<ARTICLE> 5 <PERIOD-TYPE> 9-MOS <FISCAL-YEAR-END> OCT-29-1994 <PERIOD-END> JUL-30-1994 <CASH> 167,155 <SECURITIES> 590,931 <RECEIVABLES> 384,197 <ALLOWANCES> (80,020) <INVENTORY> 30,468 <CURRENT-ASSETS> 1,332,009 <PP&E> 697,367 <DEPRECIATION> (290,527) <TOTAL-ASSETS> 1,863,387 <CURRENT-LIABILITIES> 395,616 <BONDS> 0 <COMMON> 36,274 <PREFERRED-MANDATORY> 0 <PREFERRED> 0 <OTHER-SE> 1,407,468 <TOTAL-LIABILITY-AND-EQUITY> 1,863,387 <SALES> 1,512,132 <TOTAL-REVENUES> 1,512,132 <CGS> 354,678 <TOTAL-COSTS> 354,678 <OTHER-EXPENSES> 908,644 <LOSS-PROVISION> 0 <INTEREST-EXPENSE> 0 <INCOME-PRETAX> 266,515 <INCOME-TAX> 80,156 <INCOME-CONTINUING> 186,359 <DISCONTINUED> 0 <EXTRAORDINARY> 0 <CHANGES> 0 <NET-INCOME> 186,359 <EPS-PRIMARY> .51 <EPS-DILUTED> .51