SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    Form 10-Q


(Mark One)

[X]      QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
         EXCHANGE ACT OF 1934

For the quarterly period ended June 30, 1997   OR


[  ]     TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
         EXCHANGE ACT OF 1934

For the transition period from ----- to -----

Commission file number 0-13163

                               Acxiom Corporation
             (Exact Name of Registrant as Specified in Its Charter)


                     DELAWARE                              71-0581897
         (State or Other Jurisdiction of                (I.R.S. Employer
          Incorporation or Organization)               Identification No.)

     P.O. Box 2000, 301 Industrial Boulevard,
                 Conway, Arkansas                          72033-2000
     (Address of Principal Executive Offices)              (Zip Code)

                                 (501) 336-1000
              (Registrant's Telephone Number, Including Area Code)


         Indicate  by check  mark  whether  the  registrant:  (1) has  filed all
reports  required to be filed by Section 13 or 15(d) of the Securities  Exchange
Act of 1934 during the preceding 12 months (or for such shorter  period that the
registrant was required to file such reports),  and (2) has been subject to such
filing requirements for the past 90 days.

                                 Yes X        No

         The  number  of shares of  Common  Stock,  $ 0.10 par value per  share,
outstanding as of July 23, 1997 was 51,947,770.





Form 10-Q
                         PART I - FINANCIAL INFORMATION

Item 1. Financial Statements

Company for which report is filed:

ACXIOM CORPORATION

The  consolidated  financial  statements  included  herein have been prepared by
Registrant,  without  audit,  pursuant  to  the  rules  and  regulations  of the
Securities  and  Exchange  Commission.   In  the  opinion  of  the  Registrant's
management,  however,  all  adjustments  necessary  for a fair  statement of the
results  for the  periods  included  herein  have been made and the  disclosures
contained herein are adequate to make the information  presented not misleading.
All such adjustments are of a normal recurring nature.




Form 10-Q

                       ACXIOM CORPORATION AND SUBSIDIARIES
                           CONSOLIDATED BALANCE SHEETS
                                   (Unaudited)

                                                   June 30,          March 31,
                                                     1997              1997
                                                  -----------       -----------
          Assets
Current assets:
  Cash and cash equivalents                     $     626,000         2,721,000
  Trade accounts receivable, net                   81,874,000        70,636,000
  Refundable income taxes                                ----         1,809,000
  Other current assets                             11,692,000         9,379,000
                                                  -----------       -----------
     Total current assets                          94,192,000        84,545,000
                                                  -----------       -----------
Property and equipment                            204,032,000       199,286,000
  Less - Accumulated depreciation and
    amortization                                   87,359,000        83,115,000
                                                  -----------       -----------
Property and equipment, net                       116,673,000       116,171,000
                                                  -----------       -----------
Software, net of accumulated amortization          19,453,000        18,627,000
Excess of cost over fair value of net assets
  acquired                                         37,941,000        38,297,000
Other assets                                       48,249,000        42,028,000
                                                  -----------       -----------
                                                $ 316,508,000       299,668,000
                                                  ===========       ===========
    Liabilities and Stockholders' Equity
Current liabilities:
  Short-term notes payable                             60,000           158,000
  Current installments of long-term debt            3,645,000         3,923,000
  Trade accounts payable                           12,669,000        15,323,000
  Accrued interest                                  1,599,000         1,128,000
  Accrued payroll and related expenses              5,696,000         7,519,000
  Accrued royalties                                 1,493,000         2,047,000
  Other accrued expenses                            5,613,000         5,492,000
  Advances from customers                             497,000           519,000
  Income taxes                                      1,186,000              ----
                                                  -----------       -----------
    Total current liabilities                      32,458,000        36,109,000
                                                  -----------       -----------
Long-term debt, excluding current installments     99,232,000        87,120,000

Deferred income taxes                              17,324,000        17,324,000

Deferred revenue                                    3,802,000         3,018,000

Stockholders' equity:
  Preferred stock                                        ----              ----
  Common stock                                      5,289,000         5,274,000
  Additional paid-in capital                       63,252,000        61,322,000
  Retained earnings                                97,051,000        91,738,000
  Foreign currency translation adjustment             571,000           278,000
  Treasury stock, at cost                          (2,471,000)       (2,515,000)
                                                  -----------       -----------
  Total stockholders' equity                      163,692,000       156,097,000
                                                  -----------       -----------
Commitments and contingencies                   $ 316,508,000       299,668,000
                                                  ===========       ===========

See accompanying condensed notes to consolidated financial statements.







Form 10-Q
                       ACXIOM CORPORATION AND SUBSIDIARIES
                       CONSOLIDATED STATEMENTS OF EARNINGS
                                   (Unaudited)

                                                   For the Three Months Ended
                                                 ------------------------------
                                                            June 30
                                                 ------------------------------
                                                    1997               1996
                                                 -----------        -----------

Revenue                                        $ 100,327,000         93,953,000
Operating costs and expenses:
  Salaries and benefits                           37,979,000         35,532,000
  Computer, communications and other equipment    14,929,000         12,821,000
  Data costs                                      20,688,000         18,781,000
  Other operating costs and expenses              16,516,000         17,608,000
                                                 -----------        -----------
    Total operating costs and expenses            90,112,000         84,742,000
                                                 -----------        -----------
Income from operations                            10,215,000          9,211,000
                                                 -----------        -----------
Other income (expense):
  Interest expense                                (1,534,000)          (818,000)
  Other, net                                        (180,000)        (1,492,000)
                                                 -----------        -----------
                                                  (1,714,000)        (2,310,000)
                                                 -----------        -----------

Earnings before income taxes                       8,501,000          6,901,000
Income taxes                                       3,188,000          2,656,000
                                                 -----------        -----------

Net earnings                                   $   5,313,000          4,245,000
                                                 ===========        ===========

Earnings per share                             $        0.09               0.07
                                                 ===========        ===========

Weighted average shares outstanding               59,193,000         58,506,000
                                                 ===========        ===========

See accompanying condensed notes to consolidated financial statements.







Form 10-Q
                       ACXIOM CORPORATION AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                                   (Unaudited)

                                                   For the Three Months Ended
                                                 ------------------------------
                                                            June 30
                                                 ------------------------------
                                                    1997               1996
                                                 -----------        -----------
Cash flows from operating activities:
  Net earnings                                 $   5,313,000          4,245,000
  Non-cash operating activities:
    Depreciation and amortization                  9,532,000          6,660,000
    Loss (Gain) on disposal or impairment
      of assets                                       (3,000)         1,000,000
    Provision for returns and doubtful accounts      317,000          1,256,000
    Changes in assets and liabilities:
      Accounts receivable                        (11,446,000)        (5,471,000)
      Other assets                                (4,318,000)           231,000
      Accounts payable and other liabilities      (2,553,000)        (1,316,000)
                                                 -----------        -----------
      Net cash provided (used) by operating
        activities                                (3,158,000)         6,605,000
                                                 -----------        -----------
Cash flows from investing activities:
  Sale of assets                                     372,000               ----
  Cash acquired in pooling acquisition                  ----             21,000
  Development of software                         (2,089,000)        (1,004,000)
  Capital expenditures                           (10,944,000)       (18,740,000)
                                                 -----------        -----------
  Net cash used by investing activities          (12,661,000)       (19,723,000)
                                                 -----------        -----------
Cash flows from financing activities:
  Proceeds from debt                              14,158,000         22,481,000
  Payments of debt                                (2,424,000)       (13,516,000)
  Sale of common stock                             1,989,000          1,220,000
                                                 -----------        -----------
    Net cash provided by financing activities     13,723,000         10,185,000
                                                 -----------        -----------
    Effect of exchange rate changes on cash            1,000               ----
                                                 -----------        -----------

    Net decrease in cash and short-term cash
      investments                                 (2,095,000)        (2,933,000)
  Cash and short-term cash investments at
    beginning of period                            2,721,000          3,469,000
                                                 -----------        -----------
  Cash and short-term cash investments at end
    of period                                  $     626,000            536,000
                                                 ===========        ===========
  Supplemental cash flow information:
    Cash paid during the period for:
      Interest                                 $   1,063,000            901,000
      Income taxes                                   193,000             73,000
                                                 ===========        ===========

See accompanying condensed notes to consolidated financial statements.






Form 10-Q
                       ACXIOM CORPORATION AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


Certain  note   information   has  been  omitted  because  it  has  not  changed
significantly  from  that  reflected  in  Notes 1  through  17 of the  Notes  to
Consolidated  Financial  Statements  filed as a part of Item 14 of  Registrant's
1997  Annual  Report  on Form 10-K as filed  with the  Securities  and  Exchange
Commission on June 30, 1997.





                       ACXIOM CORPORATION AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

1.   Included in other assets are unamortized  conversion costs in the amount of
     $20,259,000   and  $18,137,000  at  June  30,  1997  and  March  31,  1997,
     respectively. These costs, incurred in connection with the conversion phase
     of  outsourcing  and  facilities  management  contracts  are  deferred  and
     amortized over the life of the contract.


2.   Long-term debt consists of the following:
                                                     June 30,        March 31,
                                                       1997            1997

     6.92% Senior notes due March 30, 2007,      $  30,000,000       30,000,000
     payable in annual installments of
     $4,286,000 commencing March 30, 2001;
     interest is payable semi-annually

     3.12% Convertible note, interest and           25,000,000       25,000,000
     principal due April 30, 1999;
     collateralized by letter of credit;
     convertible at maturity into two million
     shares of common stock

     Unsecured revolving credit agreement           35,612,000       21,454,000

     9.75% Senior notes due May 1, 2000,             6,429,000        8,571,000
     payable in annual installments of
     $2,143,000 each May 1; interest is
     payable semi-annually

     Note payable due in monthly installments        3,970,000        4,031,000
     of principal and interest of $50,000 with
     remaining balance due June 30, 2002;
     collateralized by real estate; floating
     interest rate

     Other notes and capital lease obligations       1,866,000        1,987,000
     payable                                       -----------      -----------

       Total long term debt                        102,877,000       91,043,000

     Less current installments                       3,645,000        3,923,000
                                                   -----------      -----------

     Long-term debt, excluding current           $  99,232,000       87,120,000
       installments                                ===========      ===========


The floating rate note payable was  previously  due June 30, 1997,  but has been
refinanced  with the same  lender.  The  interest  rate is 2% above the  Federal
Reserve discount rate with a maximum of 8.75%.






                       ACXIOM CORPORATION AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS



3.   Earnings per share  computations are based upon the weighted average number
     of shares  outstanding,  including the dilutive effect of stock options and
     warrants  and the  convertible  debt  issued  for the  purchase  of  Direct
     Media/DMI,   Inc.  ("DMI"), all  of  which  are  considered   common  stock
     equivalents.  For purposes of calculating  earnings per share, the interest
     expense on the convertible note is eliminated.  The calculation of earnings
     per share for the periods presented is as follows:

                                               For the Three months Ended
                                             ------------------------------
                                             June 30, 1997    June 30, 1996
                                             -------------    -------------

     Net earnings                            $  5,313,000       4,245,000
     Interest expense (net of tax effect)         111,000         120,000
                                               ----------      ----------
     Adjusted net earnings                   $  5,424,000       4,365,000
                                               ==========      ==========

     Earnings per share                      $       0.09            0.07
                                               ==========      ==========

     Weighted average shares outstanding     $ 59,193,000      58,506,000
                                               ==========      ==========



4.   Trade  accounts  receivable  are presented  net of allowances  for doubtful
     accounts,  returns,  and credits of $4,630,000  and  $4,333,000 at June 30,
     1997 and March 31, 1997, respectively.


5.   On July 24, 1997, the  Company entered  into an  agreement to  sell certain
     assets of its Pro CD, Inc. ("Pro CD")  subsidiary  to CD-Rom  Technologies,
     Inc. ("CTI"), a wholly-owned subsidiary of American Business   Information,
     Inc., for cash.  The sale includes  all of the assets  of Pro CD  which are
     used in connection  with its business of retail and direct  marketing sales
     of reference products on CD-ROM/DVD,  but excludes certain other assets  of
     Pro CD used in  connection  with  its corporate  sales  business.  The sale
     is  subject  to  completion  of  due  diligence  by CTI and  receipt of any
     required governmental consent.  An addendum to the agreement,  to be agreed
     upon prior to closing, will itemize  the assets to be sold and  liabilities
     to be assumed.  Subject to the above,  the sale is expected to close during
     the quarter ended September  30, 1997.  The sale is expected to result in a
     one-time gain on disposal.
 


Form 10-Q

Item 2.  Management's Discussion and Analysis of Financial Condition and Results
         of Operations

Results of Operations

Consolidated  revenue was a record $100.3 million for the quarter ended June 30,
1997, a 7% increase  over the same quarter a year ago.  Adjusting for prior year
pass-through  revenues discussed below, the revenue increase over the prior year
was 10%. Overall, the revenue growth was slightly lower than anticipated in what
has traditionally been the Company's weakest quarter, which was partially caused
by  delays  in  projects  in  the  Telecommunications,  Financial  Services  and
Insurance  business  units which  management  expects to be  completed in future
periods.  The Company has also been awarded a significant amount of new business
during the quarter which will impact the remainder of the fiscal year.

Services  Division revenue of $35.6 million increased 16% over the first quarter
in the prior year. The Services  Division  represents the Company's  traditional
processing revenues and includes the Insurance,  Retail, High Tech,  Publishing,
Telecommunications,  Utilities, and Citicorp business units. Strong performances
by the  Insurance  and Citicorp  units  offset a decrease  from last year by the
Telecommunications business unit reflecting delays in projects.

Alliances  Division  revenue of $28.3  million  reflects a 4% decrease  from the
prior year. However, adjusting for a reduction in pass-through revenues recorded
on the Trans Union Corporation  ("Trans Union")  marketing  services contract in
the prior  year,  revenue  actually  increased  by 8%.  The  Alliances  Division
includes the Company's  outsourcing  relationships  and the  Financial  Services
business units.  Financial  Services  revenue is off $1.5 million from the prior
year due to a data license  which was sold in the previous  year's first quarter
and several  Financial  Services  customers'  reduced mailing volumes or delayed
projects  which  impacted  the first  quarter.  This  segment  continues to show
volatility but the trends appear to be improving.

Data  Products  Division  revenue of $28.8  million  increased 5% over the prior
year.  The Data  Products  Division  includes the Acxiom Data Group  (InfoBase),
DataQuick,  Direct Media and Pro CD business units.  DataQuick revenue increased
29% due to strong list sales, which was largely offset by an 18% decrease in Pro
CD revenues. Pro CD continues to be impacted by slowing revenues from its retail
channel.  Although corporate sales are growing, they have not offset the drop in
retail sales.

The  International  Division  recorded revenue of $7.6 million,  an 18% increase
over the prior year. This is particularly positive because the last year's first
quarter included significant database design fees for new customers.

Operating  expenses for the quarter  increased 6% compared to the same quarter a
year ago.  Salaries  and  benefits  increased  $2.4 million or 7% over the prior
year's first  quarter due to headcount  increases  on the  increased  volume and
normal  pay  increases.  Computer,  communications  and  other  equipment  costs
increased  $2.1 million or 16% reflecting the impact of the prior year's capital
expenditures  and the Polk Company  ("Polk") data center  outsourcing  contract,
partially  mitigated by the offset in computer costs associated with lower Trans
Union  pass-through   revenues.   Data  costs  increased  $1.9  million  or  10%
principally  due to the  increase




in data volumes under the Allstate data  management  agreement.  Other operating
expenses  were lower by $1.1  million or 6% lower  than the prior  year's  first
quarter due to a bad debt write-off  related to sale of the lettershop  facility
in the prior  year,  combined  with  lower cost of sales  associated  with lower
retail sales for Pro CD.

Income from operations increased from 9.8% of revenue to 10.2% of revenue.

Interest  expense was higher in the quarter due primarily to higher debt levels,
combined with slightly higher  interest  rates.  Other expense in the prior year
included a $1 million write-off related to the sale of the Company's  lettershop
facility.

The Company's effective tax rate for the quarter was 37.5% compared to 38.5% for
the  year-earlier  period.  For the full fiscal year ended March 31,  1997,  the
effective rate was 37.5%.  The Company  expects the rate to remain in the 37-39%
range for the current fiscal year.

Net income and earnings per share increased 25% and 29%, respectively,  over the
prior year's first quarter results.


Capital Resources and Liquidity

Working capital at June 30, 1997 was $61.7 million  compared to $48.4 million at
March 31, 1997. At June 30, 1997 the Company had available credit lines of $51.5
million, of which $35.6 million was outstanding. The long-term debt, which has a
balance as of June 30,  1997 of  $3,970,000, has been  refinanced  with the same
lender and is now due June 30, 2002.  This note had previously  been due in full
on June 30, 1997. The Company has also renewed its short-term  unsecured  credit
agreement,  in the amount of $1.5 million,  which now expires July 31, 1998. The
Company's   debt-to-capital  ratio  (capital  defined  as  long-term  debt  plus
stockholders'  equity) was 38% on June 30, 1997,  compared with 36% on March 31,
1997.  The increase is due to the increase in the amount  outstanding  under the
revolving credit agreement, as discussed below.

Net cash used by operating  activities  was $3.2  million for the quarter  ended
June 30,  1997,  compared  with cash  provided by operating  activities  of $6.6
million in the previous year's first quarter.  Earnings before interest,  taxes,
depreciation,  and  amortization  ("EBITDA")  increased  by 36%  compared to the
year-earlier  period,  but the  resulting  operating  cash  flow was  offset  by
increases in accounts  receivable and other assets.  In the current year,  $12.7
million was used by investing  activities,  including  capital  expenditures  of
$10.9 million. This represents a decrease from capital expenditures in the prior
year  period of $18.7  million.  The prior  year  included  significant  capital
expenditures  for  the  Polk  data  center  outsourcing  contract.  The  Company
continues to expect capital  expenditures  for the full year to be in the $40-50
million range. Financing activities of $13.7 million,  primarily additional debt
under the revolving  credit  agreement,  provided the remainder of the Company's
cash flow.

While the Company does not have any material contractual commitments for capital
expenditures,  additional  investments  in  facilities  and  computer  equipment
continue to be necessary to support the growth of the business. In addition, new
outsourcing or facilities  management  contracts  frequently require substantial
up-front  capital  expenditures in order to acquire or replace  existing assets.
Management   believes  that  the  combination  of  existing   working   capital,
anticipated  funds to be  generated  from future  operations  and the  Company's



available  credit lines is sufficient to meet the  Company's  current  operating
needs as well as to fund the  anticipated  levels of  capital  expenditures.  If
additional  funds are required,  the Company would use existing  credit lines to
generate  cash,  followed by either  additional  borrowings to be secured by the
Company's  assets or the  issuance of  additional  equity  securities  in either
public  or  private  offerings.   Management   believes  that  the  Company  has
significant  unused  capacity  to raise  capital  which could be used to support
future growth.

The Financial Accounting Standards Board has recently issued Statements No. 130,
"Reporting  Comprehensive Income" and No. 131, "Disclosures about Segments of an
Enterprise and Related Information." Both of these statements will be adopted by
the Company in fiscal 1999.  Statement No. 130 requires  that all  components of
comprehensive  income be reported in a financial  statement  displayed  with the
same  prominence as other  financial  statements,  and requires the reporting of
total  comprehensive  income in that  financial  statement.  Statement  No.  131
requires  public  companies  to  report  certain   information  about  operating
segments.  The  Company  expects to report  segment  information  using the four
operating divisions into which it was organized effective April, 1997.

On July 24, 1997,  the Company  entered into an agreement to sell certain assets
of its Pro CD, Inc.  subsidiary  to CD-Rom  Technologies,  Inc.,  a wholly owned
subsidiary of American  Business  Information, Inc., for cash. The sale includes
all of the assets of Pro CD which are used in  connection  with its  business of
retail and direct  marketing  sales of  reference  products on  CD-ROM/DVD,  but
excludes  certain other assets of Pro CD used in  connection  with its corporate
sales  business.  The sale is subject to  completion of due diligence by CTI and
receipt of any required governmental  consent. An addendum to the agreement,  to
be  agreed  upon  prior to  closing,  will  itemize  the  assets  to be sold and
liabilities to be assumed.  Subject to the above,  the sale is expected to close
during the quarter ended September 30, 1997. The sale is expected to result in a
one-time gain on disposal.

Certain  statements in this Management's  Discussion and Analysis may constitute
"forward-looking  statements"  within  the  meaning  of the  Private  Securities
Litigation  Reform Act of 1995.  These  statements,  which are not statements of
historical  fact,  may  contain  estimates,   assumptions,   projections  and/or
expectations regarding the Company's financial position,  results of operations,
market position, product development,  regulatory matters, growth opportunities,
and other similar forecasts and statements of expectation.  Such forward-looking
statements  are not  guarantees  of future  performance.  They involve known and
unknown  risks,  uncertainties,  and other  factors  which may cause the  actual
results,  performance or achievements of the Company to be materially  different
from any future  results,  performance or  achievements  expressed or implied by
such  forward-looking  statements.  Representative  examples of such factors are
discussed  in more  detail  in the  Company's  Annual  Report  on Form  10-K and
include,  among other things,  the possible  adoption of legislation or industry
regulation concerning certain aspects of the Company's business;  the removal of
data sources and/or marketing lists from the Company; the ability of the Company
to retain  customers  who are not under  long-term  contracts  with the Company;
technology  challenges;  year 2000 compliance  issues; the risk of damage to the
Company's  data centers or  interruptions  in the  Company's  telecommunications
links; acquisition integration;  the effects of postal rate increases; and other
market  factors.   See   "Additional   Information   Regarding   Forward-looking
Statements" in the Company's Annual Report on Form 10-K.





Form 10-Q


                               ACXIOM CORPORATION
                           PART II - OTHER INFORMATION


Item 4.  Submission of Matters to a Vote of Security Holders

         The Annual Meeting of Shareholders of the Company  was held on July 30,
         1997.  At the  meeting,  the Shareholders  approved the election of two
         directors.  Voting results for each individual nominee were as follows:
         Dr. Ann Die,  42,268,614  votes for  and 176,878  votes  withheld;  and
         Charles D. Morgan, 42,268,614 votes for and 176,878 votes withheld.


Item 6.  Exhibits and Reports on Form 8-K.

         (a)      Exhibits:

                  27       Financial Data Schedule

         (b)      Reports on Form 8-K.

                  None






Form 10-Q


                       ACXIOM CORPORATION AND SUBSIDIARIES

                                    SIGNATURE


Pursuant to the  requirements  of the  Securities  and Exchange Act of 1934, the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.



                                         Acxiom Corporation



Dated:  August 12, 1997
                                         By:    /s/ Robert S. Bloom
                                            ------------------------------------
                                            (Signature)
                                            Robert S. Bloom
                                            Chief Financial Officer
                                            (Chief Accounting Officer)





                                  EXHIBIT INDEX

                              Exhibits to Form 10-Q

Exhibit Number          Exhibit

27                      Financial Data Schedule