<ARTICLE> 5 <CIK> 0000731947 <NAME> Swiss Army Brands, Inc. <MULTIPLIER> 1,000 <CURRENCY> US Dollars <PERIOD-TYPE> 12-MOS <FISCAL-YEAR-END> Dec-31-1998 <PERIOD-START> Jan-01-1998 <PERIOD-END> Dec-31-1998 <EXCHANGE-RATE> 1 <CASH> 1,309 <SECURITIES> 0 <RECEIVABLES> 32,296 <ALLOWANCES> 975 <INVENTORY> 28,890 <CURRENT-ASSETS> 70,383 <PP&E> 8,371 <DEPRECIATION> 4,636 <TOTAL-ASSETS> 100,404 <CURRENT-LIABILITIES> 25,806 <BONDS> 0 <PREFERRED-MANDATORY> 0 <PREFERRED> 0 <COMMON> 885 <OTHER-SE> 73,713 <TOTAL-LIABILITY-AND-EQUITY> 100,404 <SALES> 127,851 <TOTAL-REVENUES> 127,851 <CGS> 77,869 <TOTAL-COSTS> 49,005 <OTHER-EXPENSES> 1,839 <LOSS-PROVISION> 0 <INTEREST-EXPENSE> (133) <INCOME-PRETAX> 2,683 <INCOME-TAX> 1,220 <INCOME-CONTINUING> 1,463 <DISCONTINUED> 0 <EXTRAORDINARY> 0 <CHANGES> 0 <NET-INCOME> 1,463 <EPS-PRIMARY> .18 <EPS-DILUTED> .18