November 30, 1993

                                           PRIVATE & CONFIDENTIAL

Ms. Katherine M. Hudson
7436 East River Road
Rush, New York 14543

Dear Ms. Hudson:

     This letter is to confirm our discussions regarding the
terms of W.H. Brady Co.'s (the "Company") offer of employment to
you.  Subject to your acceptance, as set forth below, your
employment would be on the following terms:

1.   Title and Term.  You will be employed as President and Chief
     Executive Officer of the Company, starting as of January 1,
     1994 (the "Effective Date").  There would be no fixed term
     of employment.

2.   Compensation.

     (a)  Base Salary.  The Company will pay you an initial base
          salary at the rate of $300,000 per annum, payable
          according to the regular payroll practices of the
          Company.  Beginning in 1994, the rate of your base
          salary will be subject to review in accordance with the
          Company's regular annual review process.

     (b)  Bonus.  In addition to your base salary, you will also
          become covered immediately on the Effective Date under
          the Company's Incentive Compensation Plan, adopted
          August 1, 1993, (and as amended from time to time)
          which provides for a bonus opportunity based on certain
          criteria.

     (c)  Stock Options.  Within 10 days of the Effective Date,
          the Company will grant to you a stock option for 25,000
          shares of the Company's Class A non-voting common stock
          under the Company's Non-Qualified Stock Option Plan
          (the "Plan").  The exercise price will be the fair
          market value on the date of grant, as determined under
          the Plan and the option will become fully exercisable
          and vested six months after the date of the grant.

3.   Expenses and Benefits.

     (a)  Expenses and Club Dues.  The Company will pay or
          reimburse your reasonable moving expenses for your move
          from the Rochester, New York area to Wisconsin. 
          Further, the Company will pay or reimburse you, up to a
          maximum of $10,000 in the aggregate, for your
          reasonable expenses incurred in searching for a home in
          Wisconsin, your reasonable temporary housing expenses
          in Wisconsin for up to 6 months, and reasonable
          expenses incurred by you and your family for traveling
          to and from Wisconsin during this period.  The Company
          will pay or reimburse you for all reasonable travel and
          entertainment expenses connected with the Company's
          business in accordance with the Company's policy. 
          Additionally, the Company will pay or reimburse you for
          one club membership and dues fees, the club to be
          located in southeastern Wisconsin and otherwise to be
          selected by you.  Finally, the Company will pay or
          reimburse your reasonable attorneys' fees and
          disbursements incurred in connection with evaluating
          and negotiating the initial terms of your employment,
          not to exceed $5,000.

     (b)  Benefits.  You will be entitled to participate in all
          life, health and disability benefit programs,
          retirement, vacation and other similar fringe benefit
          plans currently or at any time provided by the Company
          to other senior executives, on a basis commensurate
          with such other senior executives and consistent with
          the terms of such plans, as amended, modified or
          terminated from time to time.  The Company will provide
          you with a Company car.

4.   Special Supplemental Retirement Payments.  The Company
     agrees to make special annual payments to you for a period
     of 10 years, commencing on the first business day in
     January, 2009.  The first installment payment will be a lump
     sum equal to 1/10th of the Stated Amount (as hereafter
     defined).  The second installment payment will be made on
     the first business day in January, 2010, in a lump sum equal
     to 1/9th of the then remaining unpaid Stated Amount, and on
     the first business day in January of each succeeding year,
     another annual lump sum payment will be made equal to the
     product obtained by multiplying the then remaining unpaid
     Stated Amount by a fraction, the numerator of which is one
     and the denominator of which is 8 for the third installment
     payment, 7 for the fourth, and continuing in a similar
     fashion until the first business day in January, 2018, when
     the then remaining balance of the Stated Amount shall be
     paid.  The Stated Amount is simply a bookkeeping account
     maintained by the Company solely as a measuring device for
     purposes of determining the amount of payments to be made to
     you under this paragraph 4.  The Stated Amount is $500,000,
     until January 1, 1999.  On that date, the Stated Amount
     shall begin to be credited with an amount equal to interest
     as of the end of each calendar quarter at the prime rate
     (base rate on corporate loans) in effect at the end of such
     quarter (an "Interest Equivalent Credit") as reported by the
     principal bank or financial institution with which the
     Company is doing business.  All amounts credited to the
     Stated Amount as of the end of each calendar year, starting
     with December 31, 1999, including any prior Interest
     Equivalent Credits, shall become entitled to receive
     Interest Equivalent Credits in subsequent calendar years. 
     An example of the calculations contemplated by this
     paragraph 4 is attached and made a part of this letter. 
     Further, the following special conditions apply to this
     Special Supplemental Retirement Payments:

     (a)  Should you die before payments have started, the
          Company will commence making the payments on the first
          business day of the first January following your date
          of death, to the beneficiary or beneficiaries
          designated by you in a written notice to the Company,
          or to your estate if no beneficiary is designated.  The
          payments will be as set forth above, with the
          substitution of the accelerated starting date. 
          However, Interest Equivalent Credits shall not begin
          prior to January 1, 1999 and shall apply only to the
          then remaining unpaid Stated Amount, if payments have
          begun under this subsection (a) prior to January 1,
          1999.

     (b)  Should you die after payments have started, the Company
          will continue making the payments as set forth above
          until completion.

     (c)  You are not required to remain in the Company's employ
          for any length of time in order to become entitled to
          the Special Supplemental Retirement Payments, nor are
          you required to separate from the service of the
          Company at any particular time in order to receive such
          payments.  Such payments will not be taken into account
          as compensation under any of the Company's retirement,
          welfare benefit, or fringe benefit plans or programs.

     (d)  You or any beneficiary entitled to the payments may
          request that the payments be made in a single lump sum
          equal to the Stated Amount or in a shorter series of
          payments and the Company in its sole discretion may
          grant or deny such request.

5.   Acceleration of Special Supplemental Retirement Payment
     Under Certain Circumstances In the Event of a Change in
     Control.  For purposes of this paragraph, a Change in
     Control of the Company shall occur if and when the members
     of the family of William H. Brady, Jr. and their descendants
     or the W.H. Brady Foundation, Inc. no longer, directly or
     indirectly, controls in excess of 50% of the voting stock of
     the Company.  If such a Change in Control occurs before all
     the payments contemplated by paragraph 4 have been made,
     then the remaining balance of the Stated Amount will be paid
     to you, your beneficiary or your estate in a single cash
     payment within 30 days after the Change in Control unless
     you are still the President and Chief Executive Officer, in
     which case the remaining balance of the Stated Amount will
     be paid to you, your beneficiary or your estate in a single
     cash payment within 30 days after you cease to serve in such
     capacity.  However, if such single cash payment would result
     in disallowance of any portion of the Company's deduction
     therefor under Section 162(m) of the Internal Revenue Code,
     the Company may limit its payment under this paragraph 5 to
     only that amount which is deductible, with the balance of
     the Stated Amount to be paid as soon as deductible by the
     Company.

6.   Severance.  If your employment is terminated by the Company
     at any time without Cause as defined herein, the Company
     will make severance payments to you for one year, in an
     amount equal to 100% of your then current base salary,
     payable in accordance with the regular payroll practices of
     the Company.  If you should die before all payments
     contemplated by the preceding sentence have been made to
     you, any remaining payments will be made to the beneficiary
     or beneficiaries designated by you in a written notice to
     the Company, or to your estate if no beneficiary is
     designated.  Any severance payments under this paragraph 6
     will be in lieu of any other regular severance payments and
     will not be taken into account as compensation under any of
     the Company's retirement, welfare benefit, or fringe benefit
     plans or programs.  For purposes hereof, Cause means (i)
     your willful and continued failure to substantially perform
     your duties with the Company (other than any such failure
     resulting from physical or mental incapacity) after written
     demand for performance is given to you by the Company which
     specifically identifies the manner in which the Company
     believes you have not substantially performed and a
     reasonable time to cure has transpired, (ii) your conviction
     of a felony, or (iii) your commission of an act of
     dishonesty or of any willful act of misconduct which results
     in or could reasonably be expected to result in significant
     injury (monetarily or otherwise) to the Company, as
     determined in good faith by the Board of Directors of the
     Company.

7.   Confidentiality/Non-Compete Agreement.  You agree to sign
     the standard form of Confidential Information Agreement
     required of Company executives, a copy of which is attached.

8.   Entire Understanding; Withholding.  This letter supersedes
     any and all prior agreements or discussions between the
     Company and you relating to your employment by the Company. 
     The Company may withhold any and all applicable taxes it
     deems necessary or appropriate on all payments made under
     this letter agreement.

     If this letter correctly sets forth your understanding and
you wish to accept our offer of employment, please sign the
duplicate of this letter in the space provided below and return
it in the enclosed envelope.  This letter will then serve as the
agreement between us.

                                        Very truly yours,

                                        W.H. BRADY CO.

                                   By:   /S/ P.G. Gengler         
                                        President

                                         /S/ P.J. Lettenberger    

168/lw
Attachments
18-003-346-4

I hereby accept employment with
W.H. Brady Co. on the above terms
and conditions:

Dated  December 2, 1993
 /S/ Katherine M. Hudson

                             EXAMPLE

Assumptions:   Stated Amount is $500,000.  Special Supplemental
               Retirement Payments become due because of the
               executive's death in December, 2001.  The Interest
               Equivalent Credits which started January 1, 1999
               have remained a constant 6%.

1)   Stated Amount on 1/1/99 =               $500,000

     Interest Equivalent Credits
     added 3/31, 6/30, 9/30 and
     12/31 at $7,500 each                    $ 30,000

2)   Stated Amount 12/31/99                  $530,000

     Add Interest Equivalent
     credits during year
     2000 on starting
     balance of $530,000.

     530,000 x 6%                            $ 31,800

3)   Stated Amount 12/31/00                  $561,800


     Add Interest Equivalent
     credits during year 2001
     
     561,800 x 6% =                          $ 33,708

     Stated Amount 12/31/01                  $595,508

4)   Payout to Executive's 
     Beneficiary Begins
     January 1, 2002
     
     1st payment, 1/10th x 595,508 =         $ 59,550,80

     Stated Amount 1/2/02     $595,508.00
          Less payment         (59,550.80)
                              $535,957.20

     Add Interest Equivalent
     credits during year 2002

     535,957.20 x 6% =          32,157.43

     Stated Amount 12/31/02   $568,114.63

5)   2nd payment, 1/9th x 568,114.63 =       $ 63,123.85
     on January 1, 2003

     Stated Amount 1/2/03     $568,114.63
          Less payment         (63,123.85)
                              $504,990.78

     Add Interest Equivalent
     credits during year 2003

     504,990.78 x 6% =          30,299.45

     Stated Amount 12/31/03   $535,290.23

6)   3rd Payment, 1/8th x $535,290.23 =      $ 66,911.28

     Stated Amount 1/2/04     $535,290.23
          Less payment         (66,911.28)
                              $468,378.95

     Add Interest Equivalent
     credits during year 2004

     468,378.95 x 6% =          28,102.74
     Stated Amount 12/31/04   $496,481.69

7)   4th Payment, 1/7th x $496,481.69 =      $ 70,925.96
     (etc., until all of the funds credited to the Stated Amount
     are paid.)


               CONFIDENTIAL INFORMATION AGREEMENT

W.H. Brady Co. (the Company) is engaged in the development,
manufacture and sale of a variety of products based upon
experimental and inventive work and has accumulated substantial
information not generally known relating to existing and
contemplated products, manufacturing procedures, methods,
machines, compositions, technology, formulas, know how, research
and development programs and plans, sales methods, customer
lists, customer usages and requirements and other confidential
business information, trade secrets and data (hereinafter
referred to as Confidential Information) which represents in part
or has resulted from the composite knowledge and experience of
its personnel arising through their mutual efforts and
contributions to the conduct and success of the Company's
business.

I am now employed or am desirous of being employed by the Company
in a capacity which, by the nature of my duties I have or will
have or expect to learn, receive or have access to Confidential
Information as mutually acknowledged that such Confidential
Information is vital to the personal development, advancement and
economic security of each person who looks to the Company, as an
integral part of his employment relationship, as the principal
means for providing continuing opportunities for personal growth
and promotion, and that the acquisition of such Confidential
Information by a competitor would not only injure the Company but
also put in jeopardy the investment Company personnel have in
their jobs.

DEFINITION OF TERMS:

"Company" in addition to W.H. Brady Co. shall include its
subsidiaries.

"Subsidiaries" means any corporation of which 50% or more of the
common or ordinary shares entitled to vote for the election of
directors are now or hereafter owned directly or indirectly by
the Company.

"Competitor" means any corporation, person, firm or organization
(or division or part thereof) engaged in or about to become
engaged in research and development work on or the production
and/or sale of any product in the United States or Canada which
is directly competitive with one with respect to which I acquired
Confidential Information by reason of my work with the Company.

"Competitive Product" means a product, made by a Competitor,
which is the same as or is directly competitive with one with
respect to which I acquired Confidential Information by reason of
my work with the Company.

IN CONSIDERATION OF AND AS A CONDITION TO AND AS PART OF THE
TERMS OF MY EMPLOYMENT AND/OR CONTINUED EMPLOYMENT during such
time as may be mutually agreeable and the payment of compensation
by the Company:

1.   I agree that:

     A.   Except as required by my duties to the Company, I will
          not at any time directly or indirectly disclose to or
          use for others, any Confidential Information without
          first obtaining the written consent of the Company to
          do so.

     B.   All records of Confidential Information prepared by me
          or which come into my possession or to which I have
          access during my employment by the Company are and
          shall remain the property of the Company, and upon
          termination of my employment, I will not remove any
          such records or copies thereof but all thereof shall be
          left with the Company.

2.   In addition to and independent of the other provisions
     hereof, I further agree that I will not, for a period of two
     (2) years (or if employed by the Company less than two
     years, then for such shorter period equivalent to the
     duration of my employment but in no event less than twelve
     months) from the date of termination of employment with the
     Company:

     A.   Render services, directly or indirectly, to any
          Competitor in connection with the development,
          manufacture, and merchandising or promotion of
          Competitive Products.

     B.   Render services, directly or indirectly, to any
          Competitor except that I may accept employment with a
          business entity which is diversified and made up of
          separate divisions and which, as to part of its
          business, is not a Competitor, provided the Company
          shall be furnished prior to such employment definite
          written assurances satisfactory to it, separately from
          me and such business entity that I will not be
          expected, required or permitted to and in fact do not
          render services directly or indirectly to a division or
          part of such business entity which division part is a
          Competitor during such period.

     C.   Engage either directly or indirectly within the United
          States or America or Canada for myself or as an
          investor in the development, manufacture, purchase or
          sale of any Competitive Product.

     If I notify an officer of the Company of the occupation I
     propose to take up after termination of employment with the
     Company and furnish the Company such written or oral
     information as it may reasonably request concerning such
     proposed occupation, the Company shall notify me promptly
     and in any event within 30 days after receipt of the
     requested information whether or not it considers such
     occupation based upon the information so furnished or
     derived from its independent investigation, comes within the
     provisions of this paragraph 2 or if it considers such
     occupation to come within the provisions of this paragraph 2
     whether it will waive any of the provisions thereof.

     The validity of this paragraph 2 shall be determined by the
     law of the forum in which enforcement is sought by the
     Company.  Paragraphs 1 and 2 hereof are separate and
     divisible, one from the other.

3.   If I am unable to obtain employment consistent with my
     training and education solely because of the provisions of
     paragraph 2, said provisions shall be binding only for so
     long as the Company shall make payments to me equal to my
     monthly base pay at the date of termination of my employment
     with the Company (exclusive of extra compensation or other
     employment benefits) for each month or portion thereof in
     which I have been unable to obtain employment solely because
     of the provisions of paragraph 2 and so notify the Company
     in writing, setting forth my efforts to obtain such
     employment and advising that although I have conscientiously
     sought such employment, I have been unable to obtain the
     same solely because of the provisions of said paragraph 2.

     The Company's obligation to make the monthly payments shall
     terminate (i) upon giving me a written release from all
     obligations under paragraph 2 or (ii) upon my obtaining
     employment.  I agree to promptly give written notice to the
     Company when I secure employment.

     The Company's obligation to make the monthly payments shall
     in no event continue for more than 24 months (or for such
     shorter period not less than 12 months equivalent to the
     duration of employment if employed less than two years)
     immediately following the termination of my employment with
     the Company, and in no event shall the Company be liable,
     under this agreement, for any amount in excess thereof.

     All payments due hereunder shall be made in accordance with
     the Company's established procedures.

4.   In the event I fail to observe any of the provisions of this
     Agreement, I agree to pay the Company on demand all sums
     expended by it in attempting to secure new employment for
     me, including amounts paid to organizations engaged in such
     business and the amount of any salary continuation payments
     paid me following the effective date of the termination of
     my employment, it being recognized that such amounts and
     such payments will be expended or made by the Company in
     reliance upon my full and faithful observance of the terms
     hereof, such right of recoupment being in addition to all
     other rights of the Company to enforce this Agreement.

5.   I agree to notify any prospective employer of the existence
     of this agreement.

IN WITNESS WHEREOF, I have hereunto sat my hand and seal this
second day of December, 1993, and hereby certify that I HAVE READ
AND FULLY UNDERSTAND THE MEANING AND IMPORT OF THIS AGREEMENT,
AND THAT I HAVE RECEIVED A COPY THEREOF.

                                    /S/ Katherine M. Hudson
                                                       (seal)
Accepted for the Company

by                               

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