Exhibit 10.2

                      ADDENDUM TO SHAREHOLDERS' AGREEMENT


Pursuant to paragraph  3(a) of the  Shareholders'  Agreement (and the references
contained  therein)  dated  February  27, 1995 by and  between Lee  Enterprises,
Incorporated ("Lee") and Journal Limited Partnership ("JLP") (the "Shareholders'
Agreement"),  National Bank of Commerce Trust and Savings Association, acting as
trustee on behalf of the Trust U/W of Fred S.  Seacrest/Mark  T. Seacrest  share
(the "Trustee" and the "Trust"),  a limited  partner of JLP, has notified JLP of
the  Trustee's  desire  for JLP to  distribute  to the  Trust a  7.425%  limited
partnership  interest in JLP,  which will result in 244,526 shares of Lee Common
Stock being  distributed by JLP to the Trustee  through the  registration of the
transfer of such shares in the name of the Trustee,  subject to, inter alia, the
Trustee's execution of a counterpart of the Shareholders' Agreement.

In consideration of the receipt of Lee Common Stock, the Trustee hereby executes
a counterpart of this Shareholders'  Agreement and agrees to be bound by all the
provisions, acknowledgements,  understandings,  representations,  warranties and
other agreements contained within the Shareholders' Agreement in accordance with
its terms as if the Trustee  were an  original  signatory  to the  Shareholders'
Agreement. The Trustee represents and warrants that the execution,  delivery and
performance of the terms,  obligations and duties of the Shareholders' Agreement
have been duly authorized by all necessary  actions of the Trustee as authorized
or directed by the agreement evidencing the Trust.

NATIONAL BANK OF COMMERCE TRUST
AND SAVINGS ASSOCIATION, Trustee
of the Trust U/W of Fred S.
Seacrest/Mark T. Seacrest Share


By:  /s/ Regy J. Green
- --------------------------------
Regy J. Green, Vice President
and Trust Officer




                                  Exhibit 10.2

                   SECOND ADDENDUM TO SHAREHOLDERS' AGREEMENT

THIS  AGREEMENT  is entered  into this 18th day of April,  1997 by and among LEE
ENTERPRISES,  INCORPORATED,  a Delaware  corporation  ("Lee"),  NATIONAL BANK OF
COMMERCE TRUST AND SAVINGS ASSOCIATION, as trustee on behalf of the Trust U/W of
Fred S.  Seacrest/Mark T. Seacrest Share (the "MTS Trustee" and the "MTS Trust")
and as  trustee  on behalf of the James C.  Seacrest  Revocable  Trust (the "JCS
Trustee"  and the "JCS  Trust"),  and JOURNAL  LIMITED  PARTNERSHIP,  a Nebraska
limited   partnership   ("JLP"),   for  itself  and  as  agent  and   authorized
representative  for all  partners  of JLP not  signatories  hereto  (hereinafter
sometimes referred to as the "JLP Partners").

                              W I T N E S S E T H:

WHEREAS,  pursuant to paragraph  4(b) of the  Shareholders'  Agreement  (and the
references contained therein) originally dated February 27, 1995, as amended, by
and among Lee, JLP and the MTS Trust (the "Shareholders'  Agreement"),  JLP, the
MTS Trustee and the JCS Trustee  have  notified  Lee of their  desire for Lee to
prepare,  file with the Securities and Exchange  Commission ("SEC") and cause to
become  effective  a  registration  statement  on Form  S-3  (the  "Registration
Statement")  under the Securities Act of 1933, as amended (the "Securities Act")
with  respect  to  3,293,286  shares of Lee Common  Stock,  $2.00 par value (the
"Shares") held by the undersigned (the "Selling Stockholders").

NOW THEREFORE,  in consideration of Lee's filing of the Registration  Statement,
the undersigned hereby agree as follows:

   1.   Compliance with Securities Laws and Transfer  Requirements.  Each of the
        Selling  Stockholders  agrees  that the Selling  Stockholder  will fully
        comply with all requirements under the Securities Act and the Securities
        Exchange Act of 1934, as amended (the "Exchange Act"), including without
        limitation the prospectus delivery requirements under the Securities Act
        and the provisions of Rule 10b-6 of the Exchange Act, in connection with
        any  Transfer  (as  defined  below)  of  the  Shares   pursuant  to  the
        Registration Statement.

   2.   Transfers of Shares After Registration;  Amended Registration Statement.
        If Lee notifies the Selling Stockholders that the Registration Statement
        may be required to be amended or  supplemented so that a Transfer of the
        Shares  pursuant  to  the  Registration  Statement  can be  effected  in
        compliance with the Securities Act and the Exchange Act (the "Suspension
        Notice"),  then (i) Lee shall, as soon as reasonably  practicable  after
        the  date of  such  notice,  file  an  amendment  or  supplement  to the
        Registration  Statement to permit the Selling Stockholder to utilize the
        Registration  Statement to effect a Transfer of the Shares in compliance
        with the  Securities  Act and the  Exchange  Act,  and (ii)  until  such
        amendment  or  supplement  becomes  effective  pursuant to the rules and
        regulations  promulgated  under the Securities  Act, none of the Selling
        Stockholders  shall  effect any  Transfer of the Shares  pursuant to the
        Registration Statement. Notwithstanding the foregoing, the obligation of
        Lee to file any amendment or supplement  to the  Registration  Statement
        shall not apply with respect to any amendment or supplement  relating to
        information  supplied  by any of the Selling  Stockholders  or any other
        person selling Shares pursuant to the Registration  Statement unless the
        Selling Stockholders or such other person shall have given prior written
        notice to Lee that an amendment  or  supplement  is  required,  in which
        case,  (i) Lee  shall  file  such  amendment  or  supplement  as soon as
        reasonably  practical following the date such notice is received by Lee,
        and (ii) until such amendment or supplement  becomes effective  pursuant
        to the rules and regulations  promulgated under the Securities Act, none
        of the  Selling  Stockholders  shall  effect any  Transfer of the Shares
        pursuant to the Registration  Statement.  The term "Transfer" shall mean
        any disposition of any of the Shares or any interest  therein for value,
        whether by sale, assignment, pledge or otherwise.



   3.   Notices.  Except for the Suspension Notice under paragraph 2, any notice
        or other communication provided for herein or given hereunder to a party
        hereto  shall be in writing and shall be  delivered in person or sent by
        telecopy to the address or telecopy number set forth below and a copy of
        such notice shall be mailed by first class registered or certified mail,
        postage prepaid, addressed as follows:

        If to Lee:
        ---------

                  Chris Wahlig, Director of Financial Services
                  Lee Enterprises, Incorporated
                  400 Putnam Building
                  215 N. Main Street
                  Davenport, IA 52801

                  Telephone:          (319) 383-2100
                  Fax:                (319) 326-2972

                  Copy:
                  ----

                  C. D. Waterman III, Esq.
                  Lane & Waterman
                  600 Norwest Bank Building
                  220 N. Main Street
                  Davenport, IA 52801-1987

                  Telephone:          (319) 324-3246
                  Fax:                (319) 324-1616

                  If to JLP:
                  ---------

                  Allen Pozehl, President
                  Journal Corporation
                  P.O. Box 30536
                  Lincoln, NE 68503

                  Telephone:          (402) 441-4625
                  Fax:                (402) 441-4627

                  If to MTS Trust or JCS Trust:
                  ----------------------------

                  Regy J. Green
                  National Bank of Commerce
                  1248 O Street
                  P.O. Box 82408
                  Lincoln, NE 68501-2408

                  Telephone:          (402) 434-4424
                  Fax:                (402) 434-4612

                  Copy:
                  ----

                  Stephen E. Gehring, Esq.
                  Cline, Williams, Wright, Johnson & Oldfather
                  One Pacific Place
                  1125 S. 103rd, Ste. 720
                  Omaha, NE 68124-1090

                  Telephone:          (402) 397-1700
                  Fax:                (402) 397-1806




A Suspension  Notice shall be sent via facsimile and followed by  transmittal of
such notice via overnight delivery.

   4.   Shareholders' Agreement to Remain in Effect. Except as modified, amended
        or superseded by this Second Addendum to  Shareholders'  Agreement,  the
        terms and conditions of the Shareholders'  Agreement,  as amended, shall
        remain in full force and effect.

   5.   Counterparts.   This   Agreement   may  be   executed  in  one  or  more
        counterparts, each of which shall be deemed an original but all of which
        shall constitute but one instrument.

   6.   Signatures.  The parties agree that signatures on facsimile  copies will
        be deemed to have the same effect as original signatures,  provided that
        an original  counterpart shall be promptly transmitted by overnight mail
        or courier.

Lee Enterprises, Incorporated       Journal Limited Partnership
                                    by Journal Corporation


By     /s/ C. D. Waterman III       By    /s/ Allen Pozehl
       ----------------------       --------------------------------------------
       C. D. Waterman III,          Allen Pozehl, President
       Secretary


                                    NATIONAL BANK OF COMMERCE TRUST AND SAVINGS
                                    ASSOCIATION, Trustee of the Trust U/W of 
                                    Fred S. Seacrest/Mark T. Seacrest Share


                                    By    /s/ Regy J. Green
                                    --------------------------------------------
                                    Regy J. Green, Vice President
                                    and Trust Officer


                                    NATIONAL BANK OF COMMERCE TRUST AND SAVINGS
                                    ASSOCIATION, Trustee of the James C. 
                                    Seacrest Revocable Trust


                                    By    /s/ Regy J. Green
                                    --------------------------------------------
                                    Regy J. Green, Vice President
                                    and Trust Officer




                                    Exhibit A

                          LEE ENTERPRISES, INCORPORATED
                                Suspension Notice



Lee  hereby   notifies   you  to  suspend  any  Transfer  of  the  Shares  until
(_____________________,  199__)  (further  notice)  pursuant to Section 2 of the
Second Addendum to the  Shareholders  Agreement dated April 18, 1997 in order to
permit Lee to amend the Registration Statement.

                                       LEE ENTERPRISES, INCORPORATED


                                       By       ____________________________
                                       Its      ____________________________