EXHIBIT 10.17
RELIV' INTERNATIONAL, INC.



$500,000.00 and interest                                     St. Louis, Missouri
                                                                 January 2, 1996

         On Demand,  and if no demand be made,  then on the 15th day of January,
1997,  the  undersigned  promise(s) to pay to the order of SOUTHWEST BANK OF ST.
LOUIS, St. Louis,  Missouri,  63105 (herein called "Bank") at its office in said
City or to such  other  place  as the  holder  hereof  shall  from  time to time
designate, the principal sum of Five Hundred Thousand and 00/100 Dollars, or the
then  outstanding and unpaid  principal  balance of the sums advanced  hereunder
together with accrued  interest.  Each borrowing  hereunder  shall bear interest
from the date advanced by Bank at the rate of 0.00% in excess of Southwest  Bank
of St.  Louis'  Prime Rate,  to be adjusted  with each change  thereto,  payable
monthly,  and shall be calculated on the actual number of days on the basis of a
year of 360 days.  This note shall bear interest  after  maturity at the rate of
three percent (3%) over the stated rate.  As used herein,  the term "Prime Rate"
shall mean the rate of interest  announced  from time to time by the Bank as its
"Prime Rate",  such term being used only as a reference rate and not necessarily
representing  the lowest rate charged to any customer of the Bank.  In the event
the  Bank  ceases  to use the  term  "Prime  Rate" in  setting  a base  rate for
commercial  loans,  the term "Prime Rate" as used herein shall be  determined by
reference  to the  rate  used by the  Bank as its  base  rate  of  interest  for
commercial loans.

         Until the  occurrence of any event of default  herein  described or any
default  or any event  which with the  passage  of time or giving of notice,  or
both,  would  constitute a default under any  agreements  listed  below,  or the
maturity of this note, whether by acceleration or otherwise, the undersigned may
borrow and repay and re-borrow such amounts, hereunder, except that each advance
or repayment  will be in a minimum  amount of ONE THOUSAND AND 00/100 Dollars or
any multiples  thereof,  but not  exceeding the maximum  amount set forth above.
Unless  otherwise  instructed by the  undersigned,  all advances under this note
will be credited to checking  account No. 058726 carried on the books of Bank in
the name of Reliv  International,  Inc. and the undersigned agrees that Bank may
make  advances  at  its  discretion,  upon  oral  instructions  of  any  of  the
undersigned or upon occurrence of an overdraft in said checking account.

         Upon the occurrence of any of the following events of default:  failure
of the undersigned to make any payments required hereunder or comply with any of
the  provisions  contained  in  this  note  or  any  other  obligations  of  the
undersigned to Bank or to any other party,  and the continuation of such default
following  applicable  notice and cure  rights,  if any, or death,  dissolution,
termination  of  existence,  insolvency,  failure  to pay debts as they  mature,
appointment  of a receiver of any part of the property of, an assignment for the
benefit of






creditors, or the commencement of any proceedings under bankruptcy or insolvency
laws by or against any of the undersigned,  then or at any time thereafter, this
note and all other  obligations of each of the undersigned to the Bank shall, at
the  option of Bank,  become  due and  payable  without  notice or demand and no
further  advances will  thereafter be made by Bank under the terms of this note.
Furthermore, Bank reserves the right to offset without notice all funds or other
property held by Bank against  matured debts owing to Bank by  undersigned.  The
undersigned  will pay on demand  all costs of  collection,  legal  expenses  and
attorney's  fees incurred or paid in collecting or enforcing this note including
representation  in any bankruptcy or insolvency  proceedings  and whether or not
any lawsuit is ever filed with respect thereto.  Each of the undersigned  hereby
waives presentment,  protest, demand, notice of dishonor or default and consents
to any and all  renewals,  extensions,  and/or the release of any  collateral or
party directly or indirectly  liable for the payment hereof,  all without notice
to and without affecting the liability of any of the undersigned. As used herein
"undersigned"  shall mean each maker and each  endorser,  and each  jointly  and
severally,  agrees to all the provisions hereof.  This note shall be governed by
the laws of the State of Missouri and shall bind the undersigned and shall inure
to the benefit of the Bank and any holder hereof.

         In addition to all other rights and security of Bank, security for this
note and all other indebtedness owing to Bank:

         Security  Agreement dated January 2, 1996 covering Accounts  Receivable
and Inventory.

         ORAL  AGREEMENTS  OR  COMMITMENTS  TO LEND MONEY,  EXTEND  CREDIT OR TO
FOREBEAR  FROM  ENFORCING  REPAYMENT OF A DEBT  INCLUDING  PROMISES TO EXTEND OR
RENEW  SUCH  DEBT ARE NOT  ENFORCEABLE.  TO  PROTECT  YOU  (BORROWER(S))  AND US
(CREDITOR)  FROM  MISUNDERSTANDING  OR  DISAPPOINTMENT,  ANY AGREEMENTS WE REACH
COVERING SUCH MATTERS ARE  CONTAINED IN THIS WRITING,  WHICH IS THE COMPLETE AND
EXCLUSIVE STATEMENT OF THE AGREEMENT BETWEEN US, EXCEPT AS WE MAY LATER AGREE IN
WRITING TO MODIFY IT.

         Signature(s) below constitutes execution of note and acknowledgement of
copy of note.

Reliv' International, Inc.

By: /s/ Robert L. Montgomery           
    ----------------------------           
     Robert L. Montgomery


By: /s/ David G. Kreher                     
    ----------------------------                     
     David G. Kreher

Address:   P.O. Box 405 Chesterfield. MO 63006