<ARTICLE> 5 <PERIOD-TYPE> 6-MOS <FISCAL-YEAR-END> OCT-28-1995 <PERIOD-END> APR-29-1995 <CASH> 340,075 <SECURITIES> 778,812 <RECEIVABLES> 399,353 <ALLOWANCES> (95,548) <INVENTORY> 29,542 <CURRENT-ASSETS> 1,701,839 <PP&E> 676,537 <DEPRECIATION> (292,837) <TOTAL-ASSETS> 2,206,404 <CURRENT-LIABILITIES> 462,959 <BONDS> 0 <COMMON> 36,858 <PREFERRED-MANDATORY> 0 <PREFERRED> 0 <OTHER-SE> 1,689,662 <TOTAL-LIABILITY-AND-EQUITY> 2,206,404 <SALES> 1,022,733 <TOTAL-REVENUES> 1,022,733 <CGS> 241,330 <TOTAL-COSTS> 241,330 <OTHER-EXPENSES> 540,758 <LOSS-PROVISION> 0 <INTEREST-EXPENSE> 0 <INCOME-PRETAX> 266,747 <INCOME-TAX> 89,360 <INCOME-CONTINUING> 177,387 <DISCONTINUED> 0 <EXTRAORDINARY> 0 <CHANGES> 0 <NET-INCOME> 177,387 <EPS-PRIMARY> .26 <EPS-DILUTED> .26