EXHIBIT 10.44



                    TOWN & COUNTRY CORPORATION

   1994 NON-EMPLOYEE DIRECTORS' NONQUALIFIED STOCK OPTION PLAN

        The  purpose of this 1994  Non-Employee  Directors'  Nonqualified  Stock
Option  Plan(the  "Plan")  is  to  promote  the  interests  of  Town  &  Country
Corporation  (the  "Company") by providing an incentive to obtain and retain the
services of highly  qualified  persons who are not  employees  of the Company to
serve as members of the Board of Directors  of the Company  through the granting
of options,  as herein provided,  to acquire shares of its Class A Common Stock,
$.01 par value ("Common Stock"). The effective date of the Plan shall be October
1, 1994 (the "Effective Date").  Options granted under the Plan are not intended
to qualify and shall not be treated as "incentive  stock options" under Internal
Revenue Code Section 422.

        1.   Shares of Stock Subject to the Plan

        The stock that may be issued and sold pursuant to options  granted under
the Plan shall not exceed, in the aggregate,  200,000 shares of the Common Stock
of the Company,  which may be (i) authorized but unissued shares,  (ii) treasury
shares or (iii) shares  previously  reserved  for issuance  upon the exercise of
options under the Plan, which options have expired or been terminated; provided,
however,  that the  number of shares  subject  to the Plan  shall be  subject to
adjustment as provided in Section 6.

        2.   Eligibility

        Options will be granted only to persons who are Directors of the Company
on the date of grant of options  hereunder and who are not also employees of the
Company or any  majority-owned  subsidiary (as such term is defined in Rule 1-02
of Regulation S-X) of the Company ("non-employee Directors").

        3.   Grant of Options - Purchase Price

                a.  Grant  of  Options.  Each  non-employee  Director  who  is a
Director on the  Effective  Date shall  automatically  be granted  (an  "Initial
Grant") on such date an option to purchase  20,000 shares of Common Stock.  Each
non-employee  Director who becomes a Director  subsequent to the Effective  Date
shall  automatically be granted as an Initial Grant an option to purchase 20,000
shares  of  Common  Stock on the  date of his or her  election  to the  Board of
Directors.  Each  Director  who is a Director  on the last day of the  Company's
fiscal  year which is more than four full  years  following  his or her  Initial
Grant shall  automatically  be granted on such date and annually  thereafter  an
option to purchase 4,000 shares of Common Stock.  All options granted under this
Plan shall be immediately vested upon grant; provided, however, that all options
granted  under this Plan  prior to  stockholder  approval  of this Plan shall be
contingent upon and shall vest immediately upon such approval.

                b.  Purchase  Price.  The purchase  price of shares which may be
purchased  under  each  option  shall be equal to the Fair  Market  Value of the
Common Stock on the date the option is granted. Fair Market Value shall mean (a)
the closing  sale price of the Common  Stock as reported by The  American  Stock
Exchange,  if the Common Stock is then quoted on such an  exchange,  on the date
the option is granted,  or the last preceding date on which a sale was reported,
(b) the closing sale price of the Common Stock on a national  marketing  system,
if the Common  Stock is then listed on such a system,  on the date the option is
granted,  or the last  preceding  date on which a sale was reported,  or (c) the
closing bid price (or average of such bid prices) of the Common  Stock as quoted
by an  established  quotation  service if the Common Stock is then traded on the
over-the-counter  market,  on the  date  the  option  is  granted,  or the  last
preceding date on which a sale was reported.

                c. Limitations. All grants of options hereunder shall be subject
to the  availability of shares  hereunder,  and no option shall be granted under
this Plan  except as  provided  in this  Section 3. No options  shall be granted
hereunder to the extent necessary to prevent  non-employee  Directors serving as
the  administrators of any of the Company's other stock option or other employee
benefit  plans from  failing to qualify as  "disinterested  persons"  under Rule
16b-3 under the Securities Exchange Act of 1934, as amended ("Rule 16b-3").

        4.   Period of Option and Certain Limitations on Right to
Exercise.

                a. Period.  Each option shall become  exercisable as provided in
Section 3 hereof, but in no event shall any such option be exercisable after the
earlier of (a) the date ten years  after the date such  option is granted or (b)
the date on which the  Director to whom such  option was granted  ceases for any
reason to serve as a Director of the  Company;  provided,  however,  that in the
event of termination as a result of  disability,  death or mandatory  retirement
due to age, the Director or his or her personal  representative may exercise any
outstanding options not theretofore exercised,  to the extent exercisable on the
date of such  disability,  death  or  retirement,  during  the  one-year  period
following such disability, death or retirement.

                b. Exercise.  The delivery of certificates  representing  shares
under any  option  will be  contingent  upon  receipt  by the  Company  from the
optionee  (or a  purchaser  acting  in his or her stead in  accordance  with the
provisions of the option) of the full  purchase  price for such shares by one or
more  of  the  methods   specified  below  and  the  fulfillment  of  any  other
requirements  provided in the option or under applicable  provisions of law; and
until  such  receipt  of the  purchase  price  and  fulfillment  of  such  other
requirements and delivery of such certificates no optionee or person entitled to
exercise  the option  shall be, or shall be deemed to be, a holder of any shares
subject to the option for any purpose.

        Options may be exercised in whole or in part, by giving  written  notice
of exercise to the  Company,  specifying  the number of shares to be  purchased.
Payment  of the  purchase  price  may be made  by one or  more of the  following
methods:

     (A) In cash, by certified or bank check or other  instrument  acceptable to
the Board of Directors or its authorized committee;

     (B) In the form of shares  of Common  Stock  that are not then  subject  to
restrictions under any Company plan, if permitted by the Board or its authorized
committee,  in its discretion.  Such surrendered  shares shall be valued at Fair
Market Value on the exercise date; or

     (C) By the optionee  delivering to the Company a properly executed exercise
notice together with irrevocable instructions to a broker to promptly deliver to
the Company  cash or a check  payable and  acceptable  to the Company to pay the
purchase  price;  provided  that in the event the  optionee  chooses  to pay the
purchase  price as so  provided,  the  optionee and the broker shall comply with
such procedures and enter into such agreements of indemnity and other agreements
as the Company shall prescribe as a condition of such payment procedure. Payment
instruments will be received subject to collection.

        5.   Non-Transferability of Option

        Each option  granted under the Plan shall provide that it is personal to
the optionee,  is not  transferable by the optionee in any manner otherwise than
by will or the laws of descent and distribution  and is exercisable,  during the
optionee's lifetime,  only by the optionee.  However, the rights and obligations
of the Company under the Plan and any option may be assigned by the Company to a
successor to the whole or any  substantial  part of its business  provided  that
such successor assumes in writing all of such rights and obligations.

        6.   Dilution or Other Adjustment

        The terms of the options  and the number of shares  subject to this Plan
shall be equitably adjusted in such manner as to prevent dilution or enlargement
of option rights in the following instances:

                (a)  The declaration of a dividend payable to the holders of
Common Stock in stock of the same class;

                (b)  A split-up of the Common Stock or a reverse split thereof;

                (c) A recapitalization  of the Company under which shares of one
or more different  classes of stock are  distributed in exchange for or upon the
Common  Stock  without  payment of any  valuable  consideration  by the  holders
thereof.

        The terms of any such adjustment shall be conclusively determined by the
Board.

        7.   Effect of Certain Transactions

        In the case of (a) the dissolution or liquidation of the Company,  (b) a
merger,  reorganization  or  consolidation  in which the  Company is acquired by
another person or in which the Company is not the surviving corporation,  or (c)
the sale of all or substantially  all of the outstanding  Common Stock or assets
of the Company to another entity,  the Plan and options issued  thereunder shall
terminate  on the  effective  date of  such  dissolution,  liquidation,  merger,
reorganization,  consolidation  or  sale,  unless  provision  is  made  in  such
transaction for the assumption of options  theretofore granted under the Plan or
the  substitution  for such  options  of a new  stock  option  of the  successor
corporation or a parent or subsidiary thereof, with appropriate adjustment as to
the number and kind of shares and the per share exercise  price,  as provided in
Section 6 of the Plan. In the event of any  transaction  which will trigger such
termination,  the Company shall give written  notice thereof to the Optionees at
least twenty days prior to the effective date of such  transaction or the record
date on which  shareholders  of the  Company  entitled  to  participate  in such
transaction  shall be determined,  whichever  comes first.  In the event of such
termination, any unexercised portion of outstanding options, which is vested and
exercisable at that time, shall be exercisable for at least 15 days prior to the
date of such termination;  provided,  however, that in no event shall options be
exercisable after the applicable expiration date for an option.





        8.   Administration and Amendment of the Plan

        The Plan shall be  administered  in accordance with Rule 16b-3 under the
Securities Exchange Act of 1934 by the Board or an authorized  committee thereof
(in which case all references to the Board shall refer to such  committee  while
such committee  administers this Plan), which shall make any determination under
or  interpretation  of any  provision  of the  Plan and any  option.  Any of the
foregoing  actions taken by the Board shall be final and  conclusive.  The Board
may amend and make such  changes in and  additions  to the Plan  (and,  with the
consent  of the  applicable  optionee,  any  outstanding  option) as it may deem
proper and in the best interest of the Company; provided,  however, that no such
action shall adversely  affect or impair any options  theretofore  granted under
the Plan without the consent of the applicable  optionee;  and provided further,
however, that no amendment (i) increasing the maximum number of shares which may
be issued under the Plan,  except as provided in Section 6, (ii)  extending  the
term  of  the  Plan  or  any  option,  (iii)  changing  the  requirements  as to
eligibility for participation in the Plan, or (iv) otherwise  requiring approval
of  stockholders  under Rule 16b-3,  shall be adopted  without  the  approval of
stockholders. Notwithstanding anything to the contrary herein, the provisions of
Section  3.a.  shall not be  amended  more than once in every six month  period,
other than to comport with changes in the Internal  Revenue  Code,  the Employee
Retirement Income Security Act, or the rules thereunder.

        9.   Expiration and Termination of the Plan

        Options  shall be granted  under the Plan as provided  herein during the
ten  years  from the  Effective  Date,  as long as the  total  number  of shares
purchased under the Plan and subject to outstanding  options under the Plan does
not  exceed  200,000  shares of the  Common  Stock of the  Company,  subject  to
adjustment  as provided in Section 6. The Plan may be abandoned or terminated at
any time by the Board, except with respect to any options then outstanding under
the Plan.


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