<ARTICLE> BD
<LEGEND>
This schedule contains summary financial information
extracted from the Morgan Keegan, Inc. 1994 Annual Report
and is qualified in its entirety by reference to such
financial statements.
</LEGEND>
<MULTIPLIER> 1000
       
                                                  
<PERIOD-TYPE>                   YEAR                   YEAR
<FISCAL-YEAR-END>                          JUL-31-1994             JUL-31-1993
<PERIOD-END>                               JUL-31-1994             JUL-31-1993
<CASH>                                          12,854                  14,859
<RECEIVABLES>                                   20,644                  16,342
<SECURITIES-RESALE>                             98,512                 127,439
<SECURITIES-BORROWED>                           11,892                   5,746
<INSTRUMENTS-OWNED>                            167,568                 189,682
<PP&E>                                           9,353                   8,159
<TOTAL-ASSETS>                                 571,009                 527,084
<SHORT-TERM>                                    16,500                  68,105
<PAYABLES>                                     265,605                 200,039
<REPOS-SOLD>                                    61,849                  78,474
<SECURITIES-LOANED>                                 67                   2,542
<INSTRUMENTS-SOLD>                              35,985                  16,011
<LONG-TERM>                                          0                       0
<COMMON>                                         8,565                   8,920
<PREFERRED-MANDATORY>                                0                       0
<PREFERRED>                                          0                       0
<OTHER-SE>                                     116,800                  97,415
<TOTAL-LIABILITY-AND-EQUITY>                   571,009                 527,084
<TRADING-REVENUE>                               89,422                 103,133
<INTEREST-DIVIDENDS>                            24,894                  19,674
<COMMISSIONS>                                   46,537                  43,739
<INVESTMENT-BANKING-REVENUES>                   55,832                  29,278
<FEE-REVENUE>                                   15,035                  13,371
<INTEREST-EXPENSE>                              14,393                  11,185
<COMPENSATION>                                 125,205                 109,748
<INCOME-PRETAX>                                 51,641                  49,702
<INCOME-PRE-EXTRAORDINARY>                      51,641                  49,702
<EXTRAORDINARY>                                      0                       0
<CHANGES>                                            0                       0
<NET-INCOME>                                    31,841                  30,702
<EPS-PRIMARY>                                     2.19                    2.17
<EPS-DILUTED>                                     2.19                    2.17