<ARTICLE> BD
<LEGEND>
This schedule contains summary financial information extracted from
the Morgan Keegan, Inc. 1998 Annual Report and is qualified in its
entirety by reference to such financial statements.
</LEGEND>
<MULTIPLIER> 1,000
       
                             
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          JUL-31-1998
<PERIOD-END>                               JUL-31-1998
<CASH>                                          22,172
<RECEIVABLES>                                  456,404
<SECURITIES-RESALE>                            521,483
<SECURITIES-BORROWED>                           29,920
<INSTRUMENTS-OWNED>                            353,708
<PP&E>                                          24,332
<TOTAL-ASSETS>                               1,463,821
<SHORT-TERM>                                    68,400
<PAYABLES>                                     726,117
<REPOS-SOLD>                                   162,734
<SECURITIES-LOANED>                              4,981
<INSTRUMENTS-SOLD>                             116,727
<LONG-TERM>                                          0
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                        20,510
<OTHER-SE>                                     236,848
<TOTAL-LIABILITY-AND-EQUITY>                 1,463,821
<TRADING-REVENUE>                              121,790
<INTEREST-DIVIDENDS>                            78,865
<COMMISSIONS>                                  110,082
<INVESTMENT-BANKING-REVENUES>                   67,763
<FEE-REVENUE>                                   28,594
<INTEREST-EXPENSE>                              51,165
<COMPENSATION>                                 204,829
<INCOME-PRETAX>                                 77,186
<INCOME-PRE-EXTRAORDINARY>                      77,186
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    48,186
<EPS-PRIMARY>                                     1.47
<EPS-DILUTED>                                     1.47