retailers.  Although the Company provides reserves for 
returns that it believes are adequate, and although the Company's 
agreements with certain of its customers place certain limits on product 
returns, the Company could be forced to accept substantial product returns 
to maintain its relationships with retailers and its access to distribution 
channels.  Product returns that exceed the Company's reserves could have a 
material adverse effect on the Company's business, operating results and 
financial condition.

	Risks Associated With International Operations.  International net 
revenues accounted for 24%, 28%, 23% and 22% of the Company's total 
revenues in the fiscal years 1994, 1995 and 1996 and nine months ended 
December 31, 1996, respectively.  The Company intends to continue to expand 
its direct and indirect sales and marketing activities worldwide.  Such 
expansion will require significant management time and attention and 
financial resources in order to develop adequate international sales and 
support channels.  There can be no assurance, however, that the Company 
will be able to maintain or increase international market demand for its 
products.  International sales are subject to inherent risks, including the 
impact of possible recessionary environments in economies outside the 
United States, the costs of transferring and localizing products for 
foreign markets, longer receivable collection periods and greater 
difficulty in accounts receivable collection, unexpected changes in 
regulatory requirements, difficulties and costs of staffing and managing 
foreign operations, and political and economic instability.  There can be 
no assurance that the Company will be able to sustain or increase 
international revenues or that the foregoing factors will not have a 
material adverse effect on the Company's future international revenues and, 
consequently, on the Company's business, operating results and financial 
condition.  The Company currently does not engage in currency hedging 
activities.  Although exposure to currency fluctuations to date has been 
insignificant, there can be no assurance that fluctuations in currency 
exchange rates in the future will not have a material adverse impact on 
revenues from international sales and licensing and thus the Company's 
business, operating results and financial condition.

	Risk Of Software Defects.  Software products such as those offered by 
the Company frequently contain errors or defects.  Despite extensive 
product testing, in the past the Company has released products with defects 
and has discovered software errors in certain of its product offerings 
after their introduction.  In particular, the personal computer hardware 
environment is characterized by a wide variety of non-standard peripherals 
(such as sound cards and graphics cards) and configurations that make 
pre-release testing for programming or compatibility errors very difficult 
and time-consuming.  There can be no assurance that, despite significant 
testing by the Company, errors will not be found in new products or 
releases after commencement of commercial shipments, resulting in a loss of 
or delay in market acceptance, which could have a material adverse effect 
on the Company's business, operating results and financial condition.


Part II. - OTHER INFORMATION 

Item 1.  Legal Proceedings
	
The Company is party to routine claims and suits brought against it in 
the ordinary course of business, including disputes arising over the 
ownership of intellectual property rights and collection matters.  In 
the opinion of management, the outcome of such routine claims will not 
have a material adverse effect on the Company's business, financial 
condition or results of operations.


Item 6.	Exhibits and Reports on Form 8-K

	(a)  Exhibits

10.14 	Lease Agreement dated as of December 20, 1996 between the 
Company and Barclay-Curci Investment Company

	(b)   Reports on Form 8-K

The Company filed Form 8-K  on January 17, 1997 reporting a change 
in the Company's certifying accountant from Coopers & Lybrand LLP 
to KPMG Peat Marwick LLP, effective January 17, 1997.






SIGNATURES





Pursuant to the requirements of Section 13 or 15(d) of the Securities 
Exchange Act of 1934, the Registrant has duly caused this report to be 
signed on its behalf by the undersigned thereunto duly authorized.


Date:  February 14, 1997

ACTIVISION, INC.	



                 			Chairman, Chief Executive	            February 14, 1997
(Robert A. Kotick) 	Officer (Principal Executive
		                 	Officer), President and Director



                 			Chief Financial and Operating   	     February 14, 1997
(Brian G. Kelly)   	Officer and Director
		                 	(Principal Financial Officer)
			



                 			Chief Accounting Officer	             February 14, 1997
(Barry J. Plaga)  		(Principal Accounting Officer)
			


Exhibit Index



Exhibit No.		         	Description	         		      	Sequential Page No.

  10.14           					Lease Agreement between the           			20
				                  	Company and Barclay-Curci 
				                  	Investment Company