SECURITIES AND EXCHANGE COMMISSION
                     WASHINGTON, D.C.  20549
                                
                            FORM 10-K
(Mark One)
/x/  Annual report pursuant to Section 13 or 15(d) of the
     Securities Exchange Act of 1934 [Fee Required]
     
     For the fiscal year ended    December 31, 1995

/ /  Transition report pursuant to Section 13 or 15(d) of the
     Securities Exchange Act of 1934 [No Fee Required]

For the transition period from         to          

Commission file number  1-9305
                    
                    STIFEL FINANCIAL CORP.
     (Exact name of registrant as specified in its charter)
           
           DELAWARE                              43-1273600
 (State or other jurisdiction of    (I.R.S. Employer Identification No.)
 incorporation or organization)                              
                                           
500 N. Broadway, St. Louis, Missouri                 63102-2188
(Address of principal executive offices)             (Zip Code)

Registrant's telephone number, including area code   314-342-2000

Securities registered pursuant to Section 12(b) of the Act:
                                                Name of Each Exchange
       Title of Each Class                       On Which Registered
       -------------------                      ---------------------
Common Stock, Par Value $.15 per share         New York Stock Exchange
                                               Chicago Stock Exchange

Preferred Stock Purchase Rights                New York Stock Exchange
                                               Chicago Stock Exchange

Securities registered pursuant to Section 12(g) of the Act:  None

Indicate by check  mark whether  the registrant (1) has filed all reports re-
quired to be filed  by Section  13 or 15(d) of the Securities Exchange Act of 
1934  during  the  preceding  12 months (or for  such shorter period that the 
registrant was required to file such report) and (2) has been subject to such 
filing requirements for the past 90 days. Yes /x/ No/ /

Indicate  by check  mark if disclosure  of delinquent filers pursuant to Item 
405 of Regulation S-K is not contained herein, and will not be contained,  to 
the best of registrant's knowledge in definitive  proxy or information state-
ments incorporated  by reference in Part III of this Form 10-K, or any amend-
ment to this Form 10-K.  / /

Aggregate  market  value  of  voting  stock  held  by  non-affiliates  of the 
registrant at March 12, 1996 was $24,116,459.

Shares  of Common Stock  outstanding at March 12, 1996: 4,476,725 shares, par 
value $.15 per share.
                                
               DOCUMENTS INCORPORATED BY REFERENCE
Portions of the Annual Report to Stockholders for the year ended December 31, 
1995  are  incorporated  by reference  to Part II  hereof.  Portions  of  the 
Company's Proxy Statement filed with the SEC in connection with the Company's
Annual Meeting of Stockholders to be held April 23, 1996 are incorporated  by
reference to Part III hereof.  Exhibit Index located on pages 24.
                             
                             PART I


ITEM 1. BUSINESS

Stifel Financial Corp. ("Financial") was organized in fiscal year
1983  pursuant  to  a  plan  of  reorganization  whereby  Stifel,
Nicolaus  & Company, Incorporated ("Stifel, Nicolaus")  became  a
wholly-owned  subsidiary of Financial.  Stifel, Nicolaus  is  the
successor  to a partnership founded in 1890.  The term  "Company"
as used herein means Financial and its subsidiaries.

The  Company offers securities-related financial services through
its   wholly  owned  operating  subsidiaries,  Stifel,  Nicolaus,
Century  Securities  Associates, Inc. Todd  Investment  Advisors,
Inc.,  and  Pin  Oak  Capital, Ltd.  These  subsidiaries  provide
brokerage, trading, investment banking, investment advisory,  and
related financial services primarily to customers throughout  the
United States from 43 locations.  The Company's customers include
individuals ,   corporations,  municipalities  and   institutions.
Although the Company has customers throughout the United  States,
its major geographic area of concentration is in the Midwest.  On
May  25, 1995 the Company sold the majority of the assets related
to  its  operations  in Oklahoma, which consisted  of  26  retail
securities  offices and the municipal underwriting, trading,  and
institutional  sales  operations located in Oklahoma,  and  three
retail  offices in Texas.  These operations comprised 14% of  the
Company's  total  revenue  for  1994.   (See  proforma  financial
information  in  Note Q of the Consolidated Financial  Statements
incorporated by reference herein.)

Principal Sources of Revenue

The  amounts of each of the principal sources of revenue  of  the
Company  for  the  calendar years 1995 and 1994,  the  five-month
transition period and the prior fiscal year is contained on  page
17  of  the  Company's 1995 Annual Report to Stockholders.   Such
information is hereby incorporated by reference.

Commissions

During recent years, most of the Company's securities commissions
resulted  from  transactions  with retail  (individual)  investor
accounts.  Retail commissions are charged on both stock  exchange
and   over-the-counter  transactions  in  accordance   with   the
Company's commission schedule.  In certain cases, discounts  from
that  schedule are granted, usually on large trades or to  active
customers.

The  percentage  of  total commission revenue from  institutional
customers   is   not  accounted  for  separately.   Institutional
accounts, which generate primarily fixed income transactions, are
serviced  mainly by the Company's offices in St.  Louis.   Retail
investment  executives  also receive  orders  from  institutional
customers from time to time.


Principal Transactions

The  Company trades as principal in the over-the-counter  market.
It  acts  as both principal and agent to facilitate the execution
of  customers' orders.  The Company "makes a market"  in  various
securities  of interest to its customers through buying,  selling
and  maintaining an inventory of these securities.   The  Company
does  not engage in a significant amount of trading for  its  own
account.  The Company also buys corporate and municipal bonds for
its  own account in the secondary market, maintains an inventory,
and  resells  from  that  inventory  to  other  dealers  and   to
institutional and retail customers.

Investment Banking

The  Company  manages  the underwriting  of  both  corporate  and
municipal  securities  and  participates  as  an  underwriter  in
syndicates  of issues managed by other firms.  The corporate  and
public   finance  departments  are  responsible  for  originating
underwritings, mergers and acquisitions, placements,  valuations,
financial  advisory  work and other investment  banking  matters.
The Company acts as an underwriter and dealer in bonds issued  by
states,  cities and other political subdivisions and may  act  as
manager or participant in offerings managed by other firms.   The
majority  of  the  Company's  municipal  bond  underwritings  and
corporate  underwritings  are originated  and  sold  through  its
office in St. Louis.  Prior to 1994 the majority of the Company's
investment banking related revenue was generated by its  Oklahoma
City  based  public  finance department.   As  a  result  of  the
negative  publicity  surrounding the two year  investigation  and
civil injunctive action by the Securities and Exchange Commission
which  was settled in August of 1995 related to certain municipal
bond  underwritings  managed by the  Oklahoma  City  office,  the
Company's  ability  to generate municipal bond  underwritings  in
Oklahoma  and elsewhere was adversely impacted (see also  Item  7
"Management  Discussion  and  Analysis"  and  Note   H   of   the
Consolidated  Financial  Statements  incorporated  by   reference
herein.)

The   level  of  production  by  the  St.  Louis  public  finance
department did not meet management's expectations for 1995.   The
number  of municipal bond offerings was not only affected by  the
negative  publicity  as a result of the Securities  and  Exchange
Commission  investigation and enforcement  action  but  also  was
effected by the downturn in the public finance market experienced
industry-wide.  Interest rates  have not  fluctuated  downward as 
dramatically as several years ago, and consequently the volume of 
refinancings  by  institutions  and   governmental  agencies  has
remained low. 

While  many large broker-dealers have ceased their public finance
operations  resulting from the industry-wide slowdown, management
is  uncertain at this time what effects, if any, that may have on
the  department's future performance. 


In  calendar  years 1995 and 1994 the majority of  the  Company's
investment banking revenues have been generated by the  corporate
finance  department.  The growth in the revenue  is  due  to  the
department's  focus  on  providing research,  financial  advisory
services, and consulting services for merger and acquisition  and
serving as a manager or co-manager for underwriting issuances  of
corporate  debt  or equity securities for financial  institutions
and  Real  Estate Investment Trusts (REITs) located primarily  in
the Midwest.  Management expects the performance of the corporate
finance department to remain strong.

The  management of and participation in public offerings involves
significant  risks.  An underwriter may incur  losses  if  it  is
unable  to  resell, at a profit, the securities it has purchased.
Under  the  Securities Act of 1933 and other statutes  and  court
decisions, an underwriter may be subject to substantial liability
for misstatements  or  omissions that are judged to  be  material
in prospectuses and other communications related to underwritings.
Underwriting commitments cause a charge against net  capital  (as
defined  by Rule 15c3-1 of the Securities and Exchange Commission
- --  see "Regulation"); and, consequently, the aggregate amount of
underwriting  commitments at any one time may be limited  by  the
amount of available net capital of the Company.

Other Business

The   Company   has   dealer-sales   agreements   with   numerous
distributors  of  investment company  shares.   These  agreements
provide generally for dealer discounts ranging up to 5.75 percent
of   the   purchase  price,  depending  upon  the  size  of   the
transaction.

The Company  acts as an agent for its  customers' transactions in
put and call options traded on the Chicago Board Options Exchange,
Inc., American Stock Exchange, Inc., Philadelphia Stock Exchange,
Inc.,  and,  to  a  much  lesser extent, in the  over-the-counter
market.

The  Company  has  a wholly owned subsidiary, Century  Securities
Associates,  Inc.  ("CSA"),  an introducing  broker-dealer  which
clears  its transactions through Stifel, Nicolaus.  CSA contracts
with  independent licensed brokers to sell securities  and  other
investment  products  to retail (individual)  investor  accounts.
CSA   is   licensed   in  50  states  and   has   88   registered
representatives.  Management expects CSA to continue to  grow  in
significance to the Company's operation as a whole.


In  1993 the Company formed a subsidiary, Stifel Asset Management
Corp.  ("SAM"),  to act as a holding company for  two  investment
advisory  firms,  Pin  Oak Capital, Ltd. ("Pin  Oak"),  and  Todd
Investment  Advisors,  Inc. ("Todd").  Pin  Oak,  which  operated
formerly as the investment advisory division of Stifel, Nicolaus,
was  formed  as an investment advisory firm and began  operations
during  the five month transition period in 1993.  SAM  purchased
all of the outstanding stock of Todd, an investment advisory firm
located in Louisville, Kentucky, in December 1993.  Both Pin  Oak
and  Todd  provide investment advice and services to  individual,
fiduciary   and   corporate  clients.   Combined   assets   under
management   for  the  two  firms  at  December  31,   1995   was
approximately $2,651,657,000.  Pin Oak holds registrations as  an
investment  advisor  in six states.  Todd  is  registered  as  an
investment advisor in thirteen states.

Coincidental  with the sale of the Oklahoma based  operations  to
Capital  West Financial Corporation ("Capital West"), the Company
entered  into a clearing agreement to clear the trades of Capital
West's  broker-dealer subsidiary and carry its customer  accounts
on a fully disclosed basis.  The Company charges Capital West for
these services based upon the clearing agreement.

Various  subsidiaries of the Company act as General  Partners  in
certain limited partnerships for which Stifel, Nicolaus has  sold
limited  partnership interests to the public.   The  subsidiaries
may   receive   distributions  upon  the  dissolution   of   such
partnerships,  but  the amount and timing  of  receipts  of  such
distributions, if any, cannot be determined at this time and  are
subject to the usual risks and liabilities associated with acting
as a general partner.

Customer Financing

Securities are purchased for customers on either a cash or margin
basis.   The  customer deposits less than the full  cost  of  the
security  when securities are purchased on a margin  basis.   The
Company makes a loan for the balance of the purchase price.  Such
loans  are  collateralized  by  the  securities  purchased.   The
amounts  of  the loans are subject to the margin requirements  of
Regulation  T  of  the Board of Governors of the Federal  Reserve
System,   New   York   Stock  Exchange,  Inc.   ("NYSE")   margin
requirements, and the Company's internal policies, which  usually
are more restrictive than Regulation T or NYSE requirements.   In
permitting  customers  to  purchase  securities  on  margin,  the
Company  is  subject to the risk of a market decline which  could
reduce  the  value  of its collateral below  the  amount  of  the
customers' indebtedness.


Research

The   Company's   research   department   provides   retail   and
institutional  customers information and recommendations  on  the
securities  of specific companies.  These services  are  rendered
without  charge.   The Company also purchases  research  services
from other firms.


Competition

The  Company competes with other securities firms, some of  which
offer their customers a broader range of brokerage services, have
substantially  greater resources, and may have greater  operating
efficiencies.   In addition, an increasing number of  specialized
firms,  as  well as banks, savings and loans, and other financial
institutions, now offer discount brokerage services to individual
retail  customers.  These firms generally charge lower commission
rates  to  their  customers  without offering  services  such  as
portfolio  valuation,  investment recommendations  and  research.
Competition  from such discount brokerage services may  adversely
affect  revenues  of the Company and other firms  providing  full
retail  brokerage  services.  Banks also compete  with  brokerage
firms  by  offering  certain  investment  banking  and  corporate
finance services.

Management  relies on the expertise acquired in  its  market area
over  its 105-year history, its personnel, and its equity capital
to operate in the competitive environment.

Regulation

The  securities  industry  in the United  States  is  subject  to
extensive   regulation  under  federal  and  state   laws.    The
Securities and Exchange Commission ("SEC") is the federal  agency
charged  with the administration of the federal securities  laws.
Much  of  the  regulation of broker-dealers,  however,  has  been
delegated  to  self-regulatory  organizations,  principally   the
National  Association of Securities Dealers, Inc., the  Municipal
Securities   Rulemaking  Board,  and  the   national   securities
exchanges, such as the NYSE.  These self-regulatory organizations
adopt  rules  (which are subject to approval by  the  SEC)  which
govern  the industry and conduct periodic examinations of  member
broker-dealers.  Securities firms are also subject to  regulation
by  state securities commissions in the states in which they  are
registered.

The  regulations  to which broker-dealers are subject  cover  all
aspects  of  the securities business, including sales  practices,
trade  practices  among  broker-dealers,  capital  structure   of
securities  firms, record keeping, and the conduct of  directors,
officers and employees.  Additional legislation, changes in rules
promulgated by the SEC and by self-regulatory organizations,  and
changes in the interpretation or enforcement of existing laws and
rules   often  directly  affect  the  method  of  operation   and
profitability of broker-dealers.  The SEC and the self-regulatory
organizations  may conduct administrative proceedings  which  can
result  in censures, fines, suspension or expulsion of a  broker-
dealer,  its  officers  or employees.  The principal  purpose  of
regulation and discipline of broker-dealers is the protection  of
customers  and the securities markets rather than the  protection
of creditors and stockholders of broker-dealers.


As  a  broker-dealer and member of the NYSE, Stifel, Nicolaus  is
subject to the Uniform Net Capital Rule (Rule 15c3-1) promulgated
by  the  SEC  which provides that a broker-dealer doing  business
with  the public shall not permit its aggregate indebtedness  (as
defined)  to  exceed 15 times its net capital  (as  defined)  or,
alternatively,  that its net capital shall not  be  less  than  2
percent  of aggregate debit balances (primarily receivables  from
customers  and  broker-dealers) computed in accordance  with  the
SEC's  Customer Protection Rule (Rule 15c3-3).  The  Uniform  Net
Capital  Rule  is  designed  to  measure  the  general  financial
integrity  and liquidity of a broker-dealer and the  minimum  net
capital  deemed necessary to meet the broker-dealer's  continuing
commitments  to  its  customers and other  broker/dealers.   Both
methods  allow  broker-dealers to increase their  commitments  to
customers only to the extent their net capital is deemed adequate
to support an increase.  Management believes that the alternative
method, which is utilized by most full-service securities  firms,
is  more  directly  related to the level  of  customer  business.
Therefore,  Stifel, Nicolaus computes its net capital  under  the
alternative method.

Under  SEC  rules, a broker-dealer may be required to reduce  its
business and restrict withdrawal of subordinated capital  if  its
net  capital  is less than 4 percent of aggregate debit  balances
and  may  be prohibited from expanding its business and declaring
cash  dividends  if  its net capital is less than  5  percent  of
aggregate  debit balances.  A broker-dealer that fails to  comply
with  the Uniform Net Capital Rule may be subject to disciplinary
actions  by  the SEC and self-regulatory agencies,  such  as  the
NYSE,  including censures, fines, suspension, or  expulsion.   In
computing net capital, various adjustments are made to net  worth
to exclude assets which are not readily convertible into cash and
to  state  conservatively  the other  assets  such  as  a  firm's
position in securities.  Compliance with the Uniform Net  Capital
Rule  may  limit  those  operations of a  firm  such  as  Stifel,
Nicolaus  which  require the use of its capital for  purposes  of
maintaining  the  inventory  required  for  a  firm  trading   in
securities,  underwriting  securities,  and  financing   customer
margin  account  balances.  Stifel, Nicolaus had net  capital  of
approximately  $20,112,000  at  December  31,  1995,  which   was
approximately  11.3  percent  of  aggregate  debit  balances  and
approximately $16,550,000 in excess of required net capital.

Employees

There were 810 individuals employed by the Company as of February
29, 1996.  This includes both full and part-time personnel.


ITEM 2.  PROPERTIES

The   headquarters  and administrative offices  of  the  Company,
Stifel,  Nicolaus  and CSA are located in downtown  Saint  Louis,
Missouri.  Todd is located in Louisville, Kentucky.  Pin  Oak  is
located  in  New York, New York.  Stifel Nicolaus  has  a  branch
office  system  located in 13 states, primarily in  the  Midwest.
The  Company  has  a  total of 43 locations in  14  states.   All
offices  of  the  Company are located in  leased  premises.   The
Company's  management  believes that  at  the  present  time  the
facilities are suitable and adequate to meet its needs  and  that
such  facilities  have  sufficient productive  capacity  and  are
appropriately utilized.

The  Company  also  leases  communication  and  other  equipment.
Aggregate annual rental expense for the twelve month period ended
December   31,   1995,  for  office  space  and  equipment,   was
approximately  $3,986,000.  Further information about  the  lease
obligations  of  the  Company  is  provided  in  Note  D  to  the
Consolidated Financial Statements.

ITEM 3.  LEGAL PROCEEDINGS

The  Company  is a defendant in several lawsuits and arbitrations
which  arose from its usual business activities.  Some  of  these
lawsuits  and  arbitrations claim substantial amounts,  including
punitive  damages.  While results of litigation  and  arbitration
cannot be predicted with certainty, management, based on opinions
of  outside  counsel,  has provided for actions  most  likely  of
adverse  disposition and believes that the effects of  resolution
of  such  litigation and arbitration beyond the amounts  provided
will  not  have  a  material  adverse  effect  on  the  Company's
consolidated  financial position.  However,  depending  upon  the
period  of  resolution, such effects could  be  material  to  the
financial  results  of  an individual operating  period.   It  is
reasonably   possible  that  certain  of   these   lawsuits   and
arbitrations  could be resolved in the next year  and  management
does   not  believe  such  resolutions  will  result  in   losses
materially in excess of the amounts previously provided.

During  1995,  the  SEC  completed a  formal  investigation  into
possible  violations of the federal securities laws in connection
with  certain  municipal  bond issues managed  by  the  Company's
former  Oklahoma City based public finance department  where  the
Company  was  the  managing  or  co-managing  underwriter.   This
investigation resulted in the Company consenting to  a  permanent
injunction  and  ancillary  relief  whereby,  the  Company   paid
approximately  $1.1  million  in  disgorgement  and   prejudgment
interest, and $250,000 in fines.


Additionally,  the  Company is named in  lawsuits  filed  by  The
Oklahoma  Turnpike Authority ("OTA") and The State  of  Oklahoma.
The  OTA suit seeks $6.5 million in compensatory damages  and  an
unspecified  amount of punitive damages. The  State  of  Oklahoma
seeks $7.6 million in compensatory damages and that these damages
be trebled.  The OTA suit alleges that an undisclosed fee paid to
the  Company  by  a third party for the placement  of  a  forward
purchase contract in an advance refunding escrow for the proceeds
of the 1992 OTA $660 million refinancing should have been paid to
the  OTA. The State of Oklahoma suit alleges that the Company and
two  former executives of the Company committed violations of the
Racketeer Influenced and Corrupt Organizations ("RICO") Act. This
suit  alleges essentially the same facts as are alledged  in  the
OTA  suit and  were alledged by the SEC in its action against the
Company which was settled in August, 1995, by the Company without
admitting  or  denying  the  allegations.   Management  does  not
believe  the  ultimate resolution  of these  matters will  have a
materially adverse effect on the Company's financial position.

See  Note  H  to the Company's Consolidated Financial Statements,
filed herein.

Executive Officers of the Registrant
- ------------------------------------
The  following  information  is  furnished  pursuant  to  General
Instruction  G(3)  of  Form 10-K with respect  to  the  executive
officers of Financial:
                              
                               Positions or Offices         Position with the
         Name           Age      with the Company             Company Since

George H. Walker III     65   Chairman of the Board of            1976
                                Financial and Stifel, Nicolaus

Gregory F. Taylor        46   President and Chief Executive       1985
                                Officer of Financial and 
                                Stifel, Nicolaus

Charles R. Hartman       52   General Counsel and Senior          1994
                                Vice President of Stifel, 
                                Nicolaus
                                                                 
Mark D. Knott            47   Former Secretary, Treasurer         1986
                                and Chief Financial Officer  
                                of Financial and former Senior      
                                Vice President and Chief     
                                Financial Officer of Stifel, 
                                Nicolaus

Rick E. Maples           37   Senior Vice President and           1984
                                Director of Investment Banking 
                                - Corporate Finance of Stifel, 
                                Nicolaus
                      
Michael A. Murphy        44   Senior Vice President - Director    1989
                                of Retail Group of Stifel, 
                                Nicolaus

Edward L. Poth           35   Vice President - Director of        1990
                                Trading of Stifel, Nicolaus

Rexford E. Riordan       62   Senior Vice President - Director    1979
                                of Investment Services Group of 
                                Stifel, Nicolaus

J. Joseph Schlafly, III  44   Senior Vice President - Director    1980
                                of Investment Banking - Public 
                                Finance of Stifel, Nicolaus

Lawrence E. Somraty      47   President of Century Securities     1977
                                Associates, Inc.                     

David Soshnik            56   Senior Vice President - Director    1986
                                of Research of Stifel, Nicolaus

James D. Sumption        56   Senior Vice President of Stifel,    1987
                                Nicolaus President of Pin Oak 
                                Capital, Ltd.
 
Bosworth M. Todd         66   Chairman and Chief Executive        1993
                                Officer of Todd Investment 
                                Advisors, Inc.

The  following  are  brief summaries of the  business  experience
during the past five years of each of the executive officers.

  Charles R. Hartman joined Stifel, Nicolaus in June of 1994.  He
is  the  General Counsel, Senior Vice President and Secretary  of
Stifel, Nicolaus.  Prior to joining Stifel, Nicolaus, Mr. Hartman
was   the  Regional  Counsel  for  the  Securities  and  Exchange
Commission in Los Angeles, California and since April of  1982  a
Los Angeles partner in the law firm of Rogers & Wells.

  Mark D. Knott joined Financial as Treasurer and Chief Financial
Officer  and  Stifel,  Nicolaus as Chief  Financial  Officer  and
Senior  Vice  President  in  1986 and was  elected  Secretary  of
Financial  in 1990.  Mr. Knott served in this capacity until  his
resignation in February, 1996.

   Rick E. Maples joined Stifel, Nicolaus in 1984.  He served  as
First  Vice  President  and Investment Banker  of  the  Corporate
Finance  Department until October, 1992, when  he  became  Senior
Vice  President  and Director of Investment Banking  -  Corporate
Finance Department of Stifel, Nicolaus.

   Michael  A.  Murphy joined Stifel, Nicolaus in  1989.   He  is
Senior  Vice  President and Director of Retail Group  of  Stifel,
Nicolaus.   From  1989 - 1994, Mr. Murphy served  as  First  Vice
President and Director of Branch Administration.

   Edward  L. Poth joined Stifel, Nicolaus in 1990.  He  is  Vice
President and Director of Trading of Stifel, Nicolaus.  From 1990
- - 1995, Mr. Poth served as Vice President and Bond Trader.


   Rexford  E.  Riordan joined Stifel, Nicolaus in 1979.   He  is
Senior  Vice President and Director of Investment Services  Group
of  Stifel,  Nicolaus.  From 1979 - 1995, Mr. Riordan  served  in
various  capacities  in  the  firm  including  assisting  in  the
National  Sales  department, Manager of  Mutual  Funds  and  Unit
Investment  Trusts departments, Director of Training, and  served
as First Vice President.

  J. Joseph Schlafly, III joined Stifel, Nicolaus in 1980.  He is
Senior Vice President and Director of Investment Banking - Public
Finance Department of Stifel, Nicolaus.

   Lawrence E. Somraty has been with Stifel, Nicolaus since 1977.
He served as Option Department Manager, Senior Registered Options
Principal, Investment Advisor and Branch Manager.  He became  the
President of Century Securities Associates, Inc. in January 1991.

   David  Soshnik joined Stifel, Nicolaus in 1986.  He is  Senior
Vice  President  and  Director of Research of  Stifel,  Nicolaus.
Prior  to  1995, Mr. Soshnik served as Senior Vice  President  of
Investments.

   James  D.  Sumption joined Stifel, Nicolaus in 1987.   He  has
served  as  Senior Vice President of Stifel, Nicolaus and  became
President of Pin Oak Capital, Ltd. in 1992.

   Gregory  F.  Taylor  was branch manager of  Stifel,  Nicolaus'
Chicago  branch  from October, 1985 until July, 1988.  He  became
Executive  Vice  President and Director  of  National  Sales  and
Marketing  of  Stifel,  Nicolaus in July, 1988,  Chief  Operating
Officer  in  November,  1991 and President  and  Chief  Executive
Officer  as of October 26, 1992. He was elected a Vice  President
of  Financial in October, 1991 and President and Chief  Executive
Officer as of October 26, 1992.

   Bosworth  M. Todd joined the Company in 1993 when the  Company
purchased  all of the outstanding stock of Todd.   Mr.  Todd  has
served as the Chairman and Chief Executive Officer of Todd  since
1979.

   George  H. Walker III joined Stifel, Nicolaus in 1976,  became
President  and  Chief  Executive Officer of Stifel,  Nicolaus  in
December, 1978, and became Chairman of Stifel, Nicolaus in  July,
1982. From the time of the organization of Financial in 1981  Mr.
Walker has served as its Chairman of the Board and, until October
26,  1992, Mr. Walker served as its President and Chief Executive
Officer.  Mr.  Walker  is  a director of Laclede  Steel  Company,
Laidlaw  Corp.,  and  EAC Corporation. He is  active  in  various
community  activities and is a former Chairman  of  Downtown  St.
Louis,  Inc. and Webster University. He currently is Chairman  of
the  Missouri  Historical Society and Chairman  of  the  Advisory
Committee of Webster University Business School.


ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

     None


                             PART II

ITEM 5.  MARKET FOR THE REGISTRANT'S COMMON EQUITY AND RELATED
         STOCKHOLDER MATTERS

a.)  Market Information
The  common  stock of Financial is traded on the New  York  Stock
Exchange  and Chicago Stock Exchange under the symbol "SF."   The
high/low sales prices for Financial's Common Stock for each  full
quarterly period for the two most recent calendar years  and  the
five-month transition period are as follows:

                                          Stock Price
                                           High - Low
                    ---------------------------------
                          Year 1995 By Quarter
                    ---------------------------------
                    First             $ 6 1/2 - 5 1/4
                    Second              6 3/8 - 5 3/8
                    Third               6 3/4 - 5 7/8
                    Fourth              6 1/4 - 5 1/2
                    ---------------------------------
                          Year 1994 By Quarter
                    ---------------------------------
                    First             $ 9 3/8 - 7 7/8
                    Second              8     - 6 7/8
                    Third               7 1/4 - 5 1/2
                    Fourth              5 1/2 - 5
                    ---------------------------------
                         Transition Period 1993
                    ---------------------------------
                    First             $ 9 7/8 - 8 5/8
                    Nov. & Dec., 1993   9 1/8 - 8 1/4
                    ---------------------------------
                    
b.)  Holders
The  approximate number of stockholders of record  on  March  15,
1996 was 3,000.

c.)  Dividends
Dividends paid were as follows:
  Record     Payment     Cash      Stock
   Date        Date    Dividend   Dividend
 --------    --------  --------   --------
 09/07/93    09/21/93    $0.025     - -
 10/15/93    10/29/93      - -       5%
 12/09/93    12/21/93    $0.03      - -
 05/02/94    05/17/94    $0.03      - -
 08/02/94    08/16/94    $0.03      - -
 11/01/94    11/15/94    $0.03      - -
 02/10/95    02/24/95    $0.03       5%
 05/09/95    05/23/95    $0.03      - -
 08/08/95    08/22/95    $0.03      - -
 11/07/95    11/21/95    $0.03      - -

A  regular  quarterly  cash dividend  of  $0.025  per  share  was
established  on  February  9, 1993.  On  November  30,  1993  the
regular quarterly cash dividend was increased to $0.03 per share.

ITEM 6.  SELECTED FINANCIAL DATA
             
                                     Stifel Financial Corp. and Subsidiaries
                                                Financial Summary

                                                                    Five Months      
                                          Years Ended December 31,     Ended                Years Ended July
                                          ------------------------                  -------------------------------
(In thousands, except per                     1995       1994       Dec.31, 1993       1993       1992       1991
share and percentages)
                                                                                        
Revenues                                                        
  Commissions                              $ 28,292   $ 25,407        $ 11,949      $ 26,456   $ 25,204   $ 19,957
  Principal transactions                     18,980     22,567           9,313        25,201     25,260     19,432
  Investment banking                         11,674     11,969          10,885        30,551     29,791     14,030
  Interest                                   13,002     10,918           4,057         8,851      9,130      8,613
  Sale of Investment company shares           8,316      9,674           4,906        10,741      8,638      5,411
  Sale of unit investment trusts              1,828      2,736           1,362         3,220      2,611      2,188
  Sale of Insurance products                  2,109      2,207           1,263         1,614      1,676      1,950
  Other                                      11,159      8,448           2,720         6,837      5,699      5,635
                                           --------   --------        --------      --------   --------   --------
                                             95,360     93,926          46,455       113,471    108,009     77,216
                                           --------   --------        --------      --------   --------   --------
Expenses                                                         
  Employee compensation & benefits           57,187     60,652          29,421        68,657     63,891     46,126
  Commissions & floor brokerage               2,319      2,120             845         2,485      2,437      2,055
  Communications and office supplies          7,651      8,045           3,090         6,836      6,168      6,706
  Occupancy & equipment rental                7,884      9,397           3,333         7,648      7,401      6,929
  Promotional                                 2,024      2,868           1,231         2,925      2,206      1,604
  Interest                                    8,312      6,138           1,763         4,838      5,505      5,892
  Provision for litigation and bad debts      1,610      2,467             473         1,237      3,745      4,816
  Restructuring charge                          - -      2,672             - -           - -        - -        - -
  Other operating expenses                    7,066      8,788           3,239         7,575      7,588      5,874
                                           --------   --------        --------      --------   --------   --------
                                             94,053    103,147          43,395       102,201     98,941     80,002
                                           --------   --------        --------      --------   --------   --------
Income (loss) before income taxes and                                                
  extraordinary credit                        1,307     (9,221)          3,060        11,270      9,068     (2,786)
                                           --------   --------        --------      --------   --------   --------
Provision (Benefit) for Income Taxes
  Current                                       (73)    (1,983)          1,352         4,223      2,918        426
  Deferred                                      736     (1,735)           (207)            9        445       (426)
                                           --------   --------        --------      --------   --------   --------
                                                663     (3,718)          1,145         4,232      3,363        - -
                                           --------   --------        --------      --------   --------   --------
Income (loss) before extraordinary 
  credit                                        644     (5,503)          1,915         7,038      5,705     (2,786)

Extraordinary Credit -- tax benefit 
  from utilization of net operating 
  loss carryforward                             - -        - -             - -           - -        648        - -
                                           --------   --------        --------      --------   --------   --------
Net income (loss)                          $    644   $ (5,503)       $  1,915      $  7,038   $  6,353   $ (2,786)
                                           ========   ========        ========      ========   ========   ========
Per Share Data                                                      
Primary earnings (loss)(a)                 $  .14     $(1.23)         $  .42        $ 1.60     $ 1.51     $ (.67)
Fully Diluted earnings (loss)(a)           $  .14     $(1.23)         $  .38        $ 1.33     $ 1.27     $ (.67)
Cash dividends                             $  .12     $ 0.09          $ 0.055       $ 0.15     $ 0.00     $ 0.00

                                                                 
             
                                     Stifel Financial Corp. and Subsidiaries
                                                Financial Summary
                                                                   
                                                                    Five Months      
                                          Years Ended December 31,     Ended                Years Ended July
                                          ------------------------                  -------------------------------
(In thousands, except per                     1995       1994       Dec.31, 1993       1993       1992       1991
share and percentages)
                                                                                        
Other Data                                                       
Total Assets                               $226,775   $222,208        $288,203      $196,539   $191,059   $121,997
Long-term obligations                      $ 10,760   $ 11,520        $ 11,520      $ 10,000   $ 10,000   $ 10,000
Stockholder's equity                       $ 34,795   $ 34,226        $ 40,609      $ 38,995   $ 31,597   $ 24,740
Net income as % average equity               1.87 %    * N.M.           4.81 %       19.94 %    22.55 %    * N.M.
Net income as % revenues                     0.68 %    * N.M.           4.12 %        6.20 %     5.88 %    * N.M.
Average common shares and share 
  equivalents outstanding (a):
Primary                                       4,452      4,466           4,524         4,408      4,194      4,139
Fully Diluted                                 5,815      5,816           5,874         5,818      5,545      4,139


(a) Retroactively restated to reflect the 5 percent stock dividends
       declared September 9, 1992, September 14, 1993, January 24,
       1995, and January 23, 1996.
* Not Meaningful


The  information called for in items 7 and 8 of Part  II  is  set
forth  on  the  pages listed below of the Company's  1995  Annual
Report to Stockholders and is incorporated herein by reference:

                                                            Pages In
                                                         Annual Report
                                                        To Stockholders
                                                 (filed herewith in Exhibit 13)

ITEM 7. Management's Discussion and Analysis of
        Financial Condition and Results of Operation.     7 through 15


ITEM 8. Financial Statements and Supplementary Data.     16 through 37




ITEM 9. Changes in and Disagreements with Accountants on
        Accounting and Financial Disclosure

       None
                                  
                                
                            PART III


ITEMS 10 THROUGH 13

Financial  intends  to  file  with the  Securities  and  Exchange
Commission  a  definitive proxy statement pursuant to  Regulation
14A  involving the election of directors not later than 120  days
after  the  end  of  its  fiscal year ended  December  31,  1995.
Accordingly, except to the extent included in Part  I  under  the
caption  "Executive Officers of the Registrant", the  information
required  by  Part III (Items 10, 11, 12 and 13) is  incorporated
herein  by  reference  to  such  definitive  proxy  statement  in
accordance with General Instruction G(3) to Form 10-K.


                             PART IV

ITEM 14.  EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON
          FORM 8-K

(a) The following documents are filed as a part of this report: 
                                                       Reference (page)
                                                         ------------
                                                            Annual    
                                                           Report to 
                                                         Stockholders
                                                         ------------
  1. The following consolidated financial statements of
      Stifel Financial Corp. and subsidiaries, included on
      pages 7 through 37 in the 1995 Annual Report to
      Stockholders, are incorporated by reference in Item 8
  
     Report of Independent Accountants....................... 16
  
     Consolidated Statements of Financial Condition --
      December 31, 1995 and December 31, 1994............. 18 - 19
  
     Consolidated Statements of Operations --
      Years ended December 31, 1995 and December 31, 1994,
      five-month transition period ended December 31, 1993 
      and fiscal year ended July 30, 1993.................... 17
  
     Consolidated Statements of Stockholders' Equity --
      Years ended December 31, 1995 and December 31, 1994,
      five-month transition period ended December 31, 1993 
      and fiscal year ended July 30, 1993...................  22
  
     Consolidated Statements of Cash Flows --
      Years ended December 31, 1995 and December 31, 1994,
      five-month transition period ended December 31, 1993 
      and fiscal year ended July 30, 1993................  20 - 21
  
     Notes to Consolidated Financial Statements..........  23 - 36
  
  2. The following consolidated financial statement
     schedules of Stifel Financial Corp. and subsidiaries
     are filed herewith pursuant to ITEM 14(d):
  
     Report of Independent Accountants
  
      Schedule I    - Condensed Financial Information of Registrant
      
      Schedule II   - Valuation and Qualifying Accounts
      
     All  other  schedules for which provision  is  made  in  the
      applicable  accounting regulations of  the  Securities  and
      Exchange  Commission  are not required  under  the  related
      instructions or are inapplicable and, therefore, have  been
      omitted.
  
  
  3. Exhibits
     Exhibit No. (Referenced to Item 601(b) of Regulation S-K)
  
     (a)(1)           Restated  Certificate  of  Incorporation  of
            Financial  filed  with  the  Secretary  of  State   of
            Delaware  on  June  1,  1983, incorporated  herein  by
            reference  to  Exhibit 3.1 to Financial's Registration
            Statement  on Form S-1, as amended (Registration  File
            No. 2-84232) filed July 19, 1983.
  
     (a)(2)            Amendment   to  Restated   Certificate   of
            Incorporation  of Financial filed with  the  Secretary
            of  State  of  Delaware on May 11, 1987,  incorporated
            herein   by   reference   to  Exhibit   (3)(a)(2)   to
            Financial's  Report on Form 10-K for  the  year  ended
            July 31, 1987.
  
     (a)(3)            Certificate  of  Designation,  Preferences,
            and  Rights of Series A Junior Participating Preferred
            Stock  of Financial filed with the Secretary of  State
            of  Delaware on July 10, 1987, incorporated herein  by
            reference  to Exhibit (3)(a)(3) to Financial's  Report
            on Form 10-K for the year ended July 31, 1987.
  
     (a)(4)            Amendment   to  Restated   Certificate   of
            Incorporation  of Financial filed with  the  Secretary
            of   State   of   Delaware  on  November   28,   1989,
            incorporated herein by reference to Exhibit  (3)(a)(4)
            to  Financial's Report on Form 10-K for the year ended
            July 27, 1990.
  
     (b)          Amended   and  Restated  By-Laws  of  Financial,
            incorporated  herein by reference to  Exhibit  3(b)(1)
            to  Financial's  Report on Form 10-K for  fiscal  year
            ended July 30, 1993.
  
  4. Note   Agreement  dated  as  of  October  15,  1988,  between
     Financial  and  Bankers  United  Life Assurance  Company  and
     Pacific   Fidelity  Life   Insurance   Company,  incorporated
     herein  by  reference to  Exhibit 4 to Financial's Report  on
     Form  10-Q  for the  quarterly period  ended April 28,  1989.
     The  Company  hereby  agrees to  furnish the  Securities  and
     Exchange   Commission  copies   of  such   instruments   upon
     request.
  
 10. (a)(1)           Employment Agreement with George  H.  Walker
            III  dated  August  21, 1987, incorporated  herein  by
            reference  to Exhibit 10(c) to Financial's  Report  on
            Form 10-K for the fiscal year ended July 31, 1987.
  
     (a)(2)            First  Amendment  to  Employment  Agreement
            with  George  H.  Walker III, incorporated  herein  by
            reference  to  Exhibit 10(a)(2) to Financial's  Report
            on Form 10-K for the fiscal year ended July 31, 1992.
  

     (b)         Form  of Indemnification Agreement with directors
            dated  as  of  June 30, 1987, incorporated  herein  by
            reference  to  Exhibit 10.2 to Financial's  Report  on
            Form  8-K (date of earliest event reported - June  22,
            1987) filed July 14, 1987.
  
     (c)         1983  Incentive Stock Option Plan  of  Financial,
            incorporated  herein by reference to Exhibit  4(a)  to
            Financial's   Registration  Statement  on   Form   S-8
            (Registration  File  No. 2-94326) filed  November  14,
            1984.
  
     (d)         1985  Incentive Stock Option Plan  of  Financial,
            incorporated  herein by reference to  Exhibit  28C  to
            Financial's  Registration Statement on  Form  S-8,  as
            amended   (Registration  File  No.   33-10030)   filed
            November 7, 1986.
  
     (e)          1987   Non-qualified  Stock   Option   Plan   of
            Financial  ,  incorporated  herein  by  reference   to
            Exhibit  10(h) to Financial's Report on Form 10-K  for
            the fiscal year ended July 31, 1987.

     (f)         Amendment  to 1983 Incentive Stock  Option  Plan,
            1985   Incentive  Stock  Option  Plan  and  1987  Non-
            Qualified  Stock Option Plan, incorporated  herein  by
            reference  to Exhibit 10(f) to Financial's  Report  on
            Form 10-K for the fiscal year ended July 28, 1989.

     (g)(1)            1993  Employee  Stock  Purchase   Plan   of
            Financial, incorporated herein by reference  to  ANNEX
            A    of   Financial's   Definitive   Proxy   Statement
            (Registration  File No. 33-16150)  filed  October  28,
            1992.

     (g)(2)            First  Amendment to the  1993  Employee  Stock
            Plan  of  Financial, incorporated herein by     reference
            to  Exhibit 4.5 to Financial's Registration Statement  on
            Form  S-8 (Registration   File No. 33-53097) filed  April
            11, 1994.

     (h)         Restricted  Stock  Agreement  effective  as   of
            October  1,  1992  with  Rick E. Maples,  incorporated
            herein  by  reference to Exhibit 10(l) to  Financial's
            Report  on  Form 10-K for fiscal year ended  July  30,
            1993.

     (i)         Employment  and  Non-Competition  Agreement  with
            Gregory  F.  Taylor dated July 26, 1993,  incorporated
            herein  by  reference to Exhibit 10(m) to  Financial's
            Report  on  Form 10-K for fiscal year ended  July  30,
            1993.
  
     (j)         Dividend Reinvestment and Stock Purchase Plan  of
            Financial,   incorporated  herein  by   reference   to
            Financial's   Registration  Statement  on   Form   S-3
            (Registration File No. 33-53699) filed May 18, 1994.
  

     (k)          Restricted  Stock  Agreement  effective  as   of
            August   1,   1992  with  James  D.  Sumption,   filed
            herewith.

 11.  Statement  regarding  computation  of  per  share  earnings,
       filed herewith.
  
 13.  Annual  Report  to Stockholders for the year ended  December
       31,  1995.   Except for those portions of  pages  expressly
       incorporated  by  reference,  the  1995  Annual  Report  to
       Stockholders  is not deemed filed as part  of  this  Annual
       Report on Form 10-K.

 21.  List of Subsidiaries of Financial, filed herewith.

 23.  Consent of Independent Accountants, filed herewith.
  
 27.  Financial Data Schedule BD, filed herewith.
  
  
(b) Reports on Form 8-K:

    There  were  no  reports on Form 8-K filed  during  the  fourth
    quarter of Financial's fiscal year ended December 31, 1995.


                           SIGNATURES
                           ----------     
                                
    Pursuant  to the requirements of Section 13 or 15(d)  of  the
Securities  Exchange Act of 1934, the registrant has duly  caused
this  report  to  be  signed on its behalf  by  the  undersigned,
thereunto  duly  authorized, in the City of St. Louis,  State  of
Missouri, on the 22nd day of March, 1996.



                                     STIFEL FINANCIAL CORP.
                                          (Registrant)


                                 
                               By  /s/ Gregory F. Taylor
                                       Gregory F. Taylor
                                       (Principal Executive Officer)



                                   /s/ Stephen J. Bushmann
                                       Stephen J. Bushmann
                                       (Acting  Principal Financial
                                        and Accounting Officer)



   Pursuant to the requirements of the Securities Exchange Act of
1934,  this report has been signed below by the following persons
on  behalf of the registrant on March 22, 1996, in the capacities
indicated.



      /s/ George H. Walker III             Chairman of the Board
          George H. Walker III
          
      /s/ Gregory F. Taylor                President, Chief Executive
          Gregory F. Taylor                Officer, and Director
                       
      /s/ Belle A. Cori                    Director
          Belle A. Cori
      
      /s/ Charles A. Dill                  Director
          Charles A. Dill
      
      /s/ Richard F. Ford                  Director
          Richard F. Ford

      /s/ John J. Goebel                   Director
          John J. Goebel

                                           Director
          Robert E. Lefton



  
  
  
      
                Report of Independent Accountants
                                
                                
                                
                                
                                
                                
                                
                                
Board of Directors
Stifel Financial Corp.
St. Louis, Missouri:


Our  report  on the consolidated financial statements  of  Stifel
Financial  Corp.  and  Subsidiaries  has  been  incorporated   by
reference  in  this  Form 10-K from page 16 of  the  1995  Annual
Report  to  Stockholders of Stifel Financial Corp.  In connection
with  our  audits  of  such financial statements,  we  have  also
audited the related financial statement schedules listed  in  the
index on page 13 of this Form 10-K.

In  our  opinion, the financial statement schedules  referred  to
above,  when  considered  in  relation  to  the  basic  financial
statements  taken  as a whole, present fairly,  in  all  material
respects, the information required to be included therein.


                                /s/ Coopers & Lybrand L.L.P.

St. Louis, Missouri
February 25, 1996
                                
                                
                                
                                
        SCHEDULE I -- CONDENSED FINANCIAL INFORMATION OF REGISTRANT
                          
                          CONDENSED BALANCE SHEETS
                                
                           STIFEL FINANCIAL CORP.

                                              Dec. 31, 1995     Dec. 31, 1994
                                              -------------     -------------
                                                            
ASSETS                                                 

Cash                                            $     9,155       $     9,155
Due from subsidiaries (a)                         3,887,790         4,255,352
Investment in subsidiaries (a)                   37,421,622        36,214,874
Office equipment and leasehold improvements, 
  at cost, less allowances for depreciation 
  and amortization of $12,107,975 and 
  $13,130,867, respectively                       2,972,388         4,721,786
Investments, at cost                                736,549           796,393
Goodwill and other intangible assets, net              
  of amortization of $396,480 and $358,536,                 
  respectively                                    1,189,430         1,279,593
Other assets                                      2,102,135           731,945
                                                -----------       -----------
  TOTAL ASSETS                                  $48,319,069       $48,009,098
                                                ===========       ===========
                                                       
LIABILITIES AND STOCKHOLDERS' EQUITY                   
                                                       
Due to subsidiaries (a)                         $   402,336       $    39,456
Obligation under Capital Lease                      774,229         1,029,282
Long-term debt                                   10,760,000        11,520,000
Other liabilities                                 1,587,142         1,193,949
                                                -----------       -----------
  TOTAL LIABILITIES                              13,523,707        13,782,687

Stockholders' Equity:                                  
Capital stock                                       681,134           648,743
Additional paid-in capital                       19,622,646        18,491,086
Retained earnings                                15,753,713        17,016,335
                                                -----------       -----------
                                                 36,057,493        36,156,164
                                                       
Less cost of stock in treasury                    1,162,376         1,731,974
Less unamortized stock awards                        99,755           197,779
                                                -----------       -----------
  TOTAL STOCKHOLDERS' EQUITY                     34,795,362        34,226,411
                                                -----------       -----------
  TOTAL LIABILITIES & STOCKHOLDERS' EQUITY      $48,319,069       $48,009,098
                                                ===========       ===========


(a)  Eliminated in consolidation.

See Notes to Consolidated Financial Statements (Item 8)
                               


                 SCHEDULE I -- CONDENSED FINANCIAL INFORMATION OF REGISTRANT
                                         (continued)


                             CONDENSED STATEMENTS OF OPERATIONS

                                   STIFEL FINANCIAL CORP.


                                                                 Five Months      
                                     Years Ended  December 31,       Ended       Year Ended
                                       1995           1994      Dec. 31, 1993  July 30, 1993
                                   -------------- ------------  -------------   -------------
                                                                    
Revenues:                                                        
                                                                             
  Lease                            $ 1,708,160    $ 2,162,292    $   791,330    $ 1,801,167
                                                                             
  Other                               (162,347)        (7,522)        57,398        520,319
                                   -----------    -----------    -----------    -----------     
                                     1,545,813      2,154,770        848,728      2,321,486
                                                                 
Expenses:                                                        
                                                                 
  Depreciation and amortization      1,751,250      2,325,301        870,926      2,004,720
                                                                  
  Professional fees                    170,664        236,506        121,574        549,122
                                                               
  Miscellaneous                        135,363        128,882         38,636        258,866
                                    ----------    -----------    -----------    -----------                                  
                                     2,057,277      2,690,689      1,031,136      2,812,708
                                   -----------    -----------    -----------    -----------
Loss before income taxes              (511,464)      (535,919)      (182,408)      (491,222)
                                   -----------    -----------    -----------    -----------

Provision (benefit) for 
 income taxes:
  Current                              (53,447)        53,406        (15,165)       (42,308)
  Deferred                             105,547        (27,160)       (34,501)      (105,763)
                                   -----------    -----------    -----------    -----------
                                        52,100         26,246        (49,666)      (148,071)
                                   -----------    -----------    -----------    -----------
Loss before equity in net                                          
  income (loss) of subsidiaries       (563,564)      (562,165)      (132,742)      (343,151)

Equity in net income (loss)                                                           
  of subsidiaries                    1,207,085     (4,941,170)     2,048,059      7,381,245
                                   -----------    -----------    -----------    -----------
  NET INCOME (LOSS)                $   643,521    $(5,503,335)   $ 1,915,317    $ 7,038,094
                                   ===========    ===========    ===========    ===========
                                                                 



See Notes to Consolidated Financial Statements (Item 8)
   
   
                 SCHEDULE I -- CONDENSED FINANCIAL INFORMATION OF REGISTRANT
                                         (continued)

                             CONDENSED STATEMENTS OF CASH FLOWS
                                   STIFEL FINANCIAL CORP.

                                                                                Five Months     
                                                    Years Ended December 31,       Ended       Year Ended
                                                      1995           1994      Dec. 31, 1993  July 30, 1993
                                                  --------------------------   -------------  -------------
                                                                                   
CASH FLOWS FROM OPERATING ACTIVITIES:
  Net income (loss)                               $   643,521    $(5,503,335)   $ 1,915,317    $ 7,038,094
  Non-cash items included in net income (loss):
    Depreciation and amortization                   1,751,250      2,325,301        870,926      2,004,720
    Unrealized loss on investments                        - -        321,300            - -            - -
    Deferred tax provision (benefit)                  105,547        (27,160)       (34,501)      (105,763)
    Undistributed (income) loss of subsidiaries    (1,207,085)     4,941,170     (2,048,059)    (7,381,245)
    Amortization and forfeitures of restricted                                             
      stock awards and stock benefits                  84,346        107,341        421,968        506,373
                                                  -----------    -----------    -----------    -----------
                                                    1,377,579      2,164,617      1,125,651      2,062,179
  Net change in due to/due from subsidiaries          730,442       (718,361)       (13,184)     1,094,158
  (Increase) decrease in other assets              (1,162,037)     1,365,788        840,208       (195,977)
  Increase in other liabilities                       393,193        180,271        156,311        513,107
                                                  -----------    -----------    -----------    -----------
CASH PROVIDED BY OPERATING ACTIVITIES               1,339,177      2,992,315      2,108,986      3,473,467
                                                  -----------    -----------    -----------    -----------

CASH FLOWS FROM FINANCING ACTIVITIES:                                
  Proceeds from:                                                      
    Employee stock purchase plan                      755,274        611,688        627,587        378,195
    Exercised options                                 123,503         81,213        110,788        267,319
    Dividend reinvestment plan                          9,533            944            - -            - -
  Payments for:                                                         
    Retirement of long-term debt                     (760,000)           - -            - -            - -
    Purchase of stock for treasury                   (546,615)    (1,416,932)    (1,329,374)      (301,813) 
    Restricted stock awards                               - -            - -        (33,937)       (81,449)
    Principal payments under capital lease           (255,053)      (710,089)      (263,096)      (590,252)
    Stock dividend fractional share payment               - -            - -         (2,478)           - -
    Cash dividend                                    (500,611)      (354,368)      (215,361)      (561,128)
                                                  -----------    -----------    -----------    -----------
CASH USED FOR FINANCING ACTIVITIES                 (1,173,969)    (1,787,544)    (1,105,871)      (889,128)
                                                  -----------    -----------    -----------    -----------


                 SCHEDULE I -- CONDENSED FINANCIAL INFORMATION OF REGISTRANT
                                         (continued)

                       CONDENSED STATEMENTS OF CASH FLOWS (continued)
                                   STIFEL FINANCIAL CORP.

                                                                                Five Months     
                                                    Years Ended December 31,       Ended       Year Ended
                                                      1995           1994      Dec. 31, 1993  July 30, 1993
                                                  --------------------------   -------------  -------------
                                                                                   
CASH USED FOR FINANCING ACTIVITIES --                
  From Previous Page                               (1,173,969)    (1,787,544)    (1,105,871)      (889,128)
                                                  -----------    -----------    -----------    -----------
 
CASH FLOWS FROM INVESTING ACTIVITIES:                                
  Proceeds from:                                                      
    Distributions/sales received on investments        94,893         25,000            - -            - -
    Sales of office equipment, leasehold            
      improvements, and a building                    909,762         24,235            - -         16,430 
    Dissolution of subsidiaries                           - -        505,000            - -            - -
  Payments for:                                                       
    Investments in subsidiaries                           - -            - -         (5,000)      (529,259)
    Acquisition ofinvestments                             - -        (52,219)      (250,000)      (487,671)
    Office equipment, leasehold improvements                                           
      and a building                               (1,169,863)    (1,706,787)      (748,115)    (1,583,839)
                                                  -----------    -----------    -----------    -----------
CASH USED FOR INVESTING ACTIVITIES                   (165,208)    (1,204,771)    (1,003,115)    (2,584,339)
                                                  -----------    -----------    -----------    -----------
Increase in cash                                            0              0              0              0
Cash (beginning of period)                              9,155          9,155          9,155          9,155
                                                  -----------    -----------    -----------    -----------
Cash (end of period)                              $     9,155    $     9,155    $     9,155    $     9,155
                                                  ===========    ===========    ===========    ===========
  

Supplemental Disclosures of Cash Flow Information
- -------------------------------------------------  
 
 Schedule of Non-cash Investing and 
   Financing Activities
     Assumption of debt for acquisition of Todd           - -            - -    $ 1,520,000            - -
     Fixed assets acquired under capital lease            - -    $   808,000    $   257,000            - -
     Stock dividends distributed                  $ 1,406,000    $ 1,287,000            - -    $ 2,009,000
                           










See Notes to Consolidated Financial Statements (Item 8)





                               SCHEDULE II -- VALUATION AND QUALIFYING ACCOUNTS
                                   STIFEL FINANCIAL CORP. AND SUBSIDIARIES

            COL. A                             COL. B          COL. C               COL. D            COL. E
                                             Balance at       Additions                              Balance
                                             Beginning     Charged to Costs                           at End
         Description                         of Period       and Expenses         Deductions         of Period
         -----------                         ----------    ----------------       ----------         ---------        
                                                                                        
Year Ended December 31, 1995:
  Deducted from asset                                                                  
    account:  Allowances 
    for doubtful accounts                    $1,070,985        $        0       $  266,069 <F1>     $  804,916
  Deducted from asset                                                     
    account:  Allowances for 
    doubtful notes receivables                2,560,617           802,004          360,401 <F2>      3,002,220
  Deducted from asset                                                                  
    account:  Reserves for 
    investments                                 972,795            88,500          422,933 <F3><F5>    638,362
  Deducted from asset                                                                  
    account:  Reserves for 
    securities owned                                  0                 0         (200,000)<F5>        200,000

Year Ended December 31, 1994:
  Deducted from asset 
    account:  Allowances 
    for doubtful accounts                     1,435,058                 0          364,073 <F1>      1,070,985
  Deducted from asset                                                     
    account:  Allowances for                                                  
    doubtful notes receivables                        0         3,040,969          480,352 <F2>      2,560,617
  Deducted from asset 
    account:  Reserves for 
    investments                               1,071,007           322,404          420,616 <F3>        972,795
  Deducted from asset 
    account:  Reserves for 
    securities owned                            450,000                 0          450,000 <F4>              0

Transition Period Ended December 31, 1993:
  Deducted from asset 
    account:  Allowances 
    for doubtful accounts                     1,283,800           253,500          102,242 <F1>      1,435,058
  Deducted from asset 
    account:  Reserves for 
    investments                               1,071,007                 0                0           1,071,007
  Deducted from asset                                                                  
    account:  Reserves for 
    securities owned                            450,000                 0                0             450,000

Fiscal Year Ended July 30, 1993:
  Deducted from asset                                                          
    account:  Allowances for 
    doubtful accounts                         1,455,627            32,500          204,327 <F1>      1,283,800
  Deducted from asset 
    account:  Reserves for 
    investments                                 727,007           350,000            6,000 <F3>      1,071,007
  Deducted from asset 
    account:  Reserves for 
    securities owned                                  0           450,000                0             450,000

<FN>
<F1>  Uncollected accounts written off and recoveries.
<F2>  Uncollected notes written off and recoveries.
<F3>  Investments disposed of.
<F4>  Securities disposed of.
<F5>  Reserve balance reclassified from Reserve for investments to conform to 1995 presentation.
</FN>


                          
                          
                          
                          EXHIBIT INDEX
                                
             Stifel Financial Corp. and Subsidiaries
                   Annual Report on Form 10-K
                  Year Ended December 31, 1995

Exhibit
Number         Description
- -------        -----------
10(k)          Restricted Stock Agreement effective as of
               August 1, 1992 with James D. Sumption

11.            Statement regarding computation of
               per share earnings.

13.            1995 Annual Report to Stockholders.*

21.            Subsidiaries of Stifel Financial Corp.

23.            Consent of Independent Accountants.

27.            Financial Data Schedule BD.


*  Certain  portions  of the Annual Report  to  Stockholders  are
incorporated   herein  by  reference;   the  Annual   Report   to
Stockholders is not to be deemed filed as a part of  this  Annual
Report on Form 10-K.