<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY INFORMATION ORINGINALLY EXTRACTED FROM FORM 10-Q
FOR THE QUARTERLY PERIODS ENDED MARCH 31, 1997, JUNE 30, 1997 AND SEPTEMBER 30,
1997 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FORMS 10-Q. THE
AMOUNTS PRESENTED FOR EARNINGS PER SHARE HAVE BEEN RESTATED IN ACCORDANCE WITH
SFAS NO. 128, "EARNINGS PER SHARE," WHICH WAS ADOPTED BY THE COMPANY FOR THE
YEAR ENDED DECEMBER 31, 1997 AND FOR ALL APPLICABLE PRIOR PERIODS.
</LEGEND>
<CIK> 0000768710
<NAME> RELIV' INTERNATIONAL, INC.
<PERIOD-TYPE> 3-mos 6-mos 9-mos
<FISCAL-YEAR-END> DEC-31-1997 DEC-31-1997 DEC-31-1997
<PERIOD-START> JAN-01-1997 JAN-01-1997 JAN-01-1997
<PERIOD-END> MAR-31-1997 JUN-30-1997 SEP-30-1997
<CASH> 3,215,655 2,563,252 2,419,058
<SECURITIES> 0 0 0
<RECEIVABLES> 909,173 736,681 756,070
<ALLOWANCES> 13,000 11,000 9,500
<INVENTORY> 3,074,111 3,211,299 2,822,708
<CURRENT-ASSETS> 7,679,513 7,298,475 6,853,304
<PP&E> 7,221,979 7,561,338 9,817,787
<DEPRECIATION> 2,370,411 2,505,533 2,654,234
<TOTAL-ASSETS> 12,590,413 12,399,436 14,040,269
<CURRENT-LIABILITIES> 4,644,670 4,236,925 3,825,957
<BONDS> 1,475,962 1,405,001 3,213,264
<PREFERRED-MANDATORY> 0 0 0
<PREFERRED> 0 0 0
<COMMON> 9,211,863 9,221,513 9,224,951
<OTHER-SE> (2,742,045) (2,464,003) (2,223,851)
<TOTAL-LIABILITY-AND-EQUITY> 12,590,413 12,399,436 14,040,269
<SALES> 12,670,151 24,441,198 35,921,416
<TOTAL-REVENUES> 12,670,151 24,441,198 35,921,416
<CGS> 2,532,245 4,868,920 7,389,443
<TOTAL-COSTS> 2,532,245 4,868,920 7,389,443
<OTHER-EXPENSES> 8,789,592 17,262,638 25,731,331
<LOSS-PROVISION> 0 0 0
<INTEREST-EXPENSE> 38,016 80,923 126,108
<INCOME-PRETAX> 1,350,206 2,314,113 2,778,758
<INCOME-TAX> 531,359 900,443 1,082,959
<INCOME-CONTINUING> 818,847 1,413,670 1,695,799
<DISCONTINUED> 0 0 0
<EXTRAORDINARY> 0 0 0
<CHANGES> 0 0 0
<NET-INCOME> 818,847 1,413,670 1,695,799
<EPS-PRIMARY> .09 .15 .18
<EPS-DILUTED> .08 .14 .17