SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549
                             ----------------------
 

                                    FORM 10-Q

        [X] QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES
                              EXCHANGE ACT OF 1934

                  For the Quarterly Period Ended June 30, 1996

                                       OR

          [ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

                        For the transition period from to

                         Commission file number 0-1282-3

                             Swiss Army Brands, Inc.
             (Exact name of registrant as specified in its charter)
                      
                    Delaware                     13-2797726
          (State of incorporation) (I.R.S. Employer Identification No.)

            One Research Drive, Shelton, Connecticut      06484
            (Address of principal executive offices)   (Zip Code)

       Registrant's telephone number, including area code: (203) 929-6391

                            The Forschner Group, Inc.
                 One Research drive, Shelton, Connecticut 06484
          (Former name,  former address and former fiscal year, if changed since
     last report.)

          Indicate  by check  mark  whether  the  registrant  (1) has  filed all
     reports  required  to be filed  by  Section  13 or 15(d) of the  Securities
     Exchange  Act of 1934 during the  preceding  12 months (or for such shorter
     period that the  registrant  was required to file such reports) and (2) has
     been subject to such filing requirements for the past 90 days. 

                                                                        Yes X No

          The  number  of shares  of  Issuer's  Common  Stock,  $.10 par  value,
     outstanding on July 31, 1996, was 8,206,360 shares.






                             SWISS ARMY BRANDS, INC.
                                AND SUBSIDIARIES
                                      INDEX




PART I:  FINANCIAL INFORMATION                                   PAGE NO.      
- -------  ---------------------                                   --------       
                                                           
                                                       

Item 1.       FINANCIAL STATEMENTS

              Consolidated Balance Sheets as of
              June 30, 1996 and December 31, 1995.                3 - 4

              Consolidated Statements of Operations for the
              three and six months ended June 30, 1996 and 1995.      5

              Consolidated Statements of Stockholders Equity
              for the six months ended June 30, 1996 and 1995.        6
 
              Consolidated Statements of Cash Flows for the
              six months ended June 30, 1996 and 1995.                7

              Notes to Consolidated Financial Statements          8 - 9

Item 2.       MANAGEMENTS DISCUSSION AND ANALYSIS
              OF FINANCIAL CONDITION AND RESULTS OF
              OPERATIONS                                        10 - 13


Part II:  OTHER INFORMATION
- --------  -----------------

Item 6.       EXHIBITS AND REPORTS ON FORM 8-K                       14


Signatures                                                           15


The Exhibit Index appears on page 14.





                                        2




                    SWISS ARMY BRANDS, INC. AND SUBSIDIARIES
                           CONSOLIDATED BALANCE SHEETS

                                     Assets





                                                     At June 30, At December 31,
                                                        1996          1995          
                                                              
                                                    (unaudited)
Current assets:
   Cash and short-term investments ...........   $     860,026    $     608,757
   Accounts receivable, less
    allowance for doubtful accounts
    of $900,000 and $975,000, respectively ...      21,538,164       31,970,449
   Inventories ...............................      41,595,130       36,733,146
   Deferred income tax benefits ..............       2,395,858        2,395,858
   Prepaid and other .........................       5,804,393        2,647,121
                                                     ---------        ---------
   
      Total current assets ...................      72,193,571       74,355,331
                                                    ----------       ----------
Deferred income tax benefits .................         771,371          771,371

Property, plant and equipment, at cost:
   Leasehold improvements ....................         954,963          818,446
   Equipment .................................       6,762,421        6,199,914
   Furniture and fixtures ....................       1,515,063        1,473,188
                                                     ---------        ---------
                                                     9,232,447        8,491,548
   Less-accumulated depreciation .............      (5,209,849)      (4,385,683)
                                                    -----------      -----------                                                   
                                                     4,022,598        4,105,865
                                                     ---------        ---------
Investments in preferred units, at cost ......       9,002,998        7,002,990
Investments in unconsolidated affiliates .....       2,444,000        2,591,415
Foreign distribution rights, net of
   accumulated amortization of $2,186,990
   and $1,843,812, respectively ..............       4,555,737        4,900,396
Other assets, net of accumulated
   amortization of $2,141,331 and
   $3,166,339, respectively ..................       7,036,716        7,502,884
                                                     ---------        ---------

Total Assets .................................   $ 100,026,991    $ 101,230,252
                                                 =============    =============
                                                





                                        3



                    SWISS ARMY BRANDS, INC. AND SUBSIDIARIES
                           CONSOLIDATED BALANCE SHEETS

                      Liabilities and Stockholders' Equity




                                                   At June 30,   At December 31,
                                                      1996             1995       
                                                           
                                                      ----             ----       
                                                   (unaudited)
Current liabilities:
   Accounts payable ..........................   $   8,881,246    $   6,479,200
   Accrued liabilities .......................       6,822,341        8,697,994
   Note payable ..............................       2,747,000             --

   Income taxes payable ......................            --          1,114,389
                                                     ---------        ---------
     Total current liabilities ...............      18,450,587       16,291,583
                                                    ----------       ----------
Commitments and contingencies

Stockholders equity
   Preferred stock, par value $.10
   per share: shares authorized -
   2,000,000; no shares issued                            --               --
                                                   
   Common stock, par value $.10 per
   share: shares authorized -
   12,000,000; shares issued -
   8,820,468 and 8,800,718, respectively .....         882,047          880,072

   Additional paid-in capital .................     46,136,390       45,897,740

   Unrealized gain on marketable .............         701,035             --
        securities
   Foreign currency translation adjustment ...         (11,300)          (9,216)
   Retained earnings .........................      38,981,699       43,283,540
                                                    ----------       ----------
                                                    86,689,871       90,052,136
   Less-cost of common stock in
      treasury; 614,108 shares ...............      (5,113,467)      (5,113,467)
                                                   -----------      -----------
Total stockholders equity ...................       81,576,404       84,938,669
                                                    ----------       ----------
Total Liabilities and Stockholders Equity ...    $ 100,026,991    $ 101,230,252
                                                 =============    =============



                                        4



                    SWISS ARMY BRANDS, INC. AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF OPERATIONS
                                   (unaudited)




                                 Three Months Ended         Six Months Ended
                                       June 30,                  June 30,
                                  1996         1995        1996          1995     
                                  ----         ----        ----          ----     
                                                        

Net sales                     $28,676,650  $25,925,259  $54,756,163  $55,294,980
Cost of sales                  23,287,729   17,209,810   40,774,485   35,878,937
                               ----------   ----------   ----------   ----------
Gross profit                    5,388,921    8,715,449   13,981,678   19,416,043

Selling, general and 
administrative expenses         9,537,199    8,011,483   18,709,364   17,132,520
                                                                 
Special charges                 2,073,000        -        2,073,000        -    
                                ---------    ---------    ---------   ----------    
Operating income (loss)        (6,221,278)     703,966   (6,800,686)   2,283,523
Interest (expense)                (12,524)     (18,534)     (42,062)     (18,534)
Interest income                    24,212      165,438      101,925      416,304

Impairment of investment         (800,000)       -         (800,000)       -
Other income (expense), net        11,723     (312,097)     127,982       52,312
                                   ------     ---------     -------       ------

                                                                                
Total interest and other 
income,net                       (776,589)    (165,193)    (612,155)     450,082 
                                 ---------    ---------    ---------     ------- 

Income (loss) before 
income taxes                   (6,997,867)     538,773   (7,412,841)   2,733,605

Income tax provision (benefit) (2,941,000)     320,590   (3,111,000)   1,244,640
                               -----------     -------   -----------   ---------


Net income (loss)             $(4,056,867)    $218,183  $(4,301,841)  $1,488,965
                              ============    ========  ============  ==========
Net income (loss) per share        $(0.49)       $0.03       $(0.52)       $0.18
                              ============    ========  ============  ==========
Weighted average number of
   shares outstanding           8,237,465    8,202,333    8,325,643    8,219,643
                              ============  ==========  ============  ==========




                                        5



                    SWISS ARMY BRANDS, INC. AND SUBSIDIARIES
                 CONSOLIDATED STATEMENTS OF STOCKHOLDERS EQUITY
                 FOR THE SIX MONTHS ENDED JUNE 30, 1996 AND 1995


 
                                                           Foreign      
                        Common Stock Par     Additional   Currency    Unrealized Gain
                           Value $.10          Paid-In   Translation   on Marketable   Retained     Treasury
                       Shares      Amount      Capital    Adjustment    Securities     Earnings       Stock
                       ------      ------      -------    ----------   ----------      --------       -----
                                                                                
                                  
BALANCE                $8,796,968    $879,697  $45,866,814   $(28,085)      --        $40,170,324   $(5,113,467)
December 31, 1994
Net income for
  six  months ended
  June 30, 1995
  (unaudited)                --          --         --           --         --          1,488,965        --
Stock options and
  warrants exercised        2,500         250       22,862       --         --              --           --
Foreign currency
  translation adjustment     --          --         --         14,440       --              --           --  
                       ----------   ---------  ----------    --------   ---------     -----------   ------------

BALANCE, June 30,       8,799,468    $879,947  $45,889,676   $(13,645)      --        $41,659,289    $(5,113,467)
1995 (unaudited)
                       ==========   =========  ===========  ==========  =========     ===========   ============
BALANCE
December 31, 1995       8,800,718    $880,072  $45,897,740    $(9,216)      --        $43,283,540    $(5,113,467)
Net income (loss) for
  six months ended
  June 30, 1996
 (unaudited)                --           --         --           --         --         (4,301,841)       --
Stock options and                                                                                           
  warrants exercised       19,750       1,975      238,650       --         --              --           --
Unrealized gain on
  marketable securities     --           --         --           --       701,035           --           --
Foreign currency
  translation adjustment    --           --         --         (2,084)      --              --           --    
                       ----------   ---------  -----------   ---------  ---------     -----------    ------------
BALANCE, June 30,
1996 (unaudited)        8,820,468    $882,047  $46,136,390   $(11,300)   $701,035     $38,981,699    $(5,113,467)
                   
                      ===========   =========  ===========   =========   =========     ===========    ============


                                                            6


                    SWISS ARMY BRANDS, INC. AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                                   (unaudited)




                                                         Six months ended
                                                              June 30,
                                                        1996            1995      
                                                        ----            ---- 
                                                              
     

Cash flows from operating activities:
   Net income (loss)                                $(4,301,841)     $1,488,965
   Adjustments to reconcile net income (loss) to cash
   (used for) operating activities:
      Depreciation and amortization                   1,610,685       2,081,723
      Equity in earnings of unconsolidated
         subsidiaries, net of goodwill amortization        --           (19,562)
      Deferred income taxes                                --           134,858
      Special charges                                 6,594,000           --
      Impairment of investment                          800,000           --
      Gain on sale of partial investment in stock       (11,050)          --        
                                                     ----------       ----------        
                                                      4,691,794       3,685,984
Changes in other current assets and liabilities:
   Accounts receivable                               10,561,652       9,947,125
   Inventories                                       (9,380,426)    (14,488,494)
   Prepaid and other                                 (3,565,739)     (1,825,549)
   Accounts payable                                   2,403,112         263,659
   Accrued liabilities                               (2,176,232)       (972,237)
   Income taxes payable                              (1,676,898)     (1,223,193)
                                                     -----------     -----------
        Net cash provided from  (used for) operating         
        activities                                      857,263      (4,612,705)
                                                        -------      -----------
Cash flows from investing activities:
   Capital expenditures                                (740,899)       (743,960)
   Proceeds from sales of property, plant & equipment      --            10,206
   Additions to other assets                           (902,884)     (1,432,689)
   Investment in preferred units                     (2,000,008)          --
   Investments in common stock                             --        (3,821,287)
   Proceeds from sale of investments in stock            59,500           --        
                                                      ---------       ----------        
         Net cash (used for) investing activities    (3,584,291)     (5,987,730)
                                                     -----------     -----------
Cash flows from financing activities:
  Proceeds from Note Payable                          2,747,000           --
  Proceeds from exercise of stock options               240,625          23,112 
                                                        -------          ------ 
      Net cash provided from financing activities     2,987,625          23,112 
                                                      ---------          ------ 
Effect of Exchange Rate changes on cash                  (9,328)       (155,894)
                                                         -------       ---------

Net increase (decrease) in cash and short-term 
investments                                             251,269     (10,733,217)
   Cash and short-term investments, beginning of period 608,757      18,019,797 
                                                        -------      ---------- 
   Cash and short-term investments, end of period      $860,026      $7,286,580 
                                                       ========      ==========
Cash paid during the period:
   Interest                                             $42,062         $18,534 
                                                       ========      ==========
   Income taxes                                      $1,683,295      $2,546,571 
                                                     ==========      ==========


                                       7




                    SWISS ARMY BRANDS, INC. AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                             June 30, 1996 and 1995
                                   (unaudited)

                        CONSOLIDATED FINANCIAL STATEMENTS

     The consolidated  financial statements included in this Form 10-Q have been
prepared by Swiss Army Brands,  Inc.  (the  Company,  formerly  The  Forschner
Group,  Inc.)  without  audit.  Certain  information  and  footnote  disclosures
normally included in financial  statements prepared in accordance with generally
accepted  accounting  principles have been condensed or omitted  pursuant to the
rules and regulations of the Securities and Exchange Commission. It is suggested
that these  consolidated  financial  statements be read in conjunction  with the
financial  statements and notes thereto included in the Company's report on Form
10-K for the year ended  December 31, 1995.  In the opinion of management of the
Company,   the  interim  financial   statements   included  herein  reflect  all
adjustments,  consisting only of normal recurring  adjustments,  necessary for a
fair  presentation  of the financial  position,  results of operations  and cash
flows for the interim periods presented. The preparation of financial statements
in conformity with generally accepted accounting  principles requires management
to make estimates and assumptions that affect the reported amounts of assets and
liabilities at the date of the financial  statements and the reported amounts of
revenues and expenses during the reporting  period.  Actual results could differ
from those estimates.  Due to the seasonal nature of the Company's business, the
results of operations  for the interim  periods  presented  are not  necessarily
indicative of the operating results for the full year.

INVENTORIES
- -----------

     Domestic  inventories  are stated at the lower of cost  (determined  by the
last-in,  first-out (LIFO) method) or market.  Foreign inventories are valued at
the  lower  of  cost  or  market  determined  by the  FIFO  method.  Inventories
principally consist of finished goods and packaging material.

INVESTMENTS 
- -----------

     Investments  are  comprised  of the  following as of June 30, 1996 and
December 31, 1995:




                                               June 30,     December 31,
                                                 1996          1995       
                                                 ----          ----       
                                                    

Investment in preferred units, at cost (A)   $ 9,002,998   $ 7,002,990
Investment in common stock and note
    receivable (B) .......................          --         800,000
Investment in unconsolidated affiliate (C)   $ 2,444,000   $ 1,791,415
                                             -----------   -----------
    Total investments ....................   $11,446,998   $ 9,594,405
                                             ===========   ===========


          (A)  Represents  the Company's  investment  in Victory  Capital LLC, a
     privately held limited  liability  company.  The Company's  preferred units
     capital account is allocated preferred amounts under certain  circumstances
     in years in which  Victory  has  profit.  During  the second  quarter,  the
     Company  increased its investment in Victory by  approximately  $2,000,000.
     The Company is accounting for this investment on the cost basis.



                                        8


          (B)  Represents  the  Company's  investment  in a  private  affiliated
     start-up  entity that is in the business of  designing,  manufacturing  and
     marketing fine jewelry.  The common stock and note receivable were recorded
     at cost. This investment was written-off during the second quarter,  due to
     impairment in the value of this investment.

          (C)   Represents   the  Company's   investment  in   SweetWater,   Inc
     (SweetWater).  Effective  January  1,  1996,  Swiss  Army  decreased  its
     percentage  ownership  of  SweetWater  to below  20%.  In  accordance  with
     generally accepted accounting principles,  in 1996 this investment is being
     accounted for at fair value,  with the Company  recording  unrealized gains
     (losses) as a component of stockholders equity.

SPECIAL CHARGES
- ---------------

               The Company  recorded  non-cash  special  charges  totaling  $7.4
          million in the second quarter.  The write-offs consist of $4.5 million
          in  discontinued  inventory  (reflected  in cost of  sales)  and  $2.9
          million  in  obsolete  displays,  goodwill,  intangible  assets,  and
          non-strategic investments.

SIGNIFICANT CUSTOMER
- --------------------

               Special  promotional  programs  with  a  single  customer  of the
          Corporate  Markets  Division  accounted  for 0% of total sales for the
          quarter  ended June 30,  1996 and 1995,  and 0% and 14% of total sales
          for the six months  ended  June 30,  1996 and 1995, respectively.  The
          Company  is  not   participating  in  a  program  with  this  customer
          currently,  nor are any programs currently scheduled for the remainder
          of 1996 with this customer.

INCOME TAXES
- ------------

               Income taxes are provided at the projected  annual  effective tax
          rate.  The income tax  provisions  (benefits) for the interim 1996 and
          1995 periods exceed the federal statutory rate of 34% due primarily to
          state income taxes (net of federal benefit).

EARNINGS PER COMMON SHARE
- -------------------------

               The weighted average number of shares of common stock outstanding
          include the dilutive  effect of stock options  outstanding.  The fully
          diluted  earnings  per share  amount  for both  periods is the same as
          primary earnings per share.

 

                                        9



                    SWISS ARMY BRANDS, INC. AND SUBSIDIARIES
           MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
                            AND RESULTS OF OPERATIONS
                                   (unaudited)

RESULTS OF OPERATIONS
- ---------------------

Comparison of the Three Months Ended June 30, 1996 and 1995
- -----------------------------------------------------------

               Sales for the three months ended June 30, 1996 were $28.7 million
          compared   with  $25.9  million  for  the  same  period  a  year  ago,
          representing an increase of $2.8 million or 10.8%. For the three month
          period, sales of Swiss Army watches and cutlery increased, while sales
          of Swiss Army Knives decreased.

               Gross  profit of $5.4 million for the three months ended June 30,
          1996  decreased  $3.3 million or 38% from 1995.  The decrease  relates
          principally  to a $4.5  million  write-off of  discontinued  inventory
          which is reflected in cost of sales.  The gross profit  margin for the
          second  quarter of 1996 of 18.8% reflects the impact of this inventory
          adjustment  compared  to the  margin  of 33.6%  reported  for the same
          period of 1995.  Excluding the inventory  write-off,  the gross profit
          margin  for  1996  would  have  been  33.5%.  Profit  margin  was also
          negatively  impacted by the  decrease in the value of the U.S.  dollar
          versus the Swiss franc. Swiss Army's gross profit margin is a function
          of both product mix and Swiss franc exchange rates.  Since the Company
          imports virtually all of its products from Switzerland,  its costs are
          affected by both the spot rate of exchange and by its foreign currency
          hedging program.  The Company enters into foreign  currency  contracts
          and options to hedge the exposure  associated  with  foreign  currency
          fluctuations.  However,  such hedging  activity  cannot  eliminate the
          long-term  adverse  impact on the Company's  competitive  position and
          results of operations  that would result from a sustained  decrease in
          the  value  of the  dollar  versus  the  Swiss  franc.  These  hedging
          transaction's, which are meant to reduce foreign  currency risk,  also
          reduce the beneficial  effects to the Company if the dollar  increases
          relative to the Swiss franc.  The Company  plans to continue to engage
          in hedging transactions; however, it is uncertain as to what extent to
          which  such  hedging  transactions  will  reduce the effect of adverse
          currency fluctuations.

               Selling, general and administrative expenses for the three months
          ended June 30, 1996 of $9.5  million  were $1.5  million or 19% higher
          than the amount for the  comparable  period in 1995.  The $1.5 million
          increase in expenses  resulted  primarily  from  increases  in selling
          expenses and merchandising and promotional  expenses.  As a percentage
          of net sales, selling,  general and administrative  expenses increased
          from 30.9% in 1995 to 33.3% in 1996.

               The Company recorded a special charge of $2.1 million relating to
          the  write-off of obsolete  displays,  goodwill  and other  intangible
          assets.  There were no special  charges  recorded  for the  comparable
          period in 1995.

               Due to lower  invested  cash  balances in the three  months ended
          June 30, 1996 than in the comparable  period of 1995,  interest income
          of  $24,000 in 1996 is lower than the  $165,000  recorded  in the year
          earlier period.

               The Company  recorded a $0.8 million charge  associated  with the
          impairment  of a  non-strategic  investment.  There were no comparable
          investment charges for the same period in 1995.
 

                                        10


               Other  income of $11,000  for the  quarter  ended  June 30,  1996
          versus  $312,000 of expense  for the same  period in 1995,  was due to
          recognition  of the  Company's  share of losses in 1995 in its  equity
          investment SweetWater, Inc., offset somewhat by its share of income in
          1995 of its other equity investment,  Simmons Outdoor Corporation, and
          amortization of goodwill relating to the two investments.

               As a result of these  changes,  net loss before  income taxes for
          the quarter  ended June 30, 1996 was $7.0 million  versus $0.5 million
          of income for the same period in 1995, for a decrease of $7.5 million.

               Income tax expense was provided at an effective rate of 42.0% for
          the three months ended June 30, 1996,  versus 59.6% in 1995,  with the
          decrease related primarily to the  non-deductibility  of the Company's
          share of losses and  amortization  of goodwill  relating to its equity
          investments in 1995.

               Net loss was $4.1  million  for the three  months  ended June 30,
          1996  versus net income of $0.2  million in the  comparable  period of
          1995, representing a decrease of $4.3 million.

               On a per share basis for the  quarter  ended June 30,  1996,  net
          loss was $0.49 compared with net income of $0.03 in 1995.

Comparison of the Six Months Ended June 30, 1996 and 1995
- ---------------------------------------------------------

               Sales for the six months  ended June 30, 1996 were $54.8  million
          compared   with  $55.3  million  for  the  same  period  a  year  ago,
          representing a decrease of $0.5 million or 1%. Sales  comparisons with
          the first half of 1995 are  significantly  impacted by the exceptional
          promotional  program for a single  customer of the  Corporate  Markets
          Division  which  began in 1994 and  concluded  at the end of the first
          quarter of 1995.  The  promotional  program  accounted  for 14% of the
          Companys  sales  for  the  first  half  of 1995  versus  0% in  1996.
          Excluding  the impact of this  promotional  program on results for the
          1995  period,  sales  increased  15% in the six months  ended June 30,
          1996. Including results of the special promotional  program,  sales of
          Swiss Army Knives and Swiss Army Brand Watches  decreased  while sales
          of cutlery increased.  Excluding the impact of sales to this customer,
          the Company's  sales of Swiss Army Knives were slightly  lower than in
          the first half of 1995 while Swiss Army Brand Watch sales and sales of
          cutlery posted increases.

               Gross  profit of $14.0  million for the six months ended June 30,
          1996  decreased  $5.4 million or 28% from 1995.  The decrease  relates
          principally  to a $4.5  million  inventory  write-off  in  the  second
          quarter and the negative  impact of a weaker U.S.  dollar  against the
          Swiss  franc.  The gross  profit  margin for the first half of 1996 of
          25.5% was down from the margin of 35.1%  reported  for the same period
          of 1995.  Excluding the inventory  write-off,  the gross profit margin
          for 1996 would have been 33.8%. The Company's gross profit margin is a
          function of both product mix and Swiss franc exchange rates. Since the
          Company imports  virtually all of its products from  Switzerland,  its
          costs  are  affected  by both the  spot  rate of  exchange  and by its
          foreign  currency  hedging  program.  The Company  enters into foreign
          currency  contracts and options to hedge the exposure  associated with
          foreign currency  fluctuations.  However, such hedging activity cannot
          eliminate the long-term  adverse  impact on the Company's  competitive
          position and results of operations  that would result from a sustained
          decrease  in the value of the  dollar  versus the Swiss  franc.  These
          hedging transactions, which are meant to reduce foreign currency risk,
          also  reduce  the  beneficial  effects  to the  Company  if the dollar
          increases  relative to the Swiss franc.  The Company plans to continue
          to engage in hedging transactions; however, it is uncertain as to what
          extent to which such  hedging  transactions  will reduce the effect of
          adverse currency fluctuations.

                                       11


               Selling,  general and administrative  expenses for the six months
          ended June 30, 1996 of $18.7  million were $1.6 million or 9.2% higher
          than the amount for the  comparable  period in 1995.  This increase is
          due  primarily  to  higher  selling  expenses  and  merchandising  and
          promotional costs. As a percentage of net sales, selling,  general and
          administrative expenses increased from 30.9% in 1995 to 34.2% in 1996.
          Excluding sales associated with the special promotion program in 1995,
          the percentage decreased in 1996 to 30.9% from 36.0% in 1995.

               The  Company  recorded  a  special  charge  of $2.1  million
          relating to the  write-off  of obsolete  displays,  goodwill  and
          other intangible  assets.  There were no special changes recorded
          for the comparable period in 1995.

               Due to lower  invested cash balances in the six months ended
          June 30,  1996 than in the  comparable  period of 1995,  interest
          income of $102,000 in 1996 was lower than the  $416,000  recorded
          in the year earlier period.

               The Company  recorded a $0.8 million charge  associated with
          the  impairment  of a  non-strategic  investment.  There  were no
          comparable investment charges for the same period in 1995.

               Other  income of $128,000  for the six months ended June 30,
          1996 was $76,000 higher than the  comparable  period in 1995, due
          to  recognition  of the Company's  share of losses in 1995 in its
          equity investment  SweetWater,  Inc. and amortization of goodwill
          relating to its two equity  investments,  offset  somewhat by its
          share of income in 1995 of its other equity  investment,  Simmons
          Outdoor  Corporation,   and  the  one-time  favorable  impact  of
          recognizing the Company's  cumulative  share of net income,  less
          amortization of goodwill, of the Company's two equity investments
          during 1995.

               As a result of these  changes,  loss before income taxes for
          the six months ended June 30, 1996 was $7.4 million versus income
          of $2.7  million for the same period in 1995, a decrease of $10.1
          million.

               Income tax expense  was  provided  at an  effective  rate of
          41.9% for the six months  ended June 30,  1996,  versus  45.5% in
          1995,    with   the   decrease    related    primarily   to   the
          non-deductibility   of  the   Company's   share  of  losses   and
          amortization of goodwill relating to its equity investments.

               Net loss was $4.3  million for the six months ended June 30,
          1996 versus net income of $1.5 million in the  comparable  period
          of 1995, representing a decrease of $5.8 million.

               On a per share basis for the six months ended June 30, 1996,
          net loss was $0.52 compared with net income of $0.18 in 1995.

LIQUIDITY AND CAPITAL RESOURCES
- -------------------------------

               As of June 30,  1996,  the Company  had  working  capital 
          $53.7  million  compared  with $58.1  million as of December  31,
          1995, a decrease of $4.4 million  principally  due to investments
          the  Company  made  during  the six months  ended June 30,  1996.
          Sources of working capital included depreciation and amortization
          of $1.6 million. Significant uses of working capital included the
          Company's $2.0 million increase in the preferred units of Victory
          Capital  LCC and  capital  expenditures  and  additions  to other
          assets of $1.6  million.  The Company  currently  has no material
          commitments for capital expenditures.




                                       12


                Cash provided from operating  activities  was  approximately
           $0.9 million in the six months ended June 30, 1996  compared with
           $4.6 million of cash used in the  comparable  period in 1995. The
           cash provided from operations  resulted  primarily from a smaller
           increase in  inventories in 1996 than in the prior year, a larger
           increase  in  accounts  payable  versus  1995,  all of which were
           somewhat  offset  by a greater  increase  in  prepaids  and other
           assets  and a greater  reduction  in accrued  liabilities  versus
           1995.

                The Company meets its short-term  liquidity  needs with cash
           generated from operations,  and, when necessary,  bank borrowings
           under its revolving  credit  agreement.  As of June 30, 1996, the
           Company  had $2.7  million of  outstanding  borrowings  under its
           revolving  line of  credit,  leaving  an  unused  line  of  $17.3
           million.  The  Company's  short-term  liquidity  is  affected  by
           seasonal   changes  in  inventory   levels,   payment  terms  and
           seasonality  of sales.  The Company  believes that cash generated
           from operations and borrowings  under its credit facility will be
           sufficient  to  meet  the  Company's  anticipated  operating  and
           capital needs.





                                       13




PART II.       OTHER INFORMATION

Item 4. Submission of Matters to a Vote of Security Holders
        ---------------------------------------------------

                    The annual  meeting of the  shareholders  of the Company was
               held on May 16,  1996,  pursuant  to  notice,  at  which  meeting
               shareholders   approved  by  an  affirmative   majority  vote  of
               4,180,399  shares a proposal to approve the  adoption of the 1996
               Stock Option Plan which  authorizes the grant of stock options to
               purchase an aggregate of 1,000,000 shares of Common Stock.  There
               were 1,012,002  shares that voted against this  proposal,  20,855
               votes abstained, and there were 1,810,864 broker non-votes.

                    In  addition,   shareholders   approved  by  an  affirmative
               majority  vote of  6,985,548  shares a  proposal  to  approve  an
               ammendment  to  Article  First of the  Company's  Certificate  of
               Incorporation  to change  the name of the  Company  to Swiss Army
               Brands,  Inc.  There were 33,197  shares that voted  against this
               proposal and 5,375 votes that abstained.

Item 6.  Exhibits and Reports on Form 8-K

         A.)   Exhibits

                    (2)     Not Applicable

                    (3)     Certificate of Incorporation

                    (4)     Not Applicable

                   (10)     Not Applicable

                    (11) Statement  regarding  computation of per share earnings
               is not required  because the relevant  computation can be clearly
               determined   from  the  material   contained  in  the   Financial
               Statements included herein.

                   (15)     Not Applicable

                   (18)     Not Applicable

                   (19)     Not Applicable

                   (22)     Not Applicable

                   (23)     Not Applicable

                   (24)     Not Applicable

                   (27)     Financial Data Schedule

                   (99)     Not Applicable

                    B.) There were no reports or  exhibits on Form 8-K filed for
               the three months ended June 30, 1996.



                                       14



                    Pursuant to the requirements to the Securities  Exchange Act
               of 1934,  the Registrant has duly caused this report to be signed
               on its behalf by the undersigned thereunto duly authorized.


                                       SWISS ARMY BRANDS, INC.
                                      (Registrant)

Date:  August 13, 1996                 By /s/ Thomas D. Cunningham
                                       Name:  Thomas D. Cunningham
                                       Title: Executive Vice President,
                                       Principal Financial Officer
                                       and a Director

                                       By /s/ Thomas M. Lupinski
                                       Name:  Thomas M. Lupinski
                                       Title:  Senior Vice President, Controller


                                       15