[TYPE] ART. 5 FDS FOR 3RD QUARTER 10-Q [ARTICLE] 5 [PERIOD-TYPE] 9-MOS [FISCAL-YEAR-END] OCT-29-1994 [PERIOD-END] JUL-30-1994 [CASH] 167,155 [SECURITIES] 590,931 [RECEIVABLES] 384,197 [ALLOWANCES] (80,020) [INVENTORY] 30,468 [CURRENT-ASSETS] 1,332,009 [PP&E] 697,367 [DEPRECIATION] (290,527) [TOTAL-ASSETS] 1,863,387 [CURRENT-LIABILITIES] 395,616 [BONDS] 0 [COMMON] 36,274 [PREFERRED-MANDATORY] 0 [PREFERRED] 0 [OTHER-SE] 1,407,468 [TOTAL-LIABILITY-AND-EQUITY] 1,863,387 [SALES] 1,512,132 [TOTAL-REVENUES] 1,512,132 [CGS] 354,678 [TOTAL-COSTS] 354,678 [OTHER-EXPENSES] 908,644 [LOSS-PROVISION] 0 [INTEREST-EXPENSE] 0 [INCOME-PRETAX] 266,515 [INCOME-TAX] 80,156 [INCOME-CONTINUING] 186,359 [DISCONTINUED] 0 [EXTRAORDINARY] 0 [CHANGES] 0 [NET-INCOME] 186,359 [EPS-PRIMARY] .51 [EPS-DILUTED] .51