<ARTICLE> BD
<CIK> 0000720005
<NAME> RAYMOND JAMES FINANCIAL
       
                                                  
<PERIOD-TYPE>                   3-MOS                   9-MOS
<FISCAL-YEAR-END>                          SEP-27-1996             SEP-27-1996
<PERIOD-END>                               JUN-28-1996             JUN-28-1996
<CASH>                                       115092000               115092000
<RECEIVABLES>                                542266000               542266000
<SECURITIES-RESALE>                          494670000               494670000
<SECURITIES-BORROWED>                       1078667000              1078667000
<INSTRUMENTS-OWNED>                          314521000               314521000
<PP&E>                                        37698000                37698000
<TOTAL-ASSETS>                              2666290000              2666290000
<SHORT-TERM>                                  17529000                17529000
<PAYABLES>                                  1114907000              1114907000
<REPOS-SOLD>                                         0                       0
<SECURITIES-LOANED>                         1066336000              1066336000
<INSTRUMENTS-SOLD>                            58693000                58693000
<LONG-TERM>                                   12954000                12954000
<PREFERRED-MANDATORY>                                0                       0
<PREFERRED>                                          0                       0
<COMMON>                                           217                     217
<OTHER-SE>                                   308328000               308328000
<TOTAL-LIABILITY-AND-EQUITY>                2666290000              2666290000
<TRADING-REVENUE>                              3028000                 9236000
<INTEREST-DIVIDENDS>                          33303000                93051000
<COMMISSIONS>                                118219000               320561000
<INVESTMENT-BANKING-REVENUES>                 20941000                42619000
<FEE-REVENUE>                                 17942000                49251000
<INTEREST-EXPENSE>                            22293000                61206000
<COMPENSATION>                               119006000               314478000
<INCOME-PRETAX>                               30522000                75476000
<INCOME-PRE-EXTRAORDINARY>                    30522000                75476000
<EXTRAORDINARY>                                      0                       0
<CHANGES>                                            0                       0
<NET-INCOME>                                  18582000                46436000
<EPS-PRIMARY>                                      .88                    2.21
<EPS-DILUTED>                                      .88                    2.21