Management's Discussion and Analysis
of Financial Condition and Results of Operations*

Business Environment
Stifel  Financial Corp. ("the Parent"), through its wholly  owned
subsidiaries,   principally   Stifel,   Nicolaus    &    Company,
Incorporated  ("Stifel Nicolaus"), collectively  referred  to  as
("the  Company"),  is  principally engaged in  retail  brokerage,
securities trading, investment banking, investment advisory,  and
related   financial  services  throughout  the   United   States.
Although  the  Company has offices throughout the United  States,
its  major  geographic area of concentration is in  the  Midwest.
The  Company's principal customers are individual investors, with
the    remaining    client   base   composed   of   corporations,
municipalities, and institutions.

Many   factors  affect  the  Company's  results  of   operations,
including  changes in economic conditions, inflation,  volatility
of  securities  prices  and  interest rates,  trading  volume  of
securities,  demand  for investment banking  services,  political
events,  and  competition from other financial institutions.   As
these  factors  are  outside the control of the  Company,  and  a
significant  portion  of  the Company's expenses  are  relatively
fixed,  results of operations can vary significantly from  period
to period.

The  Company  faces increasing competition from  other  financial
institutions such as commercial banks,on-line service  providers,
and other companies offering financial services.  As a result  of
recent  and  pending  regulatory initiatives to  relieve  certain
restrictions   on  commercial  banks,  competition   to   provide
financial  services  once  dominated  by  securities  firms   has
increased  and  may  continue to increase.  In  addition,  recent
consolidation  in  the financial services industry  may  lead  to
increased competition from larger diversified organizations.   At
present,  the  Company is unable to predict the extent  of  these
changes and the impact on the Company's results of operations.

The  following summarizes the changes in the major categories  of
revenues and expenses for the respective periods.


- --------------------------------------------------------------------------------
                              Year Ended                  Year Ended
                       December  31,   December 31,   December 31,  December 31,
Increase  (Decrease)         1998   vs.    1997          1997      vs.   1996    
- --------------------------------------------------------------------------------
Dollars in thousands            Amount    Percentage     Amount      Percentage
- --------------------------------------------------------------------------------
                                                             
Revenues:
Commissions                      $ 6,966      14%         $ 5,863         13%
Principal transactions             6,002      29              965          5
Investment banking               (12,713)    (45)          12,223         75
Interest                          (2,508)    (12)           7,623         55
Other revenues                     3,445      22             (391)        (2)
- --------------------------------------------------------------------------------
                                 $ 1,192       1%         $26,283         24%    
- --------------------------------------------------------------------------------
Expenses:
Compensation and benefits        $ 4,873       6%         $15,329        23%
Commissions and floor brokerage       24       1              139         5
Communication and office supplies  1,475      21              117         2
Occupancy and equipment rental     1,440      18              151         2
Interest                          (3,193)    (25)           4,794        58
Litigation settlements and
  bad debts                       (2,896)    (78)             434        13
Other operating expenses             301       3            1,500        18
- --------------------------------------------------------------------------------
                                 $ 2,024       2%         $22,464        22%
- --------------------------------------------------------------------------------

*This Management's Discussion and Analysis of Financial Condition
and Results of Operations contains forward-looking statements, as
well  as  a  discussion  of some of the risks  and  uncertainties
involved in the Company's businesses that could affect the matters
referred to in such statements.


1998 As Compared to 1997
The  strong  market conditions experienced in 1997  continued  to
surge upward in 1998 as record volumes set in 1997 over 1996 fell
by  the  wayside.  Continued low interest rates and low inflation
preserved  investor confidence in the equity markets as evidenced
by  record trading volumes on the three major U.S. markets (NYSE,
NASDAQ, and AMEX) which increased 25% over 1997's record volumes.
Additionally,  industry-wide  net  new  sales  of  mutual   funds
experienced  a record increase of 28% in 1998 over 1997's  record
net new sales.

The  Company's focus for 1998 was expansion of its Private Client
Group.   In that vein, the Company invested in several key  areas
to  broaden its capabilities and capacity to support the  Private
Client  Group.   Professional support associates  were  added  to
improve  financial  and retirement planning,  provide  trust  and
corporate  executive services, and provide technical support  for
improved  technology.  Additionally, the Company  introduced  new
client   statements   with  cost-basis   information   and   made
substantial  investments in state-of-the-art desktop workstations
and market data platforms.  As a result, the Company added 65 new
investment  executives and opened 10 new  offices.   Short  term,
margins have been negatively impacted.

Calendar 1998 was the Company's second successive year of  record
revenues.  Total revenues of $137.3 million represented a nominal
increase  over the prior year's revenues of $136.1  million,  but
was  more notable considering the drop in new issue underwritings
experienced  industry-wide.  Net income declined to $5.2  million
in  1998  from $5.7 million in 1997, while net income per diluted
share declined to $0.73 from $0.88 one year earlier.

Revenues from commissions increased $7.0 million, principally  as
a  result  of  the strong equity markets and an increase  in  the
number  of  investment  executives and  independent  contractors.
Main components of the increase were commissions on mutual funds,
listed equity securities, and insurance products, which increased
24%, 16%, and 29%, respectively.

Principal  transaction revenues are primarily derived from  over-
the-counter   equity  and  fixed  income  inventory   activities.
Inventories  of  these securities are maintained to  meet  client
needs.  Realized and unrealized gains and losses that result from
holding  and  trading these securities are included in  principal
transaction   revenues.   Revenues  from  principal  transactions
increased   $6.0  million,  resulting  primarily   from   revenue
generated by the sales of unit investment trusts.

Investment  banking  revenues are derived  from  underwriting  of
corporate   and  municipal  securities  and  providing   advisory
services to clients.  These revenues decreased $12.7 million from
the  record  year  of  1997, as new issue  equity  underwritings,
especially small and mid-cap offerings, slowed dramatically.  The
Company's  investment banking revenues declined principally  from
fewer  equity and preferred underwritings.  The number of managed
and  co-managed corporate underwritings and the dollar volume  of
these  transactions decreased from 24 new issues for $1.4 billion
in 1997 to 8 new issues for $442 million in 1998.

Interest revenue decreased $2.5 million, resulting from a drop in
interest  earned  from customer borrowings  on  margin  accounts.
This  earnings  decline was the result of  both  a  reduction  in
customer  borrowings and a moderate decrease in rates charged  to
customers.

Other  revenues increased $3.4 million, principally  from  a  28%
growth  in money market account fees and a 28% growth in  managed
account service fees.

1998 As Compared to 1997 (continued)
Total   expenses  increased  $2.0  million  to  $128.7   million,
principally  as a result of increased compensation  and  benefits
along  with rising operating costs associated with the growth  of
the  Company's  Private  Client Group, offset  by  a  significant
decline in litigation expenses.

Compensation and benefits, the largest component of the Company's
total  expenses,  rose  $4.9 million.  A significant  element  of
compensation,  sales commissions, increased  $3.6  million.   The
increased  level of sales commissions was the result of increases
in   hiring   incentives  paid  to  newly  recruited   investment
executives,  increases  in compensation as  a  result  of  higher
individual  production, and increases in payments to  independent
contractors.   The  Company's emphasis on expanding  the  Private
Client  Group, broadening the depth of services provided  to  the
Private  Client  Group,  enhancing  information  technology,  and
opening  10  branch offices led to an increase in the  number  of
support  associates,  resulting in a  $3.1  million  increase  in
salary  expense over 1997 salary expense.  The increase in  sales
commission  and  salary  expense was offset  by  the  decline  in
incentive  compensation  related to  departmental  and  firm-wide
profitability.

Communications  and  office  supplies  rose  $1.5  million.   The
increases  in communication costs resulted principally  from  the
expansion   and   improvement  of  the  Company's   communication
technology to enhance services provided for the Company's private
clients.   Office supplies increased as a direct  result  of  the
increase in branch office openings.

The opening of 10 new Private Client Group branch offices and the
upgrading  of communications technology equipment led to  a  $1.4
million increase in occupancy and equipment rental expenses.

Decreased borrowings to finance customer margin accounts, and the
1997  conversion  of  $10.0 million of debt into  shares  of  the
Company's common stock (see Note J) led to a $3.2 million decline
in interest expense.

Litigation,  settlements,  and bad debt  expense  decreased  $2.9
million.   The  principal cause of the decrease  is  due  to  the
significant decline in litigation related to the Company's former
Oklahoma operations for which estimated losses were provided  for
in prior years.

1997 As Compared to 1996
The  Company  benefited from strong market conditions  driven  by
continued  low  interest rates, low inflation, and strong  equity
markets  experienced industry-wide.  Trading volume on the  three
major  U.S.  markets (NYSE, NASDAQ, and AMEX) and  net  sales  of
mutual funds reached new highs.  Trading volume on the major U.S.
markets  increased  22%, along with industry-wide  net  sales  of
mutual  funds  increasing 10% compared  to  1996.    The  Company
recorded  revenues  of $136.1 million, a $26.3  million  increase
over 1996.  Net income for 1997 reached $5.7 million, an increase
of  $2.3 million over 1996.  Net income per diluted share rose to
$0.88 from $0.59 in 1996.

Strong  market  conditions  fueled an increase  in  revenue  from
commissions  of $5.9 million.  The increase was mainly  comprised
of   commissions   on   mutual  funds,  over-the-counter   equity
securities,  listed equity securities, and insurance and  annuity
products, which increased 21%, 8%, 13%, and 40%, respectively.

Revenues   from   principal  transactions   increased   $965,000,
resulting from a rise in sales of over-the-counter equities which
was  partially offset by a decrease in fixed income transactions.
Low  interest  rates,  low inflation, and a rising  stock  market
fueled  greater investor demand for equities and lower levels  of
demand for municipal and corporate debt.

1997 As Compared to 1996 (continued)
Investment banking revenues increased $12.2 million, as favorable
market   conditions   continued  to  support  these   activities.
Underwriting  and  advisory services for the Company's  corporate
clients comprised the majority of the increase.  During the year,
the  Company  completed  24  managed or  co-managed  offerings,an
increase of 35% over 1996.

The  majority of the increase in interest revenue of $7.6 million
resulted from interest earned from customer borrowings on  margin
accounts.    Average  margin  account  balances   increased   60%
principally as a result of significant customer borrowings during
the first nine months of the year.

Other  revenues decreased $390,000.  However, several  components
within  other revenues fluctuated significantly.  Increased  fees
from  investment management services and other advisory and asset
management  programs were offset by the absence of a  significant
investment  gain recorded in 1996.  This $3.3 million  investment
gain  was  the result of an exercise of warrants relating  to  an
underwriting and the subsequent sale of the equity securities.

Total   expenses  increased  $22.5  million  to  $126.7  million,
principally  as a result of increased compensation  and  benefits
and interest expense.

Compensation and benefits, a significant portion of the Company's
total  expenses, rose $15.3 million.  A majority of the  increase
resulted  from  compensation that is variable in nature  and  was
commensurate   with  commissionable  revenues  and  departmental,
subsidiary, and firm-wide profitability.

Interest  expense increased $4.8 million as a result of increased
levels of short-term borrowings by the Company.  These borrowings
were  necessary  to  finance the increased activity  in  customer
margin accounts.

Several  of  the  remaining  expense categories  were  relatively
unchanged  during 1997.  The following discussion will  focus  on
expense items with significant changes.

Litigation, settlements, and bad debt expense increased  $434,000
in  1997.  The 1997 expenses include a $2.5 million provision for
estimated  costs  to address various litigation  matters  related
primarily to the Company's former Oklahoma operations.

Other operating expenses increased $1.5 million, primarily due to
increased  travel and promotion cost from efforts to  expand  the
Company's  private client and institutional businesses  and  fees
paid for legal services, consulting, and employment search firms.

Management's Discussion and Analysis
of Financial Condition and Results of Operations

Impact of Year 2000
The  Year 2000 issue is the result of computer programs currently
written  in two-digit format, rather than four-digit,  to  define
the  applicable  year,  which affects  the  ability  of  computer
systems  to  accurately process dates ending after  December  31,
1999.

During  1998,  the Company assessed its Year 2000 compliance  for
all  of  its  operating systems including outside  vendors.   The
Company's securities processing system, which provides all of the
record-keeping  and  transaction  processing  services  for   the
Company's  customer  accounts, has  been  identified  as  mission
critical.  The Company utilizes a third-party service bureau  for
this system.  The service bureau designs and maintains the system
at  its own location.  The Company utilizes the system via direct
on-line  computer access.  This service bureau provides the  same
customer  record-keeping  services  to  approximately  20   other
securities firms throughout the United States.

In  January 1999, the service bureau reported they had  completed
100%  of  the  changes to program code required for the  customer
record-keeping  system  and had placed these  changes  into  live
production.   In December 1998 and January 1999, the Company  and
other  user firms of this service bureau performed detail testing
on  the  system.   This involved processing  a  wide  variety  of
transactions  on  the  system in a Year 2000  environment.   This
testing identified no significant problems.

The  Company  and  the  service bureau will  participate  in  the
securities industry-wide test in March and April 1999.  This test
will  demonstrate the service bureau's ability to interface  with
all  of  its critical third parties in the trading and settlement
process.

The  Company's  Year  2000  plan also  addresses  other  systems,
including  a variety of vendor-supplied software products  and  a
small number of internally created AS400 mainframe programs.  The
Company  has  substantially  completed  implementation   of   all
remedies planned for mission critical systems as of January 1999.

The  Company  will  test its internally created  AS400  mainframe
programs  by  June 30, 1999.  There are currently  no  plans  for
specific  testing  of  most vendor-supplied  software  for  which
vendors have provided assurance of Year 2000 compliance.

The  Company believes that the incremental costs associated  with
modifications  for  internal software and  systems  will  not  be
material  to  the Company's financial statements.   However,  the
interdependent natureof  securities transactions and the  success
of  the  Company's external counterparties and vendors, including
the third-party service bureau mentioned  above,  in dealing with
this issue could significantly  influence the  Company's estimate
of the impact  the Year 2000 will have on its business.

Liquidity and Capital Resources
The Company's assets are highly liquid, consisting mainly of cash
or  assets  readily  convertible into  cash.   These  assets  are
financed  primarily  by  the Company's equity  capital,  customer
credit  balances, short-term bank loans, proceeds from securities
lending, long-term notes payable, and other payables.  Changes in
securities  market  volumes, related customer borrowing  demands,
underwriting activity, and levels of securities inventory  affect
the amount of the Company's financing requirements.

Management   believes  that  funds  from  operations,   available
informal short-term credit arrangements, and long-term borrowings
will  provide  sufficient  resources  to  meet  its  present  and
anticipated financing needs.

Stifel, Nicolaus & Company, Incorporated, the Company's principal
broker-dealer  subsidiary, is subject to certain requirements  of
the  Securities and Exchange Commission with regard to  liquidity
and  capital requirements.  At December 31, 1998, Stifel Nicolaus
had net capital of approximately $28.5 million,which exceeded the
minimum  net capital requirements by approximately $23.1 million.

Inflation
The  Company's assets are primarily monetary, consisting of cash,
securities inventory, and receivables.  These monetary assets are
generally liquid and turn over rapidly and, consequently, are not
significantly  affected  by  inflation.   However,  the  rate  of
inflation  affects  various expenses  of  the  Company,  such  as
employee compensation and benefits, communications, and occupancy
and  equipment, which may not be readily recoverable in the price
of its services.

Market Risk
Market risk refers to the risk that a change in the level of  one
or  more  market  prices, interest rates, indices,  volatilities,
correlations,  or other market factors, such as  liquidity,  will
result  in losses for a certain financial instrument or group  of
financial instruments.  The Company actively monitors its  market
risk  through  a  variety of control procedures involving  senior
management and selected risk management committees.The  Company's
existing and proposed underwritings, credit extended to customers
and counterparties, and inventory trading activities are reviewed
by business unit managers  and  senior management.  Underwritings
are subject to due diligence reviews by senior management. Credit
risk is managed through the use of credit  exposure  information,
the monitoring  of  collateral values,  and the  establishment of
credit limits. Inventory positions are  continually  monitored by
management and subject to  trading and position limits.

During 1998, the Company's securities trading inventory consisted
of  fixed income debt and over-the-counter equity positions.  The
fair  value of these securities at December 31, 1998,  was  $34.3
million  and  $4.4 million, respectively, in long  positions  and
$461,000   and   $537,000,  respectively,  in  short   positions.
Analysis  was  performed on these instruments that  assessed  the
related  risk  and materiality as required by the Securities  and
Exchange  Commission.  Based on this analysis, in the opinion  of
management,  the  market  risk  associated  with  the   Company's
financial  instruments  at December 31, 1998,  will  not  have  a
material  adverse effect on the Company's consolidated  financial
position or results of operations.

Recent Accounting Pronouncements
In  1998, the Company early adopted Statement of Position ("SOP")
98-1, "Accounting for the Costs of Computer Software Developed or
Obtained  for  Internal Use."  SOP 98-1 provides  guidelines  for
capitalization of developmental costs of proprietary software and
purchased  software for internal use.  The adoption of  this  SOP
had no material effect on the statement of financial position  or
results of operations.

In  1998, the Financial Accounting Standards Board "FASB"  issued
Statement  of  Financial Accounting Standards ("SFAS")  No.  133,
"Accounting  for Derivative Instruments and Hedging  Activities."
This  standard  requires that derivatives be  recognized  in  the
balance  sheet at fair value.  Designation as hedges of  specific
assets or liabilities is permitted only if certain conditions are
met.   Effective  in  calendar year 2000,  the  Company  will  be
required  to  record and mark to market any derivative  financial
instruments and related underlying assets, liabilities, and  firm
commitments.  Management has not determined what effect SFAS  No.
133 will have on its financial statements.


Consolidated Statements Of Financial Condition

- ----------------------------------------------------------------------------------------------------------------
(In thousands)                                                          December 31, 1998     December 31, 1997   
- ----------------------------------------------------------------------------------------------------------------
                                                                                               
Assets        Cash and cash equivalents                                      $  12,835             $  15,366
              --------------------------------------------------------------------------------------------------
              Cash segregated for the exclusive benefit of customers               177                   177
              --------------------------------------------------------------------------------------------------
              Receivable from brokers and dealers:
                Securities failed to deliver                                     1,481                   481
                Deposits paid for securities borrowed                           12,653                18,223
                Settlement balances with clearing organizations                  9,812                16,519
              --------------------------------------------------------------------------------------------------
                                                                                23,946                35,223
              --------------------------------------------------------------------------------------------------
              Receivable from customers, net of allowance for doubtful
                accounts of $556 and $556, respectively                        213,709               218,301 
              --------------------------------------------------------------------------------------------------
              Securities owned, at fair value:
                U.S.  Government obligations                                     4,282                 4,763
                State and municipal obligations                                 27,946                 6,471
                Corporate obligations                                            2,025                 2,153
                Corporate stocks                                                 4,379                 5,825
              --------------------------------------------------------------------------------------------------
                                                                                38,632                19,212
              --------------------------------------------------------------------------------------------------
              Memberships in exchanges, at cost                                    513                   513
              Office equipment and leasehold improvements, at cost,
                net of allowances for depreciation and amortization of
                $12,361 and $10,890, respectively                                5,315                 2,227
              Goodwill, net of accumulated amortization of $1,721
                and $1,414, respectively                                         3,874                 4,181
              Notes receivable from and advances to officers and
                employees, net of allowance for doubtful receivables
                from former employees of $482 and $2,376, respectively           6,460                 4,249
              Deferred tax asset                                                 3,213                 4,577
              Other assets                                                      26,331                11,458
              --------------------------------------------------------------------------------------------------
                TOTAL ASSETS                                                 $ 335,005             $ 315,484
              --------------------------------------------------------------------------------------------------



Consolidated Statement of Financial Condition

- ---------------------------------------------------------------------------------------------------------------
(In thousands,except share amounts)                                     December 31, 1998     December 31, 1997
- ---------------------------------------------------------------------------------------------------------------
                                                                                             
Liabilities and   Short-term  borrowings from banks                           $ 62,890              $ 89,150
Stockholders'     Payable to brokers and dealers:
Equity              Securities  failed to receive                                1,545                 1,242
                    Deposits received from securities loaned                   103,224                72,466
                  ---------------------------------------------------------------------------------------------
                                                                               104,769                73,708
                  ---------------------------------------------------------------------------------------------
                  Payable to customers                                          37,306                39,239
                  Securities sold,but not yet purchased,at fair value              998                 4,264
                  Drafts payable                                                18,210                13,966
                  Accrued employee compensation                                 18,320                19,247
                  Obligations under capital leases                                 848                   522
                  Accounts payable and accrued expenses                         16,117                15,707
                  Long-term debt                                                20,570                 9,600
                  --------------------------------------------------------------------------------------------- 
                    Total Liabilities                                          280,028               265,403
                  ---------------------------------------------------------------------------------------------
                  Stockholders' equity:
                    Preferred stock -$1 par value; authorized
                      3,000,000 shares; none issued
                    Common stock -$.15 par value; authorized 10,000,000
                      shares; issued 7,219,335 and 6,678,223 shares,
                      respectively                                               1,084                 1,002
                    Additional paid-in capital                                  41,867                37,006
                    Retained  earnings                                          18,291                17,425
                  ---------------------------------------------------------------------------------------------
                                                                                61,242                55,433
                  ---------------------------------------------------------------------------------------------  
                    Less:
                      Treasury stock, at cost
                        222,743 and 168,648 shares, respectively                 2,162                 1,989
                      Unamortized  expense of restricted stock awards            1,081                   185
                      Unearned employee stock ownership plan shares,
                        at cost, 235,866 and 236,250 shares, respectively        3,022                 3,178
                  --------------------------------------------------------------------------------------------- 
                    Total Stockholders' Equity                                  54,977                50,081
                  ---------------------------------------------------------------------------------------------  
                    TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY                $335,005              $315,484
                  ---------------------------------------------------------------------------------------------

See Notes to Consolidated Financial Statements


Consolidated Statements Of Operations

- ------------------------------------------------------------------------------------------------------------
                                                                            Years Ended December 31,
                   -----------------------------------------------------------------------------------------             
                   (In thousands, except per share amounts)            1998            1997            1996
                   -----------------------------------------------------------------------------------------
                                                                                             
Revenues           Commissions                                      $ 56,729        $ 49,763        $ 43,900
                   Principal transactions                             26,465          20,463          19,498
                   Investment banking                                 15,763          28,476          16,253
                   Interest                                           18,889          21,397          13,774
                   Other                                              19,442          15,997          16,388
                   -----------------------------------------------------------------------------------------
                                                                     137,288         136,096         109,813
- ------------------------------------------------------------------------------------------------------------
Expenses           Employee compensation and benefits                 86,967          82,094          66,765
                   Commissions and floor brokerage                     2,804           2,780           2,641
                   Communications and office supplies                  8,389           6,914           6,797
                   Occupancy and equipment rental                      9,549           8,109           7,958
                   Interest                                            9,798          12,991           8,197
                   Litigation, settlements, and bad debts                830           3,726           3,292
                   Other operating expenses                           10,362          10,061           8,561
                   -----------------------------------------------------------------------------------------
                                                                     128,699         126,675         104,211
- ------------------------------------------------------------------------------------------------------------              
                   Income before income taxes                          8,589           9,421           5,602
                   Provision for income taxes                          3,344           3,750           2,209
                   -----------------------------------------------------------------------------------------    
                   Net income                                       $  5,245        $  5,671        $  3,393
                   =========================================================================================
- ------------------------------------------------------------------------------------------------------------
Earnings Per       Net income per share:
Common Share and     Basic earnings per share                       $   0.77        $   1.01        $   0.66
Share Equivalents    Diluted earnings per share                     $   0.73        $   0.88        $   0.59
                   -----------------------------------------------------------------------------------------

See Notes to Consolidated Financial Statements.


Consolidated Statements Of Stockholders' Equity

- -----------------------------------------------------------------------------------------------------------------------
                                                                            Treasury Stock and    Unamortized
                                                    Additional               Unearned Employee     Expense of
(In thousands,                    Common  Stock       Paid-In     Retained  Stock Ownership Plan   Restricted
except share amounts)            Shares    Amount     Capital     Earnings    Shares     Amount   Stock Awards   Total
- -----------------------------------------------------------------------------------------------------------------------
                                                                                         
Balance at January 1, 1996      4,540,890  $  681    $ 19,622     $15,754    (183,225)   $(1,162)   $(  100)   $34,795
- -----------------------------------------------------------------------------------------------------------------------
Cash dividends -common
  stock ($.09 per share)                                           (  405)                                      (  405)
Stock rights redemption -
  common stock ($.05 per share)                                    (  223)                                      (  223)
Purchase of treasury shares                                                  ( 69,713)    (  520)               (  520)
Employee benefit plans                                  ( 132)                118,953        753                   621
Stock options exercised                                 (   1)                    615          4                     3
Restricted stock awards                                   162                   3,000         20     (  182)       - -
Amortization of restricted stock
  awards                                                                                                 75         75
Dividend reinvestment                                                           1,365         13                    13
Net income for the year                                             3,393                                        3,393
5% stock dividend                 226,825      34       1,752      (1,786)   (  6,450)                             - -
- ------------------------------------------------------------------------------------------------------------------------
Balance at December 31, 1996    4,767,715     715      21,403      16,733    (135,455)    (  892)    (  207)    37,752
- ------------------------------------------------------------------------------------------------------------------------
Cash dividends -common
  stock ($.12 per share)                                           (  609)                                      (  609)
Purchase of treasury shares                                                  (276,331)    (2,926)               (2,926)
Employee benefit plans                                  (  82)                158,740      1,098                 1,016
Stock options exercised                                 ( 274)                 49,467        375                   101
Restricted stock awards                                 ( 196)                 42,168        349     (  153)       - -
Amortization of restricted stock
  awards                                                                                                175        175
Shares issued                   1,592,707     239      11,832                                                   12,071
Dividend reinvestment                                       1                     794          7                     8
Net income for the year                                             5,671                                        5,671
5% stock dividend                 317,801      48       4,322      (4,370)   (  8,031)                             - -
Employee stock ownership plan                                                (236,250)    (3,178)               (3,178)
- ------------------------------------------------------------------------------------------------------------------------
Balance at December 31, 1997    6,678,223   1,002      37,006      17,425    (404,898)    (5,167)    (  185)    50,081
- ------------------------------------------------------------------------------------------------------------------------
Cash dividends -common
  stock ($.12 per share)                                           (  828)                                      (  828)
Purchase of treasury shares                                                  (211,717)    (2,160)               (2,160)
Employee benefit plans             20,903       3       ( 267)                173,351      2,082                 1,818
Stock options exercised            94,676      14         367                   7,099         63                   444
Restricted stock awards            82,000      12       1,262                (  1,576)    (   11)    (1,263)       - -
Amortization of restricted stock
  awards                                                                                                367        367
Dividend reinvestment                                       1                     972          9                    10
Net income for the year                                             5,245                                        5,245
5% stock dividend                 343,533      53       3,498      (3,551)   ( 21,840)                             - -
- ------------------------------------------------------------------------------------------------------------------------
Balance at December 31, 1998    7,219,335  $1,084     $41,867     $18,291    (458,609)   $(5,184)   $(1,081)   $54,977
- ------------------------------------------------------------------------------------------------------------------------

See Notes to Consolidated Financial Statements.Consolidated


Consolidated Statements of Cash Flows

- ------------------------------------------------------------------------------------------------------------
                                                                              Years Ended December 31,
                                                                       -------------------------------------
(In thousands)                                                            1998          1997        1996
- ------------------------------------------------------------------------------------------------------------
                                                                                                             
Cash Flows            Net  income                                       $  5,245      $  5,671    $  3,393
From Operating        --------------------------------------------------------------------------------------
Activities            Noncash items included in earnings:
                        Depreciation and amortization                      2,133         1,519       1,664
                        Bonus notes amortization                           1,717         1,178       1,213
                        Deferred compensation                                575           920         571
                        Amortization of restricted stock awards
                          and stock benefits                                 595           172          75
                        Deferred tax provision (benefit)                   1,363       (   907)        231
- ------------------------------------------------------------------------------------------------------------
                                                                          11,628         8,553       7,147
                      Decrease (increase) in operating receivables:
                        Customers                                          4,592        16,915     (78,291)
                        Brokers and dealers                               11,277       (20,387)      1,588
                     (Decrease) increase in operating payables:
                        Customers                                        ( 1,933)        7,144         289
                        Brokers and dealers                               31,061        26,560      24,020
                      Decrease (increase) in assets:
                        Cash and U.S. Government securities
                          segregated for the exclusive benefit
                          of customers                                       - -           305         293
                        Securities owned                                 (19,420)      (   300)        608
                        Notes receivable from officers and employees     ( 3,927)      ( 2,409)    ( 1,030)
                        Other assets                                     ( 3,225)        1,633     (   532)
                     (Decrease) increase in liabilities:
                        Securities sold, not yet purchased               ( 3,266)        1,035         485
                        Drafts payable, accounts payable and
                          accrued expenses, and accrued employee
                          compensation                                     3,153        10,148       1,302
                      --------------------------------------------------------------------------------------
                      Cash From Operating Activities                    $ 29,940      $ 49,197    $(44,121)
- ------------------------------------------------------------------------------------------------------------



Consolidated Statement of Cash Flows (Continued)

- ------------------------------------------------------------------------------------------------------------
                                                                              Years Ended December 31,
                                                                       -------------------------------------
                  (In thousands)                                          1998          1997        1996
- ------------------------------------------------------------------------------------------------------------
                                                                                                            
                  Cash From Operating Activities -
                  From Previous Page                                    $ 29,940       $ 49,197    $(44,121)
- ------------------------------------------------------------------------------------------------------------
Cash Flows        Net (payments) proceeds for short-term
From Financing      borrowings from banks                                (26,260)       (43,250)     45,950
Activities        Proceeds from:
                    Issuance of stock                                      2,043          2,907         633
                    Long-term debt                                        10,970          9,600         - -
                    Subordinated borrowings                                  - -          8,000         - -
                  Payments for:
                    Settlement of long-term debt                             - -            - -     (   760)
                    Purchases of stock for treasury                      ( 2,160)       ( 2,926)    (   520)
                    Principal payments under 
                      capital lease obligation                           (   597)       (   392)    (   431)
                    Subordinated borrowings                                  - -        ( 8,000)    (    50)
                    Cash dividends and rights redemption                 (   828)       (   609)    (   628)
                    Purchase of stock for employee stock
                      ownership plan                                         - -        ( 3,178)        - -
                  ------------------------------------------------------------------------------------------                  
                  Cash From Financing Activities                         (16,832)       (37,848)     44,194
- ------------------------------------------------------------------------------------------------------------
Cash Flows        Proceeds from:
From Investing      Sale of office equipment and leasehold
                      improvements                                            46            145          28
                    Sale of investments                                      118             84       3,753
                  Payments for:
                    Acquisition of office equipment and
                      leasehold improvements                             ( 4,025)        (  999)    (   443)
                    Acquisition of investments                           (11,778)        (3,173)    ( 1,795)
                  ------------------------------------------------------------------------------------------
                  Cash From Investing Activities                         (15,639)        (3,943)      1,543
                  ------------------------------------------------------------------------------------------
                 (Decrease) increase in cash and cash
                    equivalents                                          ( 2,531)         7,406       1,616
                  Cash and cash equivalents -
                    beginning of year                                     15,366          7,960       6,344
                  ------------------------------------------------------------------------------------------
                  Cash and cash equivalents -
                    end of year                                         $ 12,835       $ 15,366    $  7,960
                  ==========================================================================================
                  Supplemental disclosures of cash flow information:
                    Interest payments                                   $ 10,082       $ 13,093    $  8,264
                    Income tax payments                                 $  4,474       $  3,418    $  2,247  
                  Schedule of Noncash Investing and Financing Activities
                    Fixed assets acquired under capital lease           $    923       $    405    $    240
                    Restricted stock awards, net of forfeitures         $  1,263       $    153    $    182
                    Employee stock ownership shares                     $    165       $    300    $    280
                    Debt converted into stock                                - -       $ 10,000         - -
                    Stock dividends distributed                         $  3,551       $  4,370    $  1,786
                  ------------------------------------------------------------------------------------------

See Notes to Consolidated Financial Statements.

Notes To Consolidated Financial Statements
(in thousands, except share and per share amounts)

Note A -Summary of Significant Accounting and Reporting Policies

Nature of Operations
Stifel  Financial Corp. ("the Parent"), through its wholly  owned
subsidiaries,   principally   Stifel,   Nicolaus    &    Company,
Incorporated  ("Stifel Nicolaus"), collectively  referred  to  as
("the  Company"),  is  principally engaged in  retail  brokerage,
securities trading, investment banking, investment advisory,  and
related   financial  services  throughout  the   United   States.
Although  the  Company has offices throughout the United  States,
its  major  geographic area of concentration is in  the  Midwest.
The  Company's principal customers are individual investors, with
the    remaining    client   base   composed   of   corporations,
municipalities, and institutions.

Basis of Presentation
The consolidated financial statements include the accounts of the
Parent  and  its  wholly owned subsidiaries,  principally  Stifel
Nicolaus.   Stifel  Nicolaus is a broker-dealer registered  under
the  Securities Exchange Act of 1934.  All material  intercompany
balances and transactions are eliminated in consolidation.

The  preparation  of  financial  statements  in  conformity  with
generally  accepted accounting principles requires management  to
make  estimates and assumptions that affect the reported  amounts
of assets and liabilities and disclosure of contingent assets and
liabilities  at  the  date of the financial  statements  and  the
reported  amounts of revenues and expenses during  the  reporting
period.  Actual results could differ from those estimates.

Where  appropriate, prior years' financial information  has  been
reclassified to conform with the current year presentation.

The Company defines cash equivalents as short-term, highly liquid
investments  with original maturities of 90 days or  less,  other
than those held for sale in the ordinary course of business.

Security Transactions
Trading and investment securities owned and securities sold,  but
not yet purchased are carried at fair value, and unrealized gains
and   losses   are  reflected  in  the  results  of   operations.
Securities  held  for  investment  by  the  Parent  and   certain
subsidiaries are included in other assets and are carried at  the
lower of historical cost or fair value.  Investment securities of
registered  broker-dealer subsidiaries are carried at fair  value
or   amounts  that  approximate  fair  value  as  determined   by
management.

Securities  failed to deliver and receive represent the  contract
value  of securities that have not been delivered or received  by
settlement date.

Receivable from customers includes amounts due on cash and margin
transactions.   The value of securities owned  by  customers  and
held as collateral for these receivables is not reflected in  the
consolidated statements of financial condition.

Note A -Summary of Significant Accounting and Reporting  Policies
(continued)

Customer security transactions are recorded on a settlement  date
basis with related commission revenue and expense recorded  on  a
trade date basis.  Principal securities transactions are recorded
on a trade date basis.

Fair Value
The Company's financial instruments are carried at fair value  or
amounts  that  approximate  fair  value.   Securities  owned  and
securities  sold, but not yet purchased are valued  using  quoted
market   or   dealer  prices,  pricing  models,  or  management's
estimates.    Customer  receivables,  primarily   consisting   of
floating-rate loans collateralized by customer-owned  securities,
are  charged interest at rates similar to other such  loans  made
throughout  the  industry.   The  Company's  remaining  financial
instruments  are  generally  short-term  in  nature,  and   their
carrying   values  approximate  fair  value.   The  Company   has
estimated  the  fair  value  of  its  long-term  debt  using  the
discounted cash flow analysis of payments.  At December 31, 1998,
the estimated fair value of the notes was $13,858.

Income Taxes
Deferred   income  taxes  are  recognized  for  the  future   tax
consequences  attributable to differences between  the  financial
reporting and income tax bases of assets and liabilities.

Segment Reporting
During   1998,   the  Company  adopted  Statement  of   Financial
Accounting   Standards  ("SFAS")  No.  131,  "Disclosures   About
Segments  of  Enterprise  and  Related  Information."   SFAS  131
supersedes  SFAS  14,  "Financial Reporting  for  Segments  of  a
Business  Enterprise," replacing the "industry segment"  approach
with   the   "management"  approach.   The  management   approach
designates  the internal organization that is used by  management
for  making operating decisions and assessing performance as  the
source  of  the  Company's reportable segments.   SFAS  131  also
requires  disclosures  about products  and  services,  geographic
areas,  and  major customers.  The adoption of SFAS 131  did  not
affect  the Company's financial position or results of operations
but  did  affect the disclosure of segment information (see  Note
N).

Comprehensive Income
The  Company  adopted  SFAS  No.  130,  "Reporting  Comprehensive
Income," which requires entities to report changes in equity that
result  from  transactions and economic events other  than  those
with shareholders.  The Company had no other comprehensive income
items; accordingly net income and other comprehensive income  are
the same.

Other
Securities  borrowed and securities loaned are  recorded  at  the
amount  of  cash  collateral advanced  or  received.   Securities
borrowed transactions require Stifel Nicolaus to deposit cash  or
other  collateral  with the lender.  With respect  to  securities
loaned,  Stifel Nicolaus receives collateral in the form of  cash
or  other  collateral in an amount generally  in  excess  of  the
market value of securities loaned.  Stifel Nicolaus monitors  the
market  value of securities borrowed and loaned on a daily basis,
with additional collateral obtained or refunded as necessary.

Amortization  of  assets under capital lease  is  computed  on  a
straight-line basis over the estimated useful life of the  asset.
Leasehold improvements are amortized over the remaining  term  of
the  lease.   Depreciation of office equipment is computed  on  a
straight-line basis for equipment purchased prior to  January  1,
1994,   and   an  accelerated  method  for  equipment   purchased
thereafter.

Goodwill  recognized in business combinations  accounted  for  as
purchases  is being amortized over 15 to 40 years on a  straight-
line basis.

Basic  earnings per share of common stock is computed by dividing
income  available to shareholders by the weighted average  number
of   common  shares  outstanding  during  the  periods.   Diluted
earnings  per  share reflects the potential dilution  that  could
occur if securities or other contracts to issue common stock were
exercised  or  converted into common stock  or  resulted  in  the
issuance of common stock that then shared in the earnings of  the
entity.   Diluted earnings include dilutive stock  options  under
the  treasury  stock  method  and  dilutive  shares  from  Senior
Convertible Notes under the if converted method.

Note B -Special Reserve Bank Account
At  December  31,  1998, cash of $177 has been  segregated  in  a
special  reserve  bank  account  for  the  exclusive  benefit  of
customers  pursuant to Rule 15c3-3 under the Securities  Exchange
Act of 1934.

Note C -Short-Term Borrowings From Banks
In  the  normal course of business, Stifel Nicolaus borrows  from
various  banks on a demand basis with company-owned and  customer
securities  pledged as collateral.  Available credit arrangements
with  banks  totaled  $245,000 at December  31,  1998,  of  which
$182,110   was  unused.   There  were  no  compensating   balance
requirements  under  these arrangements.  The Company's  floating
interest  rate short-term borrowings bore interest at a  weighted
average  rate of 5.65% and 6.87% at December 31, 1998  and  1997,
respectively.  Short-term borrowings of $29,475 and $21,725  were
collateralized    by   company-owned   securities    valued    at
approximately $38,301 and $28,452 on a settlement date  basis  at
December  31, 1998 and 1997, respectively.  Short-term borrowings
of   $33,415   and  $67,425  used  to  finance  receivables  from
customers were collateralized by customer-owned securities valued
at  approximately $60,846 and $108,821 at December 31,  1998  and
1997, respectively.

Note D -Commitments and Contingencies
In  the  normal course of business, Stifel Nicolaus  enters  into
underwriting commitments.  Settlement of transactions relating to
such  underwriting commitments which were open December 31, 1998,
had no material effect on the consolidated financial statements.

In  connection  with margin deposit requirements of  The  Options
Clearing  Corporation,  Stifel  Nicolaus  has  pledged  cash  and
customer-owned  securities valued at $62,768.   At  December  31,
1998, the amounts on deposit satisfied the minimum margin deposit
requirement of $58,031.

The  future minimum rental commitments at December 31, 1998, with
initial or remaining non-cancellable lease terms in excess of one
year are as follows:


- ---------------------------------------------------------------------------------------
                                                          Operating Leases
                                          ---------------------------------------------
                                                           Minimum             Future  
                                             Lease      Payments Under    Minimum Rental
Year Ending December 31,  Capital Leases  Commitments  Related Sublease     Commitment
- ---------------------------------------------------------------------------------------
                                                                     
1999                           $483         $ 4,063          $(115)         $ 3,948
2000                            362           4,129            (56)           4,073
2001                             62           3,859            - -            3,859
2002                            - -           3,304            - -            3,304
2003                            - -           2,856            - -            2,856
Thereafter                      - -          14,084            - -           14,084
- ---------------------------------------------------------------------------------------
Minimum Commitments            $907         $32,295          $(171)         $32,124
                                            =======          ======         =======
  Less Interest                  59
                               ----
Net Present Value of
  Capital Lease Obligations    $848
                               ====

Rental  expense  for  the  years  ended  1998,  1997,  and   1996
approximated $4,032, $2,899, and $3,541, respectively.

Office  equipment, under capital leases, with a recorded cost  of
approximately $828, net of amortization of $1,387, and $497,  net
of  amortization  of  $1,036,  at December  31,  1998  and  1997,
respectively, collateralizes the above capital lease  obligations
and  is  included  in  the consolidated statements  of  financial
condition  in  the  caption of "Office  equipment  and  leasehold
improvements."

Amortization  and  depreciation expense of assets  under  capital
lease and owned furniture and equipment for 1998, 1997, and  1996
was $1,794, $1,224, and $1,384, respectively.

Note E -Net Capital Requirements
Stifel Nicolaus is subject to the Uniform Net Capital Rule,  Rule
15c3-1  under  the Securities Exchange Act of 1934 (the  "rule"),
which  requires  the  maintenance  of  minimum  net  capital,  as
defined.   Stifel  Nicolaus has elected to  use  the  alternative
method  permitted  by  the  rule which  requires  maintenance  of
minimumnet  capital equal to the greater of $250 or 2 percent  of
aggregate  debit  items  arising from customer  transactions,  as
defined.  The rule also provides that equity capital may  not  be
withdrawn  or cash dividends paid if resulting net capital  would
be less than 5 percent of aggregate debit items.

At December 31, 1998, Stifel Nicolaus had net capital of $28,509,
which  was  10.6 percent of aggregate debit items and $23,106  in
excess of minimum required net capital.

Note F -Employee Benefit Plans
The Company has a profit sharing 401(k) plan (the "PSP") covering
qualified  employees as defined in the plans.   Contributions  to
the  PSP were based upon a company match of 50% of the employees'
first  five  hundred  dollars in annual contributions  for  1998,
1997,  and  1996.   Additional contributions by the  Company  are
discretionary.   The amounts charged to operations  for  the  PSP
were   $158,   $142,  and  $146,  for  1998,  1997,   and   1996,
respectively.

Stifel  Nicolaus also has a deferred compensation plan  available
to  investment executives whereby a certain percentage  of  their
earnings is deferred as defined in the plan and vests over a five-
year  period.  The investment executives have the right to  elect
to   invest  their  individual  deferred  amounts  into   several
investment options, including Company stock.  The amounts charged
to operations related to this plan were $507, $920, and $571, for
1998, 1997, and 1996, respectively.

Note G -Stock-Based Compensation Plans
The Company has several stock-based compensation plans, which are
described below.  The Company applies APB Opinion 25, "Accounting
for  Stock  Issued to Employees," and related Interpretations  in
accounting  for  its  plans.   Had  compensation  cost  for   the
Company's stock-based compensation plans been determined based on
the  fair  value  at the grant dates for awards under  the  Fixed
Stock  Option  and  the Employee Stock Purchase Plans  consistent
with  the  method of FASB Statement 123, "Accounting  for  Stock-
Based  Compensation," the Company's net income and  earnings  per
share  would have been reduced to the pro forma amounts indicated
below:
- -----------------------------------------------------------------
                                   Years Ended December 31,
                           --------------------------------------
                             1998         1997           1996
- -----------------------------------------------------------------
Net income
  As reported               $5,245       $5,671         $3,393
  Pro forma                 $4,629       $5,283         $3,345
- -----------------------------------------------------------------
Basic earnings per share
  As reported               $ 0.77       $ 1.01         $ 0.66
  Pro forma                 $ 0.68       $ 0.94         $ 0.65
- -----------------------------------------------------------------
Diluted earnings per share
  As reported               $ 0.73       $ 0.88         $ 0.59
  Pro forma                 $ 0.64       $ 0.82         $ 0.58
- -----------------------------------------------------------------
All  option plans are administered by the Compensation  Committee
of  the  Board of Directors of the Parent which has the authority
to  interpret the Plans, determine to whom options may be granted
under the Plans, and determine the terms of each option.

Fixed Stock Option Plans
The  Company  has four fixed stock option plans and an  incentive
stock  award  plan.  Under the Company's 1983 and 1985  Incentive
Stock  Option  Plans,  the  Company  granted  options  up  to  an
aggregate  of  450,000  shares  to  key  employees.   Under   the
Company's  1987  non-qualified stock  option  plan,  the  Company
granted options up to an aggregate of 100,000 shares.  Under  the
Company's  1997  "Incentive Stock Plan," the  Company  may  grant
incentive  stock  options, stock appreciation rights,  restricted
stock, performance awards, and stock units up to an aggregate  of
600,000  shares.  Options under these plans are generally granted
at  100%  of market value at the date of the grant and expire  10
years  from the date of grant.  The options vest ratably  over  a
three-  to  five-year  period or on  a  five-year  cliff  vesting
period.   The Company has also granted stock options to  external
board  members  under a non-qualified plan.   These  options  are
generally  granted at 100% of market value at  the  date  of  the
grant  and  are exercisable six months to one year from  date  of
grant and expire 10 years from date of grant.

Effective with options granted in 1995 and subsequently, the fair
value  of  each  option grant is estimated on the date  of  grant
using  the  Black-Scholes option-pricing model with the following
weighted-average assumptions used for grants in 1998,  1997,  and
1996,  respectively:  dividend yield of 1.15%, 1.50%, and  1.88%;
expected   volatility  of  41.9%,  42.7%,  and  26.7%;  risk-free
interest rates of 5.15%, 6.22%, and 6.17%; and expected lives  of
5.25 years for all grants.

The  summary  of the status of the Company's fixed  stock  option
plans as of December 31, 1998, 1997, and 1996, and changes during
the years ending on those dates is presented below:

      
- ------------------------------------------------------------------------------------------------------------------------
                                              1998                        1997                          1996
                                   ---------------------------   --------------------------   --------------------------          
                                              Weighted-Average             Weighted-Average            Weighted-Average
Fixed Options                      Shares      Exercise Price     Shares    Exercise Price     Shares   Exercise Price  
- ------------------------------------------------------------------------------------------------------------------------
                                                                                                            
Outstanding at beginning of year  764,617         $  7.49        477,857       $  5.10         384,704      $  5.04
- ------------------------------------------------------------------------------------------------------------------------
Granted                           169,050           11.70        396,995          9.75         122,463         5.43
Exercised                        (123,069)           4.60        (44,427)         5.10        (    712)        4.35
Forfeited                        ( 39,607)           9.42        (54,399)         4.83        ( 28,598)        5.23
Expired                          (  1,907)           4.26        (11,409)         6.26             - -          - -
- ------------------------------------------------------------------------------------------------------------------------
Outstanding at end of year        769,084         $  8.78        764,617       $  7.49         477,857      $  5.10
========================================================================================================================
Options exercisable at year-end   384,475                        360,180                       280,909
Weighted-average fair value of
  options granted during the year   $4.78                          $4.07                         $1.80

Notes To Consolidated Financial Statements
(in thousands, except share and per share amounts)

The  following  table summarizes information  about  fixed  stock
options outstanding at December 31, 1998:


- -------------------------------------------------------------------------------------------------------------------
                                         Options Outstanding                             Options Exercisable
                     -------------------------------------------------------   ------------------------------------
                         Number         Weighted-Average                           Number
Range of             Outstanding at        Remaining        Weighted-Average    Exercisable at     Weighted Average
Exercise Prices         12/31/98        Contractual Life    Exercise  Price        12/31/98        Exercise Price
- -------------------------------------------------------------------------------------------------------------------
                                                                                                              
$ 3.73-$  5.51          185,272            4.61 years           $  4.9167           156,614            $  4.8173
  5.58-   7.56          170,143            7.56 years              6.2306           117,444               6.0386
  7.64-  10.48           83,248            8.81 years              9.4749            19,198               7.6560
 10.83-  10.83          176,372            8.75 years             10.8276            80,824              10.8276
 11.07-  15.31          154,049            9.23 years             13.5413            10,395              15.1215
- -------------------------------------------------------------------------------------------------------------------
$ 3.73-$ 15.31          769,084            7.59 years           $  8.7838           384,475            $  6.8742 
===================================================================================================================


Employee Stock Purchase Plan
Under  the  1998 Employee Stock Purchase Plan (the  "ESPP"),  the
Company  was authorized to issue up to 157,500 shares  of  common
stock to its full-time employees, nearly all of whom are eligible
to  participate.   Under  the terms of the  ESPP,  employees  can
choose  each  year  to  have  a  specified  percentage  of  their
compensation  withheld in 1% increments not to exceed  10%.   The
participant  may  also  specify a maximum  dollar  amount  to  be
withheld.  At the beginning of every year, each participant  will
be  granted an option to purchase 1,000 shares of common stock at
a price equal to the lower of 85% of the beginning-of-year or end-
of-year fair market value of the common stock.  Approximately 29%
to 37% of eligible employees have participated in the ESPP in the
last  three  years.   Under the ESPP, the  Company  sold  156,841
shares, 131,016 shares, and 120,978 shares, to employees in 1998,
1997, and 1996, respectively.

Effective  with options granted in 1995, the fair value  of  each
employee's  purchase rights is estimated using the  Black-Scholes
option-pricing   model   with   the  following   weighted-average
assumptions   used   for  grants  in  1998,   1997,   and   1996,
respectively:   dividend  yield  of  1.15%,  1.50%,  and   1.88%;
expected   volatility  of  41.9%,  42.7%,  and  26.7%;  risk-free
interest rates of 5.05%, 5.61%, and 5.09%; and expected lives  of
one  year.   The  weighted-average fair value of  those  purchase
rights  granted  in  1998, 1997, and 1996 was $2.67,  $2.06,  and
$1.30, respectively.

Restricted Stock Awards
Restricted  stock awards are made, and shares issued, to  certain
key  employees without cash payment by the employee.  Certain key
employees  were  granted  98,275, 50,164,  and  3,473  shares  of
restricted  stock, with a fair value of $1,276,  $337,  and  $18,
during 1998, 1997, and 1996, respectively.  At December 31, 1998,
restricted stock awards covering 117,854 shares were outstanding,
with  the  restrictions expiring at various dates  through  2003.
The  shares are restricted as to resale.  Restrictions  generally
lapse  ratably  over  three-to five-year  service  periods.   The
deferred  cost of the restricted stock awards is amortized  on  a
straight-line   basis.    The   Company   charged   to   employee
compensation   and  benefits  $367,  $249,  and   $73   for   the
amortization during 1998, 1997, and 1996, respectively.

Stock Units
During  the  year,  the  Board  of  Directors  amended  the  1997
Incentive  Stock  Plan  to include stock  units.   A  stock  unit
represents the right to receive a share of Common Stock from  the
Company  at a designated time in the future without cash  payment
by  the  employee and is issued in lieu of cash  incentive.   The
units  vest  over a three-to five-year period and  are  generally
distributable  upon  vesting or at future specified  dates.   The
Company  granted  158,485  units and  charged  $210  to  employee
compensation and benefits for
these units.

Employee Stock Ownership Plan
The  Company  has an employee stock ownership plan  (the  "ESOP")
covering  qualified employees as defined in the  plan.   Employer
contributions  are  made  to  the  ESOP  as  determined  by   the
Compensation Committee of the Board of Directors of the Parent on
behalf  of all eligible employees based upon the relationship  of
individual  compensation  (up to a  maximum  of  $160)  to  total
compensation.  In 1997, the Company purchased 248,063 shares  for
$3,178 and contributed these shares to the ESOP.  The unallocated
shares will be released for allocation to the participants  based
upon employer contributions to fund an internal loan between  the
Parent and the ESOP.  At December 31, 1998, the plan held 543,222
shares and has allocated 307,356 shares of common stock valued at
$5,400 and $3,055, respectively.  The Company charged to employee
compensation  and  benefits $165, $300, and  $280  for  the  ESOP
contributions for 1998, 1997, and 1996, respectively.

Note H -Legal Proceedings
The  Company  is a defendant in several lawsuits and arbitrations
relating  principally to its securities business.  Some of  these
lawsuits  and  arbitrations claim substantial amounts,  including
punitive damages.  One such claim involves a lawsuit filed by The
Oklahoma  Turnpike Authority ("OTA").  The OTA  suit  seeks  $6.5
million  in  compensatory damages and an  unspecified  amount  of
punitive  damages.  The OTA suit alleges that an undisclosed  fee
paid  to  the  Company by a third party for the  placement  of  a
forward purchase contract in an advance refunding escrow for  the
proceeds  of the 1992 OTA $608 million municipal bond refinancing
should  have been paid to the OTA.  Although the ultimate outcome
of  this  and other actions cannot be ascertained at  this  time,
management,  based on its understanding of the  facts  and  after
consultation with outside counsel, does not believe the  ultimate
resolution of these matters will have a materially adverse effect
on  the Company's consolidated financial condition and results of
operations.   However, depending upon the period  of  resolution,
such  effects  could be material to the financial results  of  an
individual  operating  period.  It is  reasonably  possible  that
certain  of these lawsuits and arbitrations could be resolved  in
the  next  year, and management does not believe such resolutions
will  result  in  losses  materially in  excess  of  the  amounts
previously provided.

Note I -Financial Instruments With Off-Balance Sheet Credit Risk
In  the normal course of business, the Company executes, settles,
and  finances  customer and proprietary securities  transactions.
These activities expose the Company to off-balance sheet risk  in
the  event that customers or other parties fail to satisfy  their
obligations.

In accordance with industry practice, securities transactions are
recorded on settlement date, generally three business days  after
trade date.  Should a customer or broker fail to deliver cash  or
securities as agreed, the Company may be required to purchase  or
sell securities at unfavorable market prices.

The  Company borrows and lends securities to finance transactions
and  facilitate  the  settlement  process,  utilizing  both  firm
proprietary  positions  and customer margin  securities  held  as
collateral.   The  Company monitors the  adequacy  of  collateral
levels  on a daily basis.  The Company periodically borrows  from
banks  on  a  collateralized basis utilizing  firm  and  customer
margin  securities  in  compliance with SEC  rules.   Should  the
counterparty  fail  to  return customer securities  pledged,  the
Company  is  subject to the risk of acquiring the  securities  at
prevailing  market  prices  in  order  to  satisfy  its  customer
obligations.  The Company controls its exposure to credit risk by
continually  monitoring its counterparties' position,  and  where
deemed necessary, the Company may require a deposit of additional
collateral  and/or a reduction or diversification  of  positions.
The  Company  sells securities it does not currently  own  (short
sales), and is obligated to subsequently purchase such securities
at  prevailing market prices.  The Company is exposed to risk  of
loss   if  securities  prices  increase  prior  to  closing   the
transactions.   The Company controls its exposure to  price  risk
for  short  sales through daily review and setting  position  and
trading limits.

Concentrations of Credit Risk
The  Company maintains margin and cash security accounts for  its
customers located throughout the United States.  The majority  of
the   Company's  customer  receivables  are  serviced  by  branch
locations in Missouri and Illinois.

Derivatives
The  Company  deals,  on an agency basis, in listed  options  and
other  products such as collateralized mortgage obligations which
derive  their  values from the price of some  other  security  or
index.  The Company does not deal in complex derivative financial
instruments, such as futures, forwards, and swaps.

Note J -Long-Term Debt
At   December  31,  1996,  the  Parent  had  outstanding  $10,000
aggregate   principal   amount  of  its  11.25   percent   senior
convertible  notes  due September 1, 1997, through  September  1,
2000.   During  1997,  the  notes were converted  into  1,563,021
shares  of  the  Company's  $.15 par  value  common  stock  at  a
conversion  price  of  $6.40  per  share.   Interest  charged  to
operations for these notes was $886 and $1,125 for 1997 and 1996,
respectively.

The  Company has outstanding $5,000 principal amount of notes due
on  June  30,  2004.  Interest is payable monthly at the  monthly
libor  rate plus 1% (6.06% at December 31, 1998) through July  1,
1999, at which time the note will bear interest at the rate of 8%
per annum.

In  1997,  the  Company  formed a Limited  Liability  Corporation
("LLC")  to be a certified capital company under the statutes  of
the  state  of  Missouri.   The  LLC issued  $4,600  non-interest
bearing  notes due May 15, 2008, and $10,600 non-interest bearing
notes  due February 15, 2009, which are included in the Company's
consolidated statement of financial condition under  the  caption
"long-term debt."  Proceeds from the notes are invested  in  zero
coupon  U.S.  Government securities in an  amount  sufficient  to
accrete  to  the  repayment of the notes and  are  placed  in  an
irrevocable  trust.   The  securities,  valued  at  approximately
$8,440  and  $2,507 at December 31, 1998 and 1997,  respectively,
are  held  to maturity and are included under the caption  "other
assets."

Note K -Preferred Stock Purchase Rights
On  June  30, 1987, the Company's Board of Directors  declared  a
distribution of one preferred stock purchase right for each share
of  the  Company's common stock.  On July 23, 1996, the Company's
Board  of  Directors approved the redemption of these shareholder
rights  and  the  adoption  of  a new  Shareholder  Rights  Plan.
Shareholders of record on August 12, 1996, received a payment  of
$.05  per  share,  representing  the  redemption  price  for  the
existing  rights.   This  payment was  in  lieu  of  the  regular
quarterly dividend of $.03 per share.

In  addition, on July 23, 1996, the Company's Board of  Directors
authorized and declared a dividend distribution of one  preferred
stock  purchase right for each outstanding share of the Company's
common  stock,  par  value  $0.15 per share.   The  dividend  was
distributed to stockholders of record on August 12,  1996.   Each
right  will  entitle the registered holder to purchase  one  one-
hundredth of a share of a Series A Junior Participating Preferred
Stock, par value $1.00 per share, at an exercise price of $35 per
right.   The  rights become exercisable on the  tenth  day  after
public  announcement  that  a person or  group  has  acquired  15
percent   or  more  of  the  Company's  common  stock   or   upon
commencement of announcement of intent to make a tender offer for
15  percent  or  more of the outstanding shares of  common  stock
without prior written consent of the Company.  If the Company  is
acquired by any person after the rights become exercisable,  each
right  will entitle its holder to purchase shares of common stock
at one-half the then current market price, and in the event of  a
subsequent  merger or other acquisition of the  Company,  to  buy
shares of common stock of the acquiring entity at one-half of the
market price of those shares.  The rights may be redeemed by  the
Company  prior to becoming exercisable by action of the Board  of
Directors at a redemption price of $.01 per right.  These  rights
will expire, if not previously exercised, on August 12, 2006.

Note L -Income Taxes
The Company's provision (benefit) for income taxes consists of:
                                        --------------------------------   
                                             Years Ended December 31,
                                        --------------------------------
                                           1998        1997        1996
- ------------------------------------------------------------------------
Current:
  Federal                                $ 1,600     $ 3,760     $ 1,597
  State                                      381         897         381
- ------------------------------------------------------------------------
                                           1,981       4,657       1,978
- ------------------------------------------------------------------------
Deferred:
  Federal                                  1,100      (  732)        187
  State                                      263      (  175)         44
- ------------------------------------------------------------------------
                                           1,363      (  907)        231
- ------------------------------------------------------------------------
                                         $ 3,344     $ 3,750     $ 2,209     
========================================================================

The  provision for income taxes differs from the amount  computed
by  applying  the statutory federal income tax  rate  to   income
before income taxes for the following reasons:

- ------------------------------------------------------------------------
                                             Years Ended December 31,
                                        --------------------------------
                                           1998         199        1996
- ------------------------------------------------------------------------
Federal tax computed at statutory rates  $ 2,921      $ 3,203    $ 1,904   
State income taxes, net of federal
  income tax benefit                         441          476        281
Other, net                               (    18)          71         24
- -------------------------------------------------------------------------
Provision for income taxes               $ 3,344      $ 3,750    $ 2,209       
=========================================================================

The  net  deferred tax asset consists of the following  temporary
differences:


- -----------------------------------------------------------------------------------------------------------
                                                                       December 31, 1998  December 31, 1997
- -----------------------------------------------------------------------------------------------------------
                                                                                                             
Deferred Tax    Receivables from customers, principally due to
Asset             allowance for doubtful accounts                          $   - -            $   217
                Office equipment and leasehold improvements,
                  principally  book  over  tax  depreciation                   859              1,037
                Deferred compensation                                        1,400              1,135
                Deferred revenue                                               974                229
                Investments, principally due to valuation allowance             92                 26
                Receivables from officers and employees, principally
                  due to allowance for doubtful accounts                       189                950
                Accruals not currently deductible                            1,212              1,277
                Other                                                          101                 78
                -------------------------------------------------------------------------------------------
                Deferred Tax Asset                                           4,827              4,949
                -------------------------------------------------------------------------------------------
Deferred Tax    Customer and employee receivable                            (1,304)                - -
Liability       Intangible assets, principally tax over book amortization   (  195)              (203)
                Investment fee revenue installment  receivable              (  115)              (169)
                -------------------------------------------------------------------------------------------
                Total Gross Deferred Tax Liability                          (1,614)              (372)
                -------------------------------------------------------------------------------------------  
                  Net Deferred Tax Asset                                   $ 3,213            $ 4,577
                =========================================================================================== 



The  Company believes that a valuation allowance with respect  to
the  realization  of the total gross deferred tax  asset  is  not
necessary.  Based on the Company's historical earnings and  taxes
previously paid, future expectations of taxable income,  and  the
future  reversals  of  gross deferred tax  liability,  management
believes it is more likely than not that the Company will realize
the gross deferred tax asset.

Note M -Related Party Transactions
Four  directors  of the Parent are associated  with  firms  which
provide  legal  and  consulting services  to  the  Company.   The
Company  charged approximately $761, $1,586, and $801  (primarily
for  legal fees) to operations for these services for 1998, 1997,
and  1996,  respectively.   Additionally,  several  employees  of
Stifel  Nicolaus, through their individual ownership or  interest
in   a  corporation  or  partnership,  provide  leasing  services
primarily  for  branch  office space.   The  Company  charged  to
operations  approximately $46, $46, and $17 for 1998,  1997,  and
1996, respectively, for these services.

A director of the Parent has a general partnership interest in an
enterprise  in which the Company also holds general  and  limited
partnership  interests carried at approximately $628 at  December
31, 1998, and $507 at December 31, 1997.

Note N -Segment Reporting
The Company's reportable segments include private client, capital
markets,  and  other.   The private client segment  includes  146
branch   offices  of  the  Company's  broker-dealer  subsidiaries
located  throughout  the U.S., primarily in the  Midwest.   These
branches  provide  securities brokerage services,  including  the
sale  of  equities,  mutual  funds, fixed  income  products,  and
insurance, to their private clients.  The capital markets segment
includes management and participation in underwritings (exclusive
of  sales  credits,  which are included  in  the  private  client
segment),  mergers  and  acquisitions, public  finance,  trading,
research,  and  market  making.   Investment  advisory  fees  and
clearing income is included in other.

Intersegment   revenues  and  charges  are   eliminated   between
segments.  The Company evaluates the performance of its  segments
and  allocates  resources  to  them  based  on  various  factors,
including prospects for growth, return on investment, and  return
on revenues.

The  Company  has not disclosed asset information by segment,  as
the information is not produced internally and its preparation is
impracticable.

Information  concerning operations in these segments of  business
is as follows:
- ----------------------------------------------------------------
                                     Years Ended December 31,
                                 -------------------------------
                                 1998         1997         1996
- -----------------------------------------------------------------
Revenues
  Private Client               $112,050     $107,537    $ 85,726
  Capital Markets                19,517       23,517      19,583
  Other                           5,721        5,042       4,504
- -----------------------------------------------------------------
Total Revenues                 $137,288     $136,096    $109,813
=================================================================
Operating Contribution
  Private Client               $ 17,619     $ 14,108    $ 10,439
  Capital Markets                 1,286        6,293       4,690
  Other                           1,326          821     (   421)
- -----------------------------------------------------------------
Total Operating Contribution     20,231       21,222      14,708
  Unallocated Overhead          (11,642)     (11,801)    ( 9,106)
- -----------------------------------------------------------------
Pre-Tax Income                 $  8,589     $  9,421    $  5,602
=================================================================

Note O -Earnings Per Share
The  following table reflects a reconciliation between Basic  EPS
and Diluted EPS.


- ------------------------------------------------------------------------------------------------------------------------------------
                                                                        Years Ended December 31,
                                  --------------------------------------------------------------------------------------------------
                                                 1998                             1997                            1996
                                  ------------------------------- --------------------------------- --------------------------------
                                   Income      Shares    PerShare  Income      Shares     Per Share   Income     Shares    Per Share
Net Income                       (Numerator)(Denominator) Amount (Numerator)(Denominator)   Amount  (Numerator)(Denominator)  Amount
- ------------------------------------------------------------------------------------------------------------------------------------
                                                                                                     
Basic Earnings Per Share
  Income available to shareholders   $5,245     6,849,998    $0.77     $5,671    5,590,919     $1.01     $3,393    5,150,498  $0.66
Effect of Dilutive Securities
  Employee benefits plans               - -       347,988      - -        - -      292,328       - -        - -      102,532    - -
  Convertible debt                      - -           - -      - -        541    1,215,692       - -        601    1,563,032    - -
Diluted Earnings Per Share
  Income available to common stockholders
  and assumed conversions            $5,245     7,197,986    $0.73     $6,212    7,098,939     $0.88     $3,994    6,816,062  $0.59
- ------------------------------------------------------------------------------------------------------------------------------------


Note P -Subsequent Event
On January 27, 1999, the Company's Board of Directors approved  a
5  percent stock dividend to be distributed and a $.03 per  share
cash dividend to be paid on February 25, 1999, to shareholders of
record on February 11, 1999.

On  January 27, 1999, the Company's Board of Directors  announced
the agreement to sell Todd Investment Advisors' common stock to a
subsidiary  of  Western  &  Southern Life  Insurance  Company,  a
significant shareholder of the Company.  The sale is scheduled to
close during the second quarter of 1999 and is expected to result
in an after-tax gain of approximately $1.3 million.

Note Q -Recent Accounting Pronouncements
In  1998, the Company early adopted Statement of Position ("SOP")
98-1, "Accounting for the Costs of Computer Software Developed or
Obtained  for  Internal Use."  SOP 98-1 provides  guidelines  for
capitalization of developmental costs of proprietary software and
purchased  software for internal use.  The adoption of  this  SOP
had no material effect on the statement of financial position  or
results of operations.

Also  in  1998,  the  FASB issued SFAS No. 133,  "Accounting  for
Derivative  Instruments and Hedging Activities."   This  standard
requires  that derivatives be recognized in the balance sheet  at
fair  value.   Designation  as  hedges  of  specific  assets   or
liabilities  is  permitted only if certain  conditions  are  met.
Effective in calendar year 2000, the Company will be required  to
record  and  mark to market any derivative financial  instruments
and related underlying assets, liabilities, and firm commitments.
Management has not determined what effect SFAS No. 133 will  have
on its financial statements.
                          ******

Independent Auditor's ReportIndependent Auditor's Report
To the Board of Directors and Stockholders of
Stifel Financial Corp.
St. Louis, Missouri

We  have  audited  the  accompanying consolidated  statements  of
financial  condition of Stifel Financial Corp.  and  Subsidiaries
(the "Company") as of December 31, 1998 and 1997, and the related
consolidated statements of operations, stockholders' equity,  and
cash  flows  for  each  of the three years in  the  period  ended
December   31,   1998.   These  financial  statements   are   the
responsibility  of the Company's management.  Our  responsibility
is  to express an opinion on these financial statements based  on
our audits.

We  conducted  our  audits in accordance with generally  accepted
auditing  standards.  Those standards require that  we  plan  and
perform  the  audit to obtain reasonable assurance about  whether
the  financial statements are free of material misstatement.   An
audit  includes  examining, on a test basis, evidence  supporting
the  amounts  and  disclosures in the financial  statements.   An
audit also includes assessing the accounting principles used  and
significant  estimates made by management, as well as  evaluating
the  overall  financial statement presentation.  We believe  that
our audits provide a reasonable basis for our opinion.

In  our  opinion, such consolidated financial statements  present
fairly,  in  all  material respects, the  financial  position  of
Stifel Financial Corp. and Subsidiaries at December 31, 1998  and
1997,  and  the results of their operations and their cash  flows
for  each  of  the three years in the period ended  December  31,
1998,   in   conformity   with  generally   accepted   accounting
principles.


St. Louis, Missouri
March 5, 1999

Quarterly Results
(in thousands, except share and per share amounts)


- ------------------------------------------------------------------------------------------------
Quarterly Operating Results (Unaudited)
- ------------------------------------------------------------------------------------------------

                                               Earnings                    Basic       Diluted
                                                Before          Net       Earnings     Earnings
                                Revenue      Income Taxes      Income    Per Share    Per Share
- ------------------------------------------------------------------------------------------------
Year 1998 By Quarter
- ------------------------------------------------------------------------------------------------
                                                                                
First                           $35,839          $3,418        $2,053        $.30       $ .29
Second                           34,072           2,100         1,224         .18         .17
Third                            34,259           1,561           967         .14         .13
Fourth                           33,118           1,510         1,001         .15         .14
- ------------------------------------------------------------------------------------------------
Year 1997 By Quarter
- ------------------------------------------------------------------------------------------------
First                           $31,845          $2,752        $1,647        $.31       $ .26
Second                           30,660           1,564           921         .18         .15
Third                            36,645           3,364         2,012         .38         .30
Fourth                           36,946           1,741         1,091         .17         .15
- ------------------------------------------------------------------------------------------------


All  earnings per share amounts have been adjusted to reflect the
5 percent stock dividend declared January 27, 1999.