<ARTICLE> 5 <CIK> 0000731947 <NAME> Swiss Army Brands, Inc. <MULTIPLIER> 1,000 <CURRENCY> US Dollars <PERIOD-TYPE> 6-MOS <FISCAL-YEAR-END> DEC-31-1997 <PERIOD-START> JUL-01-1997 <PERIOD-END> JUN-30-1997 <EXCHANGE-RATE> 1.000 <CASH> 3,673 <SECURITIES> 0 <RECEIVABLES> 23,750 <ALLOWANCES> 1,032 <INVENTORY> 33,966 <CURRENT-ASSETS> 69,044 <PP&E> 10,449 <DEPRECIATION> 6,682 <TOTAL-ASSETS> 96,863 <CURRENT-LIABILITIES> 19,048 <BONDS> 0 <PREFERRED-MANDATORY> 0 <PREFERRED> 0 <COMMON> 882 <OTHER-SE> 76,933 <TOTAL-LIABILITY-AND-EQUITY> 96,863 <SALES> 53,076 <TOTAL-REVENUES> 53,076 <CGS> 33,748 <TOTAL-COSTS> 22,935 <OTHER-EXPENSES> (109) <LOSS-PROVISION> 0 <INTEREST-EXPENSE> 111 <INCOME-PRETAX> (3,387) <INCOME-TAX> (1,372) <INCOME-CONTINUING> (2,015) <DISCONTINUED> 0 <EXTRAORDINARY> 0 <CHANGES> 0 <NET-INCOME> (2,015) <EPS-PRIMARY> (0.25) <EPS-DILUTED> (0.25)