<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY INFORMATION  ORINGINALLY EXTRACTED FROM FORM 10-Q
FOR THE QUARTERLY  PERIODS ENDED MARCH 31, 1997, JUNE 30, 1997 AND SEPTEMBER 30,
1997 AND IS  QUALIFIED  IN ITS  ENTIRETY BY  REFERENCE  TO SUCH FORMS 10-Q.  THE
AMOUNTS  PRESENTED FOR EARNINGS PER SHARE HAVE BEEN RESTATED IN ACCORDANCE  WITH
SFAS NO. 128,  "EARNINGS  PER  SHARE,"  WHICH WAS ADOPTED BY THE COMPANY FOR THE
YEAR ENDED DECEMBER 31, 1997 AND FOR ALL APPLICABLE PRIOR PERIODS.
</LEGEND>

<CIK>                         0000768710 
<NAME>                        RELIV' INTERNATIONAL, INC.
       
                                                                                                       
<PERIOD-TYPE>                   3-mos                     6-mos                     9-mos                                     
<FISCAL-YEAR-END>                         DEC-31-1997               DEC-31-1997               DEC-31-1997        
<PERIOD-START>                            JAN-01-1997               JAN-01-1997               JAN-01-1997        
<PERIOD-END>                              MAR-31-1997               JUN-30-1997               SEP-30-1997        
<CASH>                                    3,215,655                 2,563,252                 2,419,058          
<SECURITIES>                                      0                         0                         0          
<RECEIVABLES>                               909,173                   736,681                   756,070          
<ALLOWANCES>                                 13,000                    11,000                     9,500          
<INVENTORY>                               3,074,111                 3,211,299                 2,822,708          
<CURRENT-ASSETS>                          7,679,513                 7,298,475                 6,853,304          
<PP&E>                                    7,221,979                 7,561,338                 9,817,787          
<DEPRECIATION>                            2,370,411                 2,505,533                 2,654,234          
<TOTAL-ASSETS>                           12,590,413                12,399,436                14,040,269          
<CURRENT-LIABILITIES>                     4,644,670                 4,236,925                 3,825,957          
<BONDS>                                   1,475,962                 1,405,001                 3,213,264          
<PREFERRED-MANDATORY>                             0                         0                         0          
<PREFERRED>                                       0                         0                         0          
<COMMON>                                  9,211,863                 9,221,513                 9,224,951          
<OTHER-SE>                               (2,742,045)               (2,464,003)               (2,223,851)         
<TOTAL-LIABILITY-AND-EQUITY>             12,590,413                12,399,436                14,040,269          
<SALES>                                  12,670,151                24,441,198                35,921,416          
<TOTAL-REVENUES>                         12,670,151                24,441,198                35,921,416          
<CGS>                                     2,532,245                 4,868,920                 7,389,443          
<TOTAL-COSTS>                             2,532,245                 4,868,920                 7,389,443          
<OTHER-EXPENSES>                          8,789,592                17,262,638                25,731,331          
<LOSS-PROVISION>                                  0                         0                         0          
<INTEREST-EXPENSE>                           38,016                    80,923                   126,108          
<INCOME-PRETAX>                           1,350,206                 2,314,113                 2,778,758          
<INCOME-TAX>                                531,359                   900,443                 1,082,959          
<INCOME-CONTINUING>                         818,847                 1,413,670                 1,695,799          
<DISCONTINUED>                                    0                         0                         0          
<EXTRAORDINARY>                                   0                         0                         0          
<CHANGES>                                         0                         0                         0          
<NET-INCOME>                                818,847                 1,413,670                 1,695,799          
<EPS-PRIMARY>                                   .09                       .15                       .18          
<EPS-DILUTED>                                   .08                       .14                       .17