<ARTICLE> 5
       
                             
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          OCT-26-1996
<PERIOD-END>                               JUL-27-1996
<CASH>                                         163,050
<SECURITIES>                                   830,662
<RECEIVABLES>                                  400,977
<ALLOWANCES>                                  (55,763)
<INVENTORY>                                     12,709
<CURRENT-ASSETS>                             1,516,686
<PP&E>                                         716,578
<DEPRECIATION>                               (335,173)
<TOTAL-ASSETS>                               1,947,441
<CURRENT-LIABILITIES>                          333,898
<BONDS>                                              0
<COMMON>                                        34,382
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<OTHER-SE>                                   1,472,102
<TOTAL-LIABILITY-AND-EQUITY>                 1,947,441
<SALES>                                        991,190
<TOTAL-REVENUES>                               991,190
<CGS>                                          240,243
<TOTAL-COSTS>                                  240,243
<OTHER-EXPENSES>                               710,321
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                   0
<INCOME-PRETAX>                                 97,046
<INCOME-TAX>                                    30,085
<INCOME-CONTINUING>                             66,961
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    66,961
<EPS-PRIMARY>                                      .18
<EPS-DILUTED>                                      .18