FORM 10-Q

                    SECURITIES AND EXCHANGE COMMISSION
                          Washington, D. C. 20549

(Mark one)
[ X ]          QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF
                   THE SECURITIES EXCHANGE ACT OF 1934.

               For the quarterly period ended March 27, 1997

                                    OR

[   ]          TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF
                    THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from            to

Commission file number   1-9109

                         RAYMOND JAMES FINANCIAL, INC.
            (Exact name of registrant as specified in its charter)



             Florida                                No. 59-1517485
 (State or other jurisdiction of                    (I.R.S. Employer
  incorporation or organization)                       Identification
                                                       No.)

         880 Carillon Parkway, St. Petersburg, Florida  33716
       (Address of principal executive offices)    (Zip Code)

                           (813) 573-3800_______
        (Registrant's telephone number, including area code)


Indicate  by  check mark whether the registrant (1) has filed  all  reports
required to be filed by Section 13 or 15(d) of the Securities Exchange  Act
of  1934  during the preceding 12 months (or such shorter period  that  the
registrant was required to file such reports), and (2) has been subject  to
such filing requirements for the past 90 days.

                            Yes X  No___

Indicate  the  number  of shares outstanding of each  of  the  registrant's
classes of common stock, as of the close of the latest practicable date.

        31,650,874 shares of Common Stock as of_May 6, 1997


             RAYMOND JAMES FINANCIAL, INC. AND SUBSIDIARIES

             Form 10-Q for the Quarter Ended March 27, 1997

                                 INDEX
                                 -----  


PART I.  FINANCIAL INFORMATION                                        PAGE

  Item 1. Financial Statements

          Consolidated Statement of Financial Condition as of
            March 27, 1997 (unaudited) and September 27, 1996         2

          Consolidated Statement of Operations (unaudited) for the
            three and six month periods ended March 27, 1997 and
            March 29, 1996                                            3

          Consolidated Statement of Cash Flows (unaudited) for the
            six months ended March 27, 1997 and March 29, 1996        4

          Notes to Consolidated Financial Statements (unaudited)      5


  Item 2. Management's Financial Discussion and Analysis              7



PART II. OTHER INFORMATION

  Item 4. Submission of Matters to a Vote of Security Holders        10

  Item 6. Exhibits and Reports on Form 8-K

     (a)  Exhibit 3:  Amended and Restated Articles of Incorporation
                      as filed on March 3, 1997
                      (filed electronically)
          Exhibit 11:  Computation of Earnings Per Share             11
          Exhibit 27:  Financial Data Schedule - EDGAR version only
                      (filed electronically)

     (b)  Reports on Form 8-K:  None


         All other items required in Part II have been previously filed or
         are not applicable for the quarter ended March 27, 1997.


               RAYMOND JAMES FINANCIAL, INC. AND SUBSIDIARIES
               CONSOLIDATED STATEMENT OF FINANCIAL CONDITION
                    (in thousands, except share amounts)

                                                     March 27,  September 27,
                                                       1996          1997
                                                    (Unaudited)
                                                 ----------------------------  
ASSETS
Cash and cash equivalents                         $  297,719     $  258,206
Assets segregated pursuant to Federal Regulations:
 Cash and cash equivalents                             6,332            119
 Securities purchased under agreements to resell     619,611        476,945
Securities owned:
 Trading and investment account securities           122,836        124,253
 Available for sale securities                       237,589        208,897
Receivables:
 Customers                                           545,182        459,180
 Stock borrowed                                    1,012,445        864,140
 Brokers, dealers and clearing organizations          29,137         24,306
 Other                                                21,185         28,980
Investment in leveraged lease                         21,347         20,318
Property and equipment, net                           45,727         39,585
Deferred income taxes                                 21,595         21,189
Deposits with clearing organizations                  20,873         22,044
Prepaid expenses and other assets                     19,481         18,219
                                                  --------------------------
                                                  $3,021,059     $2,566,381
                                                  ==========================
LIABILITIES AND SHAREHOLDERS' EQUITY
Notes payable                                     $   20,096     $   24,898
Payables:
 Customers                                         1,328,503      1,086,406
 Stock loaned                                        995,106        848,595
 Brokers, dealers and clearing organizations          65,852         56,928
 Trade and other                                      61,001         54,007
Trading account securities sold but not yet purchased 64,544         57,210
Accrued compensation                                  86,661        101,300
Income taxes payable                                  18,675         10,405
                                                  --------------------------
                                                   2,640,438      2,239,749
                                                  
Commitments and contingencies

Shareholders' equity:
  Preferred stock; $.10 par value; authorized 10,000,000
   shares; issued and outstanding -0- shares               -              -
  Common stock; $.01 par value; authorized 50,000,000
   shares; issued 32,665,720 shares                      326            217
  Additional paid-in capital                          51,145         50,271
  Unrealized gain (loss) on securities available for sale,
   net of deferred taxes                               (901)          (791)
  Retained earnings                                  339,443        289,096
                                                  --------------------------
                                                     390,013        338,793
  Less:  1,023,124 and 1,324,165 common
    shares in treasury,at cost                        (9,392)       (12,161)
                                                  --------------------------
                                                     380,621        326,632
                                                  --------------------------
                                                  $3,021,059     $2,566,381
                                                  ==========================
                                            

              See Notes to Consolidated Financial Statements.


               RAYMOND JAMES FINANCIAL, INC. AND SUBSIDIARIES
                    CONSOLIDATED STATEMENT OF OPERATIONS
                                (UNAUDITED)
                  (in thousands, except per share amounts)

                                  Three Months Ended      Six Months Ended
                                 March 27,  March 29,   March 27,  March 29,
                                   1997       1996        1997       1996
                                 -------------------------------------------
Revenues:
  Securities commissions          $130,341  $110,572     $241,836  $202,342
  Investment banking                24,119    10,593       42,029    21,678
  Investment advisory fees          12,139    11,458       26,363    23,030
  Interest                          37,686    33,183       73,564    59,747
  Correspondent clearing             1,202       971        2,236     1,847
  Net trading and investment profits 4,022     3,430        8,711     6,209
  Financial service fees             5,685     4,500       11,019     8,279
  Gain on sale of interest in Liberty
   Investment Management, Inc.      30,646         -       30,646         -
  Other                              4,155     4,012        8,410     7,613
                                 --------------------------------------------
Total revenues                     249,995   178,719      444,814   330,745
                                 --------------------------------------------  
Expenses:
  Employee compensation            132,465   106,060      247,781   195,473
  Communications                     9,207     7,990       17,068    14,789
  Occupancy and equipment            6,633     6,128       12,817    12,199
  Clearing and floor brokerage       3,102     2,927        5,505     5,306
  Interest                          25,068    22,277       48,547    38,913
  Business development               4,712     3,859        9,427     7,864
  Other                              6,680     4,813       13,543    11,247
                                  -------------------------------------------  
Total expenses                     187,867   154,054      354,688   285,791
                                  -------------------------------------------
Income before provision for
 income taxes                       62,128    24,665       90,126    44,954

Provision for income taxes          23,998     9,352       34,828    17,100
                                 ------------------------------------------- 
Net income                        $ 38,130  $ 15,313     $ 55,298  $ 27,854
                                 ===========================================
Net income per share              $   1.18  $    .49     $   1.72  $    .89
                                 ===========================================
Cash dividends declared per
 share                            $    .08  $_  .063     $   .153  $   .126
                                 ===========================================
Average common equivalent
 shares outstanding                 32,273    31,546       32,065    31,442
                                 ===========================================
                                       
                                       
                                       
                See Notes to Consolidated Financial Statements.


                RAYMOND JAMES FINANCIAL, INC. AND SUBSIDIARIES
                     CONSOLIDATED STATEMENT OF CASH FLOWS
                                  (UNAUDITED)
                                (in thousands)
                                       
                                                         Six Months Ended
                                                      March 27,     March 29,
                                                        1997          1996  
                                                   --------------------------
Cash flows from operating activities:
  Net income                                        $ 55,298       $ 27,854
                                                   --------------------------
  Adjustments to reconcile net income to net cash
   provided by operating activities:
   Depreciation and amortization                       6,224          5,581
  (Increase) decrease in assets:
   Securities available for sale                    (28,692)       (66,006)
   Short-term investments                                  -         24,001
   Receivables:
     Customers                                      (86,002)       (12,559)
     Stock borrowed                                (148,305)      (426,746)
     Brokers, dealers and clearing organizations     (4,831)        (9,122)
     Other                                             7,795          3,325
   Trading and investment account securities, net      8,751         14,053
   Deferred income taxes                               (406)            449
   Prepaid expenses and other assets                 (1,120)        (3,705)
  Increase (decrease) in liabilities:
   Payables:
     Customers                                       242,097        193,522
     Stock loaned                                    146,511        416,488
     Brokers, dealers and clearing organizations       8,924          7,953
     Trade and other                                   6,994         18,681
   Accrued compensation                             (14,639)        (9,496)
   Income taxes payable                                8,270        (3,318)
                                                  --------------------------
     Total adjustments                               151,571        153,101
                                                  -------------------------- 
Net cash provided by operating activities            206,869        180,955
                                                  --------------------------
Cash flows from investing activities:
  Additions to property and equipment, net          (12,366)        (2,747)
                                                  --------------------------
Cash flows from financing activities:
  Repayments on notes                                (4,802)           (86)
  Issuance of common stock                             3,644          2,427
  Cash dividends on common stock                     (4,838)        (3,943)
  Cash paid for fractional shares                        (5)             -
  Unrealized  gain (loss) on
   securities available for sale, net                  (110)          (736)
                                                  --------------------------
Net cash used in financing activities                (6,111)        (2,338)
                                                  --------------------------
Net increase in cash and cash equivalents            188,392        175,870
Cash and cash equivalents at beginning of period     735,270        420,379
                                                  ---------------------------
Cash and cash equivalents at end of period          $923,662       $596,249
                                                  ===========================  
Supplemental disclosures of cash flow information:
  Cash paid for interest                            $ 47,129       $ 36,188
                                                  ===========================
  Cash paid for taxes                               $ 26,964       $ 19,969
                                                  ===========================





              See Notes to Consolidated Financial Statements.


            RAYMOND JAMES FINANCIAL, INC. AND SUBSIDIARIES
        NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)
                              MARCH 27, 1997


Basis of Consolidation

      The  consolidated  financial statements include the accounts  of  Raymond
James  Financial,  Inc.  and  its  consolidated subsidiaries  (the  "Company").
All  material  intercompany balances and transactions have been  eliminated  in
consolidation.   These statements reflect all adjustments  which  are,  in  the
opinion  of  management, necessary for a fair presentation of the  results  for
the  interim  periods presented.  All such adjustments made are  of  a  normal,
recurring  nature.   The  nature of the Company's business  is  such  that  the
results  of  any interim period are not necessarily indicative of  results  for
a full year.

Commitments and Contingencies

      The  Company  has  committed to lend to, or  guarantee  other  debt  for,
Raymond  James  Tax  Credit  Funds,  Inc. ("RJTCF")  up  to  $10  million  upon
request.   RJTCF,  a wholly-owned subsidiary of the Company, is  a  sponsor  of
limited  partnerships  qualifying  for low income  housing  tax  credits.   The
borrowings  are  secured  by  properties  under  development.   The  commitment
expires  on  November  30,  1997, at which time any outstanding  balances  will
be  due  and  payable.   At  March  27, 1997,  there  were  loans  of  $700,000
outstanding.

       The   Company  is  a  defendant  or  co-defendant  in  various  lawsuits
incidental  to  its  securities  business.   The  Company  is  contesting   the
allegations  in  these  cases and believes that there are meritorious  defenses
in  each  of  these  lawsuits.  In view of the number and diversity  of  claims
against  the  Company,  the  number of jurisdictions  in  which  litigation  is
pending  and  the inherent difficulty of predicting the outcome  of  litigation
and  other  claims, the Company cannot state with certainty what  the  eventual
outcome  of  pending litigation or other claims will be.   In  the  opinion  of
management,  based on discussions with counsel, the outcome  of  these  matters
will  not  result  in  a material adverse effect on the financial  position  or
results of operations.

Capital Transactions

      The  Company's  Board  of  Directors has,  from  time  to  time,  adopted
resolutions  authorizing the Company to repurchase its  common  stock  for  the
funding  of  its  incentive  stock option and stock purchase  plans  and  other
corporate   purposes.    As   of   March  27,  1997,   management   has   Board
authorization to purchase up to 1,500,000 shares.

       At  their  meeting  on  February  14,  1997,  the  Company's  Board   of
Directors  declared  a  3-for-2  stock  split.   The  additional  shares   were
distributed  on  April 3, 1997, to shareholders of record  on  March  7,  1997.
All  references  in  the  consolidated  financial  statements  to  amounts  per
share  and  to the average number of shares outstanding have been  restated  to
give  retroactive  effect  to  the  stock split.   Also  at  their  meeting  on
February  14,  1997,  the  Board  of Directors of  the  Company  increased  the
quarterly cash dividend to $.08 per post-split share.

Net Capital Requirements

      The  broker-dealer  subsidiaries  of  the  Company  are  subject  to  the
requirements  of  Rule  15c3-1  under the  Securities  Exchange  Act  of  1934.
This  rule  requires  that  aggregate  indebtedness,  as  defined,  not  exceed
fifteen  times  net  capital, as defined.  Rule 15c3-1  also  provides  for  an
"alternative  net  capital requirement" which, if elected,  requires  that  net
capital  be  equal  to  the  greater of $250,000 or two  percent  of  aggregate
debit  items  computed  in  applying the formula for determination  of  reserve
requirements.    The   New   York  Stock  Exchange   may   require   a   member
organization  to  reduce  its business if its net capital  is  less  than  four
percent  of  aggregate  debit  items  and  may  prohibit  a  member  firm  from
expanding  its  business and declaring cash dividends if  its  net  capital  is
less  than  five  percent of aggregate debit items.  The net capital  positions
of  the  Company's  broker-dealer  subsidiaries  at  March  27,  1997  were  as
follows (dollar amounts in thousands):

     Raymond James & Associates, Inc.:
        (alternative method elected)
        Net capital as a percent of aggregate debit items       21.00%
        Net capital                                           $121,739
        Required net capital                                   $11,453

     Investment Management & Research, Inc.:
        Ratio of aggregate indebtedness to net capital            1.40
        Net capital                                             $6,540
        Required net capital                                      $610

     Robert Thomas Securities, Inc.:
        Ratio of aggregate indebtedness to net capital            3.12
        Net capital                                             $2,490
        Required net capital                                      $518


               MANAGEMENT'S FINANCIAL DISCUSSION AND ANALYSIS

(Any  statements  containing  forward looking information  should  be  read  in
conjunction   with  Management's  Discussion  and  Analysis   of   Results   of
Operations  and  Financial Condition in the Company's  Annual  Report  on  Form
10-K for the year ended September 27, 1996.)


Results of Operations -  Three  months  ended  March  27,  1997  compared  with
                         three months ended March 29, 1996.

       As   previously  announced,  the  Company  completed  the  sale  of  its
interest  in  Liberty  Investment  Management,  Inc.  ("Liberty")  during   the
current  quarter.   Pursuant  to an agreement executed  in  1994,  the  Company
was  to  receive,  for  the five years ending December 31,  1999,  50%  of  the
revenues   derived   from  institutional  growth  equity  accounts   previously
managed   by   its   Eagle  Asset  Management  subsidiary.    Liberty   assumed
management  of  approximately $4.3 billion of such accounts  effective  January
1,  1995,  and  this  arrangement generated an average of  approximately  $2.4
million  per  quarter  for the Company during calendar  years  1995  and  1996.
Liberty  was  sold  to  Goldman Sachs Asset Management in early  January  1997,
and  the  Company  received $30.6 million, shown as a  separate  line  item  on
the  statement  of  operations,  for its remaining  three  years'  interest  in
account  revenues and its option to purchase a 20% interest  in  Liberty  at  a
future  date.   This  transaction generated net income  of  $18.8  million,  or
$.58   per  share.   Excluding  the  one-time  effect  of  the  Liberty   sale,
revenues  were  $219,349,000,  representing a 23%  increase  over  last  year's
$178,719,000.   Net income, also excluding the one-time gain  on  the  sale  of
Liberty,  was  $19,341,000,  the  Company's  second  highest  ever  and  a  26%
increase over the $15,313,000 in the prior year.

       The   Company's  transaction  volume  set  a  record  for  the  quarter;
accordingly,  securities  commission  revenues  increased  18%  over  the  same
quarter   of   the   prior  year.   Sales  of  equities  and   annuities   were
exceptionally  strong.   The 11% increase in number of account  executives  was
complemented by increased productivity to attain the overall increase.

       Investment  banking  revenues  increased  as  the  number  of  offerings
managed  or  co-managed doubled from 6 in the quarter ended March  1996  to  12
in  the  current  quarter,  with  the dollar volume  underwritten  rising  from
$473  million  to  $733  million, a 55% increase.   This  quarter's  investment
banking  revenues  were further augmented by the recognition of  revenues  from
the  final  settlements on some of the deals completed  in  the  first  quarter
of this fiscal year.

      Beginning  in the quarter ended March 1997, investment advisory  fees  no
longer  include  the  aforementioned fees  received  from  Liberty.   Excluding
the  fees  recorded  from  Liberty  in the  prior  year's  quarter,  investment
advisory  fees  have  increased  approximately  28%  due  to  increased  assets
under  management  as shown below.  Both asset appreciation and  record  retail
sales volumes have contributed to the increases.



                                  March 27,      March 29,   % Increase
                                    1997          1996        (Decrease)
                                 ------------------------------------------
Assets Under Management (000's):

  Eagle Asset Management, Inc.   $2,705,000    $2,104,000        29%
  Heritage Family of Mutual Funds 2,816,000     2,256,000        25%
  Investment Advisory Services    1,169,000       914,000        28%
  Awad and Associates Asset Mgnt.   545,000       432,000        26%
  Carillon Asset Management          43,000        60,000       (28)%
                                 ------------------------------------------
  Total Financial Assets Under
   Management                    $7,279,000    $5,766,000        26%
                                 ==========================================
  Tangible Assets Under Mgnt.    $1,843,909    $1,529,000        21%
                                 ==========================================

      Net  interest  income  of $12.6 million was 16%  higher  than  the  prior
year  and  established  an eleventh consecutive quarterly  record.   Growth  in
customer  deposit  balances, in both the brokerage  and  banking  subsidiaries,
has continued at a rapid pace.

      Financial  service  fees continue to increase  with  the  growth  in  the
number  of  accounts which generate administrative fees for  the  Company  such
as IRA accounts, trust accounts and Passport (wrap fee) accounts.

      The  largest  portion of the increase in employee compensation  continues
to   be   in  registered  representative  compensation,  a  direct  result   of
increased   securities  commissions  and  investment  banking   revenues.    In
addition,  departmental  and Company-wide profit-based  incentive  compensation
accruals  increased  commensurate with increased profitability  (excluding  the
one-time   Liberty  gain),  while  administrative  and  clerical   compensation
continued  to  rise  as  additional staff were hired in order  to  support  the
Company's growth.

      Communications  expenses  include the expenses related  to  communicating
with  a  larger  sales  force and client base, reflected in  increased  postage
and printing costs and increased expenditures on computer equipment.

     Other expenses reflect increases resulting from overall firm growth.


Results of Operations -  Six  months  ended  March 27, 1997 compared  with  six
                         months ended March 29, 1996.

      Revenues  for  the  six  months ended March 27, 1997,  exclusive  of  the
Liberty  sale,  were  up 25% to $414,168,000, while net  income  increased  31%
to $36,509,000, or $1.14 per share.

      (The  underlying  reasons for most of the variances  to  the  prior  year
period  are  substantially  the  same as the comparative  quarterly  discussion
above  and  the  statements contained in such foregoing discussion  also  apply
to  the  six  month  comparison.  Therefore, this section  is  limited  to  the
discussion  of  additional  factors  influencing  the  comparative  six   month
results.)

      Investment  banking revenues are markedly higher in the current  year  as
a  result  of  two  strong  underwriting quarters.  For  the  six  months,  the
Company  has  managed or co-managed 33 offerings for a total  of  $3.4  billion
raised versus 38 offerings with $2.7 billion raised in all of fiscal 1996.

      Due  to  the growth of assets under management, investment advisory  fees
exceeded  the  prior year figure in spite of the fact the prior  year  includes
two  quarters  of fees from Liberty, while the current year includes  only  one
quarter of these fees.


Financial Condition

      The  Company's  total  assets have increased significantly  since  fiscal
year  end,  the  combined result of increased matched-book stock  loan  program
balances  and  increased  customer cash balances, particularly  in  the  client
interest   program.   Customer  cash  balances  are  reflected  as  a  customer
payable,   and  the  corresponding  assets  are  either  customer   receivables
(margin loans) or assets segregated pursuant to Federal Regulations.


Liquidity and Capital Resources

      Net  cash  provided  by  operating activities  for  the  six  months  was
$206,869,000.   The  primary  source of this increase  was  the  aforementioned
increased   customer  cash  balances,  which  does  not  give  rise   to   cash
available   for  use  in  normal  operations  due  to  regulatory   segregation
requirements, and the proceeds received from the sale of Liberty.

      Investing  and  financing  activities used  $18,477,000  during  the  six
months,  the  primary uses being the payment of cash dividends,  repayments  on
bank  loans  and  purchases  of  property and  equipment,  with  an  offsetting
source being employee stock purchases and exercises of stock options.

      The  Company  has  debt in the amount of $12,814,000 in  the  form  of  a
mortgage  on  the  first  of  its  two  current  headquarters  buildings.   The
second  building  was  constructed using internally  generated  funds.   During
the  current  quarter, the Company commenced construction of a  third  building
at  its  headquarters  complex.  The 270,000 square foot  tower,  including  an
adjacent  parking  garage,  is  scheduled  for  completion  during  the   first
quarter  of  calendar  1998.   Construction  will  be  financed  with  internal
funds, and longer term financing plans have not yet been finalized.

      The  Company  has  two  committed lines  of  credit.   During  1995,  the
parent  company  obtained an unsecured $50 million line for  general  corporate
purposes.   In  addition,  a  $50  million  line  was  established  to  finance
Raymond  James  Credit  Corporation, a Regulation  G  subsidiary  organized  to
provide  loans  collateralized  by  restricted  or  control  shares  of  public
companies.   The  balance of $7,282,000 outstanding on this  line  is  included
in  bank  notes  payable.  In addition, Raymond James &  Associates,  Inc.  has
uncommitted lines of credit aggregating $255 million.

      The  Company's  broker-dealer subsidiaries are  subject  to  requirements
of  the  Securities and Exchange Commission relating to liquidity  and  capital
standards (see Notes to Consolidated Financial Statements).


Effects of Inflation

      The  Company's  assets  are  primarily  liquid  in  nature  and  are  not
significantly  affected  by inflation.  Management believes  that  the  changes
in  replacement  cost  of property and equipment would  not  materially  affect
operating  results.   However,  the  rate of inflation  affects  the  Company's
expenses,   including  employee  compensation,  communications  and  occupancy,
which  may  not  be  readily recoverable through charges for services  provided
by the Company.


Item 4. Submission of Matters to a Vote of Security Holders

      The  following  matters were approved by shareholders  at  the  Company's
Annual Meeting of Shareholders held on February 13, 1997:

     1. Election of Directors:
        
        Director                For                 Against      Abstain
        Jonathan A. Bulkley    16,621,455           8,319        36,369
        Thomas S. Franke       16,620,805           8,969        36,369
        Francis S. Godbold     16,620,635           9,139        36,369
        M. Anthony Greene      16,621,723           8,051        36,369
        Harvard H. Hill, Jr.   16,620,191           9,583        36,369
        Huntington A. James    16,614,399          15,375        36,369
        Thomas A. James        16,621,172           8,602        36,369
        Paul W. Marshall       16,625,931           3,843        36,369
        J. Stephen Putnam      16,620,436           9,338        36,369
        Robert F. Shuck        16,621,834           7,940        36,369
        Dennis W. Zank         16,597,896          31,878        36,369
        
     2. Proposal  to  ratify  Incentive Compensation Criteria  for  certain  of
        the Company's executive officers:
     
                   For       16,383,878
                   Against      170,824
                   Abstain      111,141
     
     
     3. Proposal   to  ratify  the  selection  of  Price  Waterhouse   LLP   as
        independent  accountants  of the Company for  the  fiscal  year  ending
        September 26, 1997:
     
                   For       16,549,103
                   Against       32,867
                   Abstain       84,173

                                                                  EXHIBIT 11


                        RAYMOND JAMES FINANCIAL, INC.
                      COMPUTATION OF EARNINGS PER SHARE
                   (in thousands, except per share amounts)


                             Three Months Ended          Six Months Ended
                           March 27,    March 29,    March 27,    March 29,
                             1997        1996          1997         1996
                           -------------------------------------------------
Net income                  $38,130     $15,313       $55,298     $27,854
                           =================================================

Average number of common
  shares and equivalents
  outstanding during the
  period                     31,575      31,203        31,486      31,082

Additional shares assuming
  exercise of stock
  options (1)                   698         343           579         360
                           -------------------------------------------------
Average number of
  common shares used
  to calculate earnings
  per share                  32,273      31,546        32,065      31,442
                           =================================================
Net income per share        $  1.18     $   .49       $  1.72     $   .89
                           =================================================




(1)  Represents  the  number  of shares of common  stock  issuable  on  the
     exercise of dilutive employee stock options less the number of  shares
     of common stock which could have been purchased with the proceeds from
     the  exercise of such options.  These purchases were assumed  to  have
     been  made at the average market price of the common stock during  the
     period,  or  that  part  of  the  period  for  which  the  option  was
     outstanding.

                                  SIGNATURES








      Pursuant to the requirements of the Securities Exchange Act of  1934,
the  Registrant has duly caused this report to be signed on its  behalf  by
the undersigned thereunto duly authorized.



                                   RAYMOND JAMES FINANCIAL, INC.
                                           (Registrant)




Date:    May 9, 1997                  /s/ THOMAS A. JAMES_______
                                          Thomas A. James
                                        Chairman and Chief
                                         Executive Officer




                                     /s/ JEFFREY P. JULIEN______
                                         Jeffrey P. Julien
                                     Vice President - Finance
                                        and Chief Financial
                                              Officer