<ARTICLE> 5 <CIK> 0000731947 <NAME> Swiss Army Brands, Inc. <MULTIPLIER> 1,000 <CURRENCY> US Dollars <PERIOD-TYPE> 12-MOS <FISCAL-YEAR-END> Dec-31-1999 <PERIOD-START> Jan-01-1999 <PERIOD-END> Dec-31-1999 <EXCHANGE-RATE> 1 <CASH> 1,302 <SECURITIES> 0 <RECEIVABLES> 34,778 <ALLOWANCES> 1,060 <INVENTORY> 30,227 <CURRENT-ASSETS> 70,540 <PP&E> 11,076 <DEPRECIATION> (6,220) <TOTAL-ASSETS> 107,604 <CURRENT-LIABILITIES> 19,169 <BONDS> 0 <PREFERRED-MANDATORY> 0 <PREFERRED> 0 <COMMON> 886 <OTHER-SE> 75,494 <TOTAL-LIABILITY-AND-EQUITY> 107,604 <SALES> 129,452 <TOTAL-REVENUES> 129,452 <CGS> 78,606 <TOTAL-COSTS> 46,305 <OTHER-EXPENSES> (2,142) <LOSS-PROVISION> 0 <INTEREST-EXPENSE> (748) <INCOME-PRETAX> 1,651 <INCOME-TAX> 1,531 <INCOME-CONTINUING> 120 <DISCONTINUED> 0 <EXTRAORDINARY> 0 <CHANGES> 0 <NET-INCOME> 120 <EPS-BASIC> .02 <EPS-DILUTED> .01