SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    Form 10-Q

(Mark One)

[X]      QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
         EXCHANGE ACT OF 1934

For the quarterly period ended December 31, 1996   OR


[ ]      TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
         EXCHANGE ACT OF 1934

For the transition period from ----- to -----

Commission file number 0-13163

                               Acxiom Corporation
             (Exact Name of Registrant as Specified in Its Charter)


           DELAWARE                                            71-0581897
(State or Other Jurisdiction of                             (I.R.S. Employer
 Incorporation or Organization)                            Identification No.)

P.O. Box 2000, 301 Industrial Boulevard,
            Conway, Arkansas                                   72033-2000
(Address of Principal Executive Offices)                       (Zip Code)

                                 (501) 336-1000
              (Registrant's Telephone Number, Including Area Code)


         Indicate  by check  mark  whether  the  registrant:  (1) has  filed all
reports  required to be filed by Section 13 or 15(d) of the Securities  Exchange
Act of 1934 during the preceding 12 months (or for such shorter  period that the
registrant was required to file such reports),  and (2) has been subject to such
filing requirements for the past 90 days.

                                    Yes X No

         The  number  of shares of  Common  Stock,  $ 0.10 par value per  share,
outstanding as of January 28, 1997 was 51,486,328.



Form 10-Q
                         PART I - FINANCIAL INFORMATION

Item 1.  Financial Statements

Company for which report is filed:

ACXIOM CORPORATION

The  consolidated  financial  statements  included  herein have been prepared by
Registrant,  without  audit,  pursuant  to  the  rules  and  regulations  of the
Securities  and  Exchange  Commission.   In  the  opinion  of  the  Registrant's
management,  however,  all  adjustments  necessary  for a fair  statement of the
results  for the  periods  included  herein  have been made and the  disclosures
contained herein are adequate to make the information presented not misleading.
All such adjustments are of a normal recurring nature.



Form 10-Q
                      ACXIOM CORPORATION AND SUBSIDIARIES
                          CONSOLIDATED BALANCE SHEETS
                                  (Unaudited)

                                                 December 31,       March 31,
                                                     1996             1996
                                                 ------------     ------------
                Assets
Current assets:
  Cash and cash equivalents                     $   2,029,000        3,469,000
  Trade accounts receivable, net                   71,907,000       44,474,000
  Refundable income taxes                                 ---        1,537,000
  Other current assets                              8,060,000        4,534,000
                                                 ------------     ------------
     Total current assets                          81,996,000       54,014,000
                                                 ------------     ------------
Property and equipment                            190,325,000      153,224,000
  Less - Accumulated depreciation
    and amortization                               77,552,000       64,123,000
                                                 ------------     ------------
Property and equipment, net                       112,773,000       89,101,000
                                                 ------------     ------------
Software, net of accumulated amortization          18,559,000       10,524,000
Excess of cost over fair value of net
  assets acquired                                  38,933,000       13,982,000

Other assets                                       31,889,000       26,428,000
                                                 ------------     ------------
                                                $ 284,150,000      194,049,000
                                                 ============     ============
    Liabilities and Stockholders' Equity
Current liabilities:
  Short-term notes payable                          1,500,000          646,000
  Current installments of long-term debt            3,935,000        3,866,000
  Trade accounts payable                           16,647,000       13,596,000
  Accrued interest                                    724,000          435,000
  Accrued payroll and related expenses              6,909,000        5,111,000
  Other accrued expenses                            6,947,000        7,189,000
  Advances from customers                             858,000          316,000
  Income taxes                                      8,563,000              ---
                                                 ------------     ------------
    Total current liabilities                      46,083,000       31,159,000
                                                 ------------     ------------
Long-term debt, excluding current 
  installments                                     78,642,000       26,885,000

Deferred income taxes                              10,933,000       10,933,000

Deferred revenue                                    2,828,000        2,331,000

Stockholders' equity:
  Preferred stock                                         ---              ---
  Common stock                                      5,261,000        4,870,000
  Additional paid-in capital                       58,072,000       52,079,000
  Retained earnings                                83,597,000       68,978,000
  Foreign currency translation adjustment             987,000         (863,000)
  Treasury stock, at cost                          (2,253,000)      (2,323,000)
                                                 ------------     ------------
  Total stockholders' equity                      145,664,000      122,741,000
                                                 ------------     ------------
Commitments and contingencies                   $ 284,150,000      194,049,000
                                                 ============     ============

See accompanying condensed notes to consolidated financial statements.



                                                 For the Three Months Ended
                                                 --------------------------
                                                         December 31,
                                                 --------------------------
                                                    1996           1995
                                                 -----------    -----------

Revenue                                       $  104,534,000     71,315,000
Operating costs and expenses:
  Salaries and benefits                           35,175,000     25,844,000
  Computer, communications and other
    equipment                                     16,585,000     11,998,000
  Data costs                                      17,920,000     14,930,000
  Other operating costs and expenses              19,047,000      9,011,000
                                                 -----------    -----------
    Total operating costs and expenses            88,727,000     61,783,000
                                                 -----------    -----------
Income from operations                            15,807,000      9,532,000
                                                 -----------    -----------

Other income (expense):
  Interest expense                                  (773,000)      (239,000)
  Other, net                                        (622,000)       (75,000)
                                                 -----------    -----------
                                                  (1,395,000)      (314,000)
                                                 -----------    -----------
Earnings before income taxes                      14,412,000      9,218,000

Income taxes                                       5,549,000      3,406,000
                                                 -----------    -----------

Net earnings                                    $  8,863,000      5,812,000
                                                 ===========    ===========

Earnings per share                              $       0.15           0.11
                                                 ===========    ===========

Weighted average shares outstanding               59,441,000     52,114,000
                                                 ===========    ===========

See accompanying condensed notes to consolidated financial statements.





Form 10-Q
                      ACXIOM CORPORATION AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF EARNINGS
                                 (Unaudited)

                                                   For the Nine Months Ended
                                                  ---------------------------
                                                          December 31,
                                                  ---------------------------
                                                     1996            1995
                                                  -----------     -----------

Revenue                                         $ 296,034,000     192,873,000
Operating costs and expenses:
  Salaries and benefits                           105,745,000      71,281,000
  Computer, communications and other
    equipment                                      44,978,000      27,963,000
  Data costs                                       54,572,000      46,422,000
  Other operating costs and expenses               53,337,000      24,816,000
                                                  -----------     -----------
    Total operating costs and expenses            258,632,000     170,482,000
                                                  -----------     -----------
Income from operations                             37,402,000      22,391,000
                                                  -----------     -----------

Other income (expense):
  Interest expense                                 (2,497,000)     (1,177,000)
  Other, net                                       (3,408,000)       (226,000)
                                                  -----------     -----------
                                                   (5,905,000)     (1,403,000)
                                                  -----------     -----------
Earnings before income taxes                       31,497,000      20,988,000

Income taxes                                       12,126,000       7,968,000
                                                  -----------     -----------

Net earnings                                     $ 19,371,000      13,020,000
                                                  ===========     ===========

Earnings per share                               $       0.33            0.25 
                                                  ===========     ===========

Weighted average shares outstanding                59,011,000      51,932,000
                                                  ===========     ===========

See accompanying condensed notes to consolidated financial statements.



Form 10-Q
                     ACXIOM CORPORATION AND SUBSIDIARIES
                    CONSOLIDATED STATEMENTS OF CASH FLOWS
                                 (Unaudited)

                                                   For the Nine Months Ended
                                                  ---------------------------
                                                          December 31,
                                                  ---------------------------
                                                     1996             1995
                                                  ----------       ----------
Cash flows from operating activities:
  Net earnings                                  $ 19,371,000       13,020,000
  Non-cash operating activities:
    Depreciation and amortization                 22,857,000       14,770,000
    Loss on impairment of assets                   2,326,000              ---
    Other, net                                     1,873,000          292,000
    Changes in assets and liabilities:
      Accounts receivable                        (19,219,000)      (8,167,000)
      Other assets                                (4,297,000)      (1,336,000)
                                                                          
      Accounts payable and other liabilities       3,512,000        1,486,000
                                                  ----------       ----------
      Net cash provided by operating
        activities                                26,423,000       20,065,000
                                                  ----------       ----------
Cash flows from investing activities:
  Sale of assets                                   2,407,000          351,000
  Cash acquired in pooling acquisition                21,000        1,624,000
  Cash paid in purchase acquisition                      ---       (5,914,000)
  Development of software                         (5,016,000)      (2,984,000)
  Capital expenditures                           (44,161,000)     (28,590,000)
                                                  ----------       ----------
  Net cash used by investing activities          (46,749,000)     (35,513,000)
                                                  ----------       ----------
Cash flows from financing activities:
  Proceeds from debt                              32,567,000       18,108,000
  Payments of debt                               (17,125,000)      (4,708,000)
  Sale of common stock                             3,476,000        2,124,000
  Cash dividends paid by acquired company
    prior to merger                                      ---         (468,000)
  Acquisition and retirement of common
    stock by acquired company prior to merger            ---       (1,010,000)
  Issuance of common stock by acquired
    company prior to merger                              ---          190,000
                                                  ----------       ----------
    Net cash provided by financing activities     18,918,000       14,236,000
                                                  ----------       ----------
    Effect of exchange rate changes on cash          (32,000)         (31,000)
                                                  ----------       ----------

    Net decrease in cash and short-term cash
      investments                                 (1,440,000)      (1,243,000)
  Cash and short-term cash investments at 
    beginning of period                            3,469,000        3,149,000
                                                  ----------       ----------
  Cash and short-term cash investments at
    end of period                               $  2,029,000        1,906,000
                                                  ==========       ==========
  Supplemental cash flow information:
    Cash paid during the period for:
      Interest                                  $  2,208,000        1,525,000
      Income taxes                                 2,026,000        4,122,000
                                                  ==========       ==========

See accompanying condensed notes to consolidated financial statements.



Form 10-Q
                       ACXIOM CORPORATION AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


     Certain  note  information  has  been  omitted  because it has not  changed
     significantly  from that  reflected  in  Notes 1 through 17 of the Notes to
     Consolidated   Financial  Statements  filed   as  a  part  of  Item  14  of
     Registrant's  1996 Annual Report on Form 10-K  as filed with the Securities
     and Exchange Commission on June 26, 1996.

1.   In April 1996, the Company  purchased  certain  assets of Direct Media/DMI,
     Inc.  ("DMI") for $25,000,000 and the assumption of certain  liabilities of
     DMI.  The  $25,000,000  purchase  price,  payable  in three (3)  years,  is
     collaterized  by a letter of credit,  and may, at DMI's option,  be paid in
     two  million  shares of Acxiom  common  stock in lieu of cash plus  accrued
     interest.  Headquartered  in  Greenwich,  Connecticut,  DMI  provides  list
     brokerage,  management, and consulting services to business-to-business and
     consumer list owners and mailers.  At April 1, 1996 the liabilities assumed
     by the Company  exceeded the fair value of the assets  acquired from DMI by
     $798,000.  The  resulting  excess of purchase  price over fair value of net
     assets  acquired  of  $25,798,000  is being  amortized  over its  estimated
     economic  life of 20 years.  The  acquisition  has been  accounted for as a
     purchase  and  the  results  of  operations  of  DMI  are  included  in the
     consolidated  results  of  operations  from  the date of  acquisition.  The
     purchase price for DMI has been allocated as follows:

         Trade accounts receivable                           $  7,558,000
         Property and equipment                                 2,010,000
         Software                                               3,500,000
         Excess of cost over fair value
           of net assets acquired                              25,798,000
         Other assets                                             840,000
         Short-term payable to bank                           (11,594,000)
         Accounts payable and other liabilities                (2,825,000)
         Long-term debt                                          (287,000)
                                                               ----------
                                                             $ 25,000,000
                                                               ==========

     The following  consolidated pro forma financial information (which includes
     adjustments  to reflect the  accounting  bases  recognized in recording the
     purchase and to eliminate the effects of  transactions  between the Company
     and DMI) shows the results of the Company's  operations for the nine months
     ended  December  31,  1995 as if the  purchase  of DMI had  occurred at the
     beginning of the period:

         Revenue                                            $ 226,972,000
                                                              ===========

         Net earnings                                       $  15,627,000
                                                              ===========

         Earnings per share                                 $        0.29
                                                              ===========



                       ACXIOM CORPORATION AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


2.   On  April 9, 1996, the Company issued  approximately  1.7 million shares of
     its common stock for all of the  outstanding  common stock and common stock
     options  of  Pro  CD,   Inc.   ("Pro   CD").   Headquartered   in  Danvers,
     Massachusetts,  Pro CD is a  publisher  of business  reference  software on
     CD-ROM. The acquisition is accounted for as a pooling of interests.

     The  stockholders'  equity and  operations  of Pro CD are not  material  in
     relation to those of the  Company.  As such,  the Company has  recorded the
     combination by restating  stockholders' equity as of April 1, 1996, without
     restating  prior year  statements  of  earnings  to reflect  the pooling of
     interests  combination.  For the year ended  December 31, 1995,  Pro CD had
     revenues  and  a  net  loss  of  approximately  $21,675,000  and  $970,000,
     respectively. At April 1, 1996, Pro CD's liabilities exceeded its assets by
     approximately $1,775,000.

3    Effective  March 31, 1994 the Company sold  substantially all of the assets
     of its former  Acxiom  Mailing  Services  operating  unit to  MorCom,  Inc.
     ("MorCom")  in  exchange  for  the   assumption  of  certain   liabilities,
     $4,500,000 in cash, a mortgage note receivable, and $1,000,000 of preferred
     stock  issued by MorCom.  Additionally,  the Company sold MorCom a software
     license to use certain applications of the Company's software.  At June 30,
     1996  the  assets   remaining  on  the  Company's  books  related  to  this
     transaction were as follows:

         Mortgage note receivable (other assets)               $ 3,912,000
         Software license receivable (other assets)                640,000
         Preferred stock (other assets)                          1,000,000
         Trade accounts receivable                                 491,000
                                                                 ---------
                                                               $ 6,043,000
                                                                 =========

     In June 1996, MorCom ceased operations. In the first quarter of fiscal 1997
     the  Company  established  valuation  reserves  for the full  amount of the
     software   license   receivable,   preferred   stock,  and  trade  accounts
     receivable. In the second quarter, the Company obtained title to and sold a
     portion of the property related to the mortgage note, receiving proceeds of
     $949,000.  The Company is negotiating a sale of the remaining  property and
     has  established  a valuation  reserve of  $1,600,000  toward its  ultimate
     disposition. Management believes that any further loss associated with this
     event will not be material to the financial statements.



                       ACXIOM CORPORATION AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

4.   Long-term debt consists of the following:
                                                December 31,        March 31,
                                                    1996              1996

     Unsecured revolving credit agreement      $  41,541,000        11,995,000

     Convertible note, payable April 30, 
       1999 together with interest at 3.12%;
       collateralized by letter of credit;
       convertible at maturity into one
       million shares of common stock             25,000,000               ---

     9.75% senior notes, due May 1, 2000,
       payable in annual installments of
       $2,143,000 each May 1; interest is
       payable semiannually                        8,571,000        10,714,000

     8.94% note payable due in monthly
       installments of principal and interest
       of $50,000 with remaining balance due
       June 30, 1997; collateralized by real
       estate                                      4,092,000         4,264,000

     Other notes and capital lease obligations
       payable                                     3,373,000         3,778,000
                                                  ----------        ----------

               Total long term debt               82,577,000        30,751,000

     Less current installments                     3,935,000         3,866,000
                                                  ----------        ----------

     Long-term debt, excluding current 
       installments                             $ 78,642,000      $ 26,885,000
                                                  ==========        ==========

     During the quarter ended September 30, 1996 the unsecured  revolving credit
     facility was  increased to provide for loans of up to  $50,000,000  and now
     expires on July 30, 2001. The 8.94% note payable which is due June 30, 1997
     continues to be classified as long-term debt because the Company intends to
     use available funding under the revolving credit agreement to refinance the
     note on a long-term basis.



                       ACXIOM CORPORATION AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

5.   Earnings per  share computations are based upon the weighted average number
     of shares  outstanding,  including the dilutive effect of stock options and
     warrants  and the  convertible  debt issued for the purchase of DMI, all of
     which are considered common stock equivalents.  For purposes of calculating
     earnings  per  share,  the  interest  expense  on the  convertible  note is
     eliminated. The calculation of earnings per share for the periods presented
     is as follows:

                                               For the Nine Months Ended

                                         December 31, 1996    December 31, 1995
                                         -----------------    -----------------

     Net earnings                          $ 19,371,000           13,020,000
     Interest expense (net of tax effect)       334,000                  ---
                                             ----------           ----------
      Adjusted net earnings                $ 19,705,000           13,020,000
                                             ==========           ==========

     Earnings per share                          $ 0.33                 0.25
                                                   ====                 ====

     Weighted average shares outstanding     59,011,000           51,932,000
                                             ==========           ==========

6.   On October 10, 1996, the Company settled the arbitration matter between the
     Company and Highlights for Children, Inc. ("Highlights"). On July 25, 1995,
     Highlights had filed a demand for arbitration with the American Arbitration
     Association.  The demand alleged,  among other things,  breaches of express
     warranties  in  connection  with  a  software  license  agreement  for  the
     Company's GS/2000 software product.  The demand sought compensatory damages
     of  approximately  $22,000,000  and punitive  damages of  $44,000,000  plus
     attorneys'  fees  and  costs.  The  settlement,  the  terms  of  which  are
     confidential, was not material to the financial statements of the Company.

     The Company is involved in various  other  claims and legal  actions in the
     ordinary  course of business.  In the opinion of  management,  the ultimate
     disposition of these matters will not have a material adverse effect on the
     Company's   consolidated   financial   position  or  its  expected   future
     consolidated results of operations.

7.   Trade  accounts  receivable  are presented  net of allowances  for doubtful
     accounts, returns, and credits of $4,250,000 and $1,880,000 at December 31,
     1996 and March 31, 1996, respectively.

8.   At a special  meeting  held on October 10,  1996,  the  Company's  board of
     directors  approved a two-for-one stock split effective  November 11, 1996.
     The split has been effected in the form of a stock  dividend.  Certificates
     for the additional  shares were mailed on November 12, 1996 to shareholders
     of record as of October 25, 1996.  All share and per-share  information  in
     the  financial  statements  has been  restated  to give effect to the stock
     split.



Form 10-Q

Item 2.  Management's Discussion and Analysis of Financial Condition and Results
of Operations

Results of Operations

Consolidated  revenue was a record  $104,534,000  for the quarter ended December
31, 1996, a 47% increase over the same quarter a year ago. Excluding the impacts
of the Pro CD and  DMI  acquisitions  which  were  completed  during  the  first
quarter,  revenue was up 25%. Direct marketing industry revenue of $35.8 million
grew 61%,  including the incremental  revenue from DMI,  together with growth in
Acxiom UK, retail,  and the high-tech  business.  Information and communications
revenue of $24.7 million grew 116%, which includes the incremental  revenue from
Pro CD together with the revenues associated with the Polk Company ("Polk") data
center  outsourcing  contract,  for which  revenues were not ramped up until the
fourth  quarter of the prior fiscal year.  Financial  services  revenue of $20.3
million grew 12%  including  growth in  DataQuick  revenues of 29% and growth in
credit card processing  revenues of 6%. Insurance revenues of $19.1 million grew
20% primarily reflecting growth in Allstate contract revenues.  Media/publishing
revenues of $4.7 million grew 23%.

For  the  nine  months  ended  December  31,  1996,   consolidated  revenue  was
$296,034,000,  a 53%  increase  over  the  same  period  in the  previous  year.
Excluding  the  effects of the Pro CD and DMI  acquisitions,  revenue was up 31%
over the prior year. Direct marketing industry revenue grew 116%,  including the
additional  revenue from DMI, and  information and  communications  revenue grew
117%, including the additional revenue from Pro CD. Insurance, media/publishing,
and  financial  services  revenues  grew  20%,  12%,  and 3%  respectively.  The
explanations cited in the prior paragraph also address these variances.

Operating  expenses for the quarter increased 44% compared to the same quarter a
year ago. Salaries and benefits increased 36%; however, excluding the effects of
the acquisitions  noted above the increase was 8%. Computer,  communications and
other  equipment  increased 38% compared to the prior year.  After excluding the
increases due to the  acquisitions  noted above, the increase was 29%, which was
due to additional depreciation and other equipment costs related to increases in
data center  equipment.  Data costs were up 20% due to increasing  revenue under
the Allstate contract. Other operating costs and expenses more than doubled from
the prior year,  but after  adjusting for the impact of the  acquisitions  noted
above,  the increase was 33% largely due to increased costs  associated with new
contracts and higher levels of activity necessary to support increased revenues.
Income  from  operations  was 15.1% of  revenue  compared  to 13.4% for the same
quarter in the prior year.

Interest  expense in the quarter  increased due to increased levels of debt when
compared to the  year-earlier  period.  Other  expense in the  quarter  consists
primarily  of the  amortization  of the  excess of costs  over fair value of net
assets acquired  (goodwill).  This amortization is increased from the prior year
due to amortization of goodwill associated with the DMI acquisition.

For the nine months  ended  December  31,  1996,  operating  costs and  expenses
increased  52% compared to the previous  year.  Salaries and benefits  increased
48%, computer, communications and other equipment costs increased 61%, and other
operating costs and expenses were up 115%. After adjusting for the impact of the
acquisitions  noted  above,   salaries  and  benefits  were  up  20%,



computer,  communications  and other  equipment  costs  increased 51%, and other
operating costs and expenses were up 38%.  These  expense  increases in the nine
months  were  largely  due to  the  Polk  and  Trans  Union  Marketing  Services
contracts.  Data expenses for the  nine months  were up 18% due to  increases in
revenue under the Allstate contract.  Income from operations  was 12.6% compared
to 11.6% a year ago.

Interest  expense for the nine months ended  December 31, 1996 more than doubled
from the prior year, due to higher levels of debt during the current year. Other
expense for the nine months includes  writedowns  related to the MorCom property
and preferred stock investment totaling $2,600,000 (see discussion below).

The Company's  effective tax rate for both the quarter and nine-month period was
38.5%  compared  to 36.9% and 38.0% for the  previous  year's  quarter  and nine
months, respectively. The Company expects the actual effective rate for the full
fiscal year to remain in the 37-39% range.

Net earnings for the quarter  increased  52% over the previous  year,  while net
earnings for the nine months ended December 31, 1996 increased 49%. Earnings per
share increased 36% and 32% for the quarter and nine months, respectively, while
the weighted average number of shares outstanding  increased 14% for each of the
reported  periods.  The  increase in the number of shares from the prior year is
primarily due to the  acquisitions of Pro CD and DMI during the first quarter of
this fiscal year, while the net impact on net earnings of Pro CD and DMI was not
significant.

Capital Resources and Liquidity

Working capital at December 31, 1996 was $35,913,000  compared to $22,855,000 at
March 31, 1996.  During the second  quarter of this fiscal year,  the  Company's
unsecured  revolving  credit  agreement  was  increased to provide for revolving
loans of up to  $50,000,000,  and now expires on July 31,  2001.  The  Company's
short-term  unsecured  credit  agreement,  which  expires on June 30, 1997,  was
increased  to  $1,500,000.  At December 31,  1996,  a total of  $41,541,000  was
outstanding  under the revolving credit agreement and $1,500,000 was outstanding
under the  short-term  credit  agreement.  The Company  continues to classify as
long-term  debt the note payable  totaling  $4,092,000,  which is due in full on
June 30,  1997,  as it is the  Company's  intention  to  retire  this  loan with
additional proceeds from the revolving credit facility.

The Company's  debt-to-capital  ratio  (capital  defined as long-term  debt plus
stockholders'  equity) was 35% at December 31, 1996 compared to 18% at March 31,
1996.  The increase in the ratio is largely due to the issuance of a $25,000,000
convertible  note for the purchase of DMI,  plus the  increase in the  revolving
credit agreement as noted above.

Cash provided by operating  activities was $26,423,000 for the nine months ended
December 31, 1996  compared to  $20,065,000  for the same period a year earlier.
Earnings before  interest,  taxes,  depreciation,  and  amortization  ("EBITDA")
increased by 54% compared to the year-earlier period, but the resulting increase
in  operating  cash flow was  partially  offset by an  $11,052,000  increase  in
accounts  receivable  during the period.  Operating  cash flow  increased by 32%
compared to the year-earlier  period. In the current year,  $46,749,000 was used
by investing  activities and $18,918,000  was provided by financing  activities.
Investing activities included  $44,161,000 in capital  expenditures  compared to
$28,590,000 in the prior year. The majority of the capital  expenditures  in the
current year relate to the purchase of data center  equipment  for the Polk data
center,  the Trans Union data center,  and the Company's  Conway,  Arkansas data
center.



Management expects capital expenditures in the remaining  quarter of  the fiscal
year to be approximately $10 million.  Financing activities included paying  off
short-term bank debt incurred when the Company acquired  DMI, and  proceeds from
additional borrowings under the revolving credit agreement.

While the Company does not have any material contractual commitments for capital
expenditures,  additional  investments  in  facilities  and  computer  equipment
continue to be necessary to support the growth of the business. In addition, new
outsourcing or facilities  management  contracts  frequently require substantial
up-front  capital  expenditures in order to acquire or replace  existing assets.
Management   believes  that  the  combination  of  existing   working   capital,
anticipated  funds to be generated  through future  operations and the Company's
available  credit lines is sufficient to meet the  Company's  current  operating
needs.  Management is currently  exploring the possibility of raising additional
debt  capital  in  order  to fund  future  operations  and  anticipated  capital
expenditures.  If additional funds are required,  the Company would use existing
credit lines to generate cash,  followed by either  additional  borrowings to be
secured by the Company's assets or the issuance of additional  equity securities
in either public or private offerings.  Management believes that the Company has
significant  unused  capacity  to raise  capital  which could be used to support
future growth.

Effective March 31, 1994 the Company sold substantially all of the assets of its
former AMS  operation in exchange  for the  assumption  of certain  liabilities,
$4,500,000  in cash, a mortgage  note  receivable,  and  $1,000,000 of preferred
stock issued by the buyer,  MorCom, Inc.  Additionally the Company sold MorCom a
software license to use certain of the Company's software.  In June 1996, MorCom
ceased  operations.  In the  first  quarter  of the  fiscal  year,  the  Company
established  valuation  reserves  for the full  amount of the  software  license
receivable,  preferred  stock,  and trade  accounts  receivable.  In the  second
quarter,  the  Company  obtained  title to and sold a  portion  of the  property
related to the mortgage  note,  receiving  proceeds of $949,000.  The Company is
negotiating  a sale of the  remaining  property and has  established a valuation
reserve of $1,600,000 for its ultimate disposition. Management believes that any
further loss  associated  with this event will not be material to the  financial
statements.



Form 10-Q

                               ACXIOM CORPORATION
                           PART II - OTHER INFORMATION

Item 6.  Exhibits and Reports on Form 8-K.

         (a)      Exhibits:

                  27       Financial Data Schedules

         (b)      Reports on Form 8-K.

                  None



Form 10-Q

                       ACXIOM CORPORATION AND SUBSIDIARIES

                                    SIGNATURE


Pursuant to the  requirements  of the  Securities  and Exchange Act of 1934, the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.



                                         Acxiom Corporation




Dated:  February 3, 1997
                                         By:      /s/ Robert S. Bloom
                                            ------------------------------------
                                            (Signature)
                                            Robert S. Bloom
                                            Chief Financial Officer
                                            (Chief Accounting Officer)



                                  EXHIBIT INDEX

                              Exhibits to Form 10-Q

Exhibit Number                                        Exhibit

      27                                      Financial Data Schedules