<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY INFORMATION EXTRACTED FROM THE BALANCE SHEET AS
OF DECEMBER 31, 1997 AND THE STATEMENT OF OPERATIONS FOR THE TWELVE MONTHS ENDED
DECEMBER 31, 1997 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH
FINANCIAL STATEMENTS. THE AMOUNTS PRESENTED FOR EARNINGS PER SHARE FOR THE
TWELVE MONTHS ENDED DECEMBER 31, 1996 AND DECEMBER 31, 1995 HAVE BEEN RESTATED
IN ACCORDANCE WITH SFAS NO. 128, "EARNINGS PER SHARE," WHICH WAS ADOPTED BY THE
COMPANY FOR THE YEAR ENDED DECEMBER 31, 1997.
</LEGEND>
<CIK> 0000768710
<NAME> RELIV' INTERNATIONAL, INC.
<PERIOD-TYPE> 12-mos 12-mos 12-mos
<FISCAL-YEAR-END> DEC-31-1997 DEC-31-1996 DEC-31-1995
<PERIOD-START> JAN-01-1997 JAN-01-1996 JAN-01-1995
<PERIOD-END> DEC-31-1997 DEC-31-1996 DEC-31-1995
<CASH> 2,426,426 2,108,770 1,507,176
<SECURITIES> 0 0 0
<RECEIVABLES> 873,301 1,069,360 665,607
<ALLOWANCES> 7,600 13,000 7,000
<INVENTORY> 2,642,818 2,761,960 2,513,167
<CURRENT-ASSETS> 6,744,852 6,553,070 5,498,752
<PP&E> 11,921,609 6,996,323 6,275,435
<DEPRECIATION> 2,700,745 2,226,951 1,656,687
<TOTAL-ASSETS> 15,969,948 11,401,665 10,276,234
<CURRENT-LIABILITIES> 3,653,258 3,866,264 3,351,854
<BONDS> 5,109,520 1,464,868 1,341,191
<PREFERRED-MANDATORY> 0 0 0
<PREFERRED> 0 0 0
<COMMON> 9,135,764 9,211,826 3,412,986
<OTHER-SE> (1,967,699) (3,154,504) (2,094,630)
<TOTAL-LIABILITY-AND-EQUITY> 15,969,948 11,401,665 10,276,234
<SALES> 46,836,270 40,729,993 28,913,873
<TOTAL-REVENUES> 46,836,270 40,729,993 28,913,873
<CGS> 9,404,283 10,193,418 6,386,806
<TOTAL-COSTS> 9,404,283 10,193,418 6,386,806
<OTHER-EXPENSES> 33,807,731 27,866,742 21,623,768
<LOSS-PROVISION> 0 0 0
<INTEREST-EXPENSE> 210,268 212,819 146,476
<INCOME-PRETAX> 3,413,988 2,457,014 756,823
<INCOME-TAX> 1,385,000 950,000 187,000
<INCOME-CONTINUING> 2,028,988 1,507,014 569,823
<DISCONTINUED> 0 0 0
<EXTRAORDINARY> 0 0 0
<CHANGES> 0 0 0
<NET-INCOME> 2,028,988 1,507,014 569,823
<EPS-PRIMARY> .21 .15 .06
<EPS-DILUTED> .20 .15 .06