EXHIBIT 10.14

                                 LOAN AGREEMENT

         AGREEMENT,  dated March 20, 1996 by and between  RELIV'  INTERNATIONAL,
INC.  (the COMPANY ) and  SOUTHWEST  BANK OF ST.  LOUIS,  a banking  institution
organized under the laws of the State of Missouri, (the "BANK").

         WHEREAS the COMPANY  desires to borrow from the BANK sums not to exceed
Two Million Four Hundred And Fifty Thousand And No/1OO  DOLLARS  ($2,450,000.00)
and the BANK is willing, subject to and upon the terms and conditions herein set
forth, to lend such sums to the COMPANY.

         NOW, THEREFORE, IT IS AGREED:

ARTICLE I - AMOUNT AND TERMS OF LOANS

         Section 1.1 -     TERM LOAN

         Subject to and upon the terms and conditions herein set forth, the BANK
shall  lend to the  COMPANY  and the  COMPANY  shall  borrow  from  the  BANK an
aggregate  principal sum of Nine Hundred And Fifty  Thousand And No/100  DOLLARS
($950,000.00).  Such  borrowing  by the COMPANY  hereunder  shall be made at the
offices of the BANK, St. Louis, Missouri.

         Section 1.2 -     TERM LOAN NOTE

         The  borrowing  under  Section 1.1 shall be  evidenced  by a promissory
note, Term Note,  payable to the order of the BANK in the amount of Nine Hundred
And Fifty Thousand And No/100 DOLLARS ($950,000.00). Term Note will be contained
in the form of Exhibit A attached  hereto,  which shall be dated January 2, 1996
(the  "Closing  Date") and shall be duly  executed  by the  COMPANY  with blanks
appropriately completed in conformity herewith.

         Term Note  shall be payable in four (4)  consecutive  monthly  interest
only payments,  then shall be payable in sixty (60) consecutive monthly interest
and  principal  payments  commencing  June 2, 1996,  in the  amount of  Nineteen
Thousand Five Hundred Forty Seven and 18/100  DOLLARS  ($19,547.18),  each which
shall first be applied to interest,  computed as set forth in Section 1.3 below,
and then to principal. Term Note shall mature on June 2, 2001, at which time all
unpaid  principal,  together with all accrued and unpaid interest,  shall be due
and payable.

         Section 1.1(a)    LINE OF CREDIT A and LINE OF CREDIT B

         The BANK shall lend to the  COMPANY,  subject to and upon the terms and
conditions  herein  set  forth,  at any time or from  time to time on or  before
January 15, 1997, sums not to exceed One Million Dollars (1,000,000.00) for Line
of Credit A and Five Hundred Thousand DOLLARS ($500,000.00) for Line of Credit B
in the aggregate outstanding at any one time; provided, however,

                                                         






that BANK may extend such  termination  date for  successive one year periods at
its sole  option by notice to such  effect at least  twenty-four  hours prior to
January 15, 1997, and provided,  further, however, that all such borrowings from
time to time shall be payable  on demand and that  should  demand be made at any
time prior to January 15,  1997,  then COMPANY  shall have no further  rights to
borrow,  nor shall BANK have any  obligations  to lend  further  sums under this
Section 1.1(a).

         Section 1.2(a)    LINE OF CREDIT NOTE A and LINE OF CREDIT NOTE B

         The obligation of the COMPANY to repay the aggregate  unpaid  principal
amount  of all  line of  credit  loans by the BANK  from  time to time  shall be
evidenced by Line of Credit A and Line of Credit B promissory notes to the order
of the  BANK  substantially  in the  form of  Exhibit  BI and 52,  respectively,
attached hereto which shall be dated as of February 1, 1996 for Line of Credit A
and January 2, 1996 for Line of Credit B, and duly  executed by the COMPANY with
blanks appropriately filled in conformity herewith.

         Line of  Credit A shall be  revolving  and be  payable  on demand or if
demand be not made then in sixty (60) consecutive monthly interest only payments
commencing March 1, 1996. The maximum available  borrowings under Line of Credit
A shall be  reduced  by Two  Hundred  Thousand  Dollars  (200,000.00)  each year
beginning  February  1, 1997.  The Line of Credit A shall  mature on February 1,
2001 at which time all unpaid  principal,  together  with all accrued and unpaid
interest, shall be due and payable.

         Anything  herein  and in the  Line  of  Credit  Notes  to the  contrary
notwithstanding, the line of credit loans shall terminate and the balance due on
the Line of Credit  Notes shall become due and payable on demand or if demand be
not made, then on February 1, 2001 for Line of Credit A and January 15, 1997 for
Line of Credit B, as same may be extended at the option of the BANK  pursuant to
Section 1.1(a) above. In the event of such extension the COMPANY shall execute a
renewal line of credit note and such other documents and instruments as the BANK
shall request.

         The Term  Notes and Line of Credit  and as any of same may be from time
to time amended,  modified or renewed are referred to herein collectively as the
"Notes."

         Section 1.3 -  INTEREST

         (a) Term Note shall bear  interest from date thereof to maturity on the
unpaid  principal  balance  thereof at the rate per annum equal to Eight and one
half percent  (8.50%),  fixed.  Line of Credit A and B shall bear  interest from
date thereof to maturity on the unpaid principal balance thereof at the rate per
annum  equal  to the  prime  rate of the  BANK,  said  interest  rate to  change
simultaneously with each change in the prime rate of the BANK and after maturity
by  acceleration  or otherwise at a rate equal to five percent (5%) in excess of
the prime rate of the BANK in effect when such balance is due and payable.


                                                        




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         (b) For purposes of this Agreement,  the "prime rate" of the Bank shall
mean the rate of interest  announced from time to time by the BANK as its "prime
rate,"  such  term  being  used  only as a  reference  rate and not  necessarily
representing the lowest or other rate charged to any particular  customer of the
BANK.  In the event the BANK  ceases to use the term  "prime  rate" in setting a
base rate of interest for commercial loans, the term "prime rate" as used herein
shall be  determined  by reference to the rate used by the BANK as its base rate
of interest for commercial loans.

ARTICLE II  - PRE PAYMENTS

         Section 2.1 -  OPTIONAL PREPAYMENTS

         The COMPANY  shall have the right from time to time to prepay the Notes
at any time in whole or in part in accordance  with the terms of the Notes.  Any
such prepayment may be made without premium.  Any partial prepayment shall first
be applied to  interest  with the  balance,  if any, to be applied to payment of
principal in the inverse order of maturity.


ARTICLE III - CONDITIONS PRECEDENT TO BORROWING

         The  obligation  of the BANK to lend the  amount  of Two  Million  Four
Hundred And Fifty  Thousand And No/100  DOLLARS  ($2,450,000.00)  to the COMPANY
hereunder  shall  be  subject  to the  following  conditions  precedent  in each
instance:

         Section 3.1 -  BORROWING AUTHORIZATIONS

         At or prior to the date of the first  borrowing  hereunder  the COMPANY
shall provide to the BANK evidence of corporate borrowing  authority  acceptable
to BANK.

         Section 3.2 -  PROCEEDINGS; RECEIPT OF DOCUMENTS

         All corporate and legal  proceedings  and all documents and instruments
in connection  with the borrowings  herein  referenced  shall be satisfactory in
form and substance to the BANK.


ARTICLE IV -  GOOD TITLE TO PROPERTIES

         The COMPANY has good and  marketable  title to all its  properties  and
assets subject to no liens, mortgages, pledges, security interest,  encumbrances
or charges of any kind,  except such as provided  under the  provisions  of this
Agreements in favor of the BANK and as set forth in Schedule 4 attached hereto.









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ARTICLE V -  AFFIRMATIVE COVENANTS

         The COMPANY  covenants and agrees that, until the Notes,  together with
interest and all its other  indebtedness  and  obligation to the BANK under this
Agreement,  are paid in full, and the BANK'S commitment hereunder is terminated,
unless specifically waived in writing by the BANK:

         Section 5.1 - FINANCIAL STATEMENTS AND OTHER INFORMATION

         The COMPANY shall furnish to the BANK:

         (a) As soon as  practicable  and in any event  within  thirty (30) days
after the close of each month,  an unaudited  (i) balance  sheet of the COMPANY,
and (ii) profit and loss statement of the COMPANY.

         (b) As soon as  practicable  and in any event  within  ninety (90) days
after the close of each fiscal year of the COMPANY,  a certified audited balance
sheet and a profit and loss  statement  of the COMPANY  whose  fiscal year shall
have then ended as at the end of and for the fiscal  year just  closed,  setting
forth corresponding  figures of the previous fiscal year in comparative form and
on a consistent  basis  (except for changes made in  accordance  with  generally
accepted  accounting  principles  which are shown by  appropriate  notes  and/or
schedules) all in reasonable detail.

         (c)  Promptly  upon the  commencement  thereof,  written  notice of any
litigation,   including   arbitrations,   and  of  any  proceedings  before  any
governmental agency which would, if successful,  materially adversely affect the
COMPANY or where the amount involved exceeds $100,000; and

         (d) With reasonable  promptness,  such other information respecting the
business, operations and financial condition of the COMPANY as the BANK may from
time to time reasonably request.

         The BANK,  upon prior notice to the COMPANY,  is hereby  authorized  to
deliver a copy of any financial  statement or any other information  relating to
the  business,  operations  or financial  condition of the COMPANY  which may be
furnished  to it or  come  to  its  attention  pursuant  to  this  Agreement  or
otherwise,  to any regulatory body or agency having  jurisdiction  over the BANK
or, to any person which shall, or shall have any right or obligation to, succeed
to all or any part of the BANK'S  interest in the Notes,  this Agreement and any
security herein provided for or otherwise securing the Notes

         Section 5.2       INSPECTION BY BANK

         The  COMPANY  shall allow any  representative  of the BANK to visit and
inspect any of the properties of the COMPANY to examine the books of account and
other records and files of the COMPANY to make copies thereof and to discuss the
affairs,  business,  finances and  accounts of the COMPANY  with its  respective
directors, officers and employees.


                                                       


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         Section 5.3       DEMAND DEPOSIT ACCOUNTS

         The COMPANY  shall  maintain all its demand  deposit  accounts with the
BANK.

         Section 5.4 -  CURRENT RATIO AND NET WORTH

         The COMPANY  shall at all times  maintain a ratio of current  assets to
current  liabilities  of not less than 1.5 to 1.0. The COMPANY will  maintain at
all times a tangible net worth not less than Five Million Five Hundred  Thousand
Dollars ($5,500,000.00) All of the above accounting and financial terms shall be
determined in accordance with generally accepted accounting principles.

         Section 5.5 -  INSURANCE

         (a) COMPANY shall (i) keep all of its  properties  fully insured at all
times with responsible  insurance carriers satisfactory to the BANK against loss
or damage by fire and other  hazards,  (ii) maintain  adequate  insurance at all
times with  responsible  insurance  carriers  satisfactory  to the BANK  against
liability on account of damage to persons and property and under all  applicable
workmen's  compensation  laws, and (iii) maintain  adequate  insurance  covering
other  risks as the BANK  may  reasonably  request  with  responsible  insurance
carriers  satisfactory to the BANK. The BANK shall be named as loss payee on all
such hazard insurance policies and an additional named insured on such liability
policies and such policies shall be payable to the BANK and the COMPANY as their
interest appear. Such policies shall not be cancelable without the giving of ten
(10) days prior written  notice to the BANK nor shall any act or omission by the
COMPANY  invalidate  the  obligation  of the  insurer to the BANK.  A  duplicate
original or certificate of each such policy of insurance shall be,  delivered by
the COMPANY to the BANK upon the request of the BANK. All  recoveries  under any
such policy of insurance  shall be applied  first to the payment of interest due
on unpaid  principal  and the  remainder  shall be applied to the  prepayment of
installments of principal in the inverse order of their  maturities  pursuant to
the Notes.  For the purpose of this Section 5.5 (a),  insurance  shall be deemed
adequate  if the same is not less  extensive  in  coverage  and  amount  than is
customarily  maintained by other persons engaged in the same or similar business
similarly situated.

         (b) The  COMPANY  shall,  from time to time upon  request  of the BANK,
promptly  furnish or cause to be  furnished  to the BANK  evidence,  in form and
substance satisfactory to the BANK, of the maintenance of all insurance required
by this  Section  5.5(b) to be  maintained,  including,  but not limited to such
originals  or codes  as the  BANK  may  request  of  policies,  certificates  of
insurance,  riders,  and  endorsements  relating to such  insurance and proof of
premium payments

         Section 5.6 -  PROPERTIES IN GOOD CONDITION

         The COMPANY shall keep its properties in good repair, working order and
condition and, from time to time, make all needful and proper repairs, renewals,
replacements,  additions and improvements  thereto, so that the business carried
on may be properly and advantageously  conducted at all times in accordance with
prudent business management.

                                                       



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         Section 5.7       MAINTENANCE OF BUSINESS

         The COMPANY will  continue  its  business  and  maintain its  corporate
existence  and its right to transact the business in which it is engaged in good
standing

         Section 5.8       TAXES AND CLAIMS

         The COMPANY shall duly pay and discharge (a) all taxes, assessments and
governmental levies and charges upon or against the COMPANY or its properties or
assets prior to the date on which penalties  attach  thereto,  unless and to the
extent  that such  taxes are being  diligently  contested  in good  faith and by
appropriate proceedings and appropriate reserves therefor have been established,
and,  if  requested  by the BANK,  indemnity  satisfactory  to the BANK has been
furnished by the COMPANY to the BANK; and, upon request of the BANK, the COMPANY
shall  furnish or cause to be  furnished  to the BANK copies of all tax bills or
assessments evidencing payment of the amounts due thereunder; and (b) all lawful
claims, whether for labor, materials,  supplies, services or anything else which
might or could, if unpaid, become a lien or charge upon the properties or assets
of the COMPANY, unless and to the extent only that the same are being diligently
contested in good faith and by appropriate  proceedings and appropriate reserves
there  for have been  established,  and,  if  requested  by the BANK,  indemnity
satisfactory to the BANK has been furnished by the COMPANY to the BANK.


         Section 5.9 - BOOKS AND RESERVES

         The COMPANY shall:

         (a)  maintain,  at all times,  true and  complete  books,  records  and
accounts in which true and correct entries shall be made of its  transactions in
accordance with generally accepted accounting  principles  consistently applied,
and

         (b) by means of appropriate  entries, not less often than at the end of
each month,  reflect in its accounts and in all financial  statements  furnished
pursuant to Section 5.1 proper liabilities and reserves for all taxes and proper
reserves  for  depreciation,   renewals  and   replacements,   obsolescence  and
amortization  of its properties and bad debts,  all in accordance with generally
accepted accounting principles consistently applied, as above described.

         Section 5.10 -  SECURITY

         All obligations of Company  provided for by this agreement and the Note
shall be secured by the existing liens and security interest given by COMPANY to
BANK

 

                                                         


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        Section 5.11 -  ACCOUNTANTS

         The  COMPANY  shall  give the BANK  prompt  notice of any change of the
COMPANY'S independent certified public accountant and a statement of the reasons
for such change.  The COMPANY must at all time utilize an independent  certified
public accountant acceptable to the BANK.

ARTICLE VI -  NEGATIVE COVENANTS

         The COMPANY  covenants and agrees that,  until the Notes  together with
interest and all its other  indebtedness  to the BANK under this  Agreement  are
paid in full, and the BANK'S  commitment  hereunder is  terminated,  the COMPANY
shall not, without the prior written consent of the BANK:

         Section 6.1 -  CAPITAL EXPENDITURES

         Make or be committed to make, directly or indirectly,  expenditures for
fixed or capital assets (including but not limited to the total of cash expended
and indebtedness  incurred pursuant to Section 6.2(b) herein) amounting,  in the
aggregate   for  the  COMPANY,   in  any  fiscal  year  of  the  COMPANY  (on  a
non-cumulative  basis,  to the effect that any  amounts not  expended in any one
period  may not be  expended  in any  subsequent  one) to more  than  the sum of
$1,000,000.00,  excluding those capital  expenditures  made with the proceeds of
any borrowing hereunder and all expenditures for inventory purchased for resale.

         Section 6.2 - MORTGAGES, LIENS, ETC.

         Create, incur, assume or suffer to exist any mortgage, pledge, security
interest,  encumbrance, lien or charge of any kind upon or defect in title to or
restriction  upon the use of any of the  COMPANY'S  property  or  assets  of any
character  under  conditional  sales,  finance  lease of other  title  retention
agreements, except:

         (a) Mortgages, liens, pledges and security interest  in favor the BANK;

         (b) Mortgages,  pledges,  liens and security  interest  existing on the
date hereof which are described in Schedule 6.2 hereto, but not the extension of
coverage to other  property,  extension of maturity,  refunding or  modification
thereof in whole or in part except as indicated on Schedule 6.2.

         Section 6.3 -  INDEBTEDNESS

         Create, incur, assume or suffer to exist,  contingently  or  otherwise,
any indebtedness, except

         (a)      Indebtedness of the COMPANY under this Agreement;


                                                        



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         (b) Unsecured  current  liabilities  incurred in the ordinary course of
business  other than those  which are for money  borrowed  or are  evidenced  by
bonds, debentures, notes or other similar instrument;

         (c) Indebtedness (not overdue) secured by mortgages,  liens or security
interest permitted by Section 6.2;

         (d) Indebtedness under guaranties or for other contingent  liabilities,
to the extent permitted by section 6.4;

         (e) Unsecured Subordinated Debt, meaning any unsecured obligation which
is  expressly  subordinated  to the  obligations  of  COMPANY  to BANK in a form
satisfactory to the BANK and described in Schedule 6.3 attached hereto;

         (f) Indebtedness  existing on the date hereof described in Schedule 6.3
attached  hereto,  but not the  extension  of maturity,  increase,  refunding or
modification thereof in whole or in part.

         Section 6.4    LOANS, INVESTMENTS AND GUARANTIES

         Lend or advance money,  credit or property to any person,  or invest in
(by capital  contribution or otherwise) , or acquire any interest whatsoever in,
or purchase or  repurchase  the stock or  indebtedness,  or all or a substantial
part of the assets or properties,  of any person, or guarantee,  assume, endorse
or otherwise become  responsible for (directly or indirectly or by an instrument
having the effect of assuring any person's payment or performance or capability)
the indebtedness, performance, obligations, stock or dividends of any person, or
agree to do any of the foregoing, except:

         (a) Endorsement of negotiable  instruments for deposit or collection in
the ordinary course of business;

         (b)  Investments  in  readily  marketable,  direct  obligations  of the
Government of the United States of America maturing not more than one year after
the date of purchase thereof, commercial paper rated double "A" or better and/or
in Certificates of Deposit issued by the BANK;

         (c) Investments  representing the indebtedness of any person owing as a
result of the sale by the COMPANY in the ordinary course of business of products
or services or tangible personal property no longer required in its business;

         Section 6.5 -  COMPANY

         Amend the Articles of Incorporation by By-Laws or other organization or
similar agreements of the COMPANY or liquidate,  dissolve or otherwise alter the
form of the COMPANY. The

                                                        


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COMPANY further agrees that it shall not: (a) sell, lease, transfer or otherwise
dispose of (whether in one transaction or a series of related  transactions) any
of its assets if the aggregate  value thereof  represents a material part of the
aggregate value of all its assets;  (b) consolidate with or merge into any other
corporations,  or permit another  corporation to merge into it, or acquire, in a
transaction analogous in purpose or effect to a merger or consolidation,  all or
substantially all of the properties or assets of any other person; or, (c) enter
into any  arrangement,  directly  or  indirectly,  with any person  whereby  the
COMPANY  shall sell or transfer any  property,  real or  personal,  and used and
useful in its business,  whether now owned or hereafter acquired, and thereafter
rent or lease such property or other property  which the COMPANY  intends to use
for  substantially  the same purpose or purposes as the  property  being sold or
transferred.

         Section 6.6 -  MANAGEMENT

         Make any material change in the management of the COMPANY.

         Section 6.7 - MERGER, DISSOLUTION, SALE OF ASSETS

         Enter into any  transactions of merger or  consolidation,  or transfer,
sell,  assign,  lease, or otherwise  dispose of all or a substantial part of its
properties or assets, or any of its notes or accounts receivable,  or any assets
or properties necessary or desirable for the proper conduct of its business,  or
change the nature of its business,  or wind up, liquidate or dissolve,  or agree
to do any of the foregoing.


ARTICLE VII -  DEFAULTS AND REMEDIES

         Section 7.1     EVENTS OF DEFAULT

         If any one or more of the following  events  (herein  called "Events of
Default")  shall occur for any reason  whatsoever  (and whether such  occurrence
shall be voluntary or  involuntary  or come about or be effected by operation of
law or pursuant to or in compliance  with any  judgment,  decree or order of any
court or any order,  rule or regulation of any  administrative  or  governmental
body) , that is to say:

         (a) If  default  shall be made in the due and  punctual  payment of the
installments  of  principal  and interest or, any premium on, any one or more of
the Notes,  or any other  obligation or  liabilities  of the COMPANY to the BANK
whether direct, indirect, contingent, liquidated or unliquidated when and as the
same shall become due and  payable,  whether at maturity or by  acceleration  or
otherwise, such default continuing for a period of ten days after notice thereof
to the COMPANY from the BANK;

         (b) If default shall be made in the  performance  or observance  of, or
shall occur under,  any covenant,  agreement,  or  provisions  contained in this
Agreement or in any instrument or





                                        9






document  delivered to the BANK in connection with or pursuant to this Agreement
or if any  such  instrument  or  document  shall  terminate  or  become  void or
unenforceable without the written consent of the BANK and such, action shall not
be cured within ten business  days after notice  thereof to the COMPANY from the
BANK;

         (c) If any  representation  or warranty or any other  statement of fact
herein or in any writing, certificate, report or statement at any time furnished
to the BANK pursuant to or in connection  with,  this  Agreement,  or otherwise,
shall be false in any material respect or misleading in any material respect;

         (d) If the  COMPANY  shall admit in writing  its  inability  to pay its
debts generally as they become due; file a petition in bankruptcy or petition to
take advantage of any insolvency  act; make an assignment for the benefit of its
creditors;  commence a proceeding for the  appointment  of a receiver,  trustee,
liquidator or conservator of itself or of the whole or any  substantial  part of
its property; file a petition or answer seeking reorganization or arrangement or
similar relief under the Federal  bankruptcy laws or any other applicable law or
statute of the United States or any State;

         (e) If the  COMPANY  shall  be  adjudged  a  bankrupt;  or a  court  of
competent  jurisdiction  shall enter an order,  judgment or decree  appointing a
receiver,  trustee,  liquidator or conservator of the COMPANY or of the whole or
any substantial part of its properties,  or approve a petition filed against the
COMPANY seeking  reorganization  or similar relief under the Federal  bankruptcy
laws or any other  applicable  law or statute of the United States or any State;
or if, under the provisions of any other law for the relief or aid of debtors, a
court of competent  jurisdiction  shall assume custody or control of the COMPANY
or of the  whole  or any  substantial  part of its  properties;  or if  there is
commenced   against  the  COMPANY  and  such  proceeding  or  petition   remains
undismissed  for a period of 30 days; or if the COMPANY by any act indicated its
consent to, approval of or acquiescence in any such proceeding or petition; or

         (f) Any  default by the COMPANY  under any  indenture,  mortgage,  loan
agreement, note, deed of trust, agreement or other instrument to which it or any
of its  properties  is a party or by which it is bound or  failure by COMPANY in
the due performance of any covenant contained in any such document; or

         (g) If this Agreement or any security or any other  document  delivered
in connection with a purchase to this Agreement shall at any time for any reason
cease to be in full force and effect or shall be  declared  to be null and void,
or the  validity or  enforceability  of any thereof  shall be  contested  by the
COMPANY  or any other  obligor  thereunder,  or the  transactions  completed  or
contemplated  hereunder  shall be contested  by the  COMPANY,  or if the COMPANY
shall deny that it has any or further liability or obligation hereunder;

         Then, and in any such event, and at any time thereafter, if such or any
other Event of Default  shall then be  continuing,  the BANK may, at its option,
declare the Notes to be due and payable and terminate its commitment to lend any
further funds pursuant hereto, whereupon the maturity of the





                                       10






then unpaid  balance of the Notes  shall be  accelerated  and the same,  and all
interest accrued thereon,  as well as all other  liabilities and indebtedness of
the COMPANY to the BANK whether now  existing or  hereafter  arising and whether
direct, indirect, contingent, liquidated or unliquidated, shall forthwith become
due and payable without presentment,  demand, protest or notice of any kind, all
of which is hereby expressly waived,  anything  contained herein or in the Notes
to the contrary notwithstanding.


         Section 7.2 -  SUITS FOR ENFORCEMENT

         In  case  any  one  or  more  Events  of  Default  shall  occur  and be
continuing,  the BANK may  proceed to protect and enforce its rights or remedies
either by suit in equity or by action at law, or both,  whether for the specific
performance of any covenant,  agreement or other provision  contained herein, in
the Notes or in any  document or  instrument  delivered  in  connection  with or
pursuant to this Agreement,  or to enforce the payment of the Notes or any other
legal or equitable right or remedy.

         Section 7.3 -  RIGHTS AND REMEDIES CUMULATIVE

         No right or remedy  herein  conferred  upon the BANK is  intended to be
exclusive of any other right or remedy contained  herein, in the Notes or in any
instrument  or  document  delivered  in  connection  with  or  pursuant  to this
Agreement,  and every such right or remedy shall be  cumulative  and shall be in
addition to every other such right or remedy contained herein and therein or now
or hereafter existing at law or in equity or by statute, or otherwise.

         Section 7.4 -  RIGHT AND REMEDIES NOT WAIVED

         No course of dealing between the COMPANY and the BANK or any failure or
delay on the part of the BANK in  exercising  any rights or  remedies  hereunder
shall operate as a waiver of any rights or remedies of the BANK and no single or
partial  exercise of any rights or remedies  hereunder shall operate as a waiver
or preclude the exercise of any other rights or remedies hereunder.

ARTICLE VIII - MISCELLANEOUS

         Section 8.1- COLLECTION COSTS

         In the event  that the BANK  shall  retain or  engage  an  attorney  or
attorneys to collect or enforce or protect their  interests with respect to this
Agreement,  or the Notes,  or any instrument or document  delivered  pursuant to
this  Agreement,  or to protect the rights of any holder or holders with respect
thereto, including the representation of BANK or any holder or holders of any of
the Notes in connection with any bankruptcy, reorganization, receivership or any
other action affecting  creditor's  rights,  and regardless of whether a suit or
action is commenced, the COMPANY shall pay all of the costs and expenses of such
collection, enforcement or protection, including reasonable






                                       11






attorneys' fees, and the BANK or the holder of any of the Notes, as the case may
be, may take judgment for all such amounts,  in addition to the unpaid principal
balance of the Notes and accrued interest thereon.

         Section 8.2 -  SETOFF

         In addition to any rights now or hereafter granted under the provisions
of the any applicable  law, rule or regulation  and, not by way of limitation of
any such  rights,  upon the  occurrence  of (a) any Event of  Default or (b) any
event  which with the lapsed of time or the  giving of  notice,  or both,  would
constitute an Event of Default, the BANK is hereby authorized by the COMPANY, at
any time or from time to time,  without  notice to the  COMPANY  or to any other
person, any such notice being hereby expressly waived,

         (a) to setoff  and to  appropriate  and to apply  any and all  deposits
(general or special, time or demand, including, but not limited to, indebtedness
evidenced by certificates of deposit, in each case whether matured or unmatured)
and any other  indebtedness at any time held or owing by the BANK or such holder
to or for the  credit or account of the  COMPANY  against  and on account of the
obligations  and liabilities of the COMPANY to such BANK or any holder of any of
the  Notes,  including,  but  not  limited  to,  all  claims  of any  nature  or
description  arising out of or connected with this  Agreement,  the Notes or any
instrument  or  document  delivered  in  connection  with  or  pursuant  to this
Agreement,  irrespective  of  whether  or not (i) the BANK  shall  have made any
demand under this Agreement,  the Notes or any instrument or document  delivered
in connection  with or pursuant to this  Agreement,  or (ii) the BANK shall have
declared the  principal of and interest on any of the Notes or any other amounts
under this Agreement,  any of the Notes or any instrument or document  delivered
in  connection  with or  pursuant  to this  Agreement  to be due and  payable as
permitted by Section 8.1 and by the terms of any of the Notes or any  instrument
or document  delivered in  connection  with or pursuant to this  Agreement,  and
although said obligations and  liabilities,  or any of them, shall be contingent
or unmatured, and

         (b) pending any such setoff or  appropriation  or application,  to hold
the  amounts of all  deposits as  collateral  and to return as unpaid any or all
checks drawn against such deposits that are presented for payment as the BANK in
its sole discretion shall decide.

         Section 8.3 -  MODIFICATION, WAIVERS AND APPROVALS

         No  modification  or  waiver of any  provision  of the Notes or of this
Agreement, no approvals required from the BANK and no consent by the BANK to any
departure  therefrom by the COMPANY shall be effective unless such modification,
waiver,  approval or consent  shall be in writing and signed by duly  authorized
officers of the BANK,  and the same shall then be effective  only for the period
and on the conditions and for the specific  instances and purposes  specified in
such  writing.  No notice to or demand on the COMPANY in any case shall  entitle
the  COMPANY  to any other or  further  notice or  demand  in  similar  or other
circumstances





                                       12







ORAL AGREEMENTS OR COMMITMENTS TO LEND MONEY,  EXTEND CREDIT OR TO FOREBEAR FROM
ENFORCING  REPAYMENT OF A DEBT  INCLUDING  PROMISES TO EXTEND OR RENEW SUCH DEBT
ARE NOT  ENFORCEABLE.  TO  PROTECT  YOU  (BORROWER(S))  AND US  (CREDITOR)  FROM
MISUNDERSTANDING  OR  DISAPPOINTMENT,  ANY  AGREEMENTS  WE REACH  COVERING  SUCH
MATTERS ARE  CONTAINED IN THIS  WRITING,  WHICH IS THE  COMPLETE  AND  EXCLUSIVE
STATEMENT OF THE  AGREEMENT  BETWEEN US, EXCEPT AS WE MAY LATER AGREE IN WRITING
TO MODIFY IT.

         Section 8.4 - LAW

         This  Agreement  shall be construed in accordance  with and governed by
the laws of the State of Missouri.

         Section 8.5 - NOTICES

         All notice,  requests,  demands or other  communications  provided  for
herein  shall be in writing  and shall be deemed to have been given when sent by
prepaid  telegram or registered or certified  mail,  return  receipt  requested,
addressed, as the case may be, to the BANK, 700 Corporate Park Drive, St. Louis,
Missouri,  63105  attention  Hord Hardin II,  Senior Vice  President,  or to the
COMPANY, P.O. Box 405, Chesterfield, MO, 63006 attention David Kreher, Executive
Vice  President to such other person or address as any party shall  designate to
the others from time to time in writing forwarded in like manner.

         Section 8.6 -  BENEFIT OF AGREEMENT

         This  Agreement  shall be binding  upon and inure to the benefit of the
COMPANY  and the BANK and  their  respective  successors  and  assigns,  and all
subsequent holders of the Notes,  except that the obligation of the BANK to make
loans  hereunder shall not inure to the benefit of any successors and assigns of
the COMPANY.

         Section 8.7       CAPTIONS

         The captions of the various  sections and  paragraphs of this Agreement
have been inserted only for the purposes of convenience; such captions are not a
part of this Agreement and shall not be deemed in any manner to modify, explain,
enlarge or restrict any of the provisions of this Agreement.

         Section 8.8 -  PAYMENT DUE ON HOLIDAY

         Whenever any payment to be made  hereunder or on the Notes shall become
due and payable on a Saturday,  Sunday or a legal  holiday under the laws of the
State of Missouri, such payment may




                                       13






be made on the next succeeding  business day and such extension of time shall in
such case be included in computing interest on such payment.

         Section 8.9 -  REINSTATEMENT OF OBLIGATIONS

         If at any time any payments on the Notes or any other  indebtedness  or
liabilities owed to the BANK theretofore made by the COMPANY or any other person
must be  disgorged  by the BANK for any reason  whatsoever  (including,  without
limitation, the insolvency, bankruptcy or reorganization of the COMPANY or other
person),  this Agreement and the BANK'S mortgages,  liens,  pledges and security
interests granted hereunder shall be reinstated as to all disgorged  payments as
though such payment had not been made, and the COMPANY shall sign and deliver to
the  BANK all  documents  and  things  necessary  to  reperfect  all  terminated
mortgages, liens, pledges and security interests.

         Section 8.10 -  SEVERABILITY

         If any provision of this  Agreement  shall be held invalid by any court
of competent jurisdiction, such holding shall not invalidate any other provision
hereof.

         IN WITNESS WHEREOF, the COMPANY and the BANK have caused this Agreement
to be duly executed by their officers  thereunto  duly  authorized as of the day
and year first above written.


RELIV' INTERNATIONAL, INC.


By:    /s/ David Kreher                  
   -----------------------------                  
         David Kreher
         Executive Vice President

SOUTHWEST BANK OF ST. LOUIS



By:/s/ Hord Hardin II
   -----------------------------              
         Hord  Hardin  II
         Senior Vice President

                                                  



                                       14






                                   SCHEDULE 4

                                 LOAN AGREEMENT


Dated February 1, 1996


Between Reliv' International, Inc. and SOUTHWEST BANK OF ST LOUIS.

Property Owned by Reliv' International, Inc.



         Subject to Lien, Mortgage, Pledge, Security Interest or Charge

                                                       
























                                       15






                                  SCHEDULE 6.3



Unsecured Subordinated Debt and other Indebtedness:


NONE

                                                       

































                                       16





                                  SCHEDULE 6.2



Mortgages,  pledges,  liens and security interests between RELIV' INTERNATIONAL,
INC. and SOUTHWEST BANK OF ST. LOUIS:


         Security Agreement dated January 2, 1996 covering Accounts  Receivable,
         Inventory and Equipment.


         Deed of Trust dated  January 2, 1996 on  "Adjusted  Lot 2-A of Boundary
         Adjustment Plat of Lot 2, Lot 3 and Lot 4 of the Resubdivision of Lot 1
         of CHESTERFIELD INDUSTRTAL PARK, according to the plat thereof recorded
         in Plat Book 230, Page(s) 99 of the St. Louis County Records.  Commonly
         known as 112 Chesterfield Industrial Blvd." Locator # 17U130088
























                                       17