Exhibit 23

                   CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS

As independent  public  accountants,  we herby consent to the incorpation of our
report dated February 18, 2000, included in Swiss Army Brands,  Inc.'s Form 10-K
for the year ended  December 31, 1999,  into the previously  filed  registration
statments.


                                                             ARTHUR ANDERSEN LLP

Stamford, Connecticut,
March 29, 2000