EXHIBIT 10. (j)(2)
             STIFEL FINANCIAL CORP. AND SUBSIDIARIES
         Stock Unit Agreement with Ronald J. Kruszewski
                                
                    
                     STIFEL FINANCIAL CORP.
                      STOCK UNIT AGREEMENT


      Stifel  Financial Corp., a Delaware Corporation ("Company")
and Ronald J. Kruszewski ("Executive") hereby agree as follows:

      WHEREAS, the Company established the Stifel Financial Corp.
1997 Incentive Stock Plan (the "Plan") pursuant to which options,
stock  appreciation  rights  and  restricted  stock  covering  an
aggregate of 600,000 shares of the Stock of the Company   may  be
granted to key employees of the Company and its subsidiaries; and

      WHEREAS, the Board of Directors of the Company has  amended
the Plan to permit the grant of Stock Units; and

      WHEREAS,  Executive previously purchased 124,688 restricted
shares  of  Stock for a note to the Company, which the  Board  of
Directors  of  the  Company agreed to forgive over  a  period  of
approximately  six years subject to the continued  employment  of
Executive; and

      WHEREAS,  Executive  has agreed to surrender  such  124,688
restricted  shares  of  Stock in satisfaction  of  the  remaining
balance  due  on such note, up to the fair market value  of  such
shares,  contingent  on  the  award of  124,688  Stock  Units  in
replacement of such restricted stock/note arrangement; and

       WHEREAS,  the  Compensation  Committee  of  the  Board  of
Directors of the Company, as Administrator of the Plan, wishes to
grant  Executive  124,688 Stock Units to replace  the  shares  of
Stock  surrendered by Executive in partial satisfaction  of  such
note;

      NOW,  THEREFORE, in consideration of services rendered  and
the  mutual  covenants  herein contained, the  parties  agree  as
follows:

Section 1.     Definitions

           As  used in this Agreement, the following terms  shall
             have the following meanings:

           A.   "Award" means the award provided for in Section 2.

           B.   "Board of Directors" means the Board of Directors
                  of the Company.

           C.   "Change in Control" means:

                (i)  The acquisition by any individual, entity or
group,  or  a  Person (within the meaning of Section 13(d)(3)  or
14(d)(2)  of  the Exchange Act) of ownership of 15%  or  more  of
either  (a)  the then outstanding shares of Stock of the  Company
(the  "Outstanding  Company Stock") or (b)  the  combined  voting
power  of  the then outstanding voting securities of the  Company
entitled  to  vote  generally in the election of  directors  (the
"Outstanding Company Voting Securities"); provided, however, such
an  acquisition of ownership of 15% or more but less than 25%  of
Outstanding  Corporation Common Stock or Outstanding  Corporation
Voting  Securities  with  the prior  approval  of  the  Board  of
Directors of the Company shall not result in a Change in  Control
within the meaning of this subparagraph; or

                 (ii)   Individuals  who,  as  the  date  hereof,
constitute the Board (the "Incumbent Board") cease for any reason
to  constitute  at  least  a majority  of  the  Board;  provided,
however,  that  any individual becoming a director subsequent  to
the date hereof whose election, or nomination for election by the
Company's  stockholders, was approved by a vote  of  at  least  a
majority  of  the  directors then comprising the Incumbent  Board
shall  be  considered as though such individual were a member  of
the  Incumbent Board, but excluding, as a member of the Incumbent
Board,  any  such individual whose initial assumption  of  office
occurs  as  a  result of either an actual or threatened  election
contest (as such terms are used in Rule l4a-11 of Regulation  l4A
promulgated under the Exchange Act) or other actual or threatened
solicitation of proxies or consents by or on behalf of  a  Person
other than the Board; or

               (iii)  Approval by the stockholders of the Company
of  a  reorganization,  merger or consolidation,  in  each  case,
unless,  following such reorganization, merger or  consolidation,
(a)  more than 50% of, respectively, the then outstanding  shares
of  Stock  of the corporation resulting from such reorganization,
merger or consolidation and the combined voting power of the then
outstanding  voting  securities of such corporation  entitled  to
vote  generally in the election of directors is then beneficially
owned, directly or indirectly, by all or substantially all of the
individuals   and  entities  who  were  the  beneficial   owners,
respectively,  of the Outstanding Company Stock  and  Outstanding
Company    Voting   Securities   immediately   prior   to    such
reorganization, merger or consolidation in substantially the same
proportions  as  their  ownership,  immediately  prior  to   such
reorganization,  merger  or  consolidation,  of  the  Outstanding
Company Stock and Outstanding Company Voting Securities,  as  the
case  may  be,  (b)  no  Person beneficially  owns,  directly  or
indirectly,  15%  or more of, respectively, the then  outstanding
shares   of   Stock  of  the  corporation  resulting  from   such
reorganization,  merger or consolidation or the  combined  voting
power   of  the  then  outstanding  voting  securities  of   such
corporation,  entitled  to  vote generally  in  the  election  of
directors (provided, however, such 15% threshold may be increased
up  to 25% by the Board of Directors of the Company prior to such
approval by the stockholders) and (c) at least a majority of  the
members  of  the board of directors of the corporation  resulting
from such reorganization, merger or consolidation were members of
the  Incumbent Board at the time of the execution of the  initial
agreement   providing   for   such  reorganization,   merger   or
consolidation; or

                (iv)  Approval by the stockholders of the Company
of  (a)  a complete liquidation or dissolution of the Company  or
(b) the sale or other disposition of all or substantially all  of
the  assets  of  the  Company, other than to a corporation,  with
respect  to  which  following  such sale  or  other  disposition,
(1)  more than 50% of, respectively, the then outstanding  shares
of Stock of such corporation and the combined voting power of the
then  outstanding voting securities of such corporation  entitled
to   vote  generally  in  the  election  of  directors  is   then
beneficially   owned,   directly  or  indirectly,   by   all   or
substantially all of the individuals and entities  who  were  the
beneficial owners, respectively, of the Outstanding Company Stock
and  Outstanding Company Voting Securities immediately  prior  to
such   sale  or  other  disposition  in  substantially  the  same
proportion as their ownership, immediately prior to such sale  or
other   disposition,  of  the  Outstanding  Company   Stock   and
Outstanding Company Voting Securities, as the case may be, (2) no
Person beneficially owns, directly or indirectly, 15% or more of,
respectively,  the  then  outstanding shares  of  Stock  of  such
corporation and the combined voting power of the then outstanding
voting  securities of such corporation entitled to vote generally
in  the  election  of  directors  (provided,  however,  such  15%
threshold may be increased up to 25% by the Board of Directors of
the  Company  prior  to  such approval by the  stockholders)  and
(3)  at least a majority of the members of the board of directors
of  such corporation were members of the Incumbent Board  at  the
time  of the execution of the initial agreement or action of  the
Board  providing for such sale or other disposition of assets  of
the Company.

          D.   "Date of Award" means December 21, 1998.

          E.   "Permanent Disability" means total inability  of
Executive, because of bodily injury or disease, to carry out  his
duties  as  an  employee  of  the Company's  Subsidiary,  Stifel,
Nicolaus  & Company, Incorporated, for a period of at  least  six
consecutive months.

          F.   "Retirement" means termination of employment with
the Company and its Subsidiaries after attaining the age of 65.

          G.   "Stock" means the common stock of the Company, par
value fifteen cents ($0.15) per share.

          H.   "Subsidiary" means any corporation, other than the
Company, in an unbroken chain of corporations beginning with  the
Company if, at the relevant date, each of the corporations, other
than  the  last  corporation in the unbroken  chain,  owns  stock
possessing  fifty  percent or more of the total  combined  voting
power of all classes of stock in one of the other corporations in
such chain.

Section 2.     Award

      Subject to the terms of this Agreement, the Company  hereby
awards to Executive 124,688 Stock Units, effective as of the Date
of  Award.   Each  Stock Unit represents the  obligation  of  the
Company  to transfer one share of Stock to Executive at the  time
provided in Section 5 of this Agreement, provided such Stock Unit
is vested at such time.

Section 3.     Bookkeeping Account

      The  Company shall record the number of Stock Units granted
hereunder to a bookkeeping account for Executive (the "Stock Unit
Account").   Executive's Stock Unit Account shall be  debited  by
the  number of Stock Units, if any, forfeited in accordance  with
Section  4  and  by the number of shares of Stock transferred  to
Executive in accordance with Section 5 with respect to such Stock
Units.   Executive's Stock Unit Account also  shall  be  adjusted
from  time  to time for stock dividends, stock splits  and  other
such transactions in accordance with Section 10.

Section 4.     Vesting

      Subject  to  the  accelerated vesting  provisions  provided
below,  if Executive remains employed by the Company through  the
applicable date, the Stock Units shall vest at the times provided
in the following schedule:

                    Stock Units Becoming     Aggregated Stock
    Vesting Date     Vested on such Date       Units Vested
                                                     
  January 1, 1999          26,250                26,250
  January 1, 2000          26,250                52,500
  January 1, 2001          26,250                78,750
  January 1, 2002          26,250               105,000
  January 1, 2003          19,688               124,688

      In  the  event Executive dies while employed, or terminates
employment on account of his Permanent Disability, before January
1,  2003,  an additional number of Stock Units shall  vest.   The
additional  number shall be the number of Stock Units that  would
have vested had Executive remained employed by the Company as  of
the  January  1  next following the year in which such  death  or
disability  occurred, multiplied by a fraction the  numerator  of
which is the number of days that have elapsed during the calendar
year  in  which  such  death  or  disability  occurred  and   the
denominator of which is 365.

      All  of the Stock Units granted pursuant to Section 2 shall
be fully vested immediately upon a Change in Control.

      In  addition,  all of the Stock Units granted  pursuant  to
Section  2  shall be fully vested (a) in the event of termination
of  Executive's employment by the Company for a reason other than
a  Good  Cause  Event  (as  defined below),  or  (b)  Executive's
resignation for Good Reason (as defined below).

      The  term  "Good Cause Event" shall mean (a) a  good  faith
determination  by  the  Board  of  Directors,  after  notice   to
Executive  and  opportunity  by  Executive  to  be  heard,   that
Executive  committed a fraud, misappropriation,  embezzlement  or
theft against or from the Company or any of its subsidiaries, (b)
conviction  of  Executive  of  a  felony  or  (c)  a  good  faith
determination  by  the Board of Directors,  after  a  ninety  day
warning and the opportunity to cure and to be heard by the  Board
of  Directors, on substantial evidence that Executive was grossly
negligent  in carrying out, or unreasonably refused to  serve  or
carry   out,  the  duties  and  responsibilities  of  Executive's
employment with the Company.

      The term "Good Reason" shall mean the occurrence of any  of
the following without the Executive's consent: (a) the assignment
to  the  Executive  of any duties inconsistent  in  any  material
respect  with  his  positions as President  and  Chief  Executive
Officer  of  the Company (including status, offices,  titles  and
reporting requirements), authority, duties or responsibilities as
of  the  commencement of Executive's employment with the Company,
or  any action by the Company that results in material diminution
in   such   positions,  authority,  duties  or  responsibilities,
excluding,  for  this  purpose, any isolated,  insubstantial  and
inadvertent action not taken in bad faith and that is remedied by
the  Company  promptly  after receipt of written  notice  thereof
given  by  the  Executive; or (b) any failure by the  Company  to
provide  the compensation and benefits to which the Executive  is
entitled under any agreement with the Company or any compensation
or  benefit  plan  or  practice generally  applicable  to  senior
executives of the Company, other than any isolated, insubstantial
and  inadvertent failure not occurring in bad faith and  that  is
remedied by the Company promptly after receipt of written  notice
given by the Executive; or (c) the Company requiring Executive to
be  based  at  a location that is more than fifty miles  for  St.
Louis, MO.

      In  the  event  of  the termination of  employment  of  the
Executive with the Company for any other reason, all Stock  Units
that are not vested at the time of such termination of employment
shall be forfeited.

Section 5.     Distribution of Shares

      Subject to the provisions below, so long as Executive shall
remain employed by the Company, the Company shall transfer shares
of  Stock  to Executive in annual installments over a  period  of
seven  years beginning January 1, 2007.  The number of shares  of
Stock in each installment shall be determined under the declining
balance  accounting method, based on the number  of  Stock  Units
credited to Executive's Stock Unit Account as of the beginning of
each year in the installment payment period.  For example, shares
of  Stock equal to 1/7 of the Stock Units credited to Executive's
Stock Unit Account as of January 1, 2007 shall be transferred  to
Executive as soon as administratively practical in 2007;  1/6  of
the Stock Units credited to Executive's Stock Unit Account as  of
January  1,  2008 shall be transferred to Executive  as  soon  as
administratively practical in 2008; and so on, with  the  balance
distributed in the seventh year of the payout period.

      Executive may elect to defer the date of transfer of  Stock
to  a  specified  later date while Executive is  still  employed.
Such an election shall be delivered in writing to the Company  at
least six months before the date of transfer specified above, and
shall be irrevocable after such election deadline.

      In  the  event  of  the termination of  the  employment  of
Executive  with the Company before the payment dates as scheduled
above,  the  Company shall transfer, as soon as  practical  after
such  a  termination of employment, shares of Stock to  Executive
equal  in number to the Stock Units credited to Executive's Stock
Unit  Account  at  the  time  of such termination  of  employment
(regardless of any election to defer the transfer).

     Notwithstanding any other provision of this Agreement to the
contrary,  no  shares of Stock shall be transferred to  Executive
prior  to the earliest date on which the Company's federal income
tax deduction for such payment is not precluded by Section 162(m)
of  the  Internal  Revenue Code.  In the  event  any  payment  is
delayed  solely  as  a result of the preceding restriction,  such
payment  shall  be  made  as  soon as  administratively  feasible
following  the  first  date as of which  Section  162(m)  of  the
Internal  Revenue Code no longer precludes the deduction  by  the
Company of such payment.

Section 6.     Shareholder Rights

      Executive shall not have any of the rights of a shareholder
of  the Company with respect to Stock Units, such as the right to
vote.

Section 7.     Dividend Equivalents

      The  Company shall pay Executive as soon as practical after
the  Company  pays a cash dividend to shareholders  of  Stock  an
amount  in  cash  equal  to the amount per  share  of  such  cash
dividend multiplied by the number of Stock Units credited to  the
Stock  Unit  Account of Executive as of the record date  of  such
dividend.   The  Company  may  withhold  from  such  payment  any
applicable federal, state or local income or payroll tax.

Section 8.     Death Benefits

      In  the  event  of  the  death of Executive,  as  soon  as
practical  after  the  death  of Executive,  the  Company  shall
transfer  shares equal in number to the vested Stock  Units,  if
any,  credited to Executive's Stock Unit Account to  Executive's
Beneficiary or Beneficiaries.

      Executive  may  designate  a Beneficiary  or  Beneficiaries
(contingently,  consecutively, or  successively)  of  such  death
benefit  and, from time to time, may change his or her designated
Beneficiary.   A  Beneficiary may  be  a  trust.   A  beneficiary
designation shall be made in writing in a form prescribed by  the
Company  and  delivered to the Company while the  Participant  is
alive.   If there is no designated Beneficiary surviving  at  the
death  of  a  Participant, payment of any death  benefit  of  the
Participant  shall be made to the persons and in the  proportions
which any death benefit under the Stifle Financial Corp. Employee
Stock Ownership Plan is or would be payable.

Section 9.     Units Non-Transferable

      Stock Units awarded hereunder shall not be transferable  by
Executive.   Except as may be required by the federal income  tax
withholding  provisions of the Code or by the  tax  laws  of  any
State,  the  interests of Executive and his  Beneficiaries  under
this  Agreement are not subject to the claims of their  creditors
and  may  not  be voluntarily or involuntarily sold, transferred,
alienated,  assigned, pledged, anticipated, or  encumbered.   Any
attempt   by  Executive  or  a  Beneficiary  to  sell,  transfer,
alienate,   assign,  pledge,  anticipate,  encumber,  charge   or
otherwise  dispose  of  any right to benefits  payable  hereunder
shall be void.

Section 10.    Adjustment in Certain Events

      If  there  is any change in the Stock by reason  of  stock
dividends,  split-ups, mergers, consolidations, reorganizations,
combinations or exchanges of shares or the like, the  number  of
Stock Units credited to Executive's Stock Unit Account shall  be
adjusted  appropriately  so  that  the  number  of  Stock  Units
credited  to Executive's Stock Unit Account after such an  event
shall  equal  the number of shares of Stock a shareholder  would
own after such an event if the shareholder, at the time such  an
event occurred, had owned shares of Stock equal to the number of
Stock   Units   credited  to  Executive's  Stock  Unit   Account
immediately before such an event.

Section 11.    Tax Withholding

      The  Company shall not be obligated to transfer any shares
of  Stock until Executive pays to the Company or a Subsidiary in
cash, or any other form of property, including Stock, acceptable
to  the  Company,  the amount required to be withheld  from  the
wages  of Executive with respect to such shares.  Executive  may
elect  to have such withholding satisfied by a reduction of  the
number of shares otherwise transferable under this Agreement  at
such  time, such reduction to be calculated based on the closing
market  price  of the Stock on the day Executive  gives  written
notice of such election to the Company.

Section 12.    Source of Payment

       Shares  of  Stock  transferable  to  Executive,   or   his
Beneficiary, under this Agreement may be either Treasury  shares,
authorized but unissued shares, or any combination of such stock.
The  Company shall have no duties to segregate or set  aside  any
assets  to  secure Executive's right to receive shares  of  Stock
under  this Agreement.  Executive shall not have any rights  with
respect to transfer of shares of Stock under this Agreement other
than  the  unsecured right to receive shares of  Stock  from  the
Company.

Section 13.     Amendment

      This  Agreement may be amended by mutual  consent  of  the
parties hereto by written agreement.

Section 14.    Governing Law

      This  Agreement  shall be construed  and  administered  in
accordance with the laws of the State of Missouri.

      IN  WITNESS WHEREOF, the Company and Executive have caused
this  Agreement  to be executed on this       21st       day  of
December 1998.


                              STIFEL FINANCIAL CORP.



                              By:     /s/ Charles R. Hartman
                                      ----------------------
                              Title:  Secretary
                                      ----------------------

                              By:     /s/ Ronald J. Kruszewski
                                      ------------------------
                                      Ronald J. Kruszewski
                                      Executive