<ARTICLE> BD
<LEGEND>
This schedule contains summary financial information extracted
from the Morgan Keegan, Inc. 1996 Annual Report and is qualified
in its entirety by reference to such financial statements.
</LEGEND>
<MULTIPLIER> 1,000
       
                             
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          JUL-31-1996
<PERIOD-END>                               JUL-31-1996
<CASH>                                          17,156
<RECEIVABLES>                                  328,178
<SECURITIES-RESALE>                            294,478
<SECURITIES-BORROWED>                           10,891
<INSTRUMENTS-OWNED>                            229,278
<PP&E>                                          38,400
<TOTAL-ASSETS>                                 946,648
<SHORT-TERM>                                    31,400
<PAYABLES>                                     505,056
<REPOS-SOLD>                                    54,826
<SECURITIES-LOANED>                              3,148
<INSTRUMENTS-SOLD>                              62,972
<LONG-TERM>                                     19,965
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                        12,773
<OTHER-SE>                                     156,235
<TOTAL-LIABILITY-AND-EQUITY>                   946,648
<TRADING-REVENUE>                              115,203
<INTEREST-DIVIDENDS>                            49,923
<COMMISSIONS>                                   67,870
<INVESTMENT-BANKING-REVENUES>                   50,301
<FEE-REVENUE>                                   18,109
<INTEREST-EXPENSE>                              32,930
<COMPENSATION>                                 158,352
<INCOME-PRETAX>                                 55,167
<INCOME-PRE-EXTRAORDINARY>                      55,167
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    33,867
<EPS-PRIMARY>                                     1.65
<EPS-DILUTED>                                     1.65