<ARTICLE> 5 <LEGEND> THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM ALASKA AIR GROUP INC FIRST QUARTER 1995 FINANCIAL STATEMENTS AND IS QUALIFIED IN ITS ENTIRRTY BY REFERENCE TO SUCH FINANCIAL STATEMENTS. </LEGEND> <MULTIPLIER> 1000 <PERIOD-TYPE> 3-MOS <FISCAL-YEAR-END> DEC-31-1995 <PERIOD-END> MAR-31-1995 <CASH> 4191 <SECURITIES> 61299 <RECEIVABLES> 77381 <ALLOWANCES> 0 <INVENTORY> 41106 <CURRENT-ASSETS> 238071 <PP&E> 1159194 <DEPRECIATION> 296278 <TOTAL-ASSETS> 1287833 <CURRENT-LIABILITIES> 426205 <BONDS> 579236 <COMMON> 16556 <PREFERRED-MANDATORY> 0 <PREFERRED> 0 <OTHER-SE> 158757 <TOTAL-LIABILITY-AND-EQUITY> 1287833 <SALES> 294573 <TOTAL-REVENUES> 294573 <CGS> 312874 <TOTAL-COSTS> 312874 <OTHER-EXPENSES> 0 <LOSS-PROVISION> 0 <INTEREST-EXPENSE> 13329 <INCOME-PRETAX> (29937) <INCOME-TAX> (13597) <INCOME-CONTINUING> (16340) <DISCONTINUED> 0 <EXTRAORDINARY> 0 <CHANGES> 0 <NET-INCOME> (16340) <EPS-PRIMARY> (1.22) <EPS-DILUTED> .00