EXHIBIT 10(l)


                         INCREASED COMMITMENT SUPPLEMENT

        This INCREASED COMMITMENT  SUPPLEMENT (this "Supplement") is dated as of
June 15,  2000 and  entered  into by and among  ACXIOM  CORPORATION,  a Delaware
corporation  (the  "Borrower"),  UNION PLANTERS  BANK,  N.A. (the "New Lender"),
CHASE  BANK OF TEXAS,  NATIONAL  ASSOCIATION,  as agent for itself and the other
Lenders (in such capacity,  together with its  successors in such capacity,  the
"Agent"),  and is made with reference to that certain Credit  Agreement dated as
of December  29, 1999 (as  amended,  the "Credit  Agreement"),  by and among the
Company,  the lenders named  therein,  the Agent,  MERCANTILE  BANK,  N.A., as a
co-administrative  agent  and  BANK OF  AMERICA,  N.A.,  as  syndication  agent.
Capitalized  terms used herein without  definition  shall have the same meanings
herein as set forth in the Credit Agreement.

                                    RECITALS

        Pursuant to Section  2.19 of the Credit  Agreement,  the  Borrower,  the
Agent and the New Lender are entering into this Increased Commitment  Supplement
to provide for the increase of the aggregate Revolving  Commitments and, in that
connection,  the New  Lender  wishes to become a  "Lender"  party to the  Credit
Agreement.

        NOW,  THEREFORE,  in  consideration  of the premises and the agreements,
provisions and covenants herein contained, the parties hereto agree as follows:

        Section 1. Increase in Revolving  Commitments.  Subject to the terms and
conditions  hereof,  the New Lender  agrees  that  effective  June 15,  2000 its
Revolving  Commitment  shall be the  amount set forth  opposite  its name on the
signature  pages  hereof.  After  giving  effect to the New  Lender's  Revolving
Commitment, the aggregate amount of the Revolving Commitments is $295,000,000.

        Section 2. New Lender.  The New Lender (i) confirms that it has received
a copy  of the  Credit  Agreement,  together  with  copies  of the  most  recent
financial statements of the Borrower delivered under Section 5.01 and such other
documents and  information  as it has deemed  appropriate to make its own credit
analysis  and decision to enter into this  Supplement;  (ii) agrees that it has,
independently  and without  reliance upon the Agent,  any other Lender or any of
their  Related  Parties and based on such  documents and  information  as it has
deemed appropriate, made its own credit analysis and decision to enter into this
Supplement;  (iii) agrees that it will,  independently and without reliance upon
the Agent,  any other Lender or any of their  Related  Parties and based on such
documents and information as it shall deem appropriate at the time,  continue to
make its own credit  decisions  in taking or not taking  action under the Credit
Agreement;  (iv) appoints and  authorizes the Agent to take such action as agent
on its behalf  and to  exercise  such  powers  and  discretion  under the Credit
Agreement as are delegated to the Agent by the terms thereof, together with such
powers and discretion as are reasonably  incidental thereto; and (v) agrees that
it is a "Lender" under the Credit  Agreement and will perform in accordance with
their terms all of the obligations that by the terms of the Credit Agreement are
required to be performed by it as a Lender.

        Section 3.  Conditions to  Effectiveness.  Section 1 of this  Supplement
shall become  effective only upon the satisfaction of the following conditions
precedent:

                    (a)  receipt  by the Agent of an  opinion  of counsel to the
         Borrower as to the matters  referred to in Section 3.01,  3.02 and 3.03
         of the Credit  Agreement  (with the term  "Agreement"  as used  therein
         meaning this  Supplement for purposes of such opinion),  dated the date
         hereof, satisfactory in form and substance to the Agent;

                    (b)  receipt  by  the  Agent  of  certified  copies  of  all
         corporate  action  taken by the Borrower to  authorize  the  execution,
         delivery and performance of this Supplement;

                    (c) receipt by the Agent of a  certificate  of the Secretary
         or an Assistant Secretary of the Borrower certifying the names and true
         signatures  of the  officers of the  Borrower  authorized  to sign this
         Supplement and the other documents to be delivered hereunder; and

                    (d)  receipt by the Agent of this  Supplement  signed by the
Required Lenders.

                                      -1-


        Section 4.  Representations  and Warranties.  In order to induce the New
Lender to enter into this  Supplement and to supplement the Credit  Agreement in
the manner provided herein,  Borrower  represents and warrants to Agent, the New
Lender and each Lender that (a) the representations and warranties  contained in
Article III of the Credit  Agreement are and will be true,  correct and complete
in all  material  respects  on and as of the  effective  date hereof to the same
extent  as  though  made  on and as of that  date  and for  that  purpose,  this
Supplement shall be deemed to be the Agreement  referred to therein,  and (b) no
event has occurred and is continuing or will result from the consummation of the
transactions contemplated by this Supplement that would constitute a Default.

        Section 5. Effect of  Supplement.  The terms and provisions set forth in
this Supplement shall modify and supersede all inconsistent terms and provisions
set  forth  in the  Credit  Agreement  and  except  as  expressly  modified  and
superseded by this Supplement,  the terms and provisions of the Credit Agreement
are  ratified and  confirmed  and shall  continue in full force and effect.  The
Borrower,  the Agent,  and the New Lender  agree  that the Credit  Agreement  as
supplemented hereby shall continue to be legal,  valid,  binding and enforceable
in accordance with its terms. Any and all agreements,  documents, or instruments
now or hereafter executed and delivered pursuant to the terms hereof or pursuant
to the terms of the Credit Agreement as supplemented  hereby, are hereby amended
so that any reference in such documents to the Agreement  shall mean a reference
to the Agreement as supplemented hereby.

        Section 6.  Applicable  Law. This  Supplement  shall be governed by, and
construed in accordance with, the laws of the State of Texas and applicable laws
of the United States of America.

        Section 7. Counterparts,  Effectiveness. This Supplement may be executed
in  any  number  of  counterparts,  by  different  parties  hereto  in  separate
counterparts  and on telecopy  counterparts,  each of which when so executed and
delivered shall be deemed an original,  but all such counterparts together shall
constitute but one and the same instrument; signature pages may be detached from
multiple separate  counterparts and attached to a single counterpart so that all
signature  pages are physically  attached to the same document.  This Supplement
(other than the provisions of Section 1 hereof,  the  effectiveness  of which is
governed by Section 3 hereof)  shall become  effective  upon the  execution of a
counterpart hereof by the Borrower, the New Lender and the Agent.

        Section 8. ENTIRE AGREEMENT.  THIS SUPPLEMENT EMBODIES THE FINAL, ENTIRE
AGREEMENT AMONG THE PARTIES  RELATING TO THE SUBJECT MATTER HEREOF AND SUPERSEDE
ANY   AND   ALL   PREVIOUS   COMMITMENTS,   AGREEMENTS,    REPRESENTATIONS   AND
UNDERSTANDINGS,  WHETHER ORAL OR WRITTEN,  RELATING TO THE SUBJECT MATTER HEREOF
AND MAY NOT BE CONTRADICTED OR VARIED BY EVIDENCE OF PRIOR,  CONTEMPORANEOUS  OR
SUBSEQUENT  ORAL  AGREEMENTS OR  DISCUSSIONS  OF THE PARTIES HERETO THERE ARE NO
UNWRITTEN ORAL AGREEMENTS AMONG THE PARTIES HERETO.

         IN WITNESS  WHEREOF,  the parties hereto have caused this Supplement to
be duly  executed and  delivered by their  respective  officers  thereunto  duly
authorized as of the date first written above.

                            ACXIOM CORPORATION


                            By: /s/ Jerry C. Jones
                               -------------------------------------------------
                               Jerry C. Jones, Business Development/Legal Leader


                            CHASE BANK OF TEXAS, NATIONAL
                            ASSOCIATION, only in its capacity as the Agent and
                            as a Lender for purposes of the Lender Consent set
                            forth below


                            By: /s/ Michael J. Lister
                               -------------------------------------------------
                               Michael J. Lister, Vice President

                                      -2-



Revolving Commitment:       UNION PLANTERS BANK, N.A.
$ 10,000,000


                            By:
                               -------------------------------------------------
                               Name:
                                    --------------------------------------------
                               Title:
                                     -------------------------------------------


                                GUARANTOR CONSENT

         Each Guarantor: (i) consents and agrees to this Supplement; (ii) agrees
that the Subsidiary Guaranty is in full force and effect and continues to be its
legal,  valid and binding  obligation  enforceable in accordance with its terms;
and (iii)  agrees that the  obligations,  indebtedness  and  liabilities  of the
Borrower  arising  as a result  of the  increase  in the  Revolving  Commitments
contemplated  hereby are "Guaranteed  Indebtedness" as defined in the Subsidiary
Guaranty.

                            Acxiom CDC, Inc.
                            Acxiom/Direct Media, Inc.
                            Acxiom/May & Speh, Inc.
                            Acxiom RM-Tools, Inc.
                            Acxiom/Woodland Hills Data Center, Inc.


                            By:  /s/ Jerry C. Jones
                               -------------------------------------------------
                               Jerry C. Jones, Authorized Officer of all
                               Guarantors

                                      -3-





                                 LENDER CONSENT

         Each of the  Lenders  whose  signatures  appear  below  consent to this
Supplement and waives,  for purposes of this Supplement  only, (i) the condition
that the  aggregate  amount of the Revolving  Commitments  may only be increased
once under  Section  2.19 of the  Agreement  and (ii) the  requirement  that the
Borrower  provide notice that the New Lender has agreed to provide the requested
increase in the Revolving Commitment.

                            BANK OF AMERICA, N.A., as syndication agent and as a
                            Lender


                            By:
                               -------------------------------------------------
                               Name:
                                    --------------------------------------------
                               Title:
                                     -------------------------------------------


                            FIRSTAR BANK, N.A., as a co-administrative agent and
                            as a Lender


                            By:
                               -------------------------------------------------
                               Name:
                                    --------------------------------------------
                               Title:
                                     -------------------------------------------


                            THE BANK OF NOVA SCOTIA, as co-agent and as a Lender


                            By:
                               -------------------------------------------------
                               Name:
                                    --------------------------------------------
                               Title:
                                     -------------------------------------------


                            BANK ONE, NA (Main Office - Chicago), as co-agent
                            and as a Lender


                            By:
                               -------------------------------------------------
                               Name:
                                    --------------------------------------------
                               Title:
                                     -------------------------------------------


                            SUNTRUST BANK, as co-agent and as a Lender


                            By:
                               -------------------------------------------------
                               Name:
                                    --------------------------------------------
                               Title:
                                     -------------------------------------------

                                      -4-






                            WACHOVIA BANK, N.A., as co-agent and as a Lender


                            By:
                               -------------------------------------------------
                               Name:
                                    --------------------------------------------
                               Title:
                                     -------------------------------------------


                            ABN AMRO BANK N.V., as co-agent and as a Lender


                            By:
                               -------------------------------------------------
                               Name:
                                    --------------------------------------------
                               Title:
                                     -------------------------------------------


                            By:
                               -------------------------------------------------
                               Name:
                                    --------------------------------------------
                               Title:
                                     -------------------------------------------


                            BANK HAPOALIM


                            By:
                               -------------------------------------------------
                               Name:
                                    --------------------------------------------
                               Title:
                                     -------------------------------------------


                            By:
                               -------------------------------------------------
                               Name:
                                    --------------------------------------------
                               Title:
                                     -------------------------------------------

                            COMERICA BANK


                            By:
                               -------------------------------------------------
                               Name:
                                    --------------------------------------------
                               Title:
                                     -------------------------------------------


                            THE DAI-ICHI KANGYO BANK, LIMITED


                            By:
                               -------------------------------------------------
                               Name:
                                    --------------------------------------------
                               Title:
                                     -------------------------------------------

                                      -5-



                            REGIONS BANK


                            By:
                               -------------------------------------------------
                               Name:
                                    --------------------------------------------
                               Title:
                                     -------------------------------------------



                            MIDFIRST BANK


                            By:
                               -------------------------------------------------
                               Name:
                                    --------------------------------------------
                               Title:
                                     -------------------------------------------

                                      -6-