SECURITIES AND EXCHANGE COMMISSION
                          WASHINGTON, D.C.  20549
                                     
                                 FORM 10-K
(Mark One)
/x/Annual  report  pursuant  to Section 13 or  15(d)  of  the  Securities
   Exchange Act of 1934 [Fee Required]
   For the fiscal year ended December 31, 1994

/ /Transition  report  pursuant to Section 13 or  15(d)  of  the  Securities
   Exchange Act of 1934 [No Fee Required]
   For the transition period from ___________________ to  _________________.

Commission file number 1-9305
                         STIFEL FINANCIAL CORP.
      (Exact name of registrant as specified in its charter)
         DELAWARE                             43-1273600
(State or other jurisdiction of  (I.R.S. Employer Identification No.)
incorporation or organization)

     500 N. Broadway
   St. Louis, Missouri                       63102-2188
(Address of principal executive offices)     (Zip Code)

Registrant's telephone number, including area code    314-342-2000

Securities registered pursuant to Section 12(b) of the Act:
                                           Name of Each Exchange
       Title of Each Class                 On Which Registered
Common Stock, Par Value $.15 per share     New York Stock Exchange
                                           Chicago Stock Exchange

Preferred Stock Purchase Rights            New York Stock Exchange
                                           Chicago Stock Exchange
Securities registered pursuant to Section 12(g) of the Act:  None

Indicate  by  check mark whether the registrant (1) has filed  all  reports
required to be filed by Section 13 or 15(d) of the Securities Exchange  Act
of 1934 during the preceding 12 months (or for such shorter period that the
registrant  was required to file such report) and (2) has been  subject  to
such filing requirements for the past 90 days.          Yes /x/ No / /

Indicate by check mark if disclosure of delinquent filers pursuant to  Item
405  of  Regulation S-K is not contained herein, and will not be contained,
to  the  best  of registrant's knowledge in definitive proxy or information
statements incorporated by reference in Part III of this Form 10-K, or  any
amendment to this Form 10-K. /x/

Aggregate  market  value  of voting stock held  by  non-affiliates  of  the
registrant at March 15, 1995 was $23,760,907.

Shares  of  Common Stock outstanding at March 15, 1995:  4,198,780  shares,
par value $.15 per share.
                                     


                    DOCUMENTS INCORPORATED BY REFERENCE
Portions  of the Annual Report to Stockholders for the year ended  December
31,  1994 are incorporated by reference to Part II hereof.  Portions of the
Company's  Proxy  Statement  filed with the  SEC  in  connection  with  the
Company's  Annual  Meeting of Stockholders to be held April  25,  1995  are
incorporated  by  reference to Part III hereof.  Exhibit Index  located  on
pages 23 - 25.



                                  PART I
      
ITEM 1. BUSINESS

Stifel  Financial  Corp. ("Financial") was organized in  fiscal  year  1983
pursuant  to a plan of reorganization whereby Stifel, Nicolaus  &  Company,
Incorporated  ("Stifel,  Nicolaus") became  a  wholly-owned  subsidiary  of
Financial.   Stifel, Nicolaus is the successor to a partnership founded  in
1890.   The  term  "Company"  as  used  herein  means  Financial  and   its
subsidiaries.

The Company offers securities-related financial services through its wholly
owned   operating   subsidiaries,  Stifel,  Nicolaus,  Century   Securities
Associates, Inc., Todd Investment Advisors, Inc. and Pin Oak Capital,  Ltd.
These   subsidiaries   provide  brokerage,  trading,  investment   banking,
investment advisory, and related financial services primarily to  customers
throughout  the  United States from 72 locations.  The Company's  customers
include   individuals,  corporations,  municipalities   and   institutions.
Although the Company has customers throughout the United States, its  major
geographic  area of concentration is in the Midwest.  On February  6,  1995
the   Company  entered  into  an  agreement  whereby,  subject  to  certain
conditions,  it  has  agreed  to sell all of  the  assets  related  to  its
operations in Oklahoma, which consists of 23 retail securities offices  and
a  municipal underwriting, trading, and institutional sales operation,  and
three retail offices in Texas.  During 1994 these operations comprised  14%
of the Company's total revenue.

Principal Sources of Revenue

The  amounts of each of the principal sources of revenue of the Company for
the  calendar year, the five-month transition period and each  of  the  two
prior  fiscal  years is contained on page 18 of the Company's  1994  Annual
Report  to  Stockholders.   Such  information  is  hereby  incorporated  by
reference.

Commissions

During  recent years, most of the Company's securities commissions resulted
from  transactions  with  retail (individual)  investor  accounts.   Retail
commissions  are  charged  on  both  stock  exchange  and  over-the-counter
transactions  in  accordance with the Company's  commission  schedule.   In
certain  cases, discounts from that schedule are granted, usually on  large
trades or to active customers.

The percentage of total commission revenue from institutional customers  is
not  accounted for separately.  Institutional accounts, which are primarily
fixed  income, are serviced primarily by the Company's offices in St. Louis
and  Oklahoma City.  Retail investment executives also receive orders  from
institutional customers from time to time.




Principal Transactions

The Company trades as principal in the over-the-counter market.  It acts as
both  principal and agent to facilitate the execution of customers' orders.
The  Company  "makes  a market" in various securities of  interest  to  its
customers  through  buying, selling and maintaining an inventory  of  these
securities.  The Company does not engage in a significant amount of trading
for  its own account.  The Company also buys corporate and municipal  bonds
for  its  own account in the secondary market, maintains an inventory,  and
resells  from  that  inventory to other dealers and  to  institutional  and
retail customers.

Investment Banking

The  Company  manages  the  underwriting of both  corporate  and  municipal
securities  and  participates as an underwriter  in  syndicates  of  issues
managed  by other firms.  The corporate and public finance departments  are
responsible   for  originating  underwritings,  mergers  and  acquisitions,
placements,  valuations,  financial  advisory  work  and  other  investment
banking  matters.  The Company acts as an underwriter and dealer  in  bonds
issued  by states, cities and other political subdivisions and may  act  as
manager  or participant in offerings managed by other firms.  The  majority
of  the  Company's  municipal bond underwritings are  originated  and  sold
through  its  offices in Oklahoma City and St. Louis.   Such  underwritings
represent an important part of the Company's revenues.  As a result of  the
negative  publicity  surrounding the ongoing formal  investigation  by  the
Securities and Exchange Commission (SEC) into certain municipal bond issues
managed  by  the  Oklahoma City office, the Company's ability  to  generate
future municipal bond underwritings in Oklahoma has been seriously impaired
(see  also Item 7.  Management Discussion and Analysis and Note  H  of  the
Consolidated Financial Statements incorporated by reference herein) and  as
previously noted, the Company has agreed to sell the assets of its Oklahoma
City based public finance operation.

Management  expects the level of production of municipal bond underwritings
and  related  revenue  generated by the St. Louis  office,  while  somewhat
negatively  impacted by the SEC investigation, to return to  normal  levels
during 1995.

The   management   of  and  participation  in  public  offerings   involves
significant  risks.  An underwriter may incur losses if  it  is  unable  to
resell, at a profit, the securities it has purchased.  Under the Securities
Act  of 1933, other statutes and court decisions, an underwriter is subject
to  substantial liability for misstatements or omissions that are judged to
be   material   in  prospectuses  and  other  communications   related   to
underwritings.  Underwriting commitments cause a charge against net capital
(as defined by Rule 15c3-1 of the Securities and Exchange Commission -- see
"Regulation");  and,  consequently, the aggregate  amount  of  underwriting
commitments  at any one time may be limited by the amount of available  net
capital of the Company.

Other Business

The  Company  has  dealer-sales agreements with  numerous  distributors  of
investment  company shares.  These agreements provide generally for  dealer
discounts ranging up to 5.75 percent of the purchase price, depending  upon
the size of the transaction.



The  Company  handles  for its customers put and call  option  transactions
traded  on  the  Chicago  Board  Options  Exchange,  Inc.,  American  Stock
Exchange,  Inc., Philadelphia Stock Exchange, Inc., and, to a  much  lesser
extent, in the over-the-counter market.

The  Company  has a wholly owned subsidiary, Century Securities Associates,
Inc.  (CSA),  an introducing broker-dealer.  CSA contracts with independent
licensed brokers to sell securities and other investment products to retail
(individual)  investor  accounts.  The customer  accounts  are  carried  by
Stifel, Nicolaus, the carrying broker-dealer.  CSA is licensed in 50 states
and  has 63 registered representatives.  Management expects CSA to continue
to grow in significance to the Company's operation as a whole.

In  1993  the  Company formed a subsidiary, Stifel Asset  Management  Corp.
(SAM),  to act as a holding company for two investment advisory firms,  Pin
Oak  Capital,  Ltd. (Pin Oak), and Todd Investment Advisors,  Inc.  (Todd).
Pin  Oak,  which operated formerly as the investment advisory  division  of
Stifel,  Nicolaus,  was  formed as an investment advisory  firm  and  began
operations during the five month transition period in 1993.  SAM  purchased
all  of  the outstanding stock of Todd, an investment advisory firm located
in  Louisville, Kentucky, in December 1993.  Both Pin Oak and Todd  provide
investment  advice  and  services to individual,  fiduciary  and  corporate
clients.   Combined assets under management for the two firms  at  December
31, 1994 was approximately $2,297,000,000.  Pin Oak holds registrations  as
an  investment advisor in six states.  Todd is registered as an  investment
advisor in twelve states.

During fiscal 1993, the Company also formed a subsidiary for the purpose of
purchasing  various types of mortgage loans which will be  securitized  and
sold  to  institutional  investors through Stifel, Nicolaus.   Attempts  to
penetrate   that  market  were  unsuccessful  and  the  subsidiary   ceased
operations during 1994.

Various  subsidiaries  of the Company act as General  Partners  in  certain
limited   partnerships  for  which  Stifel,  Nicolaus  has   sold   limited
partnership  interests  to  the  public.   The  subsidiaries  may   receive
distributions upon the dissolution of such partnerships, but the amount and
timing  of receipts of such distributions, if any, cannot be determined  at
this  time  and  are subject to the usual risks and liabilities  associated
with acting as a general partner.

Customer Financing

Securities  are purchased for customers on either a cash or  margin  basis.
The  customer  deposits  less  than the full  cost  of  the  security  when
securities are purchased on a margin basis.  The Company makes a  loan  for
the  balance of the purchase price.  Such loans are collateralized  by  the
securities  purchased.  The amounts of the loans are subject to the  margin
requirements  of  Regulation T of the Board of  Governors  of  the  Federal
Reserve System, New York Stock Exchange, Inc. ("NYSE") margin requirements,
and  the  Company's internal policies, which usually are  more  restrictive
than  Regulation  T  or  NYSE  requirements.  In  permitting  customers  to
purchase  securities on margin, the Company is subject to  the  risk  of  a
market  decline  which could reduce the value of its collateral  below  the
amount of the customers' indebtedness.




Research

The   Company's  research  department  provides  retail  and  institutional
customers  information  and recommendations on the securities  of  specific
companies.   These services are rendered without charge.  The Company  also
purchases research services from other firms.
      
Competition

The Company competes with other securities firms, some of which offer their
customers a broader range of brokerage services, have substantially greater
resources,  and may have greater operating efficiencies.  In  addition,  an
increasing  number  of  specialized firms, as well as  banks,  savings  and
loans,  and  other  financial institutions, now  offer  discount  brokerage
services  to  individual  retail customers.  These firms  generally  charge
lower commission rates to their customers without offering services such as
portfolio  valuation, investment recommendations and research.  Competition
from such discount brokerage services may adversely affect revenues of  the
Company  and  other firms providing full retail brokerage services.   Banks
also  compete  with brokerage firms by offering certain investment  banking
and corporate finance services.

Although  the  Company  operates in a competitive  environment,  management
believes  that the expertise acquired in its market area over its  104-year
history,  its  personnel,  and  its equity  capital  provide  it  with  the
resources necessary to compete.

Regulation

The  securities  industry  in the United States  is  subject  to  extensive
regulation  under  federal and state laws.  The SEC is the  federal  agency
charged  with the administration of the federal securities laws.   Much  of
the  regulation  of  broker-dealers, however, has been delegated  to  self-
regulatory   organizations,  principally  the   National   Association   of
Securities  Dealers, Inc., the Municipal Securities Rulemaking  Board,  and
the national securities exchanges, such as the NYSE.  These self-regulatory
organizations adopt rules (which are subject to approval by the SEC)  which
govern  the  industry and conduct periodic examinations of  member  broker-
dealers.   Securities  firms  are  also  subject  to  regulation  by  state
securities commissions in the states in which they are registered.

The  regulations to which broker-dealers are subject cover all  aspects  of
the  securities business, including sales practices, trade practices  among
broker-dealers, capital structure of securities firms, record keeping,  and
the  conduct of directors, officers and employees.  Additional legislation,
changes   in   rules   promulgated  by  the  SEC  and  by   self-regulatory
organizations, and changes in the interpretation or enforcement of existing
laws  and  rules  often  directly  affect  the  method  of  operation   and
profitability   of   broker-dealers.   The  SEC  and  the   self-regulatory
organizations  may conduct administrative proceedings which can  result  in
censures,  fines, suspension or expulsion of a broker-dealer, its  officers
or employees.  The principal purpose of regulation and discipline of broker-
dealers  is  the protection of customers and the securities markets  rather
than the protection of creditors and stockholders of broker-dealers.


      
As  a broker-dealer and member of the NYSE, Stifel, Nicolaus is subject  to
the  Uniform  Net Capital Rule (Rule 15c3-1) promulgated by the  SEC  which
provides  that  a  broker-dealer doing business with the public  shall  not
permit  its aggregate indebtedness (as defined) to exceed 15 times its  net
capital (as defined) or, alternatively, that its net capital shall  not  be
less than 2 percent of aggregate debit balances (primarily receivables from
customers  and  broker-dealers)  computed  in  accordance  with  the  SEC's
Customer  Protection Rule (Rule 15c3-3).  The Uniform Net Capital  Rule  is
designed  to  measure the general financial integrity and  liquidity  of  a
broker-dealer  and  the minimum net capital deemed necessary  to  meet  the
broker-dealer's  continuing  commitments to its  customers.   Both  methods
allow broker-dealers to increase their commitments to customers only to the
extent  their  net  capital  is deemed adequate  to  support  an  increase.
Management believes that the alternative method, which is utilized by  most
full-service  securities firms, is more directly related to  the  level  of
customer  business.  Therefore, Stifel, Nicolaus computes its  net  capital
under the alternative method.

Under SEC rules, a broker-dealer may be required to reduce its business and
restrict withdrawal of subordinated capital if its net capital is less than
4  percent of aggregate debit balances and may be prohibited from expanding
its business and declaring cash dividends if its net capital is less than 5
percent of aggregate debit balances.  A broker-dealer that fails to  comply
with the Uniform Net Capital Rule may be subject to disciplinary actions by
the SEC and self-regulatory agencies, such as the NYSE, including censures,
fines,  suspension,  or  expulsion.   In  computing  net  capital,  various
adjustments  are made to net worth to exclude assets which are not  readily
convertible into cash and to state conservatively the other assets such  as
a  firm's position in securities.  Compliance with the Uniform Net  Capital
Rule  may  limit those operations of a firm such as Stifel, Nicolaus  which
require  the  use of its capital for purposes of maintaining the  inventory
required  for  a  firm trading in securities, underwriting securities,  and
financing  customer  margin account balances.   Stifel,  Nicolaus  had  net
capital  of  approximately  $12,673,000 at December  31,  1994,  which  was
approximately  8.5  percent of aggregate debit balances  and  approximately
$9,696,000 in excess of required net capital.

Employees

There were 861 individuals employed by the Company as of February 28, 1995.
This includes both full and part-time personnel.

ITEM 2.  PROPERTIES

The   headquarters  and  administrative offices  of  the  Company,  Stifel,
Nicolaus  and CSA are located in downtown Saint Louis, Missouri.   Todd  is
located in Louisville, Kentucky.  Pin Oak is located in New York, New York.
Stifel  Nicolaus has a retail branch office system located  in  13  states,
primarily  in the Midwest.  The Company has a total of 72 locations  in  15
states.  The Company owns one building in Oklahoma City, Oklahoma, which is
utilized for retail branch office space.  All other offices are located  in
leased  premises.  The Company's management believes that  at  the  present
time  the  facilities are suitable and adequate to meet its needs and  that
such  facilities have sufficient productive capacity and are  appropriately
utilized.



The  Company  also  leases  communication and other  equipment.   Aggregate
annual rental expense for the twelve month period ended December 31,  1994,
for  office  space  and equipment, was approximately  $4,596,000.   Further
information about the lease obligations of the Company is provided in  Note
D to the Consolidated Financial Statements.

ITEM 3.  LEGAL PROCEEDINGS

The  Company is a defendant in several lawsuits and arbitrations,  some  of
which  claim substantial amounts, including punitive damage claims.   While
results  of  litigation and arbitration cannot be predicted with certainty,
management, based on opinions of outside counsel, has provided for  actions
most  likely  of  adverse  disposition and believes  that  the  effects  of
resolution  of  all  such  litigation and arbitration  beyond  the  amounts
provided  will  not  have  a  material  adverse  effect  on  the  Company's
consolidated  financial  position.  However, depending  on  the  period  of
resolution  such effect could be material to the financial  results  of  an
individual operating period.

The Securities and Exchange Commission is conducting a formal investigation
into  possible violations of the federal securities laws in connection with
certain  municipal  bond issues managed by the Oklahoma City  based  public
finance  department  where  the Company was  the  managing  or  co-managing
underwriter.  The Company is cooperating fully with the investigation.   At
this  time  no  action  or claims have been asserted against  the  Company.
However,  management, based on discussions with legal counsel,  is  of  the
opinion  that claims asserted, if any, related to this investigation  would
have no material effect on the Company's financial position.

See  Note  H  to  the  Company's Consolidated Financial  Statements,  filed
herein.

Executive Officers of the Registrant
The following information is furnished pursuant to General Instruction G(3)
of Form 10-K with respect to the executive officers of Financial:

                            Positions or Offices              Position with the
        Name         Age      with the Company                   Company Since

George H. Walker III  64  Chairman of  the  Board  of                  1976
                          Financial and Stifel, Nicolaus      

Gregory F. Taylor     45  President and Chief Executive Officer        1985
                          of Financial and Stifel, Nicolaus   

Mark D. Knott         46  Secretary, Treasurer and Chief Financial     1986
                          Officer of Financial and Senior Vice
                          President and Chief Financial Officer
                          of Stifel, Nicolaus                 

Rick E. Maples        36  Senior Vice President and Director of        1984
                          Investment Banking - Corporate Finance
                          of Stifel, Nicolaus

Michael A. Murphy     44  Senior Vice President - Director of          1989
                          Retail Group of Stifel, Nicolaus



Lawrence E. Somraty   46  President  of  Century Securities            1977 
                          Associates, Inc.                             

Gerald M. Cole        58  President and Chief Operating Officer        1993
                          of Stifel Asset Management
                          Corp. and Senior Vice 
                          President of Stifel, Nicolaus

Charles R. Hartman    51  General Counsel and Senior Vice President    1994
                          of Stifel, Nicolaus

John H. Noonan        53  Director of Fixed Income Capital Markets     1994
                          and Senior Vice President of Stifel, Nicolaus


The  following  are brief summaries of the business experience  during  the
past five years of each of the executive officers.

   Gerald  M.  Cole joined Stifel, Nicolaus and Stifel Asset Management  in
November,  1993.   He is President and Chief Operating  Officer  of  Stifel
Asset  Management  Corp.  and Senior Vice President  of  Stifel,  Nicolaus.
Prior  to  joining Stifel Asset Management Corp. and Stifel, Nicolaus,  Mr.
Cole  served as Senior Executive Vice President of Kemper Financial Service
Investment  Management,  where he was responsible  for  the  Cash  Products
Group.

   Charles R. Hartman joined Stifel, Nicolaus in June of 1994.  He  is  the
General  Counsel, Senior Vice President and Secretary of Stifel,  Nicolaus.
Prior to joining Stifel, Nicolaus, Mr. Hartman was the Regional Counsel for
the Securities and Exchange Commission in Los Angeles, California and since
April of 1982 a Los Angeles partner in the law firm of Rogers & Wells.

   Mark  D. Knott joined Financial as Treasurer and Chief Financial Officer
and  Stifel, Nicolaus as Chief Financial Officer and Senior Vice  President
in 1986 and was elected Secretary of Financial in 1990.

   Rick E. Maples joined Stifel, Nicolaus in 1984.  He served as First Vice
President and Investment Banker of the Corporate Finance  Department  until
October,  1992,  when  he  became Senior Vice  President  and  Director  of
Investment Banking - Corporate Finance Department of Stifel, Nicolaus.

   Michael  A.  Murphy joined Stifel, Nicolaus in 1989.  He is Senior  Vice
President  and Director of Retail Group of Stifel, Nicolaus.  From  1989  -
1994,  Mr.  Murphy  served as First Vice President and Director  of  Branch
Administration.

   John  H. Noonan joined Stifel, Nicolaus in August of 1994.  He is Senior
Vice  President and Director of the Fixed Income Group of Stifel, Nicolaus.
Prior to joining Stifel, Nicolaus, Mr. Noonan served as Vice President  and
Manager  of  Capital Markets of Nuveen & Co., where he  also  served  as  a
member of the management committee.

  Lawrence E. Somraty has been with Stifel, Nicolaus since 1977.  He served
as   Option   Department  Manager,  Senior  Registered  Options  Principal,
Investment Advisor and Branch Manager.  He became the President of  Century
Securities Associates, Inc. in January 1991.



   Gregory F. Taylor was branch manager of Stifel, Nicolaus' Chicago branch
from October, 1985 until July, 1988. He became Executive Vice President and
Director of National Sales and Marketing of Stifel, Nicolaus in July, 1988,
Chief Operating Officer in November, 1991 and President and Chief Executive
Officer  as  of  October  26,  1992. He was elected  a  Vice  President  of
Financial in October, 1991 and President and Chief Executive Officer as  of
October 26, 1992.

  George H. Walker III joined Stifel, Nicolaus in 1976, became President of
Stifel, Nicolaus in December, 1978, and became Chairman of Stifel, Nicolaus
in  July, 1982. From the time of the organization of Financial in 1981  Mr.
Walker has served as its Chairman of the Board and, until October 26, 1992,
Mr.  Walker served as its President and Chief Executive Officer. Mr. Walker
is a director of Laclede Steel Company, Laidlaw Corp., and EAC Corporation.
He  is  active in various community activities and is a former Chairman  of
Downtown  St. Louis, Inc. and Webster University. He currently is  Chairman
of the Missouri Historical Society and a trustee of Webster University.


ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

     None

                                  PART II


ITEM 5.  MARKET FOR THE REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER
       MATTERS

a.)  Market Information
The  common stock of Financial is traded on the New York Stock Exchange and
Chicago  Stock Exchange under the symbol "SF."  The high/low  sales  prices
for  Financial's  Common  Stock  for each full  quarterly  period  for  the
calendar year, the five-month transition period, and the most recent fiscal
year are as follows:

                                         Stock Price
                                         High - Low
                    ----------------------------------
                     Year 1994 By Quarter
                    ----------------------------------
                    First             $ 9 7/8 - 8 1/4
                    Second              8 1/2 - 7 1/4
                    Third               7 3/4 - 5 3/4
                    Fourth              5 3/4 - 5 1/4
                    ----------------------------------
                    Transition Period 1993
                    ----------------------------------
                    First             $10 3/8 - 9 1/8
                    Nov. & Dec., 1993   9 5/8 - 8 3/4
                    ----------------------------------
                    Fiscal Year 1993 By Quarter
                    ----------------------------------
                    First             $ 6 3/4 - 5 7/8
                    Second              7 1/4 - 6 1/8
                    Third               8 3/4 - 7 1/8
                    Fourth              9 3/8 - 7 7/8
                    ----------------------------------

b.)  Holders
The  approximate  number of stockholders of record on March  15,  1995  was
3,000.

c.)  Dividends
Dividends paid were as follows:
Record   Payment     Cash     Stock
 Date      Date    Dividend  Dividend

10/13/92 10/27/92   $0.10       5%
03/02/93 03/16/93   $0.025     - -
06/08/93 06/22/93   $0.025     - -
09/07/93 09/21/93   $0.025     - -
10/15/93 10/29/93    - -        5%
12/09/93 12/21/93   $0.03      - -
05/02/94 05/17/94   $0.03      - -
08/02/94 08/16/94   $0.03      - -
11/01/94 10/15/94   $0.03      - -

A  regular  quarterly cash dividend of $0.025 per share was established  on
February 9, 1993.  On November 30, 1993 the regular quarterly cash dividend
was increased to $0.03 per share.

ITEM 6.  SELECTED FINANCIAL DATA


                                       Stifel Financial Corp. and Subsidiaries 
                                                  Financial Summary
                                       (In thousands, except per share amounts)

                                       Year Ended   Five Months                  
                                      December 31,     Ended                         Year Ended July
                                      ---------------------------------------------------------------------------------
                                          1994     Dec. 31, 1993      1993          1992          1991          1990
                                                                                           
Revenues                                                         
Commissions                            $  25,407     $  11,949     $  26,456     $  25,204     $  19,957     $  20,520
Principal transactions                    22,567         9,313        25,201        25,260        19,432        16,084
Investment banking                        11,969        10,885        30,551        29,791        14,030        16,912
Interest                                  10,918         4,057         8,851         9,130         8,613        10,410
Sale of Investment company shares          9,674         4,906        10,741         8,638         5,411         5,528
Sale of unit investment trusts             2,736         1,362         3,220         2,611         2,188         2,218
Sale of Insurance products                 2,207         1,263         1,614         1,676         1,950         2,001
Other                                      8,448         2,720         6,837         5,699         5,635         6,560
                                       ---------     ---------     ---------     ---------     ---------     --------- 
                                          93,926        46,455       113,471       108,009        77,216        80,233
Expenses
Employee compensation & benefits          60,652        29,421        68,657        63,891        46,126        46,908
Commissions & floor brokerage              2,120           845         2,485         2,437         2,055         2,217
Communications and office supplies         8,045         3,090         6,836         6,168         6,706         7,092
Occupancy & equipment rental               9,397         3,333         7,648         7,401         6,929         7,500
Promotional                                2,868         1,231         2,925         2,206         1,604         1,627
Interest                                   6,138         1,763         4,838         5,505         5,892         7,420
Provision for litigation and bad debts     2,467           473         1,237         3,745         4,816         1,953
Restructuring charge                       2,672             0             0             0             0             0
Other operating expenses                   8,788         3,239         7,575         7,588         5,874         4,963
                                       ---------     ---------     ---------     ---------     ---------     ---------
                                         103,147        43,395       102,201        98,941        80,002        79,680
Income (loss) before income taxes  
  and extraordinary credit                (9,221)        3,060        11,270         9,068        (2,786)          553

Provision (Benefit) for Income Taxes
  Current                                 (1,962)        1,352         4,223         2,918           426           693
  Deferred                                (1,756)         (207)            9           445          (426)         (488)
                                       ---------     ---------     ---------     ---------     ---------     ---------
                                          (3,718)        1,145         4,232         3,363             0           205
Income (loss) before extraordinary 
  credit                                  (5,503)        1,915         7,038         5,705        (2,786)          348

Extraordinary Credit -- tax benefit
  from utilization of net operating 
  loss carryforward                          - -           - -           - -           648           - -           - -
                                       ---------     ---------     ---------     ---------     ---------     ---------
Net income (loss)                      $  (5,503)    $   1,915     $   7,038     $   6,353     $  (2,786)    $     348
                                       =========     =========     =========     =========     =========     =========
Per Share Data                                                   
Primary earnings (loss)(a)             $   (1.29)    $    0.44     $    1.68     $    1.59     $   (0.71)    $    0.09
Fully Diluted earnings (loss)(a)           (1.29)         0.39          1.40          1.34         (0.71)         0.09
Cash dividends                              0.09          0.055         0.15          0.00          0.00          0.00


ITEM 6.  SELECTED FINANCIAL DATA (Continued)


                                       Stifel Financial Corp. and Subsidiaries 
                                                  Financial Summary
                                         (In thousands, except percentages)

                                       Year Ended   Five Months                  
                                      December 31,     Ended                         Year Ended July
                                      ---------------------------------------------------------------------------------
                                          1994     Dec. 31, 1993      1993          1992          1991          1990
                                                                                           
Other Data                                                       
Total Assets                           $ 222,208     $ 288,203     $ 196,539     $ 191,059     $ 121,997     $ 148,654
Long-term obligations                  $  11,520     $  11,520     $  10,000     $  10,000     $  10,000     $  10,000
Stockholder's equity                   $  34,226     $  40,609     $  38,995     $  31,597     $  24,740     $  27,512
Net income as % average equity            * N.M.         4.81%        19.94%        22.55%        * N.M.         1.25%
Net income as % revenues                  * N.M.         4.12%         6.20%         5.88%        * N.M.          0.4%
Average common shares and share
  equivalents outstanding (a):
Primary                                    4,253         4,312         4,199         3,995         3,942         4,043
Fully Diluted                              5,539         5,598         5,541         5,281         3,942         4,043

(a) Retroactively restated to reflect the 5 percent stock dividends declared
       September 9, 1992, September 14, 1993, and January 24, 1995.
* Not Meaningful


The  information called for in items 7 and 8 of Part II is set forth on the
pages listed below of the Company's 1994 Annual Report to Stockholders  and
is incorporated herein by reference:

                                                                    Pages In
                                                                 Annual Report
                                                                To Stockholders

ITEM 7. Management's Discussion and Analysis of
      Financial Condition and Results of Operation.               7 through 14
      
ITEM 8. Financial Statements and Supplementary Data.             15 through 33

      
ITEM 9. Changes in and Disagreements with Accountants on
      Accounting and Financial Disclosure

     None
                                     
                                     
                                 PART III

ITEMS 10 THROUGH 13

Financial  intends  to file with the Securities and Exchange  Commission  a
definitive  proxy  statement  pursuant  to  Regulation  14A  involving  the
election  of directors not later than 120 days after the end of its  fiscal
year  ended December 31, 1994.  Accordingly, except to the extent  included
in  Part  I  under the caption "Executive Officers of the Registrant",  the
information  required by Part III (Items 10, 11, 12 and 13) is incorporated
herein  by reference to such definitive proxy statement in accordance  with
General Instruction G(3) to Form 10-K.


                                  PART IV

ITEM 14.  EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON FORM 8-K

(a) The following documents are filed as a part of this report:
                                                            Reference page(s)
                                                            Annual Report to
                                                              Stockholders
  1. The following consolidated financial statements of
      Stifel Financial Corp. and subsidiaries, included on
      pages 15 through 24 in the 1994 Annual Report to
      Stockholders, are incorporated by reference in Item 8
  
     Report of Independent Accountants                             15
  
     Consolidated Statements of Financial Condition --
      December 31, 1994 and December 31, 1993                     16-17
  
     Consolidated Statements of Operations --
      Year ended December 31, 1994, five-month
      transition period ended December 31, 1993 and
      fiscal years ended July 30, 1993 and July 31, 1992           18
  
     Consolidated Statements of Stockholders' Equity --
      Year ended December 31, 1994, five-month
      transition period ended December 31, 1993 and
      fiscal years ended July 30, 1993 and July 31, 1992           21
  
     Consolidated Statements of Cash Flows --
      Year ended December 31, 1994, five-month
      transition period ended December 31, 1993 and
      fiscal years ended July 30, 1993 and July 31, 1992          19-20
  
     Notes to Consolidated Financial Statements                   22-32
  
  2. The following consolidated financial statement
     schedules of Stifel Financial Corp. and subsidiaries
     are filed herewith pursuant to ITEM 14(d):
  
      Report of Independent Accountants
  
      Schedule I - Condensed Financial Information of Registrant
      
      Schedule II - Valuation and Qualifying Accounts
      
      All other  schedules for which provision is made  in  the  applicable
      accounting regulations of the Securities and Exchange Commission  are
      not  required under the related instructions or are inapplicable and,
      therefore, have been omitted.
  
  3. Exhibits
     Exhibit No. (Referenced to Item 601(b) of Regulation S-K)
  
    (a)(1) Restated  Certificate  of Incorporation  of  Financial
           filed  with the Secretary of State of Delaware on June 1,  1983,
           incorporated  herein by reference to Exhibit 3.1 to  Financial's
           Registration  Statement  on Form S-1, as  amended  (Registration
           File No. 2-84232) filed July 19, 1983.
  

    (a)(2) Amendment to Restated Certificate of Incorporation  of
           Financial filed with the Secretary of State of Delaware  on  May
           11,  1987, incorporated herein by reference to Exhibit (3)(a)(2)
           to  Financial's Report on Form 10-K for the year ended July  31,
           1987.
  
    (a)(3) Certificate  of Designation, Preferences,  and  Rights
           of  Series  A Junior Participating Preferred Stock of  Financial
           filed  with the Secretary of State of Delaware on July 10, 1987,
           incorporated  herein  by  reference  to  Exhibit  (3)(a)(3)   to
           Financial's  Report  on Form 10-K for the year  ended  July  31,
           1987.
  
    (a)(4) Amendment to Restated Certificate of Incorporation  of
           Financial  filed  with  the Secretary of State  of  Delaware  on
           November  28, 1989, incorporated herein by reference to  Exhibit
           (3)(a)(4) to Financial's Report on Form 10-K for the year  ended
           July 27, 1990.
  
    (b)    Amended  and  Restated  By-Laws of Financial,  incorporated
           herein by reference to Exhibit 3(b)(1) to Financial's Report  on
           Form 10-K for fiscal year ended July 30, 1993.
  
  4.  Note Agreement  dated as of October 15, 1988, between  Financial  and
      Bankers  United  Life  Assurance Company and  Pacific  Fidelity  Life
      Insurance Company, incorporated herein by reference to Exhibit  4  to
      Financial's Report on Form 10-Q for the quarterly period ended  April
      28,  1989.   The Company hereby agrees to furnish the Securities  and
      Exchange Commission copies of such instruments upon request.
  
  10.(a)(1) Employment Agreement with George H. Walker  III  dated
           August  21,  1987, incorporated herein by reference  to  Exhibit
           10(c)  to  Financial's Report on Form 10-K for the  fiscal  year
           ended July 31, 1987.
  
     (a)(2) First  Amendment to Employment Agreement  with  George H. Walker
           III,  incorporated herein by  reference  to  Exhibit 10(a)(2) to
           Financial's Report on Form 10-K for the fiscal year ended July 31,
           1992.
  
     (b)   Form  of Indemnification Agreement with directors dated  as
           of  June  30, 1987, incorporated herein by reference to  Exhibit
           10.2  to Financial's Report on Form 8-K (date of earliest  event
           reported - June 22, 1987) filed July 14, 1987.
  
     (c)   1983   Incentive   Stock   Option   Plan   of   Financial,
           incorporated herein by reference to Exhibit 4(a) to  Financial's
           Registration  Statement on Form S-8 (Registration  File  No.  2-
           94326) filed November 14, 1984.
  
     (d)   1985   Incentive   Stock   Option   Plan   of   Financial,
           incorporated  herein by reference to Exhibit 28C to  Financial's
           Registration  Statement  on Form S-8, as  amended  (Registration
           File No. 33-10030) filed November 7, 1986.
  


     (e)   1987  Non-qualified  Stock  Option  Plan  of  Financial,
           incorporated   herein   by  reference  to   Exhibit   10(h)   to
           Financial's Report on Form 10-K for the fiscal year  ended  July
           31, 1987.

     (f)   Amendment  to  1983  Incentive  Stock  Option  Plan,  1985
           Incentive Stock Option Plan and 1987 Non-Qualified Stock  Option
           Plan,  incorporated  herein by reference  to  Exhibit  10(f)  to
           Financial's Report on Form 10-K for the fiscal year  ended  July
           28, 1989.

     (g)(1) 1993  Employee  Stock  Purchase  Plan  of  Financial,
           incorporated  herein  by  reference to ANNEX  A  of  Financial's
           Definitive  Proxy  Statement (Registration  File  No.  33-16150)
           filed October 28, 1992.

     (g)(2) First  Amendment  to the 1993  Employee  Stock  Plan  of
           Financial,  incorporated herein by  reference  to  Exhibit  4.5  to
           Financial's   Registration  Statement  on  Form  S-8  (Registration
           File No. 33-53097) filed April 11, 1994.

     (h)   Restricted Stock Agreement effective as of October 1,  1992
           with  Rick  E.  Maples,  incorporated  herein  by  reference  to
           Exhibit  10(l)  to Financial's Report on Form  10-K  for  fiscal
           year ended July 30, 1993.

     (i)   Employment  and Non-Competition Agreement with  Gregory  F.
           Taylor dated July 26, 1993, incorporated herein by reference  to
           Exhibit  10(m)  to Financial's Report on Form  10-K  for  fiscal
           year ended July 30, 1993.
     
     (j)   Dividend   Reinvestment  and  Stock   Purchase   Plan   of
           Financial,  incorporated  herein  by  reference  to  Financial's
           Registration  Statement on Form S-3 (Registration File  No.  33-
           53699) filed May 18, 1994.

  11. Statement   regarding  computation  of  per  share   earnings,   filed
      herewith.
  
  13. Annual  Report to Stockholders for the year ended December  31,  1994.
      Except  for  those  portions  of  pages  expressly  incorporated   by
      reference,  the  1994  Annual Report to Stockholders  is  not  deemed
      filed as part of this Annual Report on Form 10-K.

  21. List of Subsidiaries of Financial, filed herewith.

  23. Consent of Independent Accountants, filed herewith.
  
  27. Financial Data Schedule BD, filed herewith.
  
  
(b)    Reports on Form 8-K:

  There  were  no  reports on Form 8-K filed during the fourth  quarter  of
  Financial's fiscal year ended December 31, 1994.



  The  Company  filed a report on Form 8-K dated February 22,  1995.   This
  Form  8-K contained information under Item 7.  Financial Statements,  Pro
  Forma  Financial Information and Exhibits.  The exhibit filed was a Press
  Release  dated  February  7, 1995 announcing an  agreement  to  sell  the
  assets   of  the  Oklahoma  division  of  Stifel,  Nicolaus  &   Company,
  Incorporated  (a  wholly-owned subsidiary of Stifel Financial  Corp.)  to
  Capital  West Securities, Inc. ("Capital West Securities"),  an  Oklahoma
  corporation  and  a  wholly-owned subsidiary of  Capital  West  Financial
  Corporation, an Oklahoma corporation.





                                SIGNATURES
                                     
                                     
    Pursuant  to the requirements of Section 13 or 15(d) of the  Securities
Exchange  Act  of 1934, the registrant has duly caused this  report  to  be
signed on its behalf by the undersigned, thereunto duly authorized, in  the
City of St. Louis, State of Missouri, on the 24th day of March, 1995.



                                     STIFEL FINANCIAL CORP.
                                          (Registrant)




                               By   /s/ Gregory F. Taylor
                                    Gregory F. Taylor
                                    (Principal Executive Officer)



                                    /s/ Mark D. Knott
                                    Mark D. Knott
                                    (Principal Financial and
                                    Accounting Officer)


         
    Pursuant  to the requirements of the Securities Exchange Act  of  1934,
this report has been signed below by the following persons on behalf of the
registrant on March 24, 1995, in the capacities indicated.


      /s/ George H. Walker III          Chairman of the Board
      George H. Walker III


      /s/ Gregory F. Taylor             President, Chief Executive
      Gregory F. Taylor                 Officer, and Director


      /s/ Belle A. Cori                 Director
      Belle A. Cori


      /s/ Richard F. Ford               Director
      Richard F. Ford


      /s/ John J. Goebel                Director
      John J. Goebel


      /s/ Mark D. Knott                 Director
      Mark D. Knott


      /s/ Robert E. Lefton              Director
      Robert E. Lefton


      /s/ James M. Oates                Director
      James M. Oates


  
  
  
  
  
  
  
                     Report of Independent Accountants
                                     
                                     
                                     
                                     
                                     
                                     
                                     
                                     
Board of Directors
Stifel Financial Corp.
St. Louis, Missouri:


Our  report  on  the consolidated financial statements of Stifel  Financial
Corp. and Subsidiaries has been incorporated by reference in this Form 10-K
from  page 15 of the 1994 Annual Report to Stockholders of Stifel Financial
Corp.  In connection with our audits of such financial statements, we  have
also  audited the related financial statement schedules listed in the index
on page 12 of this Form 10-K.

In  our opinion, the financial statement schedules referred to above,  when
considered in relation to the basic financial statements taken as a  whole,
present  fairly, in all material respects, the information required  to  be
included therein.

                                              /s/ Coopers & Lybrand, L.L.P.


St. Louis, Missouri
February 24, 1995
                                     
                                     
                                     
                                     
        SCHEDULE I -- CONDENSED FINANCIAL INFORMATION OF REGISTRANT
                         CONDENSED BALANCE SHEETS
                                     
                          STIFEL FINANCIAL CORP.



                                                Dec. 31, 1994   Dec. 31, 1993
                                                       
ASSETS                                                 

Cash                                            $      9,155     $     9,155
Due from subsidiaries (a)                          4,255,352       4,128,910
Investment in subsidiaries (a)                    36,214,874      41,725,664
Office equipment and leasehold              
  improvements, at cost, less allowances              
  for  depreciation and  amortization  of  
  $13,130,867 and $12,614,660, respectively        4,721,786       4,701,174
Investments, at cost                                 796,393       1,551,979
Goodwill and other intangible assets, net              
  of amortization of $358,536 and                 
  $1,290,527, respectively                         1,279,593      1,390,383
Other assets                                         731,945      1,289,257
                                                 -----------    -----------
  TOTAL ASSETS                                   $48,009,098    $54,796,522
                                                 ===========    ===========
                                                       
LIABILITIES AND STOCKHOLDERS' EQUITY                   
                                                       
Due to subsidiaries (a)                          $    39,456    $   631,375
Obligation under Capital Lease                     1,029,282        931,274
Long-term debt                                    11,520,000     11,520,000
Other liabilities                                  1,193,949      1,104,656
                                                 -----------    -----------
  TOTAL LIABILITIES                               13,782,687     14,187,305
                                                 -----------    -----------
Stockholders' Equity:                                  
Capital stock                                        648,743        617,886
Additional paid-in capital                        18,491,086     17,268,905
Retained earnings                                 17,016,335     24,161,663
                                                 -----------    -----------
                                                  36,156,164     42,048,454
                                                       
Less cost of stock in treasury                     1,731,974      1,240,452
Less unamortized stock awards                        197,779        198,785
                                                 -----------    -----------
  TOTAL STOCKHOLDERS' EQUITY                      34,226,411     40,609,217
                                                 -----------    -----------
  TOTAL LIABILITIES & STOCKHOLDERS' EQUITY       $48,009,098    $54,796,522
                                                 ===========    ===========
(a)  Eliminated in consolidation.

See Notes to Consolidated Financial Statements (Item 8)
                                     
        
        
        SCHEDULE I -- CONDENSED FINANCIAL INFORMATION OF REGISTRANT
                                (continued)
                                     
                    CONDENSED STATEMENTS OF OPERATIONS
                                     
                          STIFEL FINANCIAL CORP.




                                        Five              
                           Year        Months           Year Ended
                           Ended       Ended 
                         Dec. 31,     Dec. 31,      July 30,     July 31,
                           1994         1993          1993         1992


Revenues:                                                        
                                                                 
     Lease             $2,162,292    $791,330    $1,801,167   $1,755,564
                                                        
     Other                 (7,522)     57,398       520,319       (4,472)
                       -----------   --------    ----------   -----------
                        2,154,770     848,728     2,321,486    1,751,092
                                                                 
Expenses:                                                        
                                                                 
     Depreciation and
       amortization     2,325,301     870,926     2,004,720    1,963,040
                                                                 
     Professional fees    236,506     121,574       549,122      648,007
                                                                
     Miscellaneous        128,882      38,636       258,866       95,929
                       ----------   ---------    ----------   ----------
                        2,690,689   1,031,136     2,812,708    2,706,976
                       ----------   ---------    ----------   ----------
Loss before income taxes (535,919)   (182,408)     (491,222)    (955,884)
                                                                 
Provision (benefit)                                          
   for income taxes:
     Current               53,406     (15,165)      (42,308)    (269,167)
     Deferred             (27,160)    (34,501)     (105,763)    (157,629)
                       ----------   ----------    ----------  -----------
                           26,246     (49,666)     (148,071)    (426,796)
                       ----------   ----------    ----------  -----------
Loss before equity in                                          
  net (loss) income of
  subsidiaries           (562,165)   (132,742)     (343,151)    (529,088)
                                                                 
Equity in net (loss) income                                                  
  of subsidiaries      (4,941,170)  2,048,059     7,381,245    6,881,695
                      ------------ ----------    ----------   ----------
NET (LOSS) INCOME     $(5,503,335) $1,915,317    $7,038,094   $6,352,607
                      ============ ==========    ==========   ==========
                                                                 
                                                             
See Notes to Consolidated Financial Statements (Item 8)
  

  SCHEDULE I -- CONDENSED FINANCIAL INFORMATION OF REGISTRANT (continued)
                    CONDENSED STATEMENTS OF CASH FLOWS
                          STIFEL FINANCIAL CORP.

                                              Five              
                                 Year         Months         Year Ended
                                 Ended        Ended
                                Dec. 31,     Dec. 31,     July 30,    July 31,
                                  1994        1993         1993         1992
CASH FLOWS FROM OPERATING ACTIVITIES:
 Net (loss) income           $(5,503,335)  $1,915,317  $7,038,094  $6,352,607
 Non-cash items included in                                          
  net (loss) income:
   Depreciation and 
     amortization              2,325,301      870,926   2,004,720   1,963,040
   Unrealized loss on       
     investments                 321,300         - -         - -       69,515
   Loss on sale of assets           - -          - -         - -        1,764
   Deferred tax benefit          (27,160)     (34,501)   (105,763)   (157,629)
   Undistributed loss                                              
     (income) of subsidiaries  4,941,170   (2,048,059) (7,381,245) (6,881,695)
   Amortization of restricted                                       
     stock awards and                                                       
     stock benefits              107,341      421,968     506,373     180,963
                               ---------    ---------   ---------   ---------
                               2,164,617    1,125,651   2,062,179   1,528,565
  Net change in due to/due           
    from subsidiaries          (718,361)     (13,184)   1,094,158      91,786
  Decrease (increase) in     
    other assets               1,365,788     840,208     (195,977)    (44,631)
  Increase in other                                                    
    liabilities                  180,271     156,311      513,107     220,104
                               ---------   ---------    ---------   ---------
CASH PROVIDED BY OPERATING     
  ACTIVITIES                   2,992,315   2,108,986    3,473,467   1,795,824
                               ---------   ---------    ---------   ---------
CASH FLOWS FROM FINANCING ACTIVITIES:
 Proceeds from:                                                       
   Employee stock purchase plan  611,688     627,587      378,195     346,919
   Exercised options              81,213     110,788      267,319      61,855
   Dividend reinvestment plan        944        - -          - -         - -
 Payments for:                                                         
   Purchase of stock for              
     treasury                 (1,416,932) (1,329,374)    (301,813)    (84,969) 
   Restricted stock awards           - -     (33,937)     (81,449)    (38,265)
   Principal payments                                           
     under capital lease        (710,089)   (263,096)    (590,252)   (583,263)
   Stock dividend               
     fractional share payment        - -      (2,478)         - -         - - 
   Cash dividend                (354,368)   (215,361)    (561,128)        - -
                              ----------- -----------   ----------   ---------
CASH USED FOR FINANCING     
     ACTIVITIES               (1,787,544) (1,105,871)    (889,128)   (297,723)
                              ----------- -----------   ----------   ---------

  SCHEDULE I -- CONDENSED FINANCIAL INFORMATION OF REGISTRANT (continued)
                    CONDENSED STATEMENTS OF CASH FLOWS
                          STIFEL FINANCIAL CORP.

                                              Five              
                                 Year         Months         Year Ended
                                 Ended        Ended
                                Dec. 31,     Dec. 31,     July 30,    July 31,
                                  1994        1993         1993         1992

CASH FLOWS FROM INVESTING ACTIVITIES:
 Proceeds from:                                                       
   Distributions/sales       
     received on investments      25,000         - -          - -         - - 
   Sales of office                                                 
     equipment and leasehold
     improvements                 24,235         - -       16,430       7,665
   Dissolution of
     subsidiaries                505,000         - -          - -         - -
 Payments for:                                                        
   Investments in
     subsidiaries                    - -      (5,000)    (529,259)        - -
   Acquisition of
     investments                 (52,219)   (250,000)    (487,671)        - -
   Office equipment and                                            
     leasehold improvements   (1,706,787)   (748,115)  (1,583,839) (1,505,766)
                              ----------- -----------  ----------- -----------
CASH USED FOR INVESTING                             
  ACTIVITIES                  (1,204,771) (1,003,115)  (2,584,339) (1,498,101)
                              ----------- -----------  ----------- -----------
Increase in cash                       0           0            0           0
Cash (beginning of period)         9,155       9,155        9,155       9,155
                              ----------- -----------  ----------- -----------
Cash (end of period)              $9,155      $9,155       $9,155      $9,155
                              =========== ===========  =========== ===========

Supplemental Disclosures of Cash Flow Information

  Schedule of Non-cash Investing and Financing Activities
Assumption of debt for        
  acquisition of Todd         $      - -   $1,520,000  $      - -  $      - -
Fixed assets acquired    
  under capital lease            808,000      257,000         - -    1,063,000
Stock dividends        
  distributed                  1,287,000          - -    2,009,000   1,424,000 
                                                                       






See Notes to Consolidated Financial Statements (Item 8)




             SCHEDULE II -- VALUATION AND QUALIFYING ACCOUNTS
                  STIFEL FINANCIAL CORP. AND SUBSIDIARIES

       COL. A                 COL. B       COL. C       COL. D         COL. E
                                          Additions                      
                            Balance at   Charged to                    Balance
                            Beginning     Costs and                     at End
     Description            of Period     Expenses    Deductions      of Period
Fiscal Year Ended December 31, 1994:
  Deducted from asset                                                          
    account:  Allowances     
    for doubtful accounts  $1,435,058   $        0    $  364,073 (1) $1,070,985
  Deducted from asset                                                     
    account:  Allowances                                                   
    for doubtful notes              
    receivables                     0    3,040,969       480,352 (2)  2,560,617
  Deducted from asset                                                           
    account:  Reserves                                            
    for investments         1,071,007      322,404       420,616 (3)    972,795 
  Deducted from asset                                                           
    account: Reserves for                                           
    securities owned          450,000            0       450,000 (4)          0
Transition Period Ended December 31, 1993:
  Deducted from asset                                                           
    account:  Allowances     
    for doubtful accounts   1,283,800      253,500       102,242 (1)  1,435,058
  Deducted from asset                                                           
    account:  Reserves for      
    for investments         1,071,007           0              0      1,071,007
  Deducted from asset                                                          
    account: Reserves for                                           
    securities owned          450,000           0              0        450,000
Fiscal Year Ended July 30, 1993:
  Deducted from asset                                                          
    account:  Allowances     
    for doubtful accounts   1,455,627      32,500        204,327 (1)  1,283,800
  Deducted from asset                                                          
    account:  Reserves for      
    for investments           727,007     350,000          6,000 (3)  1,071,007
  Deducted from asset                                                          
    account: Reserves for                                           
    securities owned                0     450,000              0        450,000
Fiscal Year Ended July 31, 1992:
  Deducted from asset                                                          
    account:  Allowances     
    for doubtful accounts   4,120,400     739,905      3,404,678 (1)  1,455,627
  Deducted from asset                                                       
    account:  Reserves for      
    for investments         1,992,339     345,000      1,610,332 (3)   727,007

(1)  Uncollected accounts written off and recoveries.
(2)  Uncollected notes written off and recoveries.
(3)  Investments disposed of.
(4)  Securities disposed of.
   

                               EXHIBIT INDEX
                                     
                  Stifel Financial Corp. and Subsidiaries
                        Annual Report on Form 10-K
                       Year Ended December 31, 1994

Exhibit            
Number                        Description                  


  11.          Statement regarding computation of  
                         per share earnings.

  13.          1994 Annual Report to Stockholders.*  

  21.          Subsidiaries of Stifel Financial Corp.

  23.          Consent of Independent Accountants.

  27.          Financial Data Schedule BD. 


*  Certain  portions of the Annual Report to Stockholders are  incorporated
herein by reference;  the Annual Report to Stockholders is not to be deemed
filed as a part of this Annual Report on Form 10-K.