<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY INFORMATION ORINGINALLY EXTRACTED FROM FORM 10-Q
FOR THE QUARTERLY PERIODS ENDED MARCH 31, 1996, JUNE 30, 1996 AND SEPTEMBER 30,
1996 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FORMS 10-Q. THE
AMOUNTS PRESENTED FOR EARNINGS PER SHARE HAVE BEEN RESTATED IN ACCORDANCE WITH
SFAS NO. 128, "EARNINGS PER SHARE," WHICH WAS ADOPTED BY THE COMPANY FOR THE
YEAR ENDED DECEMBER 31, 1997 AND FOR ALL APPLICABLE PRIOR PERIODS.
</LEGEND>
<CIK> 0000768710
<NAME> RELIV' INTERNATIONAL, INC.
<PERIOD-TYPE> 3-mos 6-mos 9-mos
<FISCAL-YEAR-END> DEC-31-1996 DEC-31-1996 DEC-31-1996
<PERIOD-START> JAN-01-1996 JAN-01-1996 JAN-01-1996
<PERIOD-END> MAR-31-1996 JUN-30-1996 SEP-30-1996
<CASH> 1,769,395 1,664,376 2,041,599
<SECURITIES> 0 0 0
<RECEIVABLES> 906,188 622,590 691,707
<ALLOWANCES> 9,000 1,000 6,711
<INVENTORY> 2,664,587 2,815,692 2,490,655
<CURRENT-ASSETS> 6,155,210 6,234,443 6,290,118
<PP&E> 6,649,079 6,733,308 6,792,108
<DEPRECIATION> 1,753,781 1,907,790 2,061,989
<TOTAL-ASSETS> 11,189,567 11,179,073 11,119,523
<CURRENT-LIABILITIES> 3,825,238 3,769,940 3,391,952
<BONDS> 1,691,223 2,016,082 2,102,759
<PREFERRED-MANDATORY> 0 0 0
<PREFERRED> 0 0 0
<COMMON> 3,404,330 3,356,720 3,353,835
<OTHER-SE> 2,268,776 2,036,331 2,270,977
<TOTAL-LIABILITY-AND-EQUITY> 11,189,567 11,179,073 11,119,523
<SALES> 9,303,549 18,751,861 28,686,309
<TOTAL-REVENUES> 9,303,549 18,751,861 28,686,309
<CGS> 2,567,511 4,983,017 7,331,330
<TOTAL-COSTS> 2,567,511 4,983,017 7,331,330
<OTHER-EXPENSES> 6,227,416 12,854,596 19,737,301
<LOSS-PROVISION> 0 0 0
<INTEREST-EXPENSE> 71,106 118,010 170,830
<INCOME-PRETAX> 437,516 914,248 1,446,848
<INCOME-TAX> 159,916 334,709 529,125
<INCOME-CONTINUING> 277,600 579,539 917,723
<DISCONTINUED> 0 0 0
<EXTRAORDINARY> 0 0 0
<CHANGES> 0 0 0
<NET-INCOME> 277,600 579,539 917,723
<EPS-PRIMARY> .03 .06 .09
<EPS-DILUTED> .03 .06 .09