<ARTICLE> 5 <CIK> 0000731947 <NAME> Swiss Army Brands, Inc. <MULTIPLIER> 1,000 <CURRENCY> US Dollars <PERIOD-TYPE> 12-MOS <FISCAL-YEAR-END> DEC-31-1997 <PERIOD-START> JAN-01-1997 <PERIOD-END> DEC-31-1997 <EXCHANGE-RATE> 1 <CASH> 1,078 <SECURITIES> 0 <RECEIVABLES> 29,199 <ALLOWANCES> 975 <INVENTORY> 27,438 <CURRENT-ASSETS> 64,144 <PP&E> 10,958 <DEPRECIATION> 7,207 <TOTAL-ASSETS> 94,051 <CURRENT-LIABILITIES> 18,343 <BONDS> 0 <PREFERRED-MANDATORY> 0 <PREFERRED> 0 <COMMON> 882 <OTHER-SE> 74,826 <TOTAL-LIABILITY-AND-EQUITY> 94,051 <SALES> 118,743 <TOTAL-REVENUES> 118,743 <CGS> 76,020 <TOTAL-COSTS> 49,639 <OTHER-EXPENSES> 554 <LOSS-PROVISION> 57 <INTEREST-EXPENSE> (40) <INCOME-PRETAX> (6,401) <INCOME-TAX> (2,376) <INCOME-CONTINUING> (4,025) <DISCONTINUED> 0 <EXTRAORDINARY> 0 <CHANGES> 0 <NET-INCOME> (4,025) <EPS-PRIMARY> (.49) <EPS-DILUTED> (.49)