<ARTICLE> 5 <PERIOD-TYPE> 3-MOS <FISCAL-YEAR-END> OCT-28-1995 <PERIOD-END> JAN-28-1995 <CASH> 221,866 <SECURITIES> 739,404 <RECEIVABLES> 421,592 <ALLOWANCES> (87,585) <INVENTORY> 26,504 <CURRENT-ASSETS> 1,568,893 <PP&E> 688,499 <DEPRECIATION> (306,085) <TOTAL-ASSETS> 2,055,942 <CURRENT-LIABILITIES> 447,190 <BONDS> 0 <COMMON> 36,558 <PREFERRED-MANDATORY> 0 <PREFERRED> 0 <OTHER-SE> 1,556,926 <TOTAL-LIABILITY-AND-EQUITY> 2,055,942 <SALES> 493,225 <TOTAL-REVENUES> 493,225 <CGS> 116,875 <TOTAL-COSTS> 116,875 <OTHER-EXPENSES> 263,590 <LOSS-PROVISION> 0 <INTEREST-EXPENSE> 0 <INCOME-PRETAX> 122,585 <INCOME-TAX> 41,066 <INCOME-CONTINUING> 81,519 <DISCONTINUED> 0 <EXTRAORDINARY> 0 <CHANGES> 0 <NET-INCOME> 81,519 <EPS-PRIMARY> .22 <EPS-DILUTED> .22