EXHIBIT 10.16

RELIV' INTERNATIONAL, INC.
                               LINE OF CREDIT NOTE

$1,000,000.00 and interest                                   St. Louis, Missouri
                                                                  March 20, 1996


         On Demand,  and if no demand be made,  then on the 1st day of February,
2001,  the  undersigned  promise(s) to pay to the order of SOUTHWEST BANK OF ST.
LOUIS, St. Louis,  Missouri,  63105 (herein called "Bank") at its office in said
City or to such  other  place  as the  holder  hereof  shall  from  time to time
designate,  the  principal  sum of ONE MILLION AND 00/100  Dollars,  or the then
outstanding and unpaid principal balance of the sums advanced hereunder together
with accrued  interest.  Each borrowing  hereunder  shall bear interest from the
date  advanced by Bank at the rate of 0.00% in excess of  Southwest  Bank of St.
Louis' Prime Rate, to be adjusted with each change thereto, payable monthly, and
shall be  calculated  on the actual number of days on the basis of a year of 360
days.  This note shall bear interest after maturity at the rate of three percent
(3%) over the stated rate. As used herein,  the term "Prime Rate" shall mean the
rate of interest  announced  from time to time by the Bank as its "Prime  Rate",
such term being used only as a reference rate and not  necessarily  representing
the lowest  rate  charged  to any  customer  of the Bank.  In the event the Bank
ceases to use the term "Prime Rate" in setting a base rate for commercial loans,
the term "Prime  Rate" as used herein  shall be  determined  by reference to the
rate used by the Bank as its base rate of interest  for  commercial  loans.  THE
LOAN AMOUNT REDUCES BY $200,000.00 EVERY FEBRUARY 1 BEGINNING FEBRUARY 1, 1997.

                  Until the occurrence of any event of default herein  described
or any  default or any event which with the passage of time or giving of notice,
or both,  would  constitute a default under any agreements  listed below, or the
maturity of this note, whether by acceleration or otherwise, the undersigned may
borrow and repay and re-borrow such amounts, hereunder, except that each advance
or repayment  will be in a minimum  amount of ONE THOUSAND AND 00/100 Dollars or
any multiples  thereof,  but not  exceeding the maximum  amount set forth above.
Unless  otherwise  instructed by the  undersigned,  all advances under this note
will be credited to checking  account No. 58726  carried on the books of Bank in
the name of RELIV'  INTERNATIONAL and the undersigned  agrees that Bank may make
advances at its discretion,  upon oral instructions of any of the undersigned or
upon occurrence of an overdraft in said checking account.

                  Upon the occurrence of any of the following events of default:
failure of the  undersigned  to make any payments  required  hereunder or comply
with any of the  provisions  contained in this note or any other  obligations of
the  undersigned  to Bank or to any other party,  and the  continuation  of such
default  following  applicable  notice  and  cure  rights,  if  any,  or  death,
dissolution,  termination of existence, insolvency, failure to pay debts as they
mature,  appointment of a receiver of any part of the property of, an assignment
for the benefit of







creditors, or the commencement of any proceedings under bankruptcy or insolvency
laws, by or against any of the undersigned, then or at any time thereafter, this
note and all other  obligations of each of the undersigned to the Bank shall, at
the  option of Bank,  become  due and  payable  without  notice or demand and no
further  advances will  thereafter be made by Bank under the terms of this note.
Furthermore, Bank reserves the right to offset without notice all funds or other
property held by Bank against  matured debts owing to Bank by  undersigned.  The
undersigned  will pay on demand  all costs of  collection,  legal  expenses  and
attorney's  fees incurred or paid in collecting or enforcing this note including
representation  in any bankruptcy or insolvency  proceedings  and whether or not
any lawsuit is ever filed with respect thereto.  Each of the undersigned  hereby
waives presentment,  protest, demand, notice of dishonor or default and consents
to any and all  renewals,  extensions,  and/or the release of any  collateral or
party directly or indirectly  liable for the payment hereof,  all without notice
to and without affecting the liability of any of the undersigned. As used herein
"undersigned"  shall mean each maker and each  endorser,  and each  jointly  and
severally,  agrees to all the provisions hereof.  This note shall be governed by
the laws of the State of Missouri and shall bind the undersigned and shall inure
to the benefit of the Bank and any holder hereof.

         In addition to all other rights and security of Bank, security for this
note and all other indebtedness owing to Bank:

         Security Agreements dated January 2, 1996 covering Accounts Receivable.
         Inventory and Equipment.

         1st Deed of Trust dated January 2, 1996 on 112 Chesterfield Ind. Blvd.

         ORAL  AGREEMENTS  OR  COMMITMENTS  TO LEND MONEY,  EXTEND  CREDIT OR TO
FOREBEAR  PROM  ENPORCING  REPAYMENT OF A DEBT  INCLUDING  PROMISES TO EXTEND OR
RENEW  BUCK  DEBT ARE NOT  ENFORCEABLE.  TO  PROTECT  YOU  (BORROWER(S))  AND US
(CREDITOR)  FROM  MISUNDERSTANDING  OR  DISAPPOINTMENT,  ANY AGREEMENTS WE REACH
COVERING SUCH MATTERS ARE  CONTAINED IN THIS WRITING,  WHICH IS THE COMPLETE AND
EXCLUSIVE STATEMENT OF THE AGREEMENT BETWEEN Us, EXCEPT AS WE MAY LATER AGREE IN
WRITING TO MODIFY IT.

         Signature(s)  below constitutes  execution of note  acknowledgement  of
copy of note.

Reliv' International, Inc.

By: /s/ Robert L. Montgomery 
    -----------------------------------        
     Robert L. Montgomery,


By: /s/ David G. Kreher  
    -----------------------------------              
     David G. Kreher


Address:   P.O. Box 405 Chesterfield. MO 63006