<ARTICLE> 5 <PERIOD-TYPE> 9-MOS <FISCAL-YEAR-END> OCT-28-1995 <PERIOD-END> JUL-29-1995 <CASH> 355,931 <SECURITIES> 874,413 <RECEIVABLES> 467,315 <ALLOWANCES> (98,304) <INVENTORY> 35,134 <CURRENT-ASSETS> 1,878,044 <PP&E> 679,755 <DEPRECIATION> (302,323) <TOTAL-ASSETS> 2,369,048 <CURRENT-LIABILITIES> 495,414 <BONDS> 0 <COMMON> 37,016 <PREFERRED-MANDATORY> 0 <PREFERRED> 0 <OTHER-SE> 1,820,087 <TOTAL-LIABILITY-AND-EQUITY> 2,369,048 <SALES> 1,560,655 <TOTAL-REVENUES> 1,560,655 <CGS> 366,930 <TOTAL-COSTS> 366,930 <OTHER-EXPENSES> 818,924 <LOSS-PROVISION> 0 <INTEREST-EXPENSE> 0 <INCOME-PRETAX> 420,079 <INCOME-TAX> 140,726 <INCOME-CONTINUING> 279,353 <DISCONTINUED> 0 <EXTRAORDINARY> 0 <CHANGES> 0 <NET-INCOME> 279,353 <EPS-PRIMARY> .75 <EPS-DILUTED> .75