EXHIBIT 1      
                                   
                                         Media:    Marni Lemons
                                                   317-261-8219
                                                   email: mlemons@ipalco.com

                                       Investor:   Jennifer Kent
                                                   317-261-8259
                                                   email: jkent@ipalco.com

                                                   Stephen J. Plunkett
                                                   317-261-8013
                              
          IPALCO Board Approves New Financial Strategy
     --Will Repurchase 12 Million Shares of Common Stock 
                 and Reduce Quarterly Dividend--
- --Shareholders Will Have the Option to Sell Shares at a Premium-- 
- --Action Will Have No Effect on Indianapolis Power & Light Customers--

INDIANAPOLIS, February 25, 1997 -- IPALCO Enterprises, Inc., (NYSE:IPL) 
announced today that its Board of Directors approved a new financial 
strategy designed to maximize shareholder value and position IPALCO for an 
increasingly competitive business environment.

The plan includes:

*    A recapitalization of IPALCO to employ a higher degree of leverage in 
     its capital structure while the electric utility industry is in a 
     transition period between regulation and competition. The leveraged 
     recapitalization will be accomplished through a self tender offer to 
     purchase up to 12 million shares, or 21 percent, of IPALCO's 
     outstanding common stock. The tender, which is scheduled to commence on 
     February 28, 1997, will be effected through a "Dutch auction" at a
     price of not less than $29.00 nor more than $34.00 per share. The 
     potential $410 million transaction will be financed with a 5-year bank 
     debt facility. The recapitalization is being effected by the parent 
     company, IPALCO Enterprises, Inc., and will not affect the 
     capitalization of Indianapolis Power & Light Company, its wholly owned 
     subsidiary.

*    A reduction in the quarterly dividend to $0.25 per share ($1.00 
     annually) from the previous $0.37 per share ($1.48 annually), effective 
     with the payment of the next quarterly dividend. That dividend is 
     payable on April 15, 1997 to shareholders of record on March 21, 1997,
     regardless of whether or when such shares are tendered. Future dividend 
     action will be guided by, among other factors, a policy of paying out 
     45 to 50 percent of the prior year's earnings.

*    A target consolidated debt-to-capital ratio of 45 percent which IPALCO 
     believes can be achieved within the next five years.
                                         (more)

                                     (first add)

John R. Hodowal, IPALCO Chairman and President, said: "Eighteen months ago 
IPALCO embraced a strategy of pushing for genuine effective competition in 
the electric utility industry.  Since then we have worked not only to 
influence the national debate over how competition in our industry should be
achieved, but also to transform IPALCO from a regulated to a competitive 
enterprise. Our new financial strategy represents another important step in 
that progression. With our strong cash flow, IPALCO intends to create 
additional shareholder value and provide the financial resources to implement 
our growth strategy.

"By purchasing common stock at a premium to its recent market value we will 
accelerate and increase the cash received by our shareholders. In fact, the 
payment of cash through a $410 million repurchase equals nearly five years of 
dividends based on the previous dividend rate. Reducing the dividend rate 
improves the Company's financial flexibility going forward. A dividend payout 
ratio of 45 to 50 percent of prior year earnings is more consistent with 
companies operating today in a competitive environment compared to the 
traditional utility payout ratio of 70% or more," he said.

"Moreover, with our solid underlying earnings prospects, combined with the 
effect of reduced shares outstanding, IPALCO is positioned to achieve strong 
growth in earnings per share in 1997. This will be further enhanced in 1998 
and beyond as our cash flow enables the transaction debt to be repaid and
interest expense to decline.

"By targeting a constant payout ratio, dividend growth in 1998 and subsequent 
years is positioned to be equally strong," he said.

While recognizing that the Company's dividend action was a break with its 
historical pattern of increases, Hodowal noted several significant 
shareholder advantages to receiving cash through a stock purchase
rather than exclusively through dividends.

"We are positioning IPALCO's stock for market value growth and slightly less 
income orientation than in the past. This recognizes that for most individual 
investors, current laws tax capital gains at rates lower than dividend 
income," Hodowal said.

"We believe the price range established for our tender offer will allow those 
shareholders who desire a more income-oriented investment to exit their 
investment in IPALCO on favorable terms. However, we believe that 
shareholders who choose not to tender their shares also will benefit from 
this transaction.  They will own a 26.7 percent greater interest in a highly 
competitive company with a stronger earnings per share growth rate," he said.


                                 (more)

                             (second add)

Hodowal also elaborated on the Company's target debt-to-capital ratio: "We 
believe that in a competitive environment a consolidated debt-to-total 
capital ratio of 45 percent is appropriate. However, given the expectation 
that effective competition will not occur until competitive transition 
periods have expired, it makes sense to employ more leverage today to 
distribute cash to shareholders.

"We are confident that by the time effective competition becomes a reality, 
we will have achieved our target debt-to-capital ratio," he said.

John Brehm, IPALCO's Vice President and Treasurer, summarized the goals of 
the financial strategy by saying that they "will provide IPALCO with 
sufficient funds to replace existing assets and undertake investments in new 
growth, while maintaining a prudent balance between debt and equity in our 
capital structure. This action also will preserve the financial flexibility 
necessary to accommodate unexpected future cash needs."

Hodowal added: "Our financial strategy commits IPALCO to a course of action 
that is consistent with both our long-term business plan and the best 
interest of our shareholders. The increased use of debt is a tangible 
expression of the Board's and management's confidence in the Company and 
provides greater assurance to shareholders that strategic undertakings will 
be value-enhancing."

Under the terms of the self tender offer that is scheduled to commence on 
Friday, February 28, 1997, the Company will offer to purchase up to 12 
million shares at a price of not less than $29.00, nor more than $34.00 per 
share. IPALCO has been advised that officers and directors will not 
participate in the tender offer.

Shareholders who wish to participate must decide how many shares they will 
tender, if any, and the price within the stated range at which they will 
offer their shares for purchase. The offer, the proration period and 
withdrawal rights will expire at 12:00 Midnight, Eastern Standard Time on 
March 27, 1997, unless the offer is extended by the Company.

Following the expiration of the offer, IPALCO will set the final share price 
for the tendered shares which will be the lowest price within the stated 
range that will permit IPALCO to purchase 12 million shares, or such lesser 
number as is tendered. All shareholders whose shares are purchased will 
receive the same price per share. All shares properly tendered at or below 
the final purchase price will be purchased at the final purchase price, 
subject to the conditions of the offer, including the terms of the proration.

                                  (more)

                              (third add)

The Dealer Manager for the offer is Dillon, Read & Co. Inc. The Information 
Agent is D.F. King & Co., Inc. Copies of the Offer to Purchase and related 
materials, dated February 28, 1997, will be sent to all IPALCO shareholders. 
The terms of the offer and procedures for tendering are explained in detail 
in these materials. Shareholders are urged to carefully read these materials 
prior to making any decision with respect to the offer. Additional copies of 
these materials may be obtained from the Information Agent by calling 
1-800-848-2998.

IPALCO Enterprises, Inc. is a multi-state energy company providing a variety 
of energy related products and services. Its principal subsidiary, 
Indianapolis Power & Light Company, provides retail electric service to 
approximately 410,000 commercial, industrial and residential customers in 
Indianapolis and other parts of Central Indiana.

                             # # #











Statements contained in this Press Release regarding the future earnings 
prospects, growth in earnings per share, dividend growth and debt-to-capital 
ratio of IPALCO Enterprises, Inc. ("IPALCO") are not historical facts and 
are forward-looking statements made pursuant to the safe harbor provisions 
of the Private Securities Litigation Reform Act of 1995. Each of these 
items is dependent on the earnings of IPALCO. Some of the most important 
factors which will impact IPALCO's earnings, and could cause actual results 
to differ materially from those discussed in the forward looking statements, 
primarily through its wholly-owned subsidiary, Indianapolis Power & Light 
Company ("IPL"), include, but are not limited to, fluctuations in customer 
growth and demand, weather, fuel costs and availability, regulatory action, 
federal and state legislation, interest rates, labor strikes, maintenance 
and capital expenditures and local economic conditions. In addition, IPL's 
ability to have available an appropriate amount of production capacity in a 
timely manner can significantly impact IPL's financial performance. The 
timing of deregulation and competition, product development and 
introductions, and technology changes are also important potential factors.