FORM 10-Q

                    SECURITIES AND EXCHANGE COMMISSION
                          Washington, D. C. 20549

(Mark one)
[ X ]          QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF
                   THE SECURITIES EXCHANGE ACT OF 1934.

               For the quarterly period ended June 28, 1996

                                    OR

[   ]          TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF
                    THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from            to

Commission file number   1-9109

                         RAYMOND JAMES FINANCIAL, INC.
            (Exact name of registrant as specified in its charter)



             Florida                                No. 59-1517485
 (State or other jurisdiction of                    (I.R.S. Employer
  incorporation or organization)                       Identification
                                                       No.)

         880 Carillon Parkway, St. Petersburg, Florida  33716
       (Address of principal executive offices)    (Zip Code)

                           (813) 573-3800
        (Registrant's telephone number, including area code)


Indicate  by  check mark whether the registrant (1) has filed  all  reports
required to be filed by Section 13 or 15(d) of the Securities Exchange  Act
of  1934  during the preceding 12 months (or such shorter period  that  the
registrant was required to file such reports), and (2) has been subject  to
such filing requirements for the past 90 days.

                            Yes X  No___

Indicate  the  number  of shares outstanding of each  of  the  registrant's
classes of common stock, as of the close of the latest practicable date.

       20,865,694 shares of Common Stock as of_August 5, 1996



             RAYMOND JAMES FINANCIAL, INC. AND SUBSIDIARIES

             Form 10-Q for the Quarter Ended June 28, 1996

                                 INDEX
                                 -----


PART I.  FINANCIAL INFORMATION                                        PAGE
         ---------------------
  Item 1. Financial Statements

          Consolidated Statement of Financial Condition as of
            June 28, 1996 (unaudited) and September 29, 1995          2

          Consolidated Statement of Operations (unaudited) for the
            three and nine month periods ended June 28, 1996 and
            June 30, 1995                                             3

          Consolidated Statement of Cash Flows (unaudited) for the
            nine months ended June 28, 1996 and June 30, 1995         4

          Notes to Consolidated Financial Statements (unaudited)      5


  Item 2. Management's Financial Discussion and Analysis              7



PART II. OTHER INFORMATION
         ----------------- 
  Item 6. Exhibits and Reports on Form 8-K

     (a)  Exhibit 11:  Computation of Earnings Per Share             10

     (b)  Reports on Form 8-K:  None


         All other items required in Part II have been previously filed or
         are not applicable for the quarter ended June 28, 1996.



               RAYMOND JAMES FINANCIAL, INC. AND SUBSIDIARIES
               CONSOLIDATED STATEMENT OF FINANCIAL CONDITION
                    (in thousands, except share amounts)

                                                     June 28,    September 29,
                                                       1995           1995 
                                                  ---------------------------
                                                    (Unaudited)
ASSETS
Cash and cash equivalents                         $  104,727     $   59,737
Securities purchased under agreements to resell       66,808         26,680
Assets segregated pursuant to Federal Regulations:
  Cash and cash equivalents                           10,365          3,158
  Securities purchased under agreements to resell    427,862        330,804
  Short-term and other investments                         -         34,017
Trading and investment account securities            111,933         74,815
Available for sale securities                        202,588        114,941
Held to maturity securities                                -         11,210
Receivables:
  Customers                                          453,768        397,201
  Stock borrowed                                   1,078,667        775,288
  Brokers, dealers and clearing organizations         62,171         49,135
  Other                                               26,327         24,886
Investment in leveraged leases                        19,560         10,581
Property and equipment, net                           37,698         40,946
Deferred income taxes                                 20,352         20,980
Prepaid expenses and other assets                     43,464         38,336
                                                  --------------------------
                                                  $2,666,290     $2,012,715
                                                  ==========================
LIABILITIES AND SHAREHOLDERS' EQUITY
Bank notes payable                                $   30,483     $   13,084
Payables:
  Customers                                        1,031,144        774,476
  Stock loaned                                     1,066,336        785,784
  Brokers, dealers and clearing organizations         27,780         17,542
  Trade and other                                     55,983         58,721
Trading account securities sold but not yet purchased 58,693         17,377
Accrued compensation                                  81,710         73,367
Income taxes payable                                   5,616          6,171
                                                  --------------------------
                                                   2,357,745      1,746,522

Commitments and contingencies

Shareholders' equity:
  Preferred stock; $.10 par value; authorized 10,000,000
   shares; issued and outstanding -0- shares               -              -
  Common stock; $.01 par value; authorized 50,000,000
   shares; issued 21,777,271 shares                      217            217
  Additional paid-in capital                          50,186         50,685
  Unrealized gain (loss) on securities available for sale,
   net of deferred taxes                             (1,082)            146
  Retained earnings                                  271,539        231,029
                                                  --------------------------
                                                     320,860        282,077
  Less: 902,539 and 1,163,573 common shares in treasury,
   at cost                                          (12,315)       (15,884)
                                                  --------------------------
                                                     308,545        266,193 
                                                  -------------------------- 
                                                  $2,666,290     $2,012,715
                                                  ==========================



              See Notes to Consolidated Financial Statements.


               RAYMOND JAMES FINANCIAL, INC. AND SUBSIDIARIES
                    CONSOLIDATED STATEMENT OF OPERATIONS
                                (UNAUDITED)
                  (in thousands, except per share amounts)

                                  Three Months Ended      Nine Months Ended
                                 -------------------------------------------   
                                  June 28,    June 30,   June 28,   June 30,
                                    1996        1995       1996       1995
                                 -------------------------------------------
Revenues:
  Securities commissions          $118,219  $ 85,569     $320,561  $232,279
  Investment banking                20,941    13,267       42,619    25,548
  Investment advisory fees          12,902     9,754       35,932    31,108
  Interest                          33,303    28,080       93,051    69,549
  Correspondent                      1,199       897        3,045     2,739
  Net trading and investment profits 3,028     4,857        9,236    10,664
  Financial service fees             5,040     3,676       13,319     9,932
  Other                              3,562     2,843       11,176     8,515
                                  ------------------------------------------
                                   198,194   148,943      528,939   390,334
                                  ------------------------------------------
Expenses:
  Employee compensation            119,006    85,198      314,478   228,958
  Data processing and communications 7,468     6,071       22,257    18,649
  Occupancy and equipment            5,772     5,373       17,971    15,771
  Clearing and floor brokerage       1,985     2,116        7,292     5,899
  Interest                          22,293    19,576       61,206    46,308
  Business development               4,562     3,929       12,426    11,130
  Other                              6,547     5,008       17,769    13,138
                                  ------------------------------------------
                                   167,633   127,271      453,399   339,853
                                  ------------------------------------------
Income before provision for
 income taxes                       30,561    21,672       75,540    50,481

Provision for income taxes          11,940     7,832       29,040    18,660

Minority interest in income(loss)
 of consolidated subsidiary             39         2           64       (8)
                                  ------------------------------------------
Net income                        $ 18,582  $ 13,838     $ 46,436  $ 31,829
                                  ==========================================
Net income per share              $    .88  $    .67     $   2.21  $   1.54
                                  ==========================================
Cash dividends declared per
 share                            $   .095  $    .09     $   .285  $    .27
                                  ==========================================
Average common equivalent
 shares outstanding                 21,103    20,775       21,005    20,670
                                  ==========================================


                See Notes to Consolidated Financial Statements.



                RAYMOND JAMES FINANCIAL, INC. AND SUBSIDIARIES
                     CONSOLIDATED STATEMENT OF CASH FLOWS
                                  (UNAUDITED)
                                (in thousands)
                                       
                                                        Nine Months Ended
                                                    -------------------------
                                                      June 28,      June 30,
                                                        1996          1995   
                                                    ------------------------- 
 Cash flows from operating activities:
  Net income                                         $ 46,436       $ 31,829
  Adjustments to reconcile net income to net cash
   provided by operating activities:
    Depreciation and amortization                       8,347          7,739
  Increase (decrease) in assets:
    Short-term and other investments                   34,017          4,840
    Securities available for sale and held to maturity(76,437)      (121,478)
    Receivables:
      Customers                                       (56,567)       (37,026)
      Stock borrowed                                 (303,379)      (304,794)
      Brokers, dealers and clearing organizations     (13,036)       (28,489)
      Other                                            (1,441)       (10,115)
    Trading and investment account securities           4,198        120,396
    Deferred income taxes                                 628           (595)
    Prepaid expenses and other assets                 (14,107)          (920)
  Increase (decrease) in liabilities:
    Payables:
      Customers                                       256,668        210,007
      Stock loaned                                    280,552        274,148
      Brokers, dealers and clearing organizations      10,238         11,811
      Trade and other                                  (2,738)        26,939
    Accrued compensation                                8,343         (4,608)
    Income taxes payable                                 (555)         1,539
                                                    -------------------------
      Total adjustments                               134,731        149,394
                                                    ------------------------- 

Net cash provided by operating activities             181,167        181,223
                                                    -------------------------
Cash flows from investing activities:
  Additions to property and equipment, net             (5,099)        (7,386)
                                                    -------------------------
Cash flows from financing activities:
  Borrowings from banks and financial institutions     17,529              -
  Repayments on mortgage note                            (130)          (118)
  Exercise of stock options and employee stock purchases3,070          2,543
  Purchase of treasury stock                                -         (3,296)
  Cash dividends on common stock                       (5,926)        (5,539)
  Unrealized  gain (loss) on
  securities available for sale,  net                  (1,228)           277
                                                    ------------------------- 
Net cash provided by (used in) financing activities    13,315         (6,133)
                                                    -------------------------
Net increase in cash and cash equivalents             189,383        167,704
                                                    
Cash and cash equivalents at beginning of period      420,379        199,419
                                                    -------------------------   
Cash and cash equivalents at end of period           $609,762       $367,123
                                                    =========================
Supplemental disclosures of cash flow information:
  Cash paid for interest                             $ 61,384       $ 44,135
                                                    =========================
  Cash paid for taxes                                $ 27,864       $ 13,880
                                                    =========================




              See Notes to Consolidated Financial Statements.


            RAYMOND JAMES FINANCIAL, INC. AND SUBSIDIARIES
        NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)
                               JUNE 28, 1996


Basis of Consolidation
- ----------------------
      The  consolidated  financial statements include the accounts  of  Raymond
James  Financial,  Inc.  and  its  consolidated subsidiaries  (the  "Company").
All  material  intercompany balances and transactions have been  eliminated  in
consolidation.   These statements reflect all adjustments  which  are,  in  the
opinion  of  management, necessary for a fair presentation of the  results  for
the  interim  periods presented.  All such adjustments made are  of  a  normal,
recurring  nature.   The  nature of the Company's business  is  such  that  the
results  of  any interim period are not necessarily indicative of  results  for
a full year.

Commitments and Contingencies
- -----------------------------
      The  Company  has  committed to lend to, or  guarantee  other  debt  for,
Gateway   Tax  Credit  funds  ("Gateway")  up  to  $6  million  upon   request.
Gateway  is  a  program  sponsored  by  a  subsidiary  of  the  Company.    The
borrowings   would   be   secured  by  properties   under   development.    The
commitment  expires  on  November  30, 1997,  at  which  time  any  outstanding
balances would be due and payable.

       The   Company  is  a  defendant  or  co-defendant  in  various  lawsuits
incidental  to  its  securities  business.   The  Company  is  contesting   the
allegations  in  these  cases and believes that there are meritorious  defenses
in  each  of  these  lawsuits.  In view of the number and diversity  of  claims
against  the  Company,  the  number of jurisdictions  in  which  litigation  is
pending  and  the inherent difficulty of predicting the outcome  of  litigation
and  other  claims, the Company cannot state with certainty what  the  eventual
outcome  of  pending litigation or other claims will be.   In  the  opinion  of
management,  based on discussions with counsel, the outcome  of  these  matters
will  not  result  in  a material adverse effect on the financial  position  or
results of operations.

Capital Transactions
- --------------------
      The  Company's  Board  of  Directors has,  from  time  to  time,  adopted
resolutions  authorizing the Company to repurchase its  common  stock  for  the
funding  of  its  incentive  stock option and stock purchase  plans  and  other
corporate   purposes.    As   of   June  28,   1996,   management   has   Board
authorization to discretionarily purchase up to 999,000 shares.

      At  their  meeting  on  May  16, 1996, the  Board  of  Directors  of  the
Company declared the quarterly cash dividend of $.095 per share.


Net Capital Requirements
- ------------------------
      The  broker-dealer  subsidiaries  of  the  Company  are  subject  to  the
requirements  of  Rule  15c3-1  under the  Securities  Exchange  Act  of  1934.
This  rule  requires  that  aggregate  indebtedness,  as  defined,  not  exceed
fifteen  times  net  capital, as defined.  Rule 15c3-1  also  provides  for  an
"alternative  net  capital requirement" which, if elected,  requires  that  net
capital  be  equal  to  the  greater of $250,000 or two  percent  of  aggregate
debit  items  computed  in  applying the formula for determination  of  reserve
requirements.    The   New   York  Stock  Exchange   may   require   a   member
organization  to  reduce  its business if its net capital  is  less  than  four
percent  of  aggregate  debit  items  and  may  prohibit  a  member  firm  from
expanding  its  business and declaring cash dividends if  its  net  capital  is
less  than  five  percent of aggregate debit items.  The net capital  positions
of   the  Company's  broker-dealer  subsidiaries  at  June  28,  1996  were  as
follows:

     Raymond James & Associates, Inc.:
        (alternative method elected)
        Net capital as a percent of aggregate debit items          25%
        Net capital                                       $118,810,000
        Required net capital                                $9,693,000

     Investment Management & Research, Inc.:
        Ratio of aggregate indebtedness to net capital            1.20
        Net capital                                         $5,605,000
        Required net capital                                  $448,000

     Robert Thomas Securities, Inc.:
        Ratio of aggregate indebtedness to net capital            4.50
        Net capital                                         $1,480,000
        Required net capital                                  $444,000


               MANAGEMENT'S FINANCIAL DISCUSSION AND ANALYSIS



General
- -------
      Unlike  the  prior  two  fiscal years, fiscal 1996  has  now  encompassed
three    quarters   of   extremely   favorable   equity   market    conditions.
Accordingly,  the  Company has set several quarterly records  and  will  almost
certainly  enjoy  a  record  year.   The rising  equity  markets  have  led  to
record  levels  of  transaction volume and investment  banking  activity,  both
of which significantly affect the Company's results.


Results of Operations -  Three  months  ended  June  28,  1996  compared   with
- ---------------------              three months ended June 30, 1995.

       Total  revenues  of  $198,194,000  were  the  Company's  highest   ever,
representing  a  33%  increase over last year's $148,943,000.   Net  income  of
$18,582,000  also  established  a  record,  increasing  34%  from  last  year's
$13,838,000.

      Record  transaction  volume  resulted in a  record  level  of  securities
commissions,  38% ahead of the prior year.  While commissions  on  all  product
categories  increased  over the same quarter in the  prior  year,  the  largest
increases  were  in  the sales of annuities, mutual funds  and  equities.   The
number   of   account  executives  increased  only  9%  from  year   to   year,
highlighting the increased productivity of existing account executives.

      Investment  banking  showed  the  greatest  percentage  increase  of  any
revenue   line   item.    Both  the  number  and  size  of   managed/co-managed
offerings  increased  from  the prior year.  Further,  merger  and  acquisition
fees are also on record pace.

      The  increases  in  both financial and tangible assets  under  management
have  led  to  the  32%  increase in investment  advisory  fees.   This  growth
reflects both strong market appreciation and greatly improved net sales.

                                   June 28,       June 30,    % Increase
                                    1996           1995        (Decrease)
                                  ------------------------------------------- 
Assets Under Management (000's):

  Eagle Asset Management, Inc.      $2,235,000    $1,776,000        26%
  Heritage Family of Mutual Funds    2,280,000     1,783,000        28%
  Investment Advisory Services         942,000       786,000        20%
  Awad and Associates Asset Management 456,000       292,000        56%
  Carillon Asset Management             57,000        81,000       (30%)
                                  -------------------------------------------
Total Financial Assets
 Under Management                   $5,970,000    $4,718,000        27%
                                  ===========================================

Tangible Assets Under Management    $1,530,000    $  941,000        63%
                                  ===========================================

      Net  interest  income of just over $11 million was 30%  higher  than  the
prior  year  and  the  eighth consecutive quarterly record.  Customer  balances
continue  to  grow  at  a rapid pace and record levels  were  attained  in  the
Customer  Credit  Interest  Program (CIP), Raymond  James  Bank,  and  customer
margin balances.

      Decreased  principal  trading  profits  reflect  the  continuation  of  a
volatile  fixed  income  environment, as the vast  majority  of  the  Company's
inventories are fixed income securities.

      Increased  financial  service  fees  are  the  result  of  the  increased
number  of  customer  accounts and transaction activity.  Most  of  these  fees
are  related  to non-commissionable activity such as transfers, IRA  fees,  and
service charges for trades in non-discretionary wrap fee accounts.

        Increased   employee   compensation   primarily   reflects    increased
commission  expense  and increased incentive compensation accruals  related  to
departmental and overall corporate profitability.

      Increases  in  occupancy and equipment, business  development  and  other
expenses  reflect  the  increased  costs  of  supporting  the  strong   overall
business growth.


Results of Operations -  Nine  months  ended June 28, 1996 compared  with  nine
- ---------------------                   months ended June 30, 1995.

      Net  income  of $46,436,000 for the nine months ended June  28,  1996  is
slightly  ahead  of  earnings for the entire year  ended  September  29,  1995,
and  exceeds  the  nine month period ended June 30, 1995 by 46%.   Revenues  of
$528,939,000  represent  a  36%  increase over  the  prior  year's  nine  month
revenues of $390,334,000.

      (The  underlying  reasons for most of the variances  to  the  prior  year
period  are  substantially  the  same as the comparative  quarterly  discussion
above  and  the  statements contained in such foregoing discussion  also  apply
to  the  nine  month  comparison.  Therefore, this section is  limited  to  the
discussion  of  additional  factors  influencing  the  comparative  nine  month
results.)

      The  growth  in investment advisory fees for the year to  date  does  not
reflect  as  great  an increase as the three month period,  because  the  prior
year  to  date  figure  includes the final quarter  of  fees  related  to  $4.3
billion  of  institutional  growth equity accounts which  were  transferred  to
Liberty  Investment  Management, Inc. as of January  1,  1995.   Subsequent  to
the  transfer,  the  Company  receives 50%  of  the  fee  revenues  from  these
accounts for the five year period ending December 31, 1999.


Financial Condition
- -------------------
      The  Company's  total  assets have increased significantly  since  fiscal
year  end,  the  combined result of increased matched-book stock  loan  program
balances  and  increased  customer cash balances, particularly  in  the  credit
interest  program  and bank deposits.  The increase in customer  cash  balances
is   reflected   as   an  increased  customer  payable   and   results   in   a
corresponding  increase  in assets segregated pursuant to  Federal  Regulations
and available for sale securities.


Liquidity and Capital Resources
- -------------------------------
      Net  cash  provided  by  operating activities for  the  nine  months  was
$181,167,000.   The  primary  source of this increase  was  the  aforementioned
increased   customer  cash  balances,  which  does  not  give  rise   to   cash
available   for  use  in  normal  operations  due  to  regulatory   segregation
requirements.

      Investing  and financing activities provided $8,216,000 during  the  nine
months,  the  net  result  of  $20,469,000  provided  through  additional  bank
borrowings,   employee   stock   purchases   and   stock   option    exercises,
$11,025,000  used  for  purchases  of fixed assets  and  the  payment  of  cash
dividends,   and  net  investments  in  and  unrealized  losses  on  securities
available for sale.

      The  Company  entered into a second leveraged lease transaction  on  June
27,  1996.   This transaction involved the purchase and subsequent lease  of  a
commercial  aircraft to a major airline.  It is anticipated  that  the  Company
will   earn  an  attractive  return  on  its  investment  through  cash   flows
generated by current income tax savings.

      The  Company has long-term debt, included in bank notes payable,  in  the
amount  of  $12,954,000  in the form of a mortgage on  the  first  of  its  two
current  headquarters  buildings.  The second building  was  constructed  using
internally generated funds.

      The  Company  has  two  committed lines  of  credit.   During  1995,  the
parent  company  obtained an unsecured $50 million line for  general  corporate
purposes.   In  addition,  a  $50  million  line  was  established  to  finance
Raymond  James  Credit  Corporation, a Regulation  G  subsidiary  organized  to
provide  loans  collateralized  by  restricted  or  control  shares  of  public
companies.   The  balance of $17,529,000 outstanding on this line  is  included
in  bank  notes  payable.  In addition, Raymond James &  Associates,  Inc.  has
uncommitted lines of credit aggregating $255,000,000.

      The  Company's  broker-dealer subsidiaries are  subject  to  requirements
of  the  Securities and Exchange Commission relating to liquidity  and  capital
standards (see Notes to Consolidated Financial Statements).


Effects of Inflation
- --------------------
      The  Company's  assets  are  primarily  liquid  in  nature  and  are  not
significantly  affected  by inflation.  Management believes  that  the  changes
in  replacement  cost  of property and equipment would  not  materially  affect
operating  results.   However,  the  rate of inflation  affects  the  Company's
expenses,   including  employee  compensation,  communications  and  occupancy,
which  may  not  be  readily recoverable through charges for services  provided
by the Company.

                                                                  EXHIBIT 11


                        RAYMOND JAMES FINANCIAL, INC.
                      COMPUTATION OF EARNINGS PER SHARE
                   (in thousands, except per share amounts)


                             Three Months Ended         Nine Months Ended
                           --------------------------------------------------
                           June 28,     June 30,     June 28,     June 30,
                             1996        1995          1996         1995
                           --------------------------------------------------
Net income                  $18,582     $13,838       $46,436     $31,829
                           ==================================================

Average number of common
  shares and equivalents
  outstanding during the
  period                     20,851      20,541        20,764      20,500

Additional shares assuming
  exercise of stock
  options (1)                   252         234           241         170
                           --------------------------------------------------
Average number of
  common shares used
  to calculate earnings
  per share                  21,103      20,775        21,005      20,670
                           ==================================================
Net income per share        $   .88     $   .67       $  2.21     $  1.54
                           ==================================================




(1)  Represents  the  number  of shares of common  stock  issuable  on  the
     exercise of dilutive employee stock options less the number of  shares
     of common stock which could have been purchased with the proceeds from
     the  exercise of such options.  These purchases were assumed  to  have
     been  made at the average market price of the common stock during  the
     period,  or  that  part  of  the  period  for  which  the  option  was
     outstanding.

                                  SIGNATURES








      Pursuant to the requirements of the Securities Exchange Act of  1934,
the  Registrant has duly caused this report to be signed on its  behalf  by
the undersigned thereunto duly authorized.



                                   RAYMOND JAMES FINANCIAL, INC.
                                           (Registrant)




Date:    August 12, 1996              /s/ THOMAS A. JAMES
                                     ----------------------- 
                                         Thomas A. James
                                        Chairman and Chief
                                         Executive Officer




                                     /s/ JEFFREY P. JULIEN
                                    ------------------------
                                         Jeffrey P. Julien
                                     Vice President - Finance
                                        and Chief Financial
                                              Officer