EXHIBIT 23




The Board of Directors
Acxiom Corporation



We consent to incorporation  by reference in the  registration  statements (Nos.
333-72009  and  333-81211  on Form S-3 and Nos.  33-17115,  33-37609,  33-37610,
33-42351,  33-72310,  33-72312,  33-63423  and  333-03391 on Form S-8) of Acxiom
Corporation  of our  report  dated May 2,  2000,  relating  to the  consolidated
balance sheets of Acxiom  Corporation and  subsidiaries as of March 31, 2000 and
1999,  and the related  consolidated  statements  of  operations,  stockholders'
equity and cash flows for each of the years in the three-year period ended March
31, 2000 which is  incorporated by reference in the March 31, 2000 annual report
on  Form  10-K of  Acxiom  Corporation.  We also  consent  to  incorporation  by
reference in the above-mentioned registration statements of our report dated May
2, 2000 relating to the consolidated financial statement schedule,  which report
appears in the March 31, 2000 annual report on Form 10-K of Acxiom Corporation.





                                             /s/  KPMG LLP




Dallas, Texas
June 26, 2000